Adobe Analytics Training Certification

Adobe Analytics Training Certification

ADOBE ANALYTICS COURSE OVERVIEW

About Adobe Analytics Course ~ 25+ Hours Weekend Only Course

eMarket Education brings you the best of Adobe Analytics training to help you become a proven Adobe Analytics expert.

Next New Batch Starting: 28th Apr 2018

Adobe Analytics Course Fee: Call +91-7760969452

Weekend Only (Saturday & Sunday) – In-Class training session available

Basics of Analytics (2 Hours)

What is Analytics

What is Web Analytics?

Different types of Web Analytics Tool?

The Role of Google Analytics Tool?

Difference between Google Analytics & Adobe Analytics

Who should be good to go with Google Analytics, and then Adobe Analytics?

What is Adobe Analytics?

Adobe DTM (Basic Fundamental) (10 Hours)

Adobe Analytics Marketing Cloud (Site Catalyst) – Admin Level Feature (15 Hours)

Adobe Reports User Interface and Usages and Work Space (10 Hours)

Adobe Analytics Implementation (15 Hours)

Detailed Adobe Analytics Syllabus Topics:

SL No. Content Hours
1 Adobe DTM (Basic Fundamental) 2 Hrs.
2 Learn the Fundamental of Adobe DTM 2 Hrs.
3 DTM Architecture 2 Hrs.
4 DTM Roles (Approver, Publisher and Creator) 2 Hrs.
6 How to create web properties 2 Hrs.
7 How to create Adobe DTM embed tracking code (Staging and Production) 2 Hrs.
8 Hosting option (How can we host the code) 2 Hrs.
9 Add a tool in Adobe DTM (How to add adobe analytics in Adobe DTM) 2 Hrs.
10 Types of Rules in DTM and mapping of rules 2 Hrs.
11 Data Elements 2 Hrs.
12 Page Load rules 2 Hrs.
13 Event Based Rules 2 Hrs.
14 Direct Call Rules 2 Hrs.
15 Basic of s.code and code structure of s.code 2 Hrs.
16 New User addition, Approval and report suit access 2 Hrs.
17 Tag Validation by digital pulse debugger 2 Hrs.
18 Tag validation in chrome developer mode 2 Hrs.
19 Adobe DTM Switch 2 Hrs.
20 Adobe Marketing Cloud (Previously called Sitecatalyst) –Admin Level Feature 2 Hrs.
21 How to login in Adobe marketing cloud with general user id and password 2 Hrs.
22 How to login in Adobe marketing by Single sign on and benefits of SSO login 2 Hrs.
23 What is reportsuit id and how to create reportsuit id in adobe 2 Hrs.
24 How to edit the reportsuit and basic setup of reportsuit 2 Hrs.
25 How to exclude internal url filter in reportsuit 2 Hrs.
26 How to configure marketing channel processing rule 2 Hrs.
27 How to configure marketing channel manager 2 Hrs.
28 Exclude by IP Address 2 Hrs.
29 How to set default conversion metrics 2 Hrs.
30 Customize reports and Analytics menu 2 Hrs.
31 Adobe Data Connector 2 Hrs.
32 Data warehouse use 2 Hrs.
33 Traffic Variable (Props) 2 Hrs.
34 Conversion variable (Evars) 2 Hrs.
35 Events and Custom success Events 2 Hrs.
36 Saint Classification 2 Hrs.
37 Campaign Management 2 Hrs.
38 Campaign url tracking setup and Configuration 2 Hrs.
39 User Management 2 Hrs.
40 Block bots and Bots filter 2 Hrs.
41 Adobe Reports user Interface and usages and Workspace 2 Hrs.
42 Difference between Instance, occurrence and Visits 2 Hrs.
43 How to select reportsuit for data 2 Hrs.
44 Site metrics 2 Hrs.
45 Bydefault metrics captured by Adobe 2 Hrs.
46 Key metrics and My recommendation report 2 Hrs.
47 How to use basic page url or pages report 2 Hrs.
48 How to use traffic report and metrics for the report 2 Hrs.
49 How to create segment and Apply on report 2 Hrs.
50 Segment configuration 2 Hrs.
51 How to create calculated metrics 2 Hrs.
52 How to use calculated metrics 2 Hrs.
53 Marketing channel report (First and Last) 2 Hrs.
54 How to use campaign report and Tracking code report 2 Hrs.
55 Path report 2 Hrs.
56 How to login in workspace 2 Hrs.
57 How to create basic dashboard in workspace 2 Hrs.
58 How to create alert configuration for any report 2 Hrs.
59 How to schedule the alert and weekly alerts for users 2 Hrs.
60 Virtual reportsuit 2 Hrs.
61 Calendar Events 2 Hrs.
62 How to rename the page name 2 Hrs.
63 How to use dashboard and some by default dashboard 2 Hrs.
64 Tracking code report 2 Hrs.
65 Click Map report 2 Hrs.
66 Real Time Report 2 Hrs.

Guest Faculty having 10+ years experience.

Develop a comprehensive understanding of Adobe Analytics both theoretically and practical. Learn to define and execute internet marketing strategies to reach potential customer using the latest technology and features in Adobe Analytics. Build passionate web marketing team, structure online marketing department, and manage the budget for various marketing promotions including budget allocation in SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing, and Google Analytics.

Other benefits include;

• Confidently pursue a career in Adobe Analytics
• In-depth understanding of all Adobe Analytics channels
• Proficient in both theoretical and practical knowledge
• Creating strategic plan for your Adobe Analytics team
• Decide on important metrics and dimension to measure revenue or ROI
• Define KPIs to measure campaign success
• Last but not least, you’re much capable of managing a Adobe Analytics team / taking up as Team-Lead, Specialist or Project Manager role in a given company

Adobe Analytics have multiple certifications but Adobe ACE is the good one. Adobe certification requires at least 3-4 year of experience in Adobe analytics and most of the question will be listed as scenario based.

How valuable is an Adobe certification for digital marketing in analytics roles in India?

Adobe certification is like the magical stick in your hand and you can draw your career path. Adobe Analytics have multiple certifications but Adobe ACE is the good one. Adobe certification requires at least 3-4 year of experience in Adobe analytics and most of the question will be listed as scenario based.

Now, these days Adobe certification is very helpful which can give you a full view and customization option to implement your requirement and analysis. Adobe Analytic Certification Training courses could help you to track multiple digital marketing efforts.

How is Adobe Analytics useful for digital marketers?

Adobe Analytics can give you a full view and customization option to implement your requirement and analysis. The best part of Adobe is its changed there product as per market and always enhance their product on every three months.

You can track multiple Internet marketing efforts under one roof like mobile app tracking, Mobile Marketing, Website Analytics, SEO, social media and many more.

ADOBE ANALYTICS COURSE INFO

Batch Strength : Max. 7
Course Duration : 25 Hrs.
Per Session : 120 Mins
Add-Ons : Analytics
Course Fee: Get in Touch
Certifications: eMarketEdu
Days : Weekends Only

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