BEST DIGITAL MARKETING COURSES IN BANGALORE

Best Digital Marketing Courses in Bangalore

BEST DIGITAL MARKETING COURSE

About Digital Marketing Courses

eMarket Education brings you the best digital marketing courses in Bangalore to help you become a proven digital marketing expert. While imparting best courses in digital marketing in Bangalore from last 8 years, we have now defined the best step-by-step process on “How to do digital marketing”, which will definitely assure our students to complete the online marketing courses in just 90 days while helping the students with their digital marketing resume creation & guiding on job placements.. And the Mantra behind this success is;

Extensive Practical & Being Responsible for the Live Projects Target Deliverables as part of Successful Digital Marketing Training Methodology, and mentoring them real-time on or after class on 24/7 approach!

Digital Marketing is the promotion/marketing of products/services of a Brand/Company via one or more online marketing channels including blogging, content marketing, search engine optimization (SEO), PPC Google Adwords, affiliate marketing, email marketing, social media marketing, video marketing, online reputation management and customer service.

Developing a successful web/digital marketing plan is both an art and science, involving in-depth knowledge of digital/web/inbound marketing along with ideas around; What’s in the plan? How to plan? How to utilize right resources? How collaborate marketing skills? Effectively communicating the plan and then, execute it.

With our eMarket Education’s digital marketing courses, know how to get your site listed on search engine results. Also our digital marketing training helps to build your brand and online visitors.

Online Digital Marketing courses are ideal for anyone who loves to learn & understand the types of digital marketing in order to start a career in digital marketing & perfom in online business. Our digital marketing courses will guide you with; What, When, Who, Why and How to’s, of a successful web/digital marketing plan, execution and results.

Digital Marketing Courses Syllabus

INTRODUCTION DIGITAL MARKETING & BLOGGING | (8 Hours)

Introduction to blogging & its benefits

Creation of blog either with WordPress or Blogger or Tumblr

Deciding on blog layout design with ready templates

Various default widget integrations

Adding of multiple pages

Creating & posting of blog articles

Basic on-page optimized page

Integration of Google Analytics & Google Webmaster tool

Blogging marketing plan


SEO COURSE SYLLABUS | (35 Hours)

Intro of Search Engine, Functions & Features

Types of Search Engine

Website & Competitor Analysis

Google latest SEO updates

Black Hat/White Hat/Grey Hat SEO

SEO Search Operators

Keyword Research & Implementation

Technical Audit & Recommendation

SEO Website Design & Architecture


SEO On-Page Optimization

Site Navigation

URL Structure

Bread Crumbs

Meta Tags

Anchor Text

Image Alt Tags

Optimizing Images

Content Optimization

Site Map HTML & XML

Canonical / 404 Implementation Web page redirections

Webmaster tool integration & monitoring

Creation of XML / HTML & it’s implementation

Uses of Robots.txt file & Implementation

Plagiarism


SEO On-Page Optimization

Link Anatomy

Types of Links & Importance

Difference Follow & No-follow

Identifying Natural & Artificial Link Patterns

Link Metrics

Authority Links

Back Link Analysis

Links Prospecting

Local Search listing

Social Integration & role of social media for SEO

Blogs Roll

RSS Syndication

Link Building Tools

SEO Google Webmaster Learning & Practicing

Google Local Listing Optimization

SEO 3rd Party Analysis Tools

SEO Reporting

SEO Strategy


PPC GOOGLE ADWORDS COURSE SYLLABUS | (35 Hours)

Defining the Client’s budget, Goals & Targets

Website Analysis & Competitor Analysis

Campaign Structuring

Keyword Research

Keyword Match Type

AdCopy Creation

Quality Score

AdWords Account Set-up

AdWords Interface explanation

Campaign Settings for Search & Display Network

Display Network Campaign Set-up

Ad Extensions

PPC remarketing

PPC optimization Techniques

Shopping Ads

Video Ads

Dynamic Search Ads

Google AdWords Certification Exam


SOCIAL MEDIA MARKETING COURSE TOPICS | (20 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports


EMAIL MARKETING COURSE TOPICS | (6 Hours)

Social Media Branding, Engagement & Management

Facebook, Twitter & LinkedIn Branding strategy

Facebook Advertising

LinkedIn Advertising

Twitter Advertising

Social Media Analytical Insights, Analysis & Reports

Digital Marketing Courses Benefits

Develop a comprehensive understanding of Digital Marketing both theoretically and practically. Learn to define and execute internet marketing strategies to reach potential customer using the latest technology and features in Digital Marketing. Build passionate web marketing team, structure online marketing department, and manage the budget for various marketing promotions including budget allocation in SEO, PPC, Social Media, Affiliate, Email marketing, Mobile marketing, and Video Marketing.

Other digital marketing courses benefits include;

• Confidently pursue a career in Internet Marketing
• In-depth understanding of all Internet Marketing channels
• Proficient in both theoretical and practical knowledge of Online Marketing course
• Create the strategic plan for your Online Marketing team
• Decide on important Online Marketing metrics and dimension to measure revenue or ROI
• Define KPIs to measure Internet Marketing campaign success
• Last but not least, you’re much capable of managing a Web Marketing team / taking up as Team-Lead, Specialist or Project Manager role in a given company

Digital Marketing Courses Faculty

Ranjan Jena:  Founder & CEO – eMarket Education

Debendra Jena : Social Media Marketing Specialist

Akanksha Mishra: Digital Marketing Analyst

Digital Marketing Training Video: Discussion on digital marketing strategy and implementation plan for digital marketing project

WHY LEARN DIGITAL MARKETING COURSE AT EMARKET EDUCATION?

eMarket Education enables you to understand and master Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Social Media Marketing (SMM) and Digital Media Marketing Learning through our simple, effective and easy-to-implement learning modules. Read to know more why to choose your career in digital marketing with emarket Education

WHO CAN TAKE UP A CAREER IN DIGITAL MARKETING?

Anyone who is interested in building a career in digital marketing field and is passionate about being part of the digital marketing industry. If you are someone looking for a career change and is interested in this booming market, this is the perfect place for you.

What are the best learning ways to become a digital marketer?

  • Buy a Domain & Hosting Server to have your Website up & running, & then Start writing content around your passionate topic.
  • Learn the basics of SEO initially
  • Understand Domain Authority Rate
  • Focus on Social Media, since it’s the quick & easy way to drive free traffic
  • Follow few best digital marketer’s blog or digital marketing news website to keep updated with latest trends
  • Try to refer digital marketing topics on YouTube to learn on your own
  • Or best to join a digital marketing training institute initially for someone to mentor/guide you on your initial level of digital marketing learning foundation, and later you can watch online videos, read blogs or participate in events, workshops or communities group to further explore your knowledge around digital marketing

INDUSTRY CATEGORIES WHO ARE ACTIVELY INVOLVED WITH ONLINE MARKETING IN A GIVEN HIERARCHY OF SPECIALIZATION STRUCTURE ARE;

  1. In-house companies
    • Large
    • Small
  2. Agencies
  3. MNCs
  4. Start-Ups

IN-HOUSE FOLLOW THE GIVEN RULE AROUND ONLINE MARKETING STRATEGY PLANNING;

  • Large in-house companies would prefer having each individual proficient in one given specialization than knowing the whole of Online Marketing, since salary mayn’t be a constraint
  • Small in-house companies would prefer having few person who is proficient in complete Online Marketing since they have budget constraint

Agencies follow the given rule around Online Marketing strategy planning;

  • Prefer to have individual specialization expertise than knowing overall Online Marketing

MNCs follow the given rule around Internet Marketing strategy planning;

  • They break the expertise into a much granular level. Few might only work on certain topics of SEO or PPC or Social Media. For e.g., a set of teamwork only on PPC analysis & reporting only, few task on search campaigns only, few on display & remarketing campaigns, few on keyword research & ad copywriting & so on

Start-Ups follow the given rule around Web Marketing strategy planning;

  • Prefer to have Digital Marketers who know min of 2 (SEO & Social Media | PPC & Social Media) or all the 3 specializations ( i.e., SEO, PPC & Social Media) because of salary pay constraints

 

ACADEMIC QUALIFICATIONS THAT MATCHES TO THE ONLINE MARKETING COURSES YOU OPT FOR;

  • SEO Course (content + technical skills) can be opted by;
    1. BA graduates or Students
    2. MCA graduates
    3. Web Developers
    4. Mass Communication & Journalism
    5. Someone who wants to learn Online Marketing step-by-step
    6. Start-Ups & Entrepreneurs
  • PPC Google AdWords Course (content + bidding + analysis) can be opted by
    1. Com or Students
    2. MBA (Marketing or Finance)
    3. Who is more interested in a Stock & Share market learning
    4. Someone who wants to learn Web marketing step-by-step
    5. Someone who is good in mathematics or analysis
    6. Start-Ups & Entrepreneurs
    7. Someone who is good with excel skills
  • Online Marketing Courses (brand building + all about SEO, PPC & Social Media)
    1. Start-Up or Entrepreneurs
    2. Experts who have learned one specialization of Online Marketing & now want to explore the other 2 modules in Online Marketing
    3. Web Developers or Designers
    4. Sales & Marketing Professionals
    5. Business Development Professionals
    6. Aspiring candidates who want to take the complete Online Marketing course

WHAT IS THE MINIMUM ONLINE MARKETING COURSE MODULES DURATION TO COMPLETE EITHER THE SPECIALIZATION OR COMPLETE SEO/PPC/INTERNET MARKETING CERTIFICATION?

  • For SEO Course, as per our experience min. of 2 months needed to best complete a Web training program. Much more can always be learned from getting through a company & working on live Internet Marketing projects
  • For Pay Per Click Google AdWords Course, min. of 2 & 1/2 months needed to complete the best of Google AdWords Training & Bing AdCenter with Social Media Advertisement topics
  • For Online Marketing Course, I’d say min. of 3 & 1/2 months needs to best complete the SEO, PPC & Social Media Marketing with Email Marketing topic

So, if you don’t find this minimum duration mentioned by someone around the given courses, then there should be some sort of compromises being made, which you have to think or be clear about, given your Online Marketing career choices or requirement.

 

WHAT TO KEEP IN MIND WHILE PLANNING TO JOIN A ONLINE MARKETING TRAINING INSTITUTE IN THIS EXPERT LEVEL COMPETITION?

  1. Experienced Faculty who have good knowledge around theory & practical aspects of the Online Marketing subject
  2. Faculties are Google AdWords certified & Inbound Marketing certified to confirm, they can deliver their subject with the best of simplicity & aggression
  3. How is Online Marketing live projects assigned to every student, and expected results from students after working on those live projects?
  4. Minimum no. of students strength in a batch to provide 1-1 attention so that the students learning challenges are well-taken care during the course completion
  5. 360 Degree approach to analyze students understanding & progress
    • Communication evaluation & guidance
    • Understanding of the topic concepts evaluation & guidance
    • Class attendance evaluation & guidance
    • Avail to share new ideas or initiatives evaluation & guidance
    • Maintaining Blogs regularly evaluation & guidance
    • Assignment Performance evaluation & guidance
    • Presentation skill evaluation & guidance
    • Questioning & Answering capacity evaluation & guidance
    • Excel Training evaluation & guidance
    • Resume Preparation check & guidance
    • Online Marketing certification evaluation & guidance
    • Job Interview guidance
    • Project dedication & delivery

DIFFERENT CAREER SPECIALIZATION COURSES IN DIGITAL MARKETING?

Digital Marketing course can also be divided into two segments. The first segment covers all the primary career-specific courses that include SEO, PPC, and Social Media. The second includes Google Analytics specialization, which can be taken up only after you have a good understanding of website fundamentals and digital marketing channels.

Which is best Digital Marketing Course by Google & Others?

  • For PPC Google AdWords – Go with Google AdWords Certification ( 6 Modules: Fundamental, Search, Display, Reporting, Video, & Shopping)
  • For Digital Marketing – You should write both Google AdWords, Hubspot Inbound Marketing Certification & Google Analytics too
  • For Analytical experts, please do write Google Analytics Certification
  • Apps Certification for Digital Marketer

 

Why should I choose the digital marketing in the current scenario?

  • Anyone can use it
  • It’s targeted, cost-effective, & reach is good
  • You can track & measure everything to analyze & strategize
  • Important for all brands, as everything is online today. Very high demand
  • For Brand
    • To find your business, your brand products/services on Google & other search engines
    • They should be able to find you on Facebook, Twitter, Instagram, YouTube & more
    • Update your customer regularly through email & SMS marketing
  • For Students
    • In demand
    • High growth in Job
    • Flexible

 

What are the ways to earn money online with digital marketing?

  • Running Direct Affiliate Ads – you can find in most sites displaying “Affiliate Program” – register yourself as a publisher
  • Trying Google AdSense Program for your website earning is on CPC/CPM /CPE basis
  • Lead Generation – get commission based on per lead target delivery
  • Become a Digital Marketing Freelancer – register on sites like upwork, freelancer, Fiverr (Elance), truelancer, croogster, iWriter, goLance Marketplace, UpKonnect, PeoplePerHour, Toogit, NCubeRoot, ItsJungle.com, instataskers.com, flitlance.com, etc.,
  • Act a Digital Marketing Consultant

 

How do I start a Career in Digital Marketing & How to Do Digital Marketing?

  • Start an online business or blog site by purchasing a domain and hosting server, and market it through digital marketing mediums
  • Read online, practice and read again
  • Learn what is Content Marketing, SEO, PPC Google AdWords, SMM & Email Marketing
  • Implement whatever basics or beginners level you learned on your blog
  • Join a Digital Marketing course in some reputed Digital Marketing training institute to make your foundation strong
  • Write Google AdWords, Hubspot Inbound Marketing, Google Analytics, Facebook BluePrint, LinkedIn certifications to have a great career in Digital Marketing
  • Attend events, seminar or workshop around Digital Marketing topics in & around your cities to understand the subject & opportunities better

 

Can I get through a digital marketing job opportunity without any digital marketing work experience?

  • Yes, you need to be smart in written & verbal communication
  • Whatever you have learned in digital marketing, should be properly delivered i.e., having a clarity of speech around the topics or queries asked
  • Strong hands-on experience on Live Projects
  • Keeping up to date with latest digital marketing trends & topics
  • Being up to date with latest algorithms
  • Showcasing your true passion by sharing your personal blog/website address in your resume to add credibility to your profile

 

How to do digital marketing course myself without joining any online marketing classes, If so, how?

 

  • You can always learn digital marketing on your own by referring blog articles, ebooks, whitepapers, youtube videos, or even attending events, seminars or workshop
  • But then, there is a strong reason you still need to join a digital marketing course in class or classroom or take guidance from someone at a person level initially to help you understand the step by step approach to the process, which many individuals don’t know, get your foundation or basic level strong with personal mentorship, get your doubts or queries clarified then & there; discussion in a group, case studies, expressing your views to have better clarity of speech & gain confidence to speak or interact on the given subject

 

Suggest any different digital marketing tools or tips for online business?

  • Every digital marketer definitely make the best use of this tools to audit, understand, plan, explore, implement & strategize;
    • Google Trends
    • Google Developers Tool for SEO including mobile friendliness test, page loading speed test
    • Google Analytics
    • Google Webmaster
    • Google Tag Manager
    • Structured Data
    • Schema & AMP
    • com
    • Seositechieckup
    • SEMRush
    • Moz
    • Canva
    • Grammarly
    • Google Global Market Finder
    • Make use of all Google Products

 

What are the various digital marketing implementations for an online website?

  • Able to manage website WordPress backend CMS effectively
  • Content Marketing
  • SEO
  • PPC Google AdWords
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Interactive Marketing
  • Web Analysis through Google Webmaster & Google Analytics

 

How good is a digital marketing course career for an individual?

  • Growing number of Internet Users directly relates to the potential of the digital marketing career in India
  • The digital marketing trend, scope & opportunities is quite vast & growing year on year while it creates an opportunity to either work in a company, work from home, start your company or become a freelancer or consultant
  • Anyone can take up digital marketing career while having the following requisite; good communication, computer savvy, analytical thinking, good typing speed. Being good with ms office is for sure a great advantage, understanding marketing concept is always important
  • Salary pay is good; digital marketing fresher can expect between 1.2 lacs to 4 lacs annually depending on startups, to an agency, to branded firms
  • The certifications exam are directly from Google itself, which holds a strong value in the market
  • It does not mandate that you become a digital marketer. There are different specializations in Digital Marketing program including SEO, PPC Google AdWords, Social Media, Email Marketing, Affiliate Marketing, Mobile Marketing, Video Marketing. So you can choose a specialization course as per your skillset, expertise & strength.

 

What are some of the top digital marketing strategies?

  • Very important researching your website, industry, market & competition before choosing a digital marketing strategy
  • Study the website, understand the product & services, and who the buyer personas are?
  • Be clear with Goals & Targets & budget
  • Analyse and audit the website & competitor sites
  • Strategize the plan of action based on the goals & targets & budgets
  • Check the progress on a daily basis
  • You can have weekly targets while achieving a monthly goals
  • Make sure reports, data & database are maintained well from day 1
  • Track & Measure everything from the day one
  • Understand the game of branding & conversions
  • CONTENT MARKETING plays an important role
  • Influence Marketing
  • Believe in cross-selling strategy

 

What is the best digital marketing advice for a great start & How to do Digital Marketing?

  • Your journey doesn’t start with digital marketing directly. It starts with product exploration, innovation & inventions i.e., website design & development. So please understand this first
  • Always have your digital marketing fundamentals strong & clear
  • Whatever new learning you take up, make sure your never forget to refer the official site for learning’s or guidelines
  • Be up to date with current updates & trends
  • Try out certification exams
  • Do write blogs on a regular basis
  • Always track, measure & evaluate performance on a timely basis
  • Attend events, networking seminar, workshop & conference along with webinar too

 

How do we combine digital marketing strategy with traditional media strategy?

  • We see this type of experience more with ecommerce industry, organic farming where the website performance led to the opening of retail stores offline. For e.g., lenskart, many organic food companies,
  • Using the strategies of QR Code
  • You establish touch points with the potential buyers as well as it helps in generating the recall for the brands, and strengthen the brand image in the market
  • Complimenting each other both online & offline

 

Suggest few examples or case studies showcasing brilliant marketing or digital marketing strategies?

  • Disney’s Marketing Strategy
  • Red Bull – Snapchat Marketing Strategy
  • Dove

 

How important is content in a digital marketing business?

  • It draws traffic
  • Helps convert readers to customers
  • It improves your seo organic performance
  • Benefits you in search engine ranking & performance
  • Establish your brand
  • By having good content, you build up reference or backlinks from other sites easily

What are the regular keywords related to Digital Marketing Course searched in Google?

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DIGITAL MARKETING COURSE INFO

Batch Strength : Max. 7
Course Duration : 90 Days
Per Session : 120 Mins
Add-Ons : Analytics
Course Fee: ₹Get in Touch
Certifications: Google & Hubspot
Days : Weekdays/Weekends

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