Google Web Analytics, a tool offered by Google to help all digital marketers generate detailed statistics about a website’s traffic performance, digital marketing promotions performance & customer behavior online and at last, measure traffic & conversions.
This Google certification course introduce you, the basics of Google Analytics interface while teaching, how to apply Google Analytics skills on any website in order to understand website, digital marketing & customer interaction, intentions & behaviors with your online business objective, statistics & forecasts. It also gives a practical approach on, how Google Analytics works, set-up implementation, interface dashboard explanation, different report analysis and data interpretation in order to best serve a given business with strategies and performance forecast.
The Google Analytics certification course outline includes;
* Overview and Background of Web Analytics
Fundamentals of Web Analytics
Identifying Common KPIs
* Introduction to Google Analytics
Basics of Google Analytics
Getting Started with Google Analytics
* Reports in Google Analytics
Introduction to Reports in Google Analytics
Understanding the Report Layout
Exporting Your Data from Google Analytics
Drilling down Into Reports
Identifying Co-relation Between Two Metrics
Audience Reports Demystified
Acquisition Report Demystified
Understanding the Dashboard
Customizing the Dashboard
Developing a Customized Dashboards
* Custom Reporting
Introduction to Custom Reporting
Valid Pairs of Dimensions and Metrics
Designing Your Custom Report
* Advanced Segmentation
Introduction to Advanced Segmentation
Leveraging Default Advanced Segments
Application of Advanced Segmentation using Default Segments
Customizing Advanced Segments
Application of Advanced Segmentation using Custom Segments
Managing Advanced Segments
Regular Expressions Overview
Application of RegEx in Google Analytics Advanced Segmentation
* Understanding Filters in Google Analytics
Introduction to Filters
Types of Filters
Overview of Different Types of Filters
Application of Predefined Filters
Exercise on Selecting Appropriate Filters
* Goals in Google Analytics
Introduction to Goals
Monetizing Goals Exercise
Time on Site Goal Implementation
Configuring a Pages/Screen Goal
Pages/Screen Implementation Exercise
Analyzing Goals Using Standard Reports
* Funnels in Google Analytics
Introduction to Funnels
Building a Funnel in Google Analytics
Funnel Visualization Report
Exercise for Interpreting the Funnel
* Integrating Google AdWords with Google Analytics
Tracking Online Marketing Campaigns through Google Analytics
* Intelligence Events
Introduction to Intelligence Events
Exercise: Application of Custom Alerts
* eCommerce Tracking And Reporting
Ecommerce Overview Report
Product Performance Report
Sales Performance Report
Time to Purchase Report
Assisted Conversions Report
Top Conversions Report
Time Lag Report
Path Length Report
* Google Anaytics reporting & analysis
* Google Analytics App Analytics with Firebase
* Google Analytics certification exam
Upon completion of Google Analytics course, students will be;
Analytics course training will help you to discover the importance of Analytics in Digital Marketing; What is the use, How to use this tool and How to get maximum benefit for your Business online? Effectively measure the performance of your website, digital marketing channels and user behavior on your site
Able to set-up, implement and track pros-cons effectively in Google Analytics tool
Help you to interpret data & fix different loop holes, and support you with various opportunities for better ROI or increase traffic or sales
Evaluate, monitor and innovate your online strategies to get better results
Improve your website usability, Digital Marketing support & customer engagement
Provide guidance to think through advanced web marketing strategies with a global and local perspective
This Google Analytics training course is applicable for everyone who is good in analytically thinking, mathematics, statistics, and not restricted to anyone who is passionate to pursue a Digital Marketing career;
SEM / PPC Analyst
Start-Up organization willing to introduce Digital Marketing
Product & Brand Managers
Candidates confused in deciding on a job career can take this as their future career
Small Business Owners, Start-Ups & Entrepreneurs targeting for instant visibility
CEOs / CTOs
MBA / MCA / B.E (Comp Science) students
B.Com / BBM graduates
1. Why one should choose Google Analytics for his/her career?
Google Analytics plays a very significant role analyzing the online business performance while interpreting data and concluding of best implementation steps for your online success. To avail these facilities companies either recruits a Google Analytics professional or take the services of any marketing and online advertising agency, which focuses in analyzing Google Analytics data and creating useful reports for Campaign strategization. Also online advertising and marketing organization have challenges of quality Google Analytics specialists. Nowadays, the demand of this industry is very vast. Due to this reason there are large no.ofGoogle Analytics training institutesthat covenant in contributing Google Analytics classes, and simultaneously a great career future.
2. What is the future of Google Analytics?
There are already more than 100 billion websites in the world wide web and everyday this number is increasing. The owners/webmasters continuously thrive to get more and more visitors to their websites; one of the main source to analyze thisonline traffic is through Google Analytics. They are also aware that by doing so, they can reduce loop holes in their site day by day thus making their site better for a long term success. This being the present scenario, the demand for Google Analytics professionals is growing.
3. Who can join the Google Analytics training academy?
Everyone who has the basic knowledge of computers and internet with good hands-on experience in MS Excel / Saas / Analytical Thinking and good typing speed can wish to make a career in Google Analytics, and are passionate to learn the new technology of the Internet, can enroll themselves to ourGoogle Analytics training programand make a successful career as a Google Analytics Analyst/ Specialist.
4. What is the minimum qualification required to enroll for the Google Analytics training program?
To enroll in our Google Analytics training, the minimum qualification is Graduation. Any additional qualification is always an advantage for you.
5. Do you provide any reference material for the Google Analytics course?
Yes, we provide printed course material to students who attend our Google Analytics classroom training program and also the same course material as file downloads is provided to everyone who attend our online virtual Google Analytics training program.
6. Do you facilitate discussions between course participants?
Yes, we do. Students participation in Google Analytics training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.
7. How qualified are teachers/faculties of your institute?
Our faculties are Google AdWords & Analytics Certified, Hubspot Inbound Marketing certified, & Industry-led expert guest faculties teachingGoogle Analytics course. Our team of professionals consists of qualified (B.Tech /MCA / MBA) trainer who have a penchant for imparting the best education in the field of Digital Marketing.
8. How experienced are trainers in teaching field?
Yes, our trainers are well qualified and experienced. The founder of this institute is having 10+ yrs of experience in Digital Marketing. Other trainers also have minimum 5-year experience in their specialized subjects.