PPC Google AdWords Training
(Google Certification Course – 2 Months)
PPC is a short form for Pay Per Click. PPC, a digital marketing formula used to price the click of every ad in search engine sponsored/paid results or the amount spent to get an ad clicked in search engine results. Also called CPC or Cost per Click. Pay per Click (PPC) or Search Engine Marketing (SEM) helps to yields a high ROI, giving instant visibility of your Brand ads in the top ranking of Google/Bing driving highly targeted traffic while creating brand awareness for your website or increase sales or ROI. Also helps business with its various highly targeting features to help spend your marketing budget wisely and on targeted audiences only.
PPC Google Adwords course, an 80 hours training program focusing on complete proficiency in Pay Per Click methodology mainly Google AdWords & Bing AdCenter while having one strong motto: To make you a better PPC AdWords Specialist!
This PPC Google Certification course covers everything you need to know from PPC website analysis, keyword research, keyword categorization, campaign structuring, adcopy creation, quality score, PPC account set up, campaign management, PPC optimization & reporting, search & display network campaigning with remarketing, Adwords Editor, Google Analytics for PPC, excel techniques & more. This AdWords Google course features the latest topics taught by Ranjan Jena, Founder & CEO of eMarket Education who is a real-time practitioner in Pay Per Click Google AdWords with 12+ years experience in Digital Marketing.
PPC Google AdWords course syllabus includes;
* Fundamental of PPC
An introduction to PPC
PPC for Google & Bing Search Engine
Branding & Conversion Objective in PPC
CPC-based, CPA-based & CPM-based accounts
How Google AdWords works?
* PPC Site Analysis & Auditing
Website & Competitor Analysis for PPC campaigning
Understanding Client’s Buyer Persona for better PPC strategy success
Understanding & Implementing the basic AdWords tool called AdWords Express
Different Assessment Tests conducted during the PPC AdWords course sessions;
Excel test to improve your analysis ability
Practice of implementing PPC theory to Live Projects
PPC proposal template creation
PPC Metrics correlation test (Guaranteed session to clear most of your doubts)
Forecasting & Decision-making with PPC 3rd party tools
Online PPC Metrics test
Google Keyword Certification Course
Digital Marketing course syllabus includes;
After completion of PPC training course, you should be able to demonstrate the proficiency in managing small or large PPC AdWords account ranging from 100 to Lakhs of keywords in a campaign account. Get confidence to develop PPC campaigns and it’s strategies to drive paid traffic and convert potential customers into leads or sale or increase ROI.
Additionally, by end of PPC course, the students will also be;
Trained in Excel. Confidently use excel formulas to carry on with different analysis reports on a daily basis
Analyze Campaign Performance for a Small/Medium/Large ppc accounts with ease
Create PPC reports for Managements using Analytics Tools
Strategic thinking towards business success with PPC Actions
Implement better keyword research strategies
Write compelling adcopies around a given business
Run different analysis report to interpret data and optimize the campaigns accordingly
Best use of any given Pay per Click tools
Improve presentation skills, personality development essential for a PPC Marketer
Certification Awarded by;
eMarket Education, Bangalore India – course completion certificate
Digital Marketing certification syllabus includes;
1. PPC as a Career?
In 2014, #Google booked $45 billion in advertising revenue from its own sites, out of $66 billion total. The company won’t break out, how much of that is first-party ad revenue is Google Search versus other products, but by all accounts, it’s the vast majority – Google’s only other massively popular website, #YouTube, reportedly booked “only” $4 billion last year. This is why the people who work on search and search ads at Google are still considered rock stars at the company, according to many people who work there. Do you want to become a Rock Star too? Then learn #GoogleAdWords
2. Who can join the PPC Google AdWords training program?
Anyone who is good in playing with data/numbers, interested in a stock & share market sort of work strategy and having good analytical thinking can join PPC training program to enhance knowledge in this Google AdWords UI Tool.
3. What is the minimum qualification required to enroll for the PPC training program?
To enroll in our PPC AdWords training course, the minimum qualification is 12th standard pass & good written & verbal communication is a must. Any additional qualification is always an advantage for you.
4. Do you provide any reference material for the Google AdWords training?
Yes, we provide printed course material to students who attend our PPC AdWords classroom training program and also the same course material as file downloads are provided to everyone who attends our online virtual PPC AdWords training program.
5. Do I have to go through the whole course in order to find few topics that interest me?
No, you don’t. You can easily use the course outline to find the specific information you need.
6. Do you facilitate discussions among course participants?
Yes, we do. Students participation in PPC AdWords training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.
7. How qualified are teachers/faculties of your institute?
eMarketEdu faculties are Google AdWords & Analytics certified, Hubspot Inbound Marketing certified, & Industry-led expert guest faculties teachingGoogle AdWords PPC training. Our team of professionals consists of qualified (B.Tech /MCA / MBA) trainer who has a penchant for imparting the best education in the field of Digital Marketing.
8. How to earn/make money with google pay per click?
You can push your blog articles pages to drive clicks or traffic for your affiliate ads, and make money from the affiliate commission
9. Can I crack Google certified in AdWords in 1 day?
No. Every certification exam is an evaluation of your understanding & practice for performance. What I need to get certified in Google AdWords? For passing the Google certification, learning theory, then hands-on experience with live projects and reading the Google AdWords PDF material is very important that would conclude you to become a certified google adwords expert.
10. How to get Paid advertising for your website?
You can run paid advertisement for your website to drive traffic from Google or Bing or Social Media channels by learning & running campaigns through Google AdWords, Bing AdCenter or Facebook Advertisement, LinkedIn Advertisement or Twitter Advertisement.
11. How to set up my own PPC campaign? How to create Bing account for ppc campaign?
Here’s a link from Ranjan Jena’s blog name Onlinepaidlook.com , where he shared on the set-up procedure for Google AdWords account and best practices to be followed.
12. Can I advertise a poker training center in Google Adwords?
Yes, provided it’s for selective countries only, since you can run poker related campaigns for selected country destinations only. Refer this Google Gambling & Games policy details page for more info.
8. Sites to refer for some simple & strong techniques on PPC?