Google SEO Training Certification
(Learn SEO + Organic Social Media in 2 Months)
SEO is short form for Search Engine Optimization. SEO is a step-by-step process to increase the amount of organic visits/visitors to a website by gaining a higher ranking in the organic/natural results of a search engine including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a website is accessible in search engine and increases the opportunities of traffic, free of cost.
In SEO training course, the topics covered are on basic guidelines and best practices of search engine, how search engines work, how to build a website keeping SEO in mind, website structural analysis, competition analysis, how to get website indexed by search engines, how to create content & do keyword research, SEO strategies including on-page and off-page optimization, search engine penalties & algorithm updates, Google Webmaster tool, Google Local optimization, 3rd party SEO analysis tools, latest updates with SEO live projects.
eMarket Education help you create a blog and implement the SEO best practices in your blog or you can wish to practice on Live Project websites too. Learn SEO course to get help on, “How to start with SEO work, steps for SEO strategization, SEO implementation process, performance analysis & improvisation of SEO performance to drive SEO organic traffic & leads and more.”
Below is the SEO (Search Engine Optimization) Course syllabus;
Introduction to Digital Marketing
Digital Marketing & its types
Introduction to Blogging & its benefits
Creation of Blog either with WordPress or Blogger
Integration of Google Analytics & Google Webmaster tool
Affiliate Marketing with Blogging
About Search Engine
Intro to Search Engine, functions & features
Types of Search Engine & how Search Engine works
Learn to conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, XML Sitemaps, Shopping Feeds, Webmaster tool and more
SEO auditing in coordination with site architecture & structure of websites and their web pages
Google latest SEO updates
SEO Search operators
Latest Alogrithm Updates & Changes
Any other recent updates
Perform Keyword & Persona research in coordination with client business objectives
Keyword research in coordination with client business objectives by considering the existing SEO reach, competitive benchmarking and cross-channel analysis
Conduct Page-Level Optimization
Execute optimization of webpages for clients’ target keywords using standard SEO format
Demonstrate the importance of linear the keyword distribution and reading level to page-level optimization
Learn to provide the keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site
SEO On-Page Optimization
Meta Tags – How to come up with Tags for E-Com, Larget & Smaller sites with Use of Tags
Url Structure and Navigation
SEO for Global & Language Targeting
Content for User and Seo – Methodology
Use of Keywords in Content
Inner Links Optimization
Xml Sitemap for Larger and Smaller Website
SEO Off-Page Optimization
Implement link building campaigns in coordination with client SEO goals
Conduct in-depth link analysis by evaluating multiple link data points and properties
Categorize the links as positive or negative impact links and create action plans around link building or removal
SEO Analytics & Webmaster (Part-1)
Learn to monitor and administer web analytics & webmaster dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Know to monitor and evaluate search results and search performance across the major search channels
Conduct data analysis on SEO and derive actionable insights to enable continuous optimization
Provide SEO insights on the client deliverables
Learn to Monitor, Analyze and Report on SEO Performance (Part -2)
Know, how to monitor client sites regularly for technical crawl issues and other relevant errors using a variety of SEO tools and expertise.
Learn the steps to analyze backlinks to client and competitor sites to identify outdated links, 404s, incorrect redirects, or opportunities for competitive improvement.
Provide insightful analyses and commentary addressing KPI trends and progress. Provide actionable recommendations aimed at addressing gaps in performance, leveraging current strengths, and building on past successes to take advantage of recognized opportunities
Get guidance in preparing periodic reports (weekly/monthly/quarterly, as appropriate to the project) that surface important trends and campaign progress in relevant KPIs, using properly formatted charts, tables, and narratives as appropriate.
Basic training in Excel, including pivot tables and VLOOKUPs, INDEX/MATCH
Google Local Listing Optimization
SEO 3rd Party Analysis Tools
Guiding with popular keyword tools (Google, WordTracker, Keyword Discovery)
Using a variety of tools (including Screaming Frog, FireBug, SEMRush & other free SEO tools to inspect websites for on-page, off-page and technical issues
Hands-on experience in WordPress CMS
Basic knowledge of HTML/CSS and website administrations
Identify and Resolve Technical SEO Issues
Set-up Google/Bing Webmaster Tools accounts for client websites, and monitor them regularly for crawling and indexing issues
Have a solid knowledge of the search engine spidering, crawling and indexing process while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes
Knowledge of web server function, including common server error codes (e.g. 404)
Learn SEO to understand, how duplicate content and page load speed affects SEO by advising clients on best practices for successful implementation and improvement.
Type of Mobile Configuration
Xml Sitemap for Larger and Smaller Website
On-page optimization for Mobile
Social Media for SEO
Landing Page Creation for SEO
SEO Strategy Plan
Digital Marketing course syllabus includes;
This specialised SEO training course syllabus will give you a definitive edge in SEO the competitive marketplace. Upon search engine optimization completion, you will have the ability to think and function like an SEO analyst / expert / specialist in your respective SEO role & responsibilities. Students will be confident with fundamentals of search engine optimization (SEO), keyword research, SEO technical know-how and insight to build a SEO digital marketing strategy.
Statistics from Naukri.com show that, over 16,000 Web Marketing posts remain vacant in India
Search Engine Optimization plays a very significant role in the online promotion and marketing campaign of any online business. To avail these facilities companies either recruits a SEO professional or take the services of any marketing and online advertising agency, which focuses in delivering SEO traffic. Also online advertising and marketing organization have challenges of quality SEO specialists. Nowadays, the demand of this industry is very vast. Due to this reason there are large no.of SEO training institutes that covenant in contributing SEO classes, and simultaneously a great career future.
2. What is the future of SEO?
There are already more than 100 billion websites in the world wide web and everyday this number is increasing. The owners/webmasters continuously thrive to get more and more visitors to their websites; one of the main source to drive online traffic is through SEO. They are also aware that by doing so, they can drive large number of valid SEO visitors to their website with free clicks. This being the present scenario, the demand for SEO professionals is growing.
3. Who can join the SEO training program?
Everyone who has the basic knowledge of computers and internet and who wish to make a career in Digital Marketing with little or no knowledge, and are prepared to learn the new technology of the Internet, can enroll themselves to our SEO training program and make a successful career as a SEO Analyst/ Specialist/ TeamLeader/ Manager.
4. What is the minimum qualification required to enroll for the SEO training program?
To enroll in our SEO training course, the minimum qualification is 12th standard pass. Any additional qualification is always an advantage for you.
5. Do you provide any reference material for the SEO course?
Yes, we provide printed course material to students who attend our SEO classroom training program and also the same course material as file downloads is provided to everyone who attend our online virtual SEO training program.
6. Do I have to go through the whole SEO course in order to find few topics that interest me?
No, you don’t. Learning SEO secrets visually course is fast and flexible. You can easily use the course outline to find the specific information you need.
7. Do you facilitate discussions between SEO course participants?
Yes, we do. Students participation in search engine optimization training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.
8. How qualified are SEO teachers/faculties of your institute?
Our faculties are Google Certified, Hubspot Inbound Marketing certified, & Industry-led expert guest faculties teaching SEO course. Our team of professionals consists of qualified (B.Tech /MCA / MBA) trainer who have a penchant for imparting the best education in the field of Digital Marketing.
9. How experienced are SEO trainers in teaching field?
Yes, our trainers are well qualified and experienced. The founder of this institute is having 10+ yrs of experience in Digital Marketing. Other trainers also have minimum 5-year experience in their specialized subjects.