SEO is short form for Search Engine Optimization. SEO is a step-by-step process to increase the amount of organic visits/visitors to a website by gaining a higher ranking in the organic/natural results of a search engine including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a website is accessible in search engine and increases the opportunities of traffic, free of cost.
In SEO training course, the topics covered are on basic guidelines and best practices of search engine, how search engines work, how to build a website keeping SEO in mind, website structural analysis, competition analysis, how to get website indexed by search engines, how to create content & do keyword research, SEO strategies including on-page and off-page optimization, search engine penalties & algorithm updates, Google Webmaster tool, Google Local optimization, 3rd party SEO analysis tools, latest updates with SEO live projects.
eMarket Education help you create a blog and implement the SEO best practices in your blog or you can wish to practice on Live Project websites too. Learn SEO course to get help on, “How to start with SEO work, steps for SEO strategization, SEO implementation process, performance analysis & improvisation of SEO performance to drive SEO organic traffic & leads and more.”
Below is the SEO (Search Engine Optimization) Course syllabus;
* SEO Fundamentals
Introduction to search engine optimization (SEO) and its market (This is a general Introduction of what is SEO, why SEO and how big is the market)
Types of search engines and how they work? (What are search engine, why they matter, search operators, terminologies used ex. Crawlers, indexing, search results, page ranks, algorithms etc.)
Introduction to Parts of SEO
Technical (The technical, website and integration side of the SEO)
Content (core of SEO, types of content including blog posts, images, videos, podcasts, infographics, webinars etc.)
Tactical (Tactical SEO is distribution, link building and page by page ranking part of the SEO)
Social (Social Networks and their significance in SEO)
Analysis (Analytics and feedback loops of SEO)
Reporting (Measuring and Reporting parts of SEO)
Basic terminologies used in SEO and Introduction to them. (E.g., What are keywords, short tail/long tail, index rates, PageRank, Domain authority etc.,)
* Technical SEO Introduction
Introduction to Technical SEO
Understanding a Web page along with HTML and CSS (using Inspector, Source Codes etc.)
Starting a Blog on Blogger
Introduction to Google Analytics and its significance in SEO + Digital Marketing along with setting it up and verification
WordPress on Shared Hosting (hosting and setting up wordpress, basic usage)
Using WordPress for Setting up blogs and Installing plugins / Themes
Introduction to Webmasters tools and setting up search console + Verification of Domains
Setting up analytics and webmasters tools on a wordpress site.
* SEO Competitive Analysis
Integration of Google Analytics, Webmaster & Social Media buttons
Understanding of White/Grey/Black SEO techniques
Initial Website SEO Auditing
* SEO Keyword Strategy
SEO Keyword Research
Google Keyword Planner Tool
* SEO Algorithm Updates
* SEO Search Operators
* SEO On-Page Optimization Process
On-Page Optimization Factors
On-Page Optimization Introduction
Website Structure Optimization for SEO
Content Formatting for SEO
In depth Keyword Research for page optimization
Introduction to Keyword Density, Keyword Proximity, and Keyword Prominence
On-page optimization on WordPress Pages / Posts.
On-Page Optimization by Inserting Keywords, Tags etc. using HTML in Non-WordPress websites.
Introduction to Schema Markup & Rich Snippets
In-depth optimization tactics for Schema Markup and Rich Snippets/ Featured Content
Sitemaps and its applications
Using Robots.txt for controlling crawling of Pages
3rd Party SEO Tool reference for performance & backlink analysis
* Social Networking and SEO
Introduction to basic social networks and their significance in SEO
Setting up distribution channels for content
Social SEO in Facebook and Twitter
How LinkedIn and Google+ posts specially contribute to SEO
Special uses of Social Networks: Influencer Reachout, Engagement etc.
* Analysis/Metrics in Search Engine Optimization
Importance of Analytics
Considering Google Analytics to measure engagement, bounce rate and other factors to determine what strategies are ticking
Setting up monitoring loops
* Local & Global Search Engine Optimization
* In-depth Technical Search Engine Optimization
Technical factors that give boost to SEO
Speed of the website
Responsiveness and compatibility with other browsers
Crawl errors because of Robot.txt or NOINDEX function
Importance of SSL/TLS
Decisive Redirections (Permanent 301 vs Temporary 302)
Setting up Canonical URLs, Follow, Nofollow links
Understanding Page Errors and Response Codes and their impacts
Broken Links and their Significance
Internal Linking of the web pages within a website
Using Breadcrumbs, Pagination, Silo Structures
* 3rd Party Tool Learning for SEO Analysis
* SEO Proposals, Project Handling and Report Making
Preparing a Proposal for a SEO project
Handling multiple projects at once
Usage of Digital Marketing Dashboards
Preparing scheduled / Automated / Manual Reports for projects
This specialised SEO training course syllabus will give you a definitive edge in SEO the competitive marketplace. Upon search engine optimization completion, you will have the ability to think and function like an SEO analyst / expert / specialist in your respective SEO role & responsibilities. Students will be confident with fundamentals of search engine optimization (SEO), keyword research, SEO technical know-how and insight to build a SEO digital marketing strategy.
Statistics from Naukri.com show that, over 16,000 Web Marketing posts remain vacant in India
SEO Course is applicable for the below audience, but not restricted to anyone who is passionate to pursue a Digital Marketing training;
SEO Job Seekers
Marketing Executives / Managers / Consultants
Product Managers and Brand Managers
Small Business Owners/Entrepreneurs
Copywriters and Content Writers
Someone good in Content understand and interested in R&D
Work from Home Candidates
Note: You DON’T need a technical background or be a web designer/programmer to benefit from SEO training
1. Why one should choose SEO for his/her career?
Search Engine Optimization plays a very significant role in the online promotion and marketing campaign of any online business. To avail these facilities companies either recruits a SEO professional or take the services of any marketing and online advertising agency, which focuses in delivering SEO traffic. Also online advertising and marketing organization have challenges of quality SEO specialists. Nowadays, the demand of this industry is very vast. Due to this reason there are large no.of SEO training institutes that covenant in contributing SEO classes, and simultaneously a great career future.
2. What is the future of SEO?
There are already more than 100 billion websites in the world wide web and everyday this number is increasing. The owners/webmasters continuously thrive to get more and more visitors to their websites; one of the main source to drive online traffic is through SEO. They are also aware that by doing so, they can drive large number of valid SEO visitors to their website with free clicks. This being the present scenario, the demand for SEO professionals is growing.
3. Who can join the SEO training program?
Everyone who has the basic knowledge of computers and internet and who wish to make a career in Digital Marketing with little or no knowledge, and are prepared to learn the new technology of the Internet, can enroll themselves to our SEO training program and make a successful career as a SEO Analyst/ Specialist/ TeamLeader/ Manager.
4. What is the minimum qualification required to enroll for the SEO training program?
To enroll in our SEO training course, the minimum qualification is 12th standard pass. Any additional qualification is always an advantage for you.
5. Do you provide any reference material for the SEO course?
Yes, we provide printed course material to students who attend our SEO classroom training program and also the same course material as file downloads is provided to everyone who attend our online virtual SEO training program.
6. Do I have to go through the whole SEO course in order to find few topics that interest me?
No, you don’t. Learning SEO secrets visually course is fast and flexible. You can easily use the course outline to find the specific information you need.
7. Do you facilitate discussions between SEO course participants?
Yes, we do. Students participation in search engine optimization training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.
8. How qualified are SEO teachers/faculties of your institute?
Our faculties are Google Certified, Hubspot Inbound Marketing certified, & Industry-led expert guest faculties teaching SEO course. Our team of professionals consists of qualified (B.Tech /MCA / MBA) trainer who have a penchant for imparting the best education in the field of Digital Marketing.
9. How experienced are SEO trainers in teaching field?
Yes, our trainers are well qualified and experienced. The founder of this institute is having 10+ yrs of experience in Digital Marketing. Other trainers also have minimum 5-year experience in their specialized subjects.
Near By Location
If you stay in BTM, Jayanagar, JP Nagar, Marathahalli, Belandur, Sarjapur, HSR Layout, Hosur Road, Electronic City, Indira Nagar, Bannerghatta Road, Domlur, Outer Ring Road, Inner Ring Road or MG Road, reach eMarket Education Digital Marketing Training Institute in Koramangala for any queries pertaining to your digital marketing course joining or enrolment or career choice.