Search Engine Optimization Training
(Learn SEO + Organic Social Media in 2 Months)
SEO is short form for Search Engine Optimization. SEO is a step-by-step process to increase the amount of organic visits/visitors to a website by gaining a higher ranking in the organic/natural results of a search engine including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a website is accessible in search engine and increases the opportunities of traffic, free of cost.
In SEO training course, the topics covered are on basic guidelines and best practices of search engine, how search engines work, how to build a website keeping SEO in mind, website structural analysis, competition analysis, how to get website indexed by search engines, how to create content & do keyword research, SEO strategies including on-page and off-page optimization, search engine penalties & algorithm updates, Google Webmaster tool, Google Local optimization, 3rd party SEO analysis tools, latest updates with SEO live projects.
eMarket Education help you create a blog and implement the SEO best practices in your blog or you can wish to practice on Live Project websites too. Learn SEO course to get help on, “How to start with SEO work, steps for SEO strategization, SEO implementation process, performance analysis & improvisation of SEO performance to drive SEO organic traffic & leads and more.”
Below is the SEO (Search Engine Optimization) Course syllabus;
* SEO Fundamentals
Introduction to search engine optimization (SEO) and its market (This is a general Introduction of what is SEO, why SEO and how big is the market)
Types of search engines and how they work? (What are search engine, why they matter, search operators, terminologies used ex. Crawlers, indexing, search results, page ranks, algorithms etc.)
Introduction to parts of SEO;
Technical (The technical, website and integration side of the SEO)
Content (core of SEO, types of content including blog posts, images, videos, podcasts, infographics, webinars etc.)
Tactical (Tactical SEO is distribution, link building and page by page ranking part of the SEO)
Social (Social Networks and their significance in SEO)
Analysis (Analytics and feedback loops of SEO)
Reporting (Measuring and Reporting parts of SEO)
Basic terminologies used in SEO and introduction to them (e.g., What are keywords, short tail/long tail, index rates, PageRank, Domain authority etc.,)
* Technical SEO Introduction
Introduction to Technical SEO
Understanding a Web page along with HTML and CSS (using Inspector, Source Codes etc.)
Starting a Blog on Blogger
Introduction to Google Analytics and its significance in SEO + Digital Marketing along with setting it up and verification
WordPress on Shared Hosting (hosting and setting up wordpress, basic usage)
Using WordPress for Setting up blogs and installing plugins / Themes
Introduction to Webmasters tools and setting up search console + verification of Domains
Setting up Google analytics and webmasters tools on a WordPress site.
* SEO Competitive Analysis
Integration of Google Analytics, Webmaster & Social Media buttons
Understanding of White/Grey/Black SEO techniques
Initial Website SEO Auditing
* SEO Keyword Strategy
SEO Keyword Research
Google Keyword Planner Tool
* SEO Algorithm Updates
* SEO Search Operators
* SEO On-Page Optimization Process
On-Page Optimization Factors
On-Page Optimization introduction
Website Structure Optimization for SEO
Content Formatting for SEO
In depth Keyword Research for page optimization
Introduction to Keyword Density, Keyword Proximity, and Keyword Prominence
On-page optimization on WordPress Pages / Posts.
On-Page Optimization by Inserting Keywords, Tags etc. using HTML in Non-WordPress websites.
Introduction to Schema Markup & Rich Snippets
In-depth optimization tactics for Schema Markup and Rich Snippets/ Featured Content
Sitemaps and its applications
Using Robots.txt for controlling crawling of Pages
3rd Party SEO Tool reference for performance & backlink analysis
* Analysis/Metrics in Search Engine Optimization
Importance of Google Analytics in SEO
Considering Google Analytics to measure engagement, bounce rate and other factors to determine what strategies are ticking
Setting up monitoring loops
* Local & Global Search Engine Optimization
* In-depth Technical Search Engine Optimization
Technical factors that give boost to SEO
Speed of the website
Responsiveness and compatibility with other browsers
Crawl errors because of Robot.txt or NOINDEX function
Importance of SSL/TLS
Decisive Redirections (Permanent 301 vs Temporary 302)
Setting up Canonical URLs, Follow, Nofollow links
Understanding Page Errors and Response Codes and their impacts
Broken Links and their Significance
Internal Linking of the web pages within a website
Using Breadcrumbs, Pagination, Silo Structures
* 3rd Party Tool Learning for SEO Analysis
* SEO Proposals, Project Handling and Report Making
Preparing a Proposal for a SEO project
Handling multiple projects at once
Usage of Digital Marketing Dashboards
Preparing scheduled / Automated / Manual Reports for projects
* Social Media for SEO
Introduction to basic social networks and their significance in SEO
Setting up distribution channels for content
Social SEO in Facebook and Twitter
How Facebook, LinkedIn and Google+ posts specially contribute to SEO
Special uses of Social Networks: Influencer Reachout, Engagement etc.
* Increase of Organic Traffic from Social Media
This specialised SEO training course syllabus will give you a definitive edge in SEO the competitive marketplace. Upon search engine optimization completion, you will have the ability to think and function like an SEO analyst / expert / specialist in your respective SEO role & responsibilities. Students will be confident with fundamentals of search engine optimization (SEO), keyword research, SEO technical know-how and insight to build a SEO digital marketing strategy.
Statistics from Naukri.com show that, over 16,000 Web Marketing posts remain vacant in India
SEO Course is applicable for the below audience, but not restricted to anyone who is passionate to pursue a Digital Marketing training;
SEO Job Seekers
Marketing Executives / Managers / Consultants
Product Managers and Brand Managers
Small Business Owners/Entrepreneurs
Copywriters and Content Writers
Someone good in Content understand and interested in R&D
Work from Home Candidates
Note: You DON’T need a technical background or be a web designer/programmer to benefit from SEO training
Brief About SEO
What is Search Engine Optimization?
SEO (Search Engine Optimization ) is the process of optimizing & improving your website so that it attracts more visitors from search engines.
SEO Strategy & Best Practices
There are many factors that the search engine takes into account while crawling your page and trying to understand them. The top one’s are;
Keyword Research: This is a part of On-page SEO. Keywords are the words typed in the search engines. They are the topics that searchers are trying to learn more about. We should research of the Keywords that the stranger is interested in and what your business centers around. Your research should always begin with your buyer personas. The buyer personas determine who become your visitors, leads and ultimately customers. You need to determine who they are, what their goals and intentions are, and what their problems are? So that you come to know what they are actually looking for.
Let’s take an example, eMarket Education. Now a person looking for a digital marketing institute in Bangalore would ideally type in “digital marketing Bangalore”, “digital marketing institute koramangala”, “digital marketing course Bangalore”
Now categorize the list of names as per the buyers’ journey;
Awareness stage: Problem based Keywords i.e., the problems faced by your buyer persona
Consideration stage: solution keywords i.e., where the company provides solution to the issues
Decision stage: Branded Keywords i.e., choosing the brand of your choice, taking decision
You have to mimic the language that your buyer personas use in actually looking for your requirements. But you should also realize and keep in mind that language varies in different parts of the world.
There are many Keyword indicators that you can use in your list. But you only attract the buyer persons with ones that speak that language.
How to do Keyword Research?
Make a list of Keywords your buyer personas would search for
Expand that list by searching the web for alternatives. You can type in your Keyword in in the search engine and find more alternatives and not only that when you look for it in the images or videos you could expand your list. You can use Google webmaster for alternatives, you can use any alternative from the web to expand your list of words. You can expand upon the keywords on your own as long as the topic relates to your business or buyer persona
Determine which Keywords people are already using to find your site. Some search engine like Google have encrypted their organic data which keeps the keywords hidden which makes it difficult to determine the keywords. So you can either use Google analytics or Hubspot sources to get some insights
Decide which Keywords you have the best opportunity to rank for. There are so many websites that are trying to make it to the top of the Google search engine.
Let’s take an example of jackets. If you type in just “jackets”, you would get numerous results like men’s jacket, women’s jacket, kids jacket so on and so forth, and the top 10 positions would be taken by the top brands. A Keyword like “Jacket” is a SHORT OR BROAD KEYWORD, it’s harder to rank for because there’s a lot of competition around it and it’s very general. A small business specializing in jackets would not stand a chance as the top ranks are taken by the big brands who are more trustworthy but at the same time, if a customer is more specific about his requirements like let’s say, “Men’s wool red sox jacket size medium”, the search would be more specific. They are called the LONG TAIL KEYWORDS. It’s easier to rank for because it is more specific and targeted. A long tail Keyword is a primary Keyword usually two to three Keywords that is expanded with additional texts.
Example: “mens wool red sox jacket size medium”. Make sure that the Keyword fits in that the page is all about.
It’s important to optimize your page with long tail Keywords for 2 reasons;
The best way to rank for a primary term is to be specific and make it a long tail Keyword
When you optimizing for a long tail keyword, you are also optimizing the page for the broad keyword
Keyword Research Best Practices
Employ Keywords that are close matches for the searcher’s query
It’s okay to target multiple terms/ phrases on a single page (as long as they share intent)
Don’t stuff or unnecessarily repeat keywords. Focus on delighting searchers with great user experience and answering their questions.
Getting the right Keyword and ensuring that it gets to the top of the list can be a tough task and will not ensure that you would get there. For that you have to drill down into your keyword analytics.
It is a long process. Every content is an investment towards a larger SEO and content goal. If you are consistent then you will have the opportunity to become more content wealthy. Start ranking for more difficult Keywords. The best way to rank for a short primary Keyword is to crush it many different longer tail variation.
Create Content around your Keyword
Now the search engines are getting smarter and smarter. They just don’t understand Keywords they also understand the searchers intent.
If you looking for great places in India, Google with show you the best places to be visited
Optimize Content around a Primary Keyword
It has to be optimized in a page where it will be featured.
How to optimize a page?
Optimize a page around a primary Keyword— be sure that the keyword fits the description about what the page is all about. You are optimizing the page for the visitor first but it is also for the SEO to understand the page and to know how to best index it.
Add the Keyword to the page title and URL. The page title shows on the browser tab also as a link to the page and the search result. if optimizing a website page include your company name as well, use the protocol bar(|) otherwise known as the pipe to break the two making sure that your company name comes after the pipe. If it is a long tail Keyword use dashes (-) to separate the Keyword.
If you are editing a live page any change that you make in your URL will make a new page set up 301 redirect that will direct the old URL to the new one, sending people seamlessly to the right page, this will save all your SEO credit and ensure that you do not break any links to your old page. In case of broken links you need to have custom 404 error page. Having a 404 error page, it will significantly increase the user experience and also provide the same looking website even if you are on a page that doesn’t exist. It should also offer links back in the site.
Next, add the Keywords to the page headers and content , use the Keyword naturally through out the page, if there are any images on the page add the image alt-text. Search Engines cannot read images so alt-text helps Search engineto understand what the image is all about , it also allows the image to be found on image searches.
Next, add the Keyword to the meta description. Each page should have a meta description no longer than a 160 characters . Though it does not affect SEO but it does increase the chance of the number of people clicking on to your page.
Include Relevant Link with the Pages
Linking relevant reliable source helps increase the trust worthiness of your site. It’s not advisable to go overboard, stick to one or two links per paragraph at the most, your page shouldn’t look spam. Link to internal pages from you website in order to drive traffic to them. Also make sure to link it to outside resources, Google webmaster web master encourages this. It shows that you have done your research helps your connections and gives your reader more help with resources. When you link make sure that you hyperlink those texts with major Keywords that you like to rank for. This clickable text is what is called as ANCHOR TEXT.
Promote a good User Experience
Search Engines also looking at the experience that people have on your site while determining how to rank you. Make sure that your website is intuitive and easy to browse. Don’t make people hunt for what they need show them the next step they can take with your business and give your business the best chance of converting those visitors into leads and eventually customers.
Optimize your website for Mobiles
Over 80% of internet users own a smart phone and use their mobile to search online more than their computer. As more and more people are using the mobile phone for advices, search engines are trying to find out more and more websites that are mobile friendly. Make sure that your website can be viewed on any screen size. If your page is not mobile friendly you might be missing out on valuable search traffic
Promote your Content
Don’t forget to promote your website through social media. The more people link, share your content the more popular your site will grow and more trust you will gain with search engines.
Earn Links for Your Content
How can the search engines see you as a trustworthy and authoritative site? Much of it comes from the great optimized content and also through links pointing to you. This is also a part of what is called Off-page SEO. Search engines follow links between pages to see how they are related to each other. Links coming to your website is called INBOUND LINKS. They help search engines analyze how authoritative your website is. If a trusted site had linked into you then your website becomes more trust worthy.
But not all links are created equal. Make sure that you are focusing on quality and not quantity. High quality links comes from existing high quality websites that are relevant to your business or industry. To check which websites are authoritative use tools like moz open site explorer or hotspot links to see how the websites are linking to you and for their authority.
It is also important to check what the linking websites says. The non-branded anchored Keyword text will help increase your ranking value for that term. It could be difficult to obtain non branded inbound links because it’s a manual process. However if you are able to control the anchor text try to best match it with the primary Keyword on the page its linking to , this will help reinforce what you are trying to rank for in this page.
It takes a lot of time in building relationships with authoritative sites and industry site leaders to keep your company at the top of their mind while building websites and linking it to you.
Use social media send friendly e mails, comment on blog posts, make connections at local meet ups, conferences.
Create content with input from industry thought leaders. They will share the content, giving you new visitors and new links.
Create a “best off” or resource list and give credit to the thought leader
Interview an industry thought leader and publish it as a blog post
Write crowd sourced content, solicited information, answers or opinions from an industry thought leader
Ask an industry thought leader to write the forward or give a quote for an e-book
Set up a page on the TOP ONLINE DIRECTORIES. Directories are websites like yelp, (YP) yellow pages, and local chamber of commerce. Having your website in a directory will increase the traffic and citations (online mention of your business name and address even if the outside websites don’t link to you) of your website. Both will help with your off-page SEO.
If your website is location specific, create a Google+ Local Listing page. This will tie your business to a specific location, which Google will use in its search results. If your business is in a single location link to your homepage and if it has multiple location link it to the dedicated location page for each.
1. Why one should choose SEO for his/her career?
Search Engine Optimization plays a very significant role in the online promotion and marketing campaign of any online business. To avail these facilities companies either recruits a SEO professional or take the services of any marketing and online advertising agency, which focuses in delivering SEO traffic. Also online advertising and marketing organization have challenges of quality SEO specialists. Nowadays, the demand of this industry is very vast. Due to this reason there are large no.of SEO training institutes that covenant in contributing SEO classes, and simultaneously a great career future.
2. What is the future of SEO?
There are already more than 100 billion websites in the world wide web and everyday this number is increasing. The owners/webmasters continuously thrive to get more and more visitors to their websites; one of the main source to drive online traffic is through SEO. They are also aware that by doing so, they can drive large number of valid SEO visitors to their website with free clicks. This being the present scenario, the demand for SEO professionals is growing.
3. Who can join the SEO training program?
Everyone who has the basic knowledge of computers and internet and who wish to make a career in Digital Marketing with little or no knowledge, and are prepared to learn the new technology of the Internet, can enroll themselves to our SEO training program and make a successful career as a SEO Analyst/ Specialist/ TeamLeader/ Manager.
4. What is the minimum qualification required to enroll for the SEO training program?
To enroll in our SEO training course, the minimum qualification is 12th standard pass. Any additional qualification is always an advantage for you.
5. Do you provide any reference material for the SEO course?
Yes, we provide printed course material to students who attend our SEO classroom training program and also the same course material as file downloads is provided to everyone who attend our online virtual SEO training program.
6. Do I have to go through the whole SEO course in order to find few topics that interest me?
No, you don’t. Learning SEO secrets visually course is fast and flexible. You can easily use the course outline to find the specific information you need.
7. Do you facilitate discussions between SEO course participants?
Yes, we do. Students participation in search engine optimization training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.
8. How qualified are SEO teachers/faculties of your institute?
Our faculties are Google Certified, Hubspot Inbound Marketing certified, & Industry-led expert guest faculties teaching SEO course. Our team of professionals consists of qualified (B.Tech /MCA / MBA) trainer who have a penchant for imparting the best education in the field of Digital Marketing.
9. How experienced are SEO trainers in teaching field?
Yes, our trainers are well qualified and experienced. The founder of this institute is having 10+ yrs of experience in Digital Marketing. Other trainers also have minimum 5-year experience in their specialized subjects.
Course Fee & Enrollment
INR 30,000 including Tax (Paid in 2 Installments)
Enrollment fee of INR 5,000 before starting with the session
1st Installment payment of INR 15,000 within 7 days of joining
2nd Installment payment of INR 10,000 in the 5th week of the course continuation