Importance of Digital Marketing for e-Business Growth
Nowadays, nobody wants to go traditional, everybody wants to go digital and want to be more specific. And in this league of traditional and digital battle, the latter satisfies the most. Digital marketing is gaining so much popularity that it will outstrip the traditional or conventional marketing in no time for sure. Have you ever gave a thought to Why Digital Marketing is important for your Business in 2018? In this present world of marketing if we go for traditional marketing then, believe me, you are standing nowhere or in better words, you are not even counted on. This is the phase to implement smartly the techniques of digital marketing in 2018. Because digital marketing 2018 will be a new beginning in the world of Internet Marketing. So, it’s better to go digital and make a different space for yourself in this Digi-world.Digital marketing gives the opportunity to small-scale businesses to compete against the entrenched businesses. Here are the questions which usually arises before jumping into the digital marketing industry, Why Digital Marketing?, What are the Benefits and Importance of Digital Marketing?, Why Digital Marketing strategy is important for growing e-business, How digital marketing is going to help for e-business?.
So, below are the reasons which will make you realize that what is the importance of Digital marketing strategy and why it is essential to come up with the trends of digital marketing in 2018.
1. Content is the King and the trend says, go with the Visual Content:
The first success mantra for any online business is the content. Content is the king when it comes to e-business, especially when we are relating it to Search Engine Optimization (SEO) in terms of Digital Marketing. And now, according to the trends if we are going for visual content, then it will be a more appreciable and simpler approach because nobody has time to read everything on your website only a few people would like to read what you have written there. We all know this thing that who wins the race for newspaper and television, obviously television right.
Nowadays what a normal human being like and find is easy. 90 percent of information is transmitted to human brains through visuals only and visuals are far easier when compared to the text content. Visual content capture human attention much faster than the text content and the images should be like which compel the user to hit the call to action button and it must be able to communicate with your targeted audience.
Bringing together visuals and text will make a powerful impact on viewers and they will be more psychologically inclined towards your business. It must be educational and select the colors, shapes, fonts, and data wisely.Great visuals are very important to gain leads, visitors, and clients. This inspires people to come and do business with you.
2. Digital Marketing – Cost Effective
The money you spend on traditional marketing is far more than what you spend here. What’s the use of that like just spending a lot of money and getting peanuts when it comes to real assets like conversions? Digital marketing actually helps you to generate more and better revenues with the help of Search Engine Optimization (SEO) and Pay Per Click (PPC) campaigns. While SEO is purely based on organic whereas PPC takes a little amount of money but still this money will be very less than what you were spending there in traditional marketing
“Google declared this in an analysis with IPSOS, that for the organizations which are utilizing digital marketing have a revenue growth of 2.8 times better than the one who don’t utilize it.”
3. In Digital Marketing Conversion Rates are very high:
Conversion in marketing term is referred to those people who actually visit your real or virtual store and complete a financial deal by purchasing the kind of product or service that a company or business offers. So, here in digital marketing, there are more conversions, while in traditional marketing, you have to strive for conversions.
And the chances are there that you may not get the conversions even or it may be the case that it will not be relevant one and the conversions related to digital marketing rank much higher than the other approaches of marketing.
SEO, Social Media Optimization, and Email marketing build rapid and feasible communications with the targeted audiences and guarantee greater conversion rates.
4. Specific Audience Interaction in Digital Marketing:
The interaction with the audience is more specific and true here. You can easily target your true audience and attract them towards your business. The approach is really very high with digital marketing. Digital marketing has the ability to engage with multiple customers without any call center facility. While in traditional marketing, you have no control over the audience, even the one who is not relevant to you is also watching your ads, so it’s simply waste of money in this case.
Nowadays everyone out there is having a mobile phone and approximately 85 percent of peoples are present with their fingers tapping on the mobile phone on a regular basis so, here mobile marketing is going to help you a lot, it’s the basic corresponding channel in today’s world.
5. Analytics are Measurable in Digital Marketing:
Measurable analytics are here, it means you can measure the number of people, the type of people their Age, Gender, Location and etc. everything, in short, the demographics of your audience is measurable here with the help of tools like Google Analytics, Adobe Analytics, Google Webmasters, SEM Rush, Google AdWords etc. while in case of traditional marketing it’s not like that, you don’t have any control over your audience, you will never know what the audience is watching over your business and who is interested in your business.
6. Engagement on Social Media Platforms:
Here you can increase your fan base with social media. In today’s Digi-world, everyone is present on social platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+ and the real fact and statistics show that the consumer engagement is very high on these social platforms. We can run any social media campaign and try to connect with our related audience in a very different way.
7. Strategy over E-Mail Marketing:
In Email marketing, we can bring the shoppers back through our super e-mail strategy, like once they purchased anything from us then we can target them again with our e-mail marketing strategy by doing this we can have our customers back and we may have some new shoppers too.
8. Re-Marketing is the Key to Digital Marketing:
Re-marketing strategy is the key to targeting our fan or old customers who already know about our business and they have visited our website but did not go through the conversion process. By making a separate list for re-marketing and putting it live thus trying to attract them by giving them any kind of offer or by showing them again and again which in turn make up their minds to bend towards your business product.
Now, coming to the conclusion for why digital marketing is important for your business and the importance of digital marketing strategy in 2018 we found that through digital marketing we can excite the imagination of our targeted audience, dive into their minds with the help of search engine optimization (SEO) and fascinate them with the email marketing which speaks them for their own particular interests. So now everything is very clear as crystal that why we should opt for digital marketing over traditional marketing. The challenging thing about digital marketing in 2018 is the pace at which the tools and platforms comply with it. The concepts are quite clear here when compared to the traditional marketing. So better prepare yourself to give a boom to your competitors in 2018 and walk with the Digi-World because digital marketing in 2018 will be a more challenging as well as exciting industry to work in,
eMarket Education a leading Digital Marketing Training Institute can help you create a Digital Marketing Roadmap for 2018 Digital Marketing Strategies. We build up the strategies for online businesses to grow in a very excellent way.
Author: eMarket Education
eMarketeducation, an integrated digital marketing training institute located in Koramangala, Bangalore cover the broad foundation of Digital Marketing and explores further into the specialist areas of SEO, PPC Google AdWords, Social Media Marketing & Google Analytics.
These blogs are about digital marketing tips. Contact us to learn more: http://www.emarketeducation.in/contact-us/