02 Apr Become a Pro in Google Product Listing Ads (PLA)
Learn Benefits of Google Shopping Ads – A Seminar
India is one of the fastest growing e-commerce markets in the world!
With the emergence of latest technology and increasing internet users, e-commerce in India is growing year by year. Increased internet users & the wide variety of digital marketing techniques to capture the audience in the cyber world empowers businesses to start online shopping websites. Promoting the shopping websites through online techniques like SEO, PPC Google Adwords, social media & email marketing seems much efficient compared to conventional offline strategies.
Now the biggest question is, what are the best techniques to promote e-commerce sites online?
As far as shopping websites are concerned, it is vital to make their online presence and for beginners, it will be tough to reach on top with SEO. With the help of paid advertising using Google AdWords & social media, they can engage and attract potential customers to visit and purchase the products.
We can make use of search network campaigns, display network campaigns, shopping campaigns, video, mobile app campaigns and there are a wide variety of choices to promote the products on the shopping website.
Now again the question is, which is the Best of the Best options among them? And the best reply to this would be Google Shopping Ads aka Product Listing Ads (PLAs). With the help of shopping campaigns in Google AdWords, shopping websites are getting much better results than any other medium.
As I said earlier the growth of e-commerce in India is very high and more & more shopping websites are emerging to the market. And that leads to the demand for Digital Marketing professionals. It is essential for digital marketing professionals, students, and e-commerce website owners to understand what Google Product Listing Ads iareand how to make use of it to bring the right audience to their websites.
The topic of discussion in Google Products listing Ads event:
- Why do we say PLA campaigns are lethal marketing weapon for shopping websites?
- What are those top 5 Benefits of Google Product listing ads?
- How to set up Merchant center account & Google Adwords?
- What is the importance of product data feed for your PLA campaign?
- What are those 3 things you need to focus while creating PLA campaign?
- What are those 3 challenges you may face in PLA campaign?
- What are those 3 best optimization ways for your PLA campaign?
Who can Join Google Products Listing ads event –
- Digital Marketers
- PPC Analyst
- Shopping Website Owners
- E-commerce Entrepreneurs