Internet, Mobile and Social Media Penetration in India & It’s Impact on Digital Marketing (Infographics Report)
There has been an enormous growth in the field of internet & technology in the recent years as reported by Internet & Mobile Association of India (IMAI). And as the technology is growing simultaneously the habits of human beings are changing accordingly. This info graphic data report will show you the growth of internet, mobiles and different social media, which humans are adopting quickly with the race of time.
The high graph line in the below report clearly indicates that a lot of people are spending more time in being on-line either through PC, Laptop, Tablet and Mobile Internet which means that internet is growing popular among the Indian audience as compared to other behavior. So it is a good sign for Digital Marketing as more people are switching to on-line.
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Along with this, the types of mobile app engagement is playing a vital role in internet marketing.
Below is another report called “Top 25 On-line Activity” which will give you a brief understanding about the different top searches used by the internet users in India. After studying this report we can analyse the behaviour of user on internet like what things do they require internet for? Since Digital Marketing is all about being on-line, what could be a better option to choose for after seeing this graph?
This report explains the behaviour of a user on the internet for example what most important things a user do or searches in internet. Here we can find that maximum number of the people use internet in order to stay in touch of their friends and also for education purpose. Apart from this also people get involved for playing on-line, research, to buy products etc. From this data we can say that the coming days for Digital Marketing is very bright.
This report is in support of the different views that people have on the growing technology and Internet. According to this report 71% of people reach out to internet in search of information. Apart from this, people also have different views in terms of this growing sector. So after analysing this report & views related to Tech & internet, definitely we can say that choosing Digital Market as a career would be a good option for anybody interested in online world.
Here is a list of top 10 sites globally which people surf a lot. Here the data shows that Google leads the race leaving behind YouTube, Facebook, Yahoo and other websites. So we can say that definitely Google is the widely used website in today’s date.
Here is another growth report of different search mediums whose demand has increased in the past years. As the data reads, Google leads the search race with about 80% in it’s credit.
Rising of mobile industry in these 5 years have made a very big difference in many aspects of electronic device sector. Currently it is one of the highest consumable device after Personal Computers in Indian Market. Experts are predicting that there will be more growth in the mobile device industry in coming years. As Mobile Marketing is also a part of Digital Marketing, seeing the growth in mobile industry, the future days of mobile marketing seems to be golden.
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This below report compares the performance of social media site Facebook used globally and in China.
Now if we check the data of different products which are purchased or researched online, then we can find that a maximum of 25% people are looking online to purchase clothes.
So from this highly calculated data report we can conclude that Internet, Mobile and Social Media are penetrating at a very fast pace and with the rapid growth, it is also making the future of Online Marketing Industry very bright. Since majority of people are using internet for their needs which in return is creating a lot of opportunity for Digital Marketing.
Author: eMarket Education
eMarketeducation, an integrated digital marketing training institute located in Koramangala, Bangalore cover the broad foundation of Digital Marketing and explores further into the specialist areas of SEO, PPC Google AdWords, Social Media Marketing & Google Analytics.
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