How Social Media Marketing is Inevitable; Internet, Mobile and Social Media Penetration in India

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Internet, Mobile and Social Media Penetration in India & It’s Impact on Digital Marketing  (Infographics Report)

There has been an enormous growth in the field of internet & technology in the recent years as reported by Internet & Mobile Association of India (IMAI). And as the technology is growing simultaneously the habits of human beings are changing accordingly. This infographic data report will show you the growth of the internet, mobiles and different social media, which humans are adopting quickly with the race of time.

The high graph line in the below report clearly indicates that a lot of people are spending more time in being online either through PC, Laptop, Tablet and Mobile Internet which means that internet is growing popular among the Indian audience as compared to other behavior. So it is a good sign for Digital Marketing as more people are switching to online.

Media Consumption Behaviour

Photo Courtesy: Google Images

 

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Along with this, the types of mobile app engagement is playing a vital role in internet marketing.

Below is another report called “Top 25 Online Activity” which will give you a brief understanding of the different top searches used by the internet users in India. After studying this report we can analyze the behavior of the user on the internet like what things do they require internet for? Since Digital Marketing is all about being online, what could be a better option to choose for after seeing this graph?

Photo Courtesy: Google Images

Photo Courtesy: Google Images

This report explains the behavior of a user on the internet for example what most important things a user do or searches on the internet. Here we can find that the maximum number of the people use the internet in order to stay in touch of their friends and also for education purpose. Apart from this also people get involved for playing online, research, to buy products etc. From this data, we can say that the coming days for Digital Marketing is very bright.

Reason for Using theInternet

Photo Courtesy: Google Images

This report is in support of the different views that people have on the growing technology and the Internet. According to this report, 71% of people reach out to the internet in search of information. Apart from this, people also have different views in terms of this growing sector. So after analyzing this report & views related to Tech & internet, definitely we can say that choosing Digital Market as a career would be a good option for anybody interested in the online world.

Views on Tech and Internet

Photo Courtesy: Google Images

Here is a list of top 10 sites globally which people surf a lot. Here the data shows that Google leads the race leaving behind YouTube, Facebook, Yahoo, and other websites. So we can say that definitely, Google is the widely used website in today’s date.

Web Behaviours

Photo Courtesy: Google Images

Here is another growth report of different search mediums whose demand has increased in the past years. As the data read, Google leads the search race with about 80% in its credit.

Website Behaviour

Photo Courtesy: Google Images

Rising of the mobile industry in these 5 years have made a very big difference in many aspects of electronic device sector. Currently, it is one of the highest consumable devices after Personal Computers in Indian Market. Experts are predicting that there will be more growth in the mobile device industry in coming years. As Mobile Marketing is also a part of Digital Marketing, seeing the growth in the mobile industry, the future days of mobile marketing seem to be golden.

Device Ownership

Photo Courtesy: Google Images

Top Mobile Messaging Services

Top Mobile Messaging Services

Photo Courtesy: Google Images

Why mobile messaging is getting popularity in Indian youngsters?

Mobile Messaging Behaviour

Photo Courtesy: Google Images

This below report compares the performance of social media site Facebook used globally and in China.

Top 10 Social Networks

Photo Courtesy: Google Images

Now if we check the data of different products which are purchased or researched online, then we can find that a maximum of 25% people is looking online to purchase clothes.

Top 20 Products Purchased Online

Photo Courtesy: Google Images

So from this highly calculated data report, we can conclude that Internet, Mobile, and Social Media are penetrating at a very fast pace and with the rapid growth, it is also making the future of Online Marketing Industry very bright. Since the majority of people are using the internet for their needs which in return is creating a lot of opportunity for Digital Marketing.

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