10 Reasons Why Every Digital Marketing Students Should Learn SEO
SEO – SEARCH ENGINE OPTIMIZATION
Search engine optimization is a technique or process of changing the position/ranking of website or web page in search engine results by using specific targeted keywords which help in better ranking of your website. The importance of Google Search Engine Optimization has increased day by day as nowadays most of the companies are promoting their products and services in digital media.
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And it is very important to understand the true meaning of SEO as it is having great potential in generating revenue from business and meet the business objectives. It helps in making the website/webpage user-friendly, makes navigation easy and faster which at last increases the quality of website improves user experience and user usability of a web site.
Above discussion is all about “What is SEO/SEARCH ENGINE OPTIMIZATION/GOOGLE SEARCH ENGINE OPTIMIZATION?”
So just think if you are cut out in doing SEO course than what you are gonna lose in your business and also in professional life so I will discuss the benefits of doing SEO Course
Getting Organic listings by doing SEO is almost free. Whenever you are listed at the top of Search Engine Result Pages, you don’t need to pay per click or fix a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving with a little effort (and some money to pay for SEO costs) which helps website to get traffic at consistent rate. Unlike paid ads, traffic for the website will not drop to zero. SEO need not have thousands of ads across the web.
With the help of various SEO tools, you can see an increase in traffic of your website. SEO is the easy way to maximize your business revenue. SEO will give you results (not immediately) and as soon as you start your SEO efforts, but traffic will increase at a steady rate. By using tools in order to track traffic to your website you can clearly watch as more people visit your website and revenue is generated.
Users believe that the first listing in Google is a reputable company, by doing SEO, your website gets the brand name. Your website, the competitors want to beat. If Google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Many people have ad blockers installed on their browsers.
When you get 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is another benefit of SEO that cannot be matched by any other form of marketing. A click from Google is much more valuable over a click from a normal ad.
SEO provides accurate results in e-commerce or non-e-commerce sites so there is no distinction when it comes to ROI. For e-commerce sites. Many SEO agencies can see which path, users take in order to complete the sale. For non-e-commerce sites /you can add values to your lead conversions, like contact us and calculate the value of your SEO strategy in that way.
SEO is a rising field and it’s booming still many people have started to realize that the benefits of SEO are very high. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will even if your site offers better services or prices. Having a better SEO company or a skilled SEO Staff is exactly what your company needs to have in order to rank above your competitor’s site in the Google rankings.
By using SEO techniques you can get thousand and thousands of users to your website per day. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
There are more than 250 million websites on the web and still counting. It’s not that easy to make a name for your website especially if your product or service is highly competitive. Using SEO will make your brand different from rest and will help in generating more revenue from your website.
This means that only 60% of clicks are only for the first result on Google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is tool needed to gain that top position as well.
If you are in top positions on the SERPs helps in receiving a majority of the impressions and clicks, so ranking in top position increases traffic for your website. The focus of SEO is also on creating informative and keyword relevant title tags and meta descriptions, which are seen in result pages. Having optimized tags and descriptions helps to increase click through rate, which also increases in website traffic.
The effects of SEO are permanent as they don’t stop if you stop paying for them. Of course, you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top position it is not that easy to take away that position.
10. Live projects
As a workshop participant, you’ll learn the power of SEO in our hands-on approach to search engine optimization training. You will work on your own websites in class, with expert step-by-step guidance. With the instructor helping you along, you’ll learn exactly what it takes to beat your competition.
After completing SEO Course you will be able to solve all of your SEO questions after attending SEO workshop/course.
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As I have already discussed with you the benefits of SEO what do you say about what is Search Engine Optimization? Just think for 5 minutes and try to understand by yourself about SEO.
Actually, SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword and follow certain rules of search engines so the search engines give you the top position in SERPs.
In order to do SEO for your website or blog in order to increase sales then you should learn basic SEO and its benefit. For that, you need to join SEO Training Institute or you can learn it from many websites.
It’s like you have a house and in front of that you have a garden and inside of your house, there is a masterpiece which is valuable.
If people want to see that valuable masterpiece for that your house and the garden in front of that should be neat and clean so people get interested/eagerness to see the master piece. In case one of them the house or garden is not clean then people will not come to see that masterpiece which in case the value of masterpiece decreases, same happens in SEO suppose if your website is having a good product or service and the website is not designed properly or SEO of your website is not done properly then your product or service is not going to sale.
SEO is no different than any other skill – the great results will always come from big effort. Just like the best marketing in the world won’t help you sell a bad product. Here are the factors that make up great content in Google’s eyes:
If you are cut out from doing Organic SEO course then you are gonna lose earning from your website or blog. and the importance of SEO for your website or blog.
Irrespective of whether you want to promote your online business website or get hired as an SEO analyst, joining a good is the best place to start.
So invest in a reputed SEO training course Institute and apply what you learn to market your online business. This small investment will lead to a steady increase in long-term profits.
Author: eMarket Education
eMarketeducation, an integrated digital marketing training institute located in Koramangala, Bangalore cover the broad foundation of Digital Marketing and explores further into the specialist areas of SEO, PPC Google AdWords, Social Media Marketing & Google Analytics.
These blogs are about digital marketing tips. Contact us to learn more: http://www.emarketeducation.in/contact-us/