23 Sep Website Analysis in Web Marketing – Need, Benefit & How
Why do we need to analyze our website?
Before describing why do we need to analyze our website? First let me define you, what exactly is – Website Analysis?
Basically, website analysis is a complete analysis of your website that matches or co-relates with all the guidelines of the search engine which in turn help your website to rank top in the search results. Some also refer it as Website Auditing. Website analysis is an integral task in the Search Engine Optimization (SEO) process. But here the real question is:
Why do we need it?
What’s the benefit of doing a website analysis?
How to do a website analysis?
So let’s start with – Why do we need it?
As we know that the online industry, apart from distributing information and knowledge, also plays a greater role in helping individuals and organization to run their business and make money and fame. And all this is done first by starting a “Website”.
A website is the first thing that a user experiences and make decisions. Today more than 80% businesses, including small, medium or big are running majorly because of inbound marketing and this is due to in the number of online users in the recent years.
Hence where there is a lot of traffic it is obvious that there would also be a lot of competition. So in order to beat the online competition, website analysis plays a very major role.
Another big reason to analyze our website is to find, modify and rectify the missing and outdated options which are usually being changed or updated by the search engines at regular intervals.
Neglecting or not rectifying those problems can hamper the website performance in terms of both user experience, site navigation and also degrading the site ranking in search results.
Next – What’s the benefit of doing a website analysis?
A thorough website analysis can help you to:
- Find the loopholes of your website
- Rank top in the major search engine
- Provide your competitors website insights and data
- Know your complete website performance with exact number and figures
- Compare your website performance along with your competitors.
Finally – How to do a website analysis?
You can either create a complete checklist jotting down each and every point which is to be taken care of or else you can also take the help of different online tools available.
If you are creating a manual checklist of your website auditing then you can categorize it accordingly as mentioned below:
As mentioned above that major search engines have their own guidelines to follow the rule based on which they rank a website on top of their search results, so here is few website auditing checklist for your reference:
- Use of Keywords in Landing Page URL
- Use of Keyword in Headline
- Use of Keyword in Anchor Text
- Use of Keyword in Image Alt Text
- Take care of all internal links, broken links and 404 Error
- The number of backlinks available to your website?
- Is any of your existing backlink is a low-quality source?
- Is there any kind of broken links in your website?
- Is Schema implemented on your website?
- Checking the loading time of your website
- Check the website mobile responsiveness
- Check the Sitemap.xml
- Check Robot.txt
- Check 301 redirection
- Check the Canonicalization
- Using of SSL security?
- What is the text vs HTML ratio?
- Creation of Meta Tags?
But if you want to select the online tools for website auditing then it comes in 2 ways i.e. one is Paid option and other is Free versions.
Note: Paid tools give the user a trial period of 14 days to use their interface.
Well, it’s a fact in the online industry that near about 85percent marketers opt for free method whereas only 15percent go for the paid medium to analyze a website.
Though there a lot of online tools available but there are few which are mostly used for website auditing purpose:
• Google’s API
• Google Analytics
• Google Webmaster
So it is very much essential for serious website owners to take care of the website analysis task seriously in order to increase their online performance. One can do a website auditing at regular interval of each 1 week or a fortnight or also 2 days after making changes in the website content or backend. Finally, a website analysis in terms of SEO is a very big task that needs to be rectified or changed very quickly while having a lot of patience.