Digital Marketing Course after BTech Engineering

Posted on September 17, 2020 by Emarkt_Admin

Digital Marketing after BTech

According to a study by a New Delhi based company, only 7% of engineers are suitable for core engineering jobs. There is no doubt that India is one of the leading countries in the annual production of engineering minds in the world. If a mere 7% aspire for core engineering jobs, what then happens to the rest of them? Today, the engineers graduating from Universities in India are extremely dynamic and understand the importance of an interest-based lucrative career option. As more students are pursuing non-engineering fields, where are the majority of them headed toward? The answer lies in Digital Marketing.

As one of the most recently emergent fields, digital marketing has shown immense promise in a relatively small window of time. Combining the benefits of social media and usage of IT soft-skills, digital marketers have revolutionized industrial trade and commerce. The broad base, direct interpersonal reach that digital marketing establishes with its prospective consumer makes it one of the most viable and successful marketing modes.

Is it worth doing Digital Marketing after Engineering?

This is the main reason that a majority of students from engineering backgrounds are opting for a Digital Marketing career. The popularity amongst students from BE/BTECH/MTECH for Digital Marketing is due to the far-reaching benefits that digital marketing provides;

Most engineers tend to think rationally. They like to create, innovate, experiment, and research their findings. Conventionally, BE/BTECH/MTECH for Digital Marketers acts as a perfect platform to widen their horizons and constantly challenge their critical, creative thinking process. Since the internet is filled with a lot of products, services, and ideas, the competition is cut-throat. Therefore, not everyone can navigate through such fierce competition except those who are not afraid of being ingenious in their approaches. Since this ingenuity comes naturally, to engineers, it makes for an excellent career scope for them.

To put it bluntly, jobs are chosen by comparing monetary benefits. With this in hindsight, digital marketing promises the most lucrative salary packages in the industry. The reason why digital marketers get paid a lot is that the demand for good marketers far outweighs the number of digital marketers. Therefore, a prospective business or client does not shy away from paying big bucks to smart individuals who can assure quality digital marketing services. Apart from this, you can always become a blogger or freelancer and have a personal venture in digital marketing. The right individual with the requisite skill set can monopolize the profits and make a viable career path. On the other hand, by paying handsomely, the client seeks to gain a volume of revenue from business through efficient marketing strategies. This, therefore, is a win-win situation for all.

If you search Online Marketing Courses, you will understand that the course itself is an attempt to teach techniques to solve real-life marketing problems. By equipping students with the knowledge of technicalities, the course enables them to strategize and objectivize their client’s priorities rightly. Most engineering students harbor a knack for problem-solving abilities and have a critical differential thinking skill. However, in the course of ordinary job profiles, they are not satisfied as this ability does not harmonize with their core competencies. Whereas, in Digital marketing, they are challenged constantly to reinvent preset paradigms and innovate newer strategies to maximize their clients’ gains. Digital Marketing requires a keen insight into various marketing strategies and employing the right combination of techniques to maximize profits.

Every professional aspires for a fulfilling and stable job. However, an engineer is constantly battling automation and mechanization of work apart from the monotony of software development. A recent study by the AICTE reveals that more than 60% of engineering graduates are unemployed, and a staggering 95% are not right for software development. However, in stark contrast, the career opportunities in the digital marketing field are unparalleled. As a freelancer or professional, you are the master of your own skill. While there is significant ownership in the quality of work that you do, there is also the added fact that there is no hire/fire risk. This ensures greater job stability and much-needed job security to you.

Most professionals end up quitting their jobs because either it is too mundane, or it is not challenging enough. The scope of career growth is one of the foremost points on which a professional evaluates his satisfaction level. Therefore, only a job that challenges you and your set notions every time and forces you to think creatively can lead to job satisfaction. Digital marketing is one unique profession where every situation and every client will be unique. Since no two business concerns have the same objectives and function in the same way, hence, their needs are different also. As a digital marketing professional, this requires you to constantly think uniquely and strategize ingenious ways to meet your objectives. Thus, the scope of growth professionally is limitless.

Posted under: Digital Marketing Course

Can I do Digital Marketing Course? I don’t have a Degree.

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Digital Marketing without a Degree

Social media, today, has become an extremely powerful and potent platform. The direct interaction with the prospective customer has become possible due to it. Where commonplace marketing techniques have proved to be futile Digital Marketing has become the perfect solution to reach out to the maximum number of people to sell products or services. As digital marketing acquires popularity, more number of people are opting for professional courses specializing in Digital Marketing. Many reputed colleges and institutions are offering specialized courses as a part of their academic curriculum. However, deep research into the course curriculum and other factors are necessary.

India’s answer to the Silicon Valley of the west, essentially, has been Bangalore. As one of the few places with a penchant for innovation, it has rightfully created a pivotal place as the “IT hub”. If you google Digital Marketing Courses in Bangalore, you will find that many professionals are applying to institutes. These institutes are known to offer BE/BTECH for Digital Marketers.

Many other professionals argue that digital marketing is essentially a business activity requiring specialization. This popular perception has led many other institutes and colleges to offer advanced specialized courses such as MBA for Digital Marketers.

Thus the question posed by many is whether or not the scope of digital marketing is confined to a degree based academia? Truth be told, digital marketing is a vocation that occupies the grey space between technology and business.

The rise of e-commerce culture today has transcended the conventional degree based academic learning. Apart from the online courses, there are many institutes and expert freelancers that have their own digital marketing courses. These are preferred by some of the leading organizations, corporates and individuals for skill training into this field. Digital marketer without a degree is no different from any other professional provided they have the same training and knowledge to handle the issues of prospective clientele.

How to learn Digital Marketing?

Anyone interested in promoting their business and maximizing reach by implementing latest techniques can simply Google Digital Marketing Courses. Among the search results, you can find various courses in the online as well as the offline modes, i.e., institutions or colleges offering degrees, diplomas or certified digital marketing courses.

The special focus must be to understand and learn complex digital marketing concepts and strategically implement them to optimize returns for your clients. If you aspire to learn digital marketing, you need to know, how various channels can be used to intensify your reach to the target prospect cost-effectively.

How Can I Select the Right Course?

If you simply search Digital Marketing Courses Online you will be amazed to see that the internet replete with various courses that can help you. You must understand the online marketing tools and know, how to operate them for the best result. The right course for you therefore, will help you to grasp the requisite skills and knowledge for effectively marketing the business. As a digital marketer, you must choose the course that facilitates a proper understanding of skill-sets and tools.

What are the practical benefits of the course?

The benefits of digital marketing are plenty. They not only help in the specialization of skill-set but also help you to gain a professional edge over your peers. The following benefits are primarily why you should consider a digital marketing course –

Reach a wider customer base for your business

Digital marketing maximizes your reach to the target audience in the most cost-effective manner. Many tools and software help a digital marketer to broad base his customer reach. By maximizing the consumer base, an entrepreneur can intensify the effectiveness of the promotional activity. A wider reach also helps to facilitate massive sales turnovers and boosts profits for your business.

Practical Work

Only a textbook understanding of the key concepts never facilitates a complete understanding. Apart from theoretical knowledge, practical exposure is also key to an excellent business idea. Practically using the software and tools as well as strategizing your client’s business promotion is one of the exciting facets of digital marketing. The effectiveness of any campaign is solely reliant on you. Therefore, as a digital marketer primarily, you have to assess your client’s needs and strategize a solution keeping in mind the restrictions of his budget. The technical expertise is much later. This means you handle the business promotion end-to-end to deliver the best results.

Introduction to 3rd Party Tools & Softwares

Unless a candidate can understand which, the specific tool facilitates which function, they cannot perform the task efficiently. Apart from knowledge of essential functions, you are also exposed to the necessary tools and software. There are plenty of free as well as paid tools and software that can be used for various purposes. The usage of these can vary for different purposes such as analytics generation, Cost per click monitoring etc.

Combining various techniques for the best results

As a Digital Marketer, you will have to combine and co-ordinates various digital marketing campaigns to maximize its reach and promote it best. Not only this, sometimes you may even have to utilize digital marketing techniques such as SEO and combine them with traditional marketing techniques such as video selling and E-mail Marketing, depending on the product or the end-user as the case may be.

Thus, choosing a particular online free course may depend on individual interest and perception of what you want to learn. Most businesses are often faced with one question persistently. That is, how to target and convert leads. The solution to this issue is not as easy as it may appear. To understand these a few paradigms have to be understood better. With a refresher course and basic understanding of the field of digital marketing, you can market your products and services better and are also able to facilitate a better understanding of how to cater to potential target consumer base better.

Posted under: Digital Marketing Course

Digital Marketing After MBA

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Digital Marketing Course after MBA

These days the struggle to find employment that suits your skillset is very important. Employment must carry within it, adequate opportunities to chart a career growth and challenges to demonstrate skills and talents. A vocation that can provide both are deemed as extremely rewarding and is bound to give you high job satisfaction. This is the reason that most people opt for an MBA degree in a specialization that matches their skills. However, modern trade and commerce are increasingly becoming digitized, and modern marketing techniques are becoming obsolete.

How then should an MBA tackle this issue?

The advent of social media has created newer opportunities to promote your business. Due to the direct interaction with the prospective customer, it is relatively easier to reach out to the maximum number of people to sell your product or service. However, targeting many people at once can be tough. This is where commonplace marketing techniques prove to be futile. If you aspire to learn digital marketing, you need to know how various channels work?

Furthermore, you need to understand the right utilization to intensify your reach to the target prospect cost-effectively. Sadly, this is easier said than done. This is because, for the uninitiated, the world of digital marketing can be confusing and chaotic. After all, it is extremely technical.

How to Edge Out Competition as An MBA?

MBA is a postgraduate course that specializes in an aspect of Business Administration such as finance, human resources, sales and marketing, etc. MBA graduates are deemed to have the edge over the others due to the superiority of their knowledge and skill. However, with Digital Marketing revolutionizing the industry, the conventional tactics of an average MBA are becoming decadent. The only way to cope with obsolescence is to strive to update yourself constantly. Thus, most people want to pursue an MBA for Digital Marketing.

The problem does not manifest singularly and is affecting both sides. Many people argue that digital marketing is an intermediate step between technology and commerce. Therefore, it is posited that both are inter-dependent disciplines. Digital marketing channels though extremely effective work best when combined with other marketing techniques too. Therefore, to fill this wedge, there are many institutions which offer professionals a second chance by providing MBA for Digital Marketers.

What ways can a Professional pursue Digital Marketing?

With the e-commerce culture slowly planting a firm foot in Indian markets, many institutes and expert freelancers are offering Digital Marketing Courses. These are preferred by some of the leading organizations, corporates, and individuals for skill training into this field. These courses help you to understand and learn complex concepts and strategically implement them to optimize returns for your clients.

The course can be pursued both in online as well as offline modes. Bangalore being the IT Hub, has many renowned institutions and universities that offer a certified course including eMarket Education. Digital Marketing Courses in Bangalore is an advantage due to the amount of industrial exposure and practical training you will get. However, presently, many professionals who are pursuing full-time vocations want to learn digital marketing at their own pace. This flexibility is provided, if you pursue any of the widely acclaimed Digital Marketing Courses Online

What are the Benefits as a Digital Marketer?

As a Digital Marketeer with a prior background in MBA, your client’s challenges manifest as your opportunities. It helps to cement your goodwill in the market and establish you as a leading figure that can cater to a wide variety of issues of a wide variety of clients. However, the following advantages are most noteworthy –

  1. Practical Problems

As a digital marketer, your clients come to you with some of the practical business challenges that they face. Your expertise and ultimately, reputation reside in how you tackle these efficiently. The finite resources that the client allocates to you as a budget further makes things complicated. Your skill is sharpened when you do the best with what is given to you. Optimum utilization of resources and effective resolution of practical problems are your guiding forces. As a professional digital marketer, you will be constantly challenged through such practical problems and will be able to grow through them.

  1. Customizing Solutions

The tenets of the MBA course are not lost in the world of digital marketing. Indeed, it is true that no two businesses are alike, whether it be in operations, goals, or any other aspect. Thus, your job is to think constantly and quickly to customize solutions as per the client’s business requirements. Since there is no set formulae and no perfect mold, you will constantly be striving. The struggle to strategize and keep all factors in check while ensuring deliverance of assured returns is what will sharpen your textbook conceptions. Digital Marketing will not only require you to delve from your existing knowledge pool, but it will also require strategizing solutions with experience. This is the only way to gain the requisite expertise.

  1. Garnering Goodwill

Traditional Marketing is not divorced from its digital counterpart. Thus, as a seasoned professional, the more holistically you meet the objectives of your client’s business, the faster you climb the ladder of success. The best advertising even today is word of mouth. Your deliverance and diligence are sure to garner fame and goodwill your way. This is because the greater number of satisfied clients you have, the more business volume you will get. This will augment and cement your position as a leading professional who is capable of handling any challenges in the industry.

  1. Professional Growth

The most important element in any professional’s career is the growth they can achieve. Many professionals who feel their work profile is mundane and are not able to grow professionally hunt for better opportunities. Every client and every assignment brings forth a new challenge and manifests newer opportunities for you to learn and grow.

Ultimately, as a professional who has a background in MBA, you need to understand an important aspect. That is, business and technology are slowly integrating into one finite process. Thus, the faster you are at sensing the opportunity and transitioning into Digital Marketing, the better it is for you, professionally!

Posted under: Digital Marketing Course

Corporate Digital Marketing Training in India

Posted on September 14, 2020 by Emarkt_Admin

Corporate Training in Digital Marketing or Social Media Marketing

To become a digital marketing expert and shine in the respective industry, employees or management should enroll for the correct Corporate Digital Marketing Training Programs. Try to make the training decision a fruitful investment so that aspirant can grasp better insight into the subject. This shall help them to work as a competent individual in the corporate industry.

In addition, if candidates choose Advanced Digital Marketing Corporate Training Program, they get the chance to explore the core of the subject better and learn about the tactics on, how to become an expert. As the corporate digital marketing world has changed with consumers’ changing needs, digital marketers need to be more focused so that they can bring in suitable changes.

Corporate Training in Digital Marketing in India

There are some of the top-rated Digital Marketing Training Programs in India, and the professionals should make informed decisions when choosing one. If you are in a dilemma when choosing the training programs, it is better to go by expert suggestion. It should cover up the core areas of your interest and digital marketing in itself.

Most of the Digital Marketing Corporate Training programs are planned as per the latest industry standards, and it should help candidates develop better capabilities. It should ensure to deliver potential results when they are part of a team in the future. Moreover, they should have confidence and knowledge to take over the responsibilities of the particular platform they are working for.

However, in this regard, the customized Corporate Training Programs are planned in such a way that it helps the candidates to have a better understanding of business and the condition of the digital marketing industry. Having current knowledge shall empower the aspirants to deliver better with their proficiency in this industry.

 

Key Development from Corporate Training Programs:

Thus, from being part of Corporate Training in Digital Marketing programs, the above said qualities are instilled to better the professionals. Aspirants should have potential skills so that the companies are interested in hiring and investing on you for the company. With the knowledge about the correct course, one can enhance their scope of employability in the digital marketing industry.

Benefits from corporate digital marketing training

The corporate training is planned in such a way that the aspirants can get experimental learning scope with excellent practical applications in the industry. Some top-rate scholars and industry experts will handle the corporate sessions and offer the best guidance to the aspirants.

The content to be offered to aspirants as part of a training program is customized. This is done to help the professionals and fulfill the objectives of the training program. So, when choosing corporate digital marketing training google programs, make sure that you choose a suitable course in this field.

The best training program center should try to extend its network of training services. By this, the institute is able to get through a wide number of customers. Also, by extending the network, it is possible to get the top research scholar’s attention and request them to become part of the training program.

The aspirants should try to choose from recognized affiliations that develop well-planned training programs for digital marketing. Of course, this type shall also help the aspirant add value and edge to their employability in the industry.

So, the training program you choose should offer customized program plans with online class facilities. It should be interactive for the students becoming beginners to masters in the field of digital marketing. They should have a good idea of implementing the ideas and techniques that they learn from the course programs.

What are the objectives of Corporate Digital Marketing Training Programs?

There are some common objectives of the marketing programs and demand for the betterment of the aspirants. By becoming part of the corporate course, it shall help the aspirants hone their skills and knowledge about this industry’s details.

Let us take a look at some of the objectives from a corporate training program;

  1. The course programs will focus on key considerations that are important to work as a competent individual in the field
  2. Course details will focus on building up digital strategy and, how an individual can use it in the industry
  3. It is also required to include different use of acquisition tools like SEO, Social Media Marketing, Google Ads, and the like option when planning to become a competent digital marketing individual. It shall help in a better understanding of digital marketing management
  4. It will help the aspirants to grasp some idea about the technicalities involved in digital marketing such as RSS feeds, Tag clouds, and others
  5. Help aspirants know web marketing plans that can be brought in positive results in the field

Therefore, with a better experience in the digital marketing field, the aspirant can serve better in the future and help to maintain a stable position in the competitive market. So, the working professional should enroll in the correct corporate social media training or digital marketing training program that helps them have a better idea about the field. The corporate training benefits a great deal for a prospective career of aspirants in digital marketing.

Posted under: Digital Marketing

What qualifications do you need for Digital Marketing Job?

Posted on by Emarkt_Admin

Digital Marketing Opening for Freshers

Without the evolving nature of the digital marketing field, an aspirant can know no such fixed tactics. To become a successful individual in this field, one cannot rely on fixed methodology, while they evolving with time. Though the basic qualities of a Digital Marketing Job profile remain the same, having some added qualities and technical knowledge can help them explore the field better. It shall help them become competent individuals in the industry and plan for a great start of their careers in the digital marketing industry. As the digital marketing industry is booming, there is an increased demand for aspirants in this industry.

When looking for Digital Marketing Job, let us take a glance at some of the qualities they should emphasize. It shall help a candidate to increase their chance of trying out options of employability in digital marketing field.

Qualifications for Digital Marketing Job Role:

In the case of Digital Marketing Job for fresher, they need to validate they have the required Digital Marketing Skills. It can help them become competent individuals in this field.

Also, the individual must have been part of a Digital Marketing Course that shall give them better insight into the subject’s core. With a better scope of practical experience through the course, they know how to face the challenges and market a product or service with efficiency.

After being part of the course, when aspirants are searching for a Job placement, the fundamental skills gathered from the course will help them grow confidence. With this, they will get strength and a positive mindset to start with their new career. Knowing the key techniques will help them achieve their goals better in this field.

As you start to face job interviews for Digital Marketing Profile, you can slowly gather ideas on, how to hone your skills to become eligible for the field. In addition to this, the practical experience in your course program shall help you. Slowly, you get to know about the digital marketing specialization to focus on and know more about like the one below;

  1. Digital Marketing and Planning

  2. Social Media Marketing

  3. Email Marketing 

  4. Content and Inbound Marketing 

  5. Social Marketing Plans 

So, if you are yet to get an idea on these, you may have to enroll for the correct online course on digital marketing. Try to opt for an advanced digital marketing course one that helps you get detailed insight into the above-said digital marketing branches. It can help one opt for high job salary options in the companies they are applying for with better knowledge. By increasing the scope of employability, open up your chances better for different business brands and use skills for future promotional chances.

What micro-credentials are important for a Digital Marketer?

To get high-profile job opportunities in digital marketing, some micro-credentials should not be overlooked. These are some small yet effective skills for a market to get suitable jobs in increasing competition in the market. Moreover, the study reveals that companies will be focusing more on an individual’s skills and experience rather than, what degrees one holds. For this, it’s better to enroll with an effective online course that gives you enough time to learn about the subject’s core.

Also, one should develop the habit of going through industry publications’ details to keep updated about the latest trends. These trends are bringing in positive changes in the industry. Ensuring that the person has adequate and related skills will help them thrive better towards a prosperous career. These are important when applying for Digital Marketing Job role

Other important Digital Marketing Skills to have;

Knowing about digital advertising and analytics is a valuable option to have digital marketing vitals at your fingertips. Also, try to know about a marketer’s job to collate, collect, and analyze the plans when making an informed decision. This helps get positive results and create an impactful campaign plan in the future.

Knowing about Google analytics shall help in effective decision making.

Along with this, one should know the tactics of, how PPC works and help to reach out to the target audience. These are some of the beneficial credentials to know for an individual in an entry-level job.

Apart from this, one should try to know about search engine optimization to know how it constitutes the major part of the digital marketing domain.

Essential learning points to become a Digital Marketer:

  1. Digital Marketing specialist

To make your career in some of the high-end jobs in digital marketing, one should know about PPC, SEO and social media marketing. To have advanced knowledge and in-depth ideas on the subject, only these specialists can work in the field with the correct use of skills. Having special skills shall be beneficial to make an informed decision and shine better in one’s career.

  1. PPC specialist

PPC is an essential internet model that helps display advertisements and reach out to the target audience with ease. Other than this, the specialists can also know about project management, analytical ideas, and how to pay attention to every detail in digital marketing.

  1. Social Media Marketing specialist

One should have a good idea of maximizing the use of social media platforms to reach out to a wide range of customers. Online platforms are a great option to convey a brand message and try it through online marketing.

Likewise, SEO specialist is the ones in the digital marketing field who are among the high-paid one. Therefore, knowing the key aspects of the digital marketing, can help one open-up chances of employability.

Posted under: Digital Marketing

Free Digital Marketing Courses Online for Beginners

Posted on September 13, 2020 by Emarkt_Admin

Free Google Digital Marketing Course Online

It is crucial in today’s age to reach out to the maximum number of people to sell your product or service in today’s world. However, targeting a massive customer base could be challenging, and this is where conventional mediums of marketing lose out their edge. In terms of the amplitude of reach and widening the customer base – Digital Marketing is the best option.

Digital marketing maximizes your reach to the target audience in the most cost-effective manner. The only downside to it is that digital marketing terminology and concepts are tough to understand for the unacquainted. So, if you are interested in augmenting your reach to target customers but are fearful of terms such as SEO, SEM, SMM, SMO, PPC, etc., then you need to google Free Digital Marketing Course and get onboard quick.

How can I learn Digital Marketing Online?

For the uninitiated, Google Free Digital Marketing Courses are the best way to understand the requisite skills for marketing yourself best. A successful Digital Marketer knows how to work with the existing online market technologies. Free Digital Marketing Courses Online helps you understand, what skills you must possess or develop to become an expert in this field.

Factors to Keep in Mind while selecting an Online Course?

Any standard Free online course must have the following factors;

  1. Digital Marketing Online Demo Classes

A demo class helps to understand, how the lectures or classes will be held, how it will progress etc. Demo classes enable an understanding of lucidity or the ability to comprehend, what is being taught.

  1. Comprehensive Coverage of Concepts

Any good course will cover all the digital marketing syllabus topics and critical concepts comprehensively. Many online classes are also held through third party interactive media, which further helps in a more in-depth understanding.

  1. Detailed Analysis and Modules

These days a lot of online classes upload performance analysis and written modules apart from the lecture videos. A further feature that is upcoming is helpline numbers for doubt redressal. A complete and detailed analysis of the concepts is provided in the right course.

  1. Introduction to Key 3rd Party Tools & Software

Apart from knowledge of essential functions, you are also exposed to the necessary Google & 3rd Party tools and software. A detailed explanation of the utility of the software and tools is also necessary.

  1. Live Project Practical Exposure

Apart from theoretical knowledge, practical exposure through explainer videos and live project work is also very vital to an excellent online course

What the Free Google Digital Marketing Course entail?

Google Free Digital Marketing Courses must help you gain an insight into the basic concepts and skills required to be an expert digital Marketeer. A typical digital marketer must possess the following areas of expertise –

  1. Content Marketing

Content is the backbone of marketing. Presenting the right content before the general audience can do the trick for you. Be it conventional marketing sources such as through E-Mail or modern SEO or PPC, etc.; content marketing is vital to promote the product and appeal to the right audience efficiently. It requires an in-depth understanding of writing skills, copywriting abilities, SEO, etc.

  1. Email Marketing

Although it is the oldest, it is still widely regarded as one of the most effective marketing modes. Most online refresher marketing courses or any of the Free Digital Marketing Basics courses are bound to cover E-Mail marketing. It is so because, while other modes of marketing focus on finding new potential customers, E-Mail marketing focuses on sealing the transaction. It is one of the most low-cost marketing options, provided you know how to use the right tools for it.

  1. Social Media Marketing

The contemporary world is heavily reliant on social media so much that it is almost impossible to imagine a world beyond the realms of Facebook or Instagram profiles. However, this has, on the other hand, opened newer avenues to reach a broad target audience. With the right marketing tools and an understanding of how paid advertisements on social media works, anybody can become an overnight sensation. It is perhaps one of the most potent marketing tools in contemporary times. Platforms such as Facebook and Yelp! etc., provide the option to widen the reach of your posts or advertisements at nominal charges.

  1. Search Engine Marketing

Search Engine Marketing requires an in-depth understanding of 2 essential specialization –

  1. Learn SEO

  2. Learn PPC Google Ads

SEO is used to optimize your search results to augment and increase your rankings through specific keywords. A typically good and consistent SEO process helps achieve higher organic search listings on Google and other major search engines. SEO process generates better results in the long term by directing the targeted traffic towards your website.

Highly Targeted Traffic is also directed through PPC. Pay Per Click ad campaigns mean that you will have to pay a particular cost every time your ad generates a response or someone clicks on it. Thus, the efficiency of PPC is in the monitoring of cost incurred per click.

What separates the two is that PPC has a faster reach compared to SEO, but SEO gives better results than PPC in the long term.

  1. Google Analytics Tool

Analytics is one of the core skills of a digital marketer. Companies do not hire digital marketing only to “start” advertising their products. They hire them so that the marketer can co-ordinate and orchestrate the marketing campaigns efficiently too. A huge role of organized campaign management lies in monitoring analytics. For this, you should be adept at using tools such as Google Analytics and Google Search Console, etc. Other digital marketing tools like SEMRUSH and Ahrefs can be used for analyzing, optimizing the data and strategizing.

  1. Inbound Marketing

Inbound Marketing is done by combining and optimizing different marketing techniques for the best possible user experience. The underlying aim behind any marketing technique’s success is to widen the customer base, which can only happen through the generation of interest and engaging the customer on those interests. Inbound Marketing combines and co-ordinates various digital marketing campaigns to maximize its reach and promote it best.

Thus, choosing a particular online free course may depend on individual interest and perception of what you want to learn. For more information on instructor-led live digital marketing courses online, contact eMarket Education.

Posted under: Digital Marketing Course

Google Ads Lifecycle for Digital Marketers

Posted on August 22, 2020 by Emarkt_Admin

Let’s begin with some PPC basics,

PPC, one-of-the marketing channel in Digital Marketing, where advertisers pay a given amount when a user clicks on the ads displayed online, hence the name “Pay-per-Click” or “Cost-per-Click.”

Many do refer PPC with Google Ads (formerly known as Google AdWords) too since Google AdWords is a one-of-its extensive platform to execute PPC practices in the best way.

Today the same PPC concept is not only related to Search Engine implementations, but also with Social Media & 3rd Party. So PPC advertisement is no more than 1 type, but 3 different levels;

  1. Search Engine Level: Using Google Ads, Bing Ads
  2. Social Media Level: Using Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads
  3. 3rd Party Platforms Level: Using Quora Ads, Amazon Ads, etc.,

While considering Google Ads as the father of any PPC Advertisement; if you’re thorough with Google Ads, you can confidently understand and execute PPC campaigns for any other platforms, just that you have to abide by their guidelines algorithms, and best practices.

Let’s jump in Google AdWords,

When with PPC Google AdWords, it’s important to know the Google Ads Lifecycle so that you don’t get confused nor miss out on any dots while continuing in this PPC journey.

Below is the Google Ads Lifecycle divided into 3 phases while each phase having its own importance in the PPC Funnel success;

  1. Phase 1: Steps involved for successful campaign organization
  2. Phase 2: Steps involved for successful Account set-up
  3. Phase 3: Steps involved in successful Campaign Management & Results

 

Google Ads Lifecycle

Phase 1
(Keep Work Ready)

Phase 2
(Keep Setup Ready)

Phase 3
(Managing Campaign)

Client Discussion – collecting all information

AdWords Account Setup

Campaign Management

Website Analysis & Auditing

Google AdWords Express Setup

Keyword Bid Management

Competitor Analysis

Billing Setup

Analysis & Optimization

Landing Page Creation (more conversions)

Google AdWords Expert Mode Setup

PPC Reporting

Campaign Structuring

Linking AdWords with Google Webmaster / Google Search Console, YouTube & Google Analytics

3rd Party Tool support including Google Analytics, Google Search Console & SEMRush

Keyword Research

Conversion Tracking Code Setup

Google Ads Certification Completion

Keyword Match Type

Campaign network setup: Search, Display, Video, Shopping, App

AdCopy Creation

Additional targeting – Remarketing (Search, Display, Video or Shopping & App too)

Ad Extensions

PPC Metrics

Quality Score

Quality Score results conclude the success of Phase 1 completion

All Data capturing concludes the success of Phase 2

Achieving Traffic or Conversion goals conclude the success of Phase 3

 

Explaining Phase 1:

Following the steps from clients’ discussion to website & competitor analysis for, helping in research & finalization of your campaign structure around relevant Keywords & Adcopies, should be the objective of Phase 1.

It’s the quality score of your keyword that would determine the successful work carried out for Phase 1 level, later on.

Explaining Phase 2:

In phase 2 level, it’s all about setting up accounts, linking 3rd party tools with AdWords, different tracking code setup with different campaign network creation that would determine the success of your Phase 2 level completion.

There are different data, audience listing, and setups that should be well-taken care of in this phase 2 level, to well support your campaign strategy and deliverables.

Explaining Phase 3:

Managing your campaign settings accurately, optimizing bids strategically, analyzing either campaign, adgroups, keywords & ad copies performance while referring to various other reports in Google AdWords should be the focus of Phase 3 level.

It’s the no. of conversions or traffic around the targeted CPA or CPC within a defined budget that would speak out the success of your Phase 3 level.

So any individual, who is taking up this journey in PPC; follows this sequence of phases while implementing every checklist accurately to develop a better PPC performance at an initial level.

With time, you will learn multiple steps & strategies to perform at a very advanced level too, but keeping this lifecycle in mind, you will always be in sync with your implementations.

 

Posted under: Google Ads, Google Adwords

3 Key Factors to Consider While Choosing a Digital Marketing Institute in Bangalore

Posted on August 20, 2020 by Emarkt_Admin

Is there any digital marketing institute in Bangalore that provide 100% job assistance? Besides the IT companies, Bangalore city is famous for many skill-based training institutes that offer training in various courses such as website designing and development, mobile app development, digital marketing and more. Especially, Bangalore has some of the best digital marketing institutes in India that offers high-quality job-oriented digital marketing courses with 100% placement guarantee. Due to the pandemic COVID-19, most of the company are unable to market their products or services with offline and direct marketing. As a result, the digital marketing culture has been growing at a very rapid pace. Even though the abundance of students and professionals are seeking to learn digital marketing course to build their career in digital space, there are only a few top digital marketing training institutes in Bangalore that are able to consistently perform well.

Here we have listed a few tips to choose the best institute for digital marketing training.

Check for Beginner or Advanced Digital Marketing Courses

First of all, you need to identify your career goals and objectives. Whether you want to learn the basics of digital marketing or want to go for a full-integrated course. The basics of digital marketing course give you a basic idea on digital marketing, whereas the integrated course gives you a complete overview of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, Website Analysis, Email Marketing and more. In the digital marketing space, every area of specialization offers incredible job opportunities and career growth. eMarket Edu institute offers comprehensive digital marketing certificate courses that cover every area of digital marketing. It enables students to choose a course based on their area of interest, understanding ability, level of education and prior knowledge.

Check for Digital Marketing Courses Syllabus

As digital marketing is an evolving industry, it continues to revolutionize over time. So, before deciding to join in an institution, check whether the course curriculum of digital marketing covers all the areas of digital marketing or not. We, at eMarket Edu institute, include all the latest and advanced methods and techniques of digital marketing in curriculum and provide high-quality training to the students to help them build their career in digital marketing. We will provide training on various popular tools like Google Webmasters, Google Analytics, MailChimp, etc.

Check for Digital Marketing Job Placement

If you want to learn the course for a job change, look for an institute that offers proper job placement assistance. eMarket Edu institute provides 100% job assistance to all the students who have completed the digital marketing course. So, you don’t have to waste your valuable time applying for unworthy jobs that may ruin in career.

The Conclusion

Digital marketing is obviously the best job-oriented course for students who have completed their intermediate or degree. If you want to become a digital marketing expert, join the best digital marketing institute in Bangalore or apply for online digital marketing courses Bangalore. Even though there are numerous digital marketing institutes in Bangalore only a few institutes such as eMarket Edu digital marketing institute Bangalore offer online digital marketing course as well as an offline course. So, you can complete the digital marketing course online whenever you are free.

Posted under: Digital Marketing, Digital Marketing Course

How Can One Pursue Digital Marketing Course?

Posted on by Emarkt_Admin

One of the most fascinating and versatile fields, digital marketing is a booming industry not only in India but across the world. With almost every business operating in the online medium, the demand for digital marketers is increasing day by day. But most often students are usually confused about how to pursue a Digital Marketing Course. At present, digital marketing jobs are the most in-demand for today’s marketing departments. Moreover, advertising and the ability to create high-quality content rank as the most sought-after skill. So, let’s take a look at how you can pursue a course on digital marketing to tap the growth of this huge market.

Eligibility Criteria to Pursue a Digital Marketing Course

Well, there are no definitive eligibility criteria to pursue a course in Digital Marketing. But most employers would want to see that your skills are validated by an industry-recognized course. To pursue a Digital Marketing Course Online, you should have your class 12 mark sheet and pass certificate. Online courses are intuitive and in most cases, you would learn a vast number of aspects. With an online course, you can know about the fundamental skills to compete with others. These classes also help you with real-time scenarios where you would be required to apply with your knowledge.

Opt for Micro-credentials

Always remember that the best Digital Marketing Course would help you earn various skills and techniques. But nowadays, employers are in search of those candidates who have various sorts of skills. A traditional degree in digital marketing would not help you gain momentum. Instead, you can opt for various types of certification courses which would help establish your skillset in front of the interviewer. This is where online classes come to the fore. Online classes on Digital Marketing deal with various types of aspects like social media marketing, content optimization, pay-per-click, etc. Possessing certificates in these skills would help you establish a successful career in digital marketing.

Digital Marketing Specializations

Apart from micro-credentials, it is important for you to earn specializations in various aspects of digital marketing. Always remember that digital marketing is a vast field. You just can’t dream to build your career on the basis of a single degree. A specialization in some core aspects of online marketing would help you earn a fat paycheck. Here is the list of some of the digital marketing specializations to help you build a great career.

  1. Search Engine Optimization
  2. Social Media Marketing
  3. Digital Marketing Analytics
  4. Keyword Researcher
  5. Content Optimization

Note that all these specializations as mentioned above are relatively new and trending in the market. An online course in any one of these specializations would help you with a prosperous future.

From the points discussed above, it is clear that the best Digital Marketing Course would make you learn the latest strategies and techniques. So it is important that you select a course which best substantiates this notion. Digital Marketing is a growing field with immense abilities. Be wise to tap its potential!

Posted under: Digital Marketing, Digital Marketing Course

What are the different Designations in Digital Marketing Profile?

Posted on by Emarkt_Admin

Digital Marketing Designation

Digital Marketing is the key to hold an in-demand profession. By identifying the potential of digital marketing, brands are now hiring people who are skilled in the art of promoting brands through the digital medium. This is the reason that the Digital Marketing Career scope has been able to attain high growth nowadays. Higher pay and multiple career choices are some of the integral components of digital marketing.

Well, the Digital Marketing Career Path looks exciting as there is a huge demand in promoting brands through the digital space. Digital Marketing roles and responsibilities are especially meant for developing a strong understanding of strategies like PPC, SEO, SEM and other techniques. Here is the list of different designations when you opt for a Digital Marketing Career in India.

Social Media Marketing Manager

This is one of the best Digital Marketing Career Options you can ever have in your life. A social media marketing manager administers the social media accounts of a brand. They are responsible for creating original text and video content on social media. Also, they are the ones who manage the positive image of the brand in various social media platforms.

SEO Analyst

The designation of SEO Analyst is one of the most prestigious ones with great perks and pay. The Digital Marketing Career Growth in this particular designation is immense. In other words, you would have a lot of opportunities to excel as an SEO executive. As an SEO Analyst, your primary job function is to prepare detailed strategy reports for making your brand rank higher in search engines. You would also be asked to research on brand-specific keywords to improve the rankings of your company.

Analytics Advisor

Analytics Advisor is one of the most reputed Digital Marketing Career Opportunities. As an Analytics Advisor, your main role would be to monitor website traffic. You would also be required to suggest improvements that would be needed to make the website look better and user-friendly. Also, it is your responsibility to increase the net traffic of the company’s website.

Digital Marketing Copywriter

Nowadays, the Digital Marketing Career Scope is not only limited to a few job roles. It has expanded phenomenally in the last five years. The job of the Digital Marketing Copywriter best substantiates this fact. As a copywriter, your main responsibility would be to create quality content for web pages. Moreover, you would also be required to write digital ad copies for your organization’s specific customers. You have to work and collaborate with various teams to get quality leads. As a copywriter, your responsibility would be to help with the business pitches so that your company gets new clients.

Branding Executive

If you want a Digital Marketing Career in 2020, then there is nothing better than being a brand executive. However, you need to have flawless communication skills to excel in this job role. As a branding executive, you should be responsible to oversee the branding strategies of your company.

The above designations depict the Digital Marketing Career Growth in India. You need to possess a great digital marketing career objective to prove your mettle in these jobs.

Posted under: Digital Marketing, Digital Marketing Course, PPC, SEO, Social Media Marketing