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Benefits of using Google Analytics in Digital Marketing

Benefits of using Google Analytics in Digital Marketing
Benefits of using Google Analytics in Digital Marketing

Role of Data in Digital Transformation

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”’ – Adam Audette

If we look back to the old traditional method of marketing, there was no tracking of any data. Collection of demographic and lifestyles of the customer data was done by telephone or any manual collection method which was very low in response.
Even if the data was collected the process of analyzing, mining the data, comparing with the past data and forecasting etc the technology simply did not exist.

What is Digital Marketing Analytics?

In the digital era, the data which we get via digital media, emails campaign, website visits, product purchased, contact information, product inquiries, conversations with other users, interested users etc is becoming a necessity for all the marketers.
On the other hand, measuring the metrics and gaining the insights of the websites like traffic, leads, sales etc is challenging for Digital Marketing Analytics.
Google analytics helps digital marketing analytics to measure all the challenges like Traffic Channels, Site Content, User Behavior, and Audience Demographics etc.

digital marketing analytics

What is Google Analytics?

Google Analytics is a free tool helps you to understand the digital data and user behavior on the websites. if you really want to understand the traffic, how effective is your website campaign, how well your users are interacting, how SEO performance is doing, Google Analytics will
analyze all your metrics and dimensions.

Top 10 Benefits of Google Analytics in Digital Marketing;

1. Google Analytics is a free tool

Google Analytics is a free online tool, which can be used anytime.
No subscription or any annual membership fees needed.

 2. Google Analytics will show how traffic is coming to the website

When you publish your blogs or article, you are always curious to know from where the users are coming to your websites, is it direct or via any paid advertisements etc. Google Analytics will help you know your questions answer.

3. Google Analytics will help you to find out most visited page

With Google Analytics you will come to know the most visited page of your website.

4. Google Analytics will help you know the bounce rate of your website

When visitors come to your site and do not stay back (i.e you are not doing well with your website), that means the user has bounced away. Google Analytics will help you measure bounce rate.

5. Google Analytics will help to find out what type of Device users are using

Google Analytics helps to find out which device users are using. If you know you can make your website mobile friendly, good resolution and more.

6. Google Analytics will help you to know what operating system is used to browse the website

If you know which operating system users are using you can easily frame your marketing strategies.

7. Google Analytics will help you to find out the page load time

If you come to know some pages are taking a long time to load, you can fix the issues and reduce the load time. Google Analytics will help to find which pages are taking lots of time to load.

8. Google Analytics will help you to track social performance

Today social media has become one of the important parts of digital marketing. Through Google Analytics you will be able to track user performance on Facebook, Twitter, Instagram, Google +, Pinterest, LinkedIn and more.

9. Google Analytics will help you to achieve Goals

When you have set your goals in google analytics, it will be easy for you to achieve all the objectives.

10. Google Analytics will help you to find out the location of the user’s

Google Analytics will help you track the location and to achieve target goals. With the location, you will easily come to know from which area users are coming.

How can you learn Google Analytics?

Google Academy provides certifications where you can learn Google Analytics for free. There are other multiple Institute/ channels which help you learn Google Analytics. There are some very good digital analytics training institutes, who provide trainings-cum-mentoring with a base to help you grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses. You can always choose the best and reputed training institute in addition to referring to free resources available online.

Looking for a career in Web Analytics, enquire Google Analytics course at eMarket Education with best faculties having 10+ years experience in Digital Marketing.

google analytics certification



Good Analysis is the key to achieve any marketing strategy. Using Google Analytics will be no more guessing game. You will get exact data and traffic of user visiting your sites and thus how you can make a better digital marketing strategy.

Read more on Things to Know Google Analytics as Beginners


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