Basics of Digital Marketing

If you are a Digital Marketing enthusiast and want to learn it, right before diving into the ocean of Digital Marketing, take this piece of information that helps you to understand the Search Engines incl;

  • About Search Engines
  • How do Search Engines work?
  • Channels or Types of Digital Marketing
  • Platforms to create & develop a Website or free Blog site


About Search Engines

Billion Google searches every month with 78% of US users searching products/services online. So is important to show ads on search engines like Google, Bing, Yahoo, etc., But, do you know everything about search engines? Do you know, how many search engines are in existence?

Let’s see the top 10 Search Engines globally;

  1. Google
  2. Bing
  3. Yahoo
  4. Baidu
  5. Yandex
  6. Ask
  7. DuckDuckGo
  8. Naver
  9. AOL
  10. Seznam
  11. (Bonus)

 Note: Google’s search market share in India is 96.33% in 2022 & it is the most popular and most used search engine in India.

How do Search Engines work?

We all are familiar with Search Engines; for any of our queries in mind, these platforms help with all the related information.

So how much do we know about search engines, and how do these search engine works?

Search engines majorly have two functions, one is to “Crawl and Index“, and the second is to “Provide the related information to Search Rank-wise.”

  • Crawl and Index:

The World Wide Web is a big spider web, it has many links from one place to another, just like the roads of a metropolitan city are interconnected. Search engines will send their bots to crawl the entire WWW to know about the new website information, and then it will index and bind the information.

All the information is stored in a giant storage base and uses 1000s of machines to process this large quantity of information and deliver it instantly whenever a user searches in search engine for any stored information

  • Providing Answers:

Search Engines provide answers to users’ queries. When a user performed the search on any search engine, it will send its spiders to the data storage base and fetch the related information (WebPages, docs, images, video, etc.,) and display the information rank-wise according to the popularity of the content.

There are many metrics that come to consider prioritize the relevance and popularity of the information.

In order to get the information on the top of the SERP (Search Engine Results Page), there should be a strong SEO (Search Engine Optimization) influence. If you learn the SEO course, you can lead a great SEO career optimizing a website instead of keeping it in others’ hands.

Here’s below a complete view of the Google Search Engine result page with types of Ads for reference;

  • PPC or Google Ads (you learn Google Ads specialization to display in the given area having “Ad”)
  • Local Ads on Google Maps section (this is taught in SEO subject)
  • SEO or Organic Ads (you learn SEO specialization to display ads in the given area)

complete view of google search engine results page


What is Digital Marketing / Online Marketing / Search Marketing / Web Marketing or Internet Marketing?

Digital Marketing is the method of promoting products/services of a brand using different forms of digital media including Digital Marketing channels, TV ads, SMS, Smartphones, Programmatic Ads, Native Ads & More.


Benefits of Digital Marketing:

  • Specific Audience Targeting (by City, Region, Radius & Pincode, Age, Gender, Device, Time, Ad Types, Platforms)
  • Cost Effective
  • Global & Local Reach
  • Drive Awareness, Effective Engagement or Increase Sales/Leads
  • Track & Measure end-to-end activities on your website
  • Growth option for All types of Businesses
  • Easily Adjustable or Automated
  • 24/7 Marketing

Types of Digital Marketing Channels:

The traditional marketing methods which were driving the business are not effective at present. Below are the digital marketing channels wheeling on the market to drive the business. Digital Marketing enthusiast has to pick the channel they are interested in;

  • SEO (Search Engine Optimization)
  • PPC Google Ads
  • Social Media Marketing
  • Video Marketing
  • Display Advertising
  • Email Marketing
  • Affiliate Marketing
  • And Automation


About SEO (Search Engine Optimization)

what is seo (search engine optimization)

SEO is a process to make a business ad visible to everyone on search engines in order to boost website traffic in an organic way.

Why SEO is important? In this competitive world,  SEO plays a very crucial role to stand out from the competition. There will be 1000s of businesses offering the same products or services as your company; to bypass all your competitors and stand on the top of the SERP (Search Engine Results Page) you need to implement strong SEO strategies and Techniques.

SEO is all about building trust with the audience as well as the search engine. SEO builds a strong foundation for a website by improving website authority.

Most of the users click on the top 5 search results of the search engine. To keep your website on the top of the search results, you need to perform robust SEO techniques incl;

  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Local SEO

There are many techniques indulged in the above-mentioned topics. We will teach you all the best practices of SEO and give you live projects to build your confidence. Our 60hr SEO training course definitely builds a concrete foundation for your SEO career.

About PPC or Google Ads

PPC, a channel of digital marketing, where advertisers are charged on the basis of every clicks for their ads. It is a process of driving customers to your websites by paying money to advertising platforms to display your ads on top of the results.

Search Engines are the most popular targeted area for PPC. Advertising platforms allow Brands to bid for ad placement in a search engine, and they will give a ranking position to each and every ad by considering many factors.

If you use this PPC channel in the right way, definitely you see a massive ROI flooding into your business. All you have to learn & understand is structuring & set up campaigns, using the right keywords & writing compelling Ad Copy, designing attractive Landing Page, and well-structured optimization technique.

Google Ads is the most widely using and popular platform for PPC advertising. It will allow advertisers to show up their Ads on the Google search engine and other Google partner websites.

We at eMarket education provide extensive PPC training in Bangalore, our trainer has 14+years of experience in the field of PPC. Our 45 days of PPC training online covers every element of the subject and makes you experiment with every technique to make you a Google Ads expert.

Also to let you know the top 4 PPC platforms are;

  1. Google Ads
  2. Bing
  3. Social Media Advertising Platforms
  4. 3rd Party Platforms such as Amazon & Quora


About SMM (Social Media Marketing)

In this picture you can see the Social Media Marketing Channels

Most people use social platforms just to connect to the world, but it is no more just a medium for individuals to connect. For a business today, Social Media has become one-of-the-right platforms to expand their business. Social Media helps to promote awareness, improve engagement or drive traffic or sales to your website.

Here’s are the top Social Media Marketing Platforms creating momentum in the market;


About Video Marketing

Video Marketing is now trending in the market

Video marketing is a trending and most effective marketing tool to engage and drive customers to the business. The best platform would be YouTube; involving creating videos and uploading them to YouTube to promote a brand or a product while helping brands boost traffic, increase their customer base, and reach new audiences.


About Email Marketing

Email Marketing is the less expansive digital marketing channel to drive traffic and lead to the business


Email has always been a part of daily business activities, marketers need to communicate with its customers in a personalized and professional manner. Email Marketing allows business owners to reach a large number of consumers with very little budget.

Though SEO, PPC, and Social Media are the dominating channels of today’s market in advertising, Email Marketing also play a significant role to drive the audience. If you compare email marketing with the other marketing channels, the budget spent on this email channel is very less.

Still, many Businesses use the old fellows to market their businesses instead of Email Marketing. Creating a strong email marketing strategy with tools such as Mailchimp that helps brands reach and connect with their target audience in a personalized way and increase sales at a minimal cost.


About Affiliate MarketingWhat is Affiliate Marketing?

Affiliate marketing is a method of referring products/services while getting some commission out of the sale. The commission totally depends upon the product and the owner’s decision. You can earn passive income through Affiliate marketing; it is one of the popular ways to make money online.

What are the ways to make money online through Affiliate Marketing after learning Digital Marketing?

Once you are done with the course, you have all the possibilities to earn money with Affiliate Marketing.

People who don’t like to work for someone 24/7; can start working as a freelancer/consultants. Many businesses approach freelancers to get their work as soon as possible.

Here is the list of ways you can earn money after completing the digital marketing course online ;

  • Freelancing
  • Affiliate Marketing
  • Content Writing
  • Blogging with Google AdSense
  • Video Monetization from your YouTube Channel
  • Creative Designing through tools like Canva

About Content Marketing

Content Marketing is a strong channel it has to be use by every Digital Marketing

Content Marketing is about creating and sharing valuable content to attract the audience and turn them as customers to your business. Content can be in many formats like Blog, Image, Videos, Podcast, eBooks, and so on.


Free Platforms to create & develop a Website:

Building a website has become so easy nowadays, here is the list of free Website builders:

  • Weebly
  • Wix
  • Webs
  • DudaOne
  • SiteBuilder
  • Squarespace
  • WordPress
  • Jimdo
  • IM Creator
  • Webnode
  • Mozello
  • SimpleSite



Here’s the basic outlook of Search Engines & Digital Marketing; if you are an Internet Marketing enthusiast and looking for a career in Digital Marketing, then contact eMarket Education on 91082 73335 or Enquire Online. We commit to the best of theory classes, practical assignments, and real-time project guidance for the best digital marketing learning value & results.