Let’s begin with some PPC basics, PPC, one-of-the marketing channel in Digital Marketing, where advertisers pay a given amount when a user clicks on the ads displayed online, hence the name “Pay-per-Click” or “Cost-per-Click.” Many do refer PPC with Google Ads (formerly known as Google AdWords) too since Google AdWords is a one-of-its extensive platform to execute PPC practices in the best way. Today the same PPC concept is not