Google Digital Marketing Online Learning

It is crucial in today’s age to reach out to the maximum number of people to sell your product or service in today’s world. However, targeting a massive customer base could be challenging, and this is where conventional mediums of marketing lose out their edge. In terms of the amplitude of reach and widening the customer base – Digital Marketing is the best option.

Digital marketing maximizes your reach to the target audience in the most cost-effective manner. The only downside to it is that digital marketing terminology and concepts are tough to understand for the unacquainted. So, if you are interested in augmenting your reach to target customers but are fearful of terms such as SEO, SEM, SMM, SMO, PPC, etc., then you need to google Free Digital Media Marketing Course and get onboard quickly.

How can I learn Digital Marketing Online?

For the uninitiated, Google Free Digital Marketing Courses are the best way to understand the requisite skills for marketing yourself best. A successful Digital Marketer knows how to work with the existing online market technologies. Free Digital Media Marketing Courses Online helps you understand, what skills you must possess or develop to become an expert in this field.

Factors to Keep in Mind while selecting an Online Course?

Any standard Free online course must have the following factors;

  1. Digital Marketing Online Demo Classes

A demo class helps to understand, how the lectures or classes will be held, how it will progress etc. Demo classes enable an understanding of lucidity or the ability to comprehend, what is being taught.

  1. Comprehensive Coverage of Concepts

Any good course will cover all the digital marketing syllabus topics and critical concepts comprehensively. Many online classes are also held through third party interactive media, which further helps in a more in-depth understanding.

  1. Detailed Analysis and Modules

These days a lot of online classes upload performance analysis and written modules apart from the lecture videos. A further feature that is upcoming is helpline numbers for doubt redressal. A complete and detailed analysis of the concepts is provided in the right course.

  1. Introduction to Key 3rd Party Tools & Software

Apart from knowledge of essential functions, you are also exposed to the necessary Google & 3rd Party tools and software. A detailed explanation of the utility of the software and tools is also necessary.

  1. Live Project Practical Exposure

Apart from theoretical knowledge, practical exposure through explainer videos and live project work is also very vital to an excellent online course

What this Free Online Marketing Course entail?

Google Free Marketing Courses must help you gain an insight into the basic concepts and skills required to be an expert digital Marketeer. A typical digital marketer must possess the following areas of expertise –

  1. Content Marketing

Content is the backbone of marketing. Presenting the right content before the general audience can do the trick for you. Be it conventional marketing sources such as through E-Mail or modern SEO or PPC, etc.; content marketing is vital to promote the product and appeal to the right audience efficiently. It requires an in-depth understanding of writing skills, copywriting abilities, SEO, etc.

  1. Email Marketing

Although it is the oldest, it is still widely regarded as one of the most effective marketing modes. Most online refresher marketing courses or any of the Free Digital Marketing Basics courses are bound to cover E-Mail marketing. It is so because, while other modes of marketing focus on finding new potential customers, E-Mail marketing focuses on sealing the transaction. It is one of the most low-cost marketing options, provided you know how to use the right tools for it.

  1. Social Media Marketing

The contemporary world is heavily reliant on social media so much that it is almost impossible to imagine a world beyond the realms of Facebook or Instagram profiles. However, this has, on the other hand, opened newer avenues to reach a broad target audience. With the right marketing tools and an understanding of how paid advertisements on social media works, anybody can become an overnight sensation. It is perhaps one of the most potent marketing tools in contemporary times. Platforms such as Facebook and Yelp! etc., provide the option to widen the reach of your posts or advertisements at nominal charges.

  1. Search Engine Marketing

Search Engine Marketing requires an in-depth understanding of 2 essential specialization –

  1. Learn Search Engine Optimization

  2. Learn Pay per Click

SEO is used to optimize your search results to augment and increase your rankings through specific keywords. A typically good and consistent SEO process helps achieve higher organic search listings on Google and other major search engines. SEO process generates better results in the long term by directing the targeted traffic towards your website.

Highly Targeted Traffic is also directed through PPC. Pay Per Click ad campaigns mean that you will have to pay a particular cost every time your ad generates a response or someone clicks on it. Thus, the efficiency of PPC is in the monitoring of cost incurred per click.

What separates the two is that PPC has a faster reach compared to SEO, but SEO gives better results than PPC in the long term.

  1. Google Analytics Tool

Analytics is one of the core skills of a digital marketer. Companies do not hire digital marketing only to “start” advertising their products. They hire them so that the marketer can co-ordinate and orchestrate the marketing campaigns efficiently too. A huge role of organized campaign management lies in monitoring analytics. For this, you should be adept at using tools such as Google Analytics and Google Search Console, etc. Other digital marketing tools like SEMRUSH and Ahrefs can be used for analyzing, optimizing the data, and strategizing.

  1. Inbound Marketing

Inbound Marketing is done by combining and optimizing different marketing techniques for the best possible user experience. The underlying aim behind any marketing technique’s success is to widen the customer base, which can only happen through the generation of interest and engaging the customer on those interests. Inbound Marketing combines and co-ordinates various digital marketing campaigns to maximize its reach and promote it best.

Thus, choosing a particular online free course may depend on individual interest and perception of what you want to learn. For more information on instructor-led online digital marketing courses, contact eMarket Education.