Introduction to Google Marketing Tools

Google is more than just a search engine. Google provides users also like all the digital marketers with an outsized number of useful Google Digital Tools or Google Marketing Tools and resources to assist us to get the foremost out of every platform. As digital marketers, we should utilize Digital Marketer tools and resources for the success of Digital Marketing strategies.

Let us discuss each Digital Marketing Tools one by one.

24 Google Marketing Tools for Digital Marketers

1. Google Ads

Google Adwords is digital marketer tools also known as PPC (Pay Per Click), where digital marketer advertised their ads and each time when the ad is clicked by the users a particular amount is paid. In Google Adword you create an ad related to your product and services targeting the keywords which specify your business. And the ad will appear on the top above the organic search result. You have to only pay the amount if any users click on your ads.

A Guide to Google Adwords Search Network

With the help of Google Ads digital marketing tool, you can quickly get the result which of your keyword is doing great and which is expensive and can try a new strategy to achieve the result.

2. Google Search Console (webmaster)

Google Search Console is a Google digital tool to help fix the issues related to your website and measure the performance of your website. it will also help you take out the duplicate content.

Learn more about Google Search Console Tool 

3. Google Analytics

Is your business doing good?

Every solution to your question is Google Analytics Google analytics is a free analysis tool for your website where you can track and measure your digital data with Google Analytics digital marketing tool.

This google marketing tool will give you insight for your traffic and help you analyze the data and grow your business. If you are a beginner and want to learn Google Analytics 

Please get in touch with eMarket Education

4. Google My Business

Do you want Free listing on Google?

Google My Business Digital Marketing Tool will help your business get featured in search results.

5. Gmail

Google provides free email services known as Gmail It is efficient, useful, less spam and is accessible on a mobile phone as well. With this Google tool list, you’ll get your messages instantly via push notification so that you can easily read and respond.

6. Google Adsense

If you manage a website, blog pages, videos etc Google Adsense will help you to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.  This digital Marketing tool will help digital marketers how to make money off of it.

If you want to be part of YouTube’s Partner Program and host ads on your videos, you’ll be required to have an AdSense account. You can also check performance metrics to see where the right tweaks can increase profits.

7. Google Maps

Google Maps is the part of google products helps in web mapping. Navigate the world with real-time, fastest and easiest way.  It also offers satellite imagery, street maps, 360° panoramic Street view, Google Traffic, and route planning and public transportation.

8. Google Trends

Google Trends is another great essential digital marketing tool helps you to compare against other keywords. if you do not use Google AdWords Keyword Planner Tool you can use instead of it. This google digital tool will be a great help in finding the trend topics, news, searched keywords, content and more.

9. YouTube

Check our Youtube Channel to learn more things in digital marketing. Don’t forget to subscribe for the latest update.

More than 1 billion users watch hundreds and thousands of videos via youtube. A digital marketer should not ignore such a powerful google marketing tool.

10. Blogger

Google provides the platform for bloggers to create a blog and share it with new experiences, own style, free domain, text, photos, and videos for free.

Google AdSense will help you to display relevant targeted ads on your blog so that you can earn income just by posting. To know where the traffic is coming from even you can connect with Google Analytics.

If you want to know how the keyword performs. Learn SEO just by one click

11. Global Market Finder

Global Market Finder is a new digital marketing tool helps you find new business opportunities with digital insights for successful business.

12. Google Alerts

Google Alerts helps you to monitor the web with new content change or any notification. This Google Marketing tool is a great way to send emails to the user when it finds new results such as web pages, newspaper articles, blogs etc.

13. Google+ (expires on 2nd April 2019)

Google+ is the product of Google & it will be available for the consumers till  April 2, 2019. Photos and videos from Google+ will be deleted. You can download and save your content or Photos before April. The photos and videos or any other content which was backed up in Google Photos will not be deleted.

Google+  a popular social networking platform where you’ll share photos, videos, and content. Sharing your content or photos on Google+ will help your content rank better during a search.

14. Google URL Shortener

Google URL Shortener helps you to shorten the links and a unique short URL will be created. Google URL Shortener is part of Google Product. Learn how to create a shortened link with Google URL Shortener

It makes easier to share and once it is created, it won’t expire unless it is removed via spam, privacy, or legal reasons. You can also check how many people clicked on your URL or where the clicks are coming from.

15. Google URL Builder

Google URL Builder is a Google marketing tool helps you to add campaign parameters to URLs to track all the visitors where they are coming from in Google Analytics.

Learn simple steps on how to create UTM parameters in Google’s URL Builder 

With the Google URL Builder, you can easily measure marketing performance and make better strategies.

Also, Read how important is UTM parameters for Digital Marketing success.

16. Google Suite (Docs, Sheets, Slides, and Forms)

Google Suite is a Collaboration of tools which is easier to use in your desktop. All digital marketer use these tools to share, draft, surveys, polls, slide presentations, data analysis and many more.

• Google Docs is a great tool for styling and editing. you can easily format text and paragraphs with these google tool and is automatically saved.

• Google Sheets create new spreadsheets where you can easily use all the built-in formulas and save automatically at the same time.

• Google Slides will help you to create powerpoint presentations with different themes, fonts, embedded video, animations and more. Every time you make any changes it will be automatically saved.

• Google Forms helps you to create a new survey to collect the information for the customers and edit it with others at the same time.

17. Google Drive

Google Drive helps to store and share the files, photos, videos, documents and many more in the cloud up to 15 GB for free. If your file is large and taking too much time Google Drive helps to share your files or folders with others.

1. 18. Google Adwords Keyword Planner

Google Adwords Keyword Planner is a digital marketing tool help you plan your  AdWords campaigns by giving you new keyword ideas and suggestions to help you with your organic keyword research to boost your content.

19. Google News

Google News gives you up-to-date news covering what’s happening to the world, what’s trending, what’s hot in news and everything. And if you want to keep yourself updated with relevant news which will help grow your business with good marketing strategy use Google News.

20. Google Voice

Google Voice was launched by Google to provide free for calling, text messaging, and voicemail etc for US and Canada customers. You can use Google voice in multiple ways like video conferencing, group calling etc.

21. Google Calendar

If you have lots of works and want to be organized & more productive use

Google Calendar to manage your daily tasks, meetings, events etc.  if you’re a digital marketer this google tool is great to schedule your blogs or any other campaigns.

22. Google FeedBurner

Do you want your Subscriber to grow?

By using Google FeedBurner your users or visitors can subscribe to your blogs, updates on your website, email etc.  Set your Google FeedBurner by following the link 

You can also use custom RSS feeds for your blogs, contents, emails etc.

23. Google Chrome

Google Chrome is a web browser and product of Google helps you to browse safe, secure and fastest than other browsers. You can download it for free on your smartphones. Custome theme, autofill, and extensions are available.

24. Google Play

Google Play stores all the official app for the Android operating system and help users to browse and download the app.

Every digital marketer has different needs. Not all the google digital tools are used by one person. But if you know how to use all these Digital Marketing Tools you can make your business grow faster in a more efficient way.

You can refer the below links to refer a few more interesting tools to speed up your digital marketing implementations;

15 important Digital Marketing Tools to help you grow in the Business 

Top 4 SEO Tools for Digital Marketers 

Conclusion:

Google is the Platform, where all advertisers focus on and are trying to disrupt the competition by playing a strategic SEO & PPC game. If you too wanna play this game, then jump into the career course in PPC and SEO for your digital marketing success.