Important Skills You Need To Start A Digital Marketing Career

Digital marketing is the new market trend and going to open up more opportunities for the people soon with its increasing demand for promotion of products/services online. Digital Marketing Career is amongst the top 10 in demand professional field.

Here are the Top 12 important skill sets to begin a career in Digital Marketing:

  1. Social Media –

    Social platforms are widely availed by the public. A large chunk of the population, especially the millennials, are active on social media and promoting their businesses over several social media platforms to connect with the target audience to build their brand presence, increase sales, and drive more traffic to the website.

    This process involves circulating interactive content on social media profiles, listening and engaging with your followers, analysing the results, and running social media ads. The popular social media marketing platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

  2. Data analysis –

    We live in times where data is king. Collection of data, its interpretation, and making firm business decisions based on it is key to any rewarding business. Data analytics help marketers get the information they need to understand customers and target them with the optimum details.

    Data analytics refers to the use of modern techniques and software to collect and process the data from various online interactions of your target audience. Digital marketers need numbers to understand whether their campaigns are working comprehensively or need to hone their skills to interpret those numbers to fine-tune their strategies and launch innovative campaigns.

    The data is collected from diverse sources such as online platforms, targeted content, search queries, and other online links relevant to the business. It is essential to analyse the data appropriately and study it to strategise how to target and grow your business. A digital marketer should check information routinely and revise the strategies to stay updated and move with the times.

  3. Strategy & Planning –

    Strategy & Planning are of prime importance to starting or growing any business. To begin with, at the primary level, digital marketers need to understand how to “attract, engage, and delight” the consumers to transition them from the “I don’t know anything about this” stage to “I’m all in.” This process includes using measures better to understand your customer personas, user study, etc. while devising ways to optimise the sales process through re-targeting with their preference.

  4. Communication –

    It is an inherent part of marketing, and its importance can never be overemphasised. Communication is the base of any effective conversation. It spells out one’s goals and strategies. It helps understand business sector contrasts the world over with an exposure to a wide variety of customer base. Learning is a continuous endeavour with skill enhancement as the key to success for any business model.

  5. Content Marketing –

    Content strategists specialise in compelling storytelling to reach out to new audiences with their way of words and the manner of putting a story across to the audience. This writing shows up through blog posts, email campaigns, guides, and eBooks. Content plays a vital role in every form of marketing as it attracts and converts a customer into a buyer.

  6. Possess design skills 

    Visual content leads to more customer engagement. It covers more ground than written content. Videos and picture presentations make way for more conversions and facilitate advanced SEO rankings.

    Potential Digital Marketing professionals must hold elementary insight on softwares like Adobe- Illustrator, Photoshop, After Effects, and InDesign. Also, some other efficient softwares like Inkscape would assist in generating visual work and exhibits.

    Basic know-how in design skills can give an edge to any Digital Marketer who is set to kickstart his career in this domain.

  7. Team Work –

    Teamwork is generally a group of people working together to achieve a common goal. It is fundamental for teams in every organization to work as a group. Cohort groups at work must focus on teamwork as it is only through the effective exchange of ideas and goals that one can impact collective performances, leading the team to achieve their more significant targets.

  8. Proficiency in Excel –

    Learning Excel is most important in Digital Marketing as it helps analyse the data and monitor it with every pre-condition. It helps to keep track of the data records and to get a better picture which aids in making an appropriate decision. This data can be shown as an insight chart for the data representation.

  9. Networking Skills –

    As a Digital Marketer or an entrepreneur, one of the most contemporary ways of corporate communication is via networking. The new age defines networking through informal meet-ups and online engagement with analogous communities. Exchanging business cards still retains relevance amidst all the changes in the business world. Networking trend helps build business relationships that support sharing of thoughts and ideas.

    The ‘Networking’ landscape has changed with time. People call it ‘hanging out’ with people with similar ideas, thoughts, processes and goals.

    One of the most trending practices in networking today is attending Conferences and Workshops. This trend has been adopted by many industrialists, entrepreneurs and corporations who utilize such platforms to connect with each other and explore their business by sharing ideas and thoughts.

  10. Learn the Terminology – 

    Terminology plays an essential role in understanding contexts and specialized texts in Digital Marketing. As a beginner, the first and foremost thing you have to do is to understand the different practices in Digital Marketing because Digital Marketing is a course which consists of different sets of methods such as PPC, SEO, and SMM.

    Every practice in Digital Marketing has its importance and benefits, which helps us understand how this practice impacts our professional life. The only way to become successful in these practices is by showing determination and dedication, which encourages the ability of an individual to understand the industry acronyms.

  11. Build your Personal Brand –

    The term ‘Brand’ gives an identity to your business where the audience identifies and classifies your business products or services to the said brand. Although the brand is associated with your business, but these two terms are different. Because a brand is something you are constantly trying to evolve, and a business is something you are trying to cultivate and expand relentlessly. It doesn’t matter whether you are a successful business person, a freelancer, an entrepreneur, or a full-time employee; your brand speaks for you. Your brand personifies you.

    Here are a few pointers to follow: –

    • Understand your value
    • Show rather than tell – There is a good saying, “Don’t take rest after your first victory because if you fail in the second, more lips are waiting to say that your first victory was just luck.”
    • Understand how much your value is worth
    • Deliver your value consistently.
    • Increase your value through educating the audience.
  12. Certification – 

    Certification tells employers and professional peers that you’re well-qualified and take your career seriously. It can support you in finding an excellent job, help you advance in your career, and add stability to your long-term employment prospects. Certification provides a fast gateway to scaling the company ladder. Completing a certification in Digital Marketing helps you catch the eye and stand out, making you noticeable. It also allows you to enter the digital marketing industry more quickly.

    Some of the benefits of Completing Certification:

    • It’s a stamp of excellence
    • Certification helps you get hired
    • It could help you earn more money
    • Certification keeps you updated


A variety of industry, business, analytical and technical skills are pre-requisite to succeed as a digital marketer. However, it’s impossible to learn all of them in a single day. Over time with requisite skills, more experimentation, testing and expansion of knowledge can help you excel in a career in Digital Marketing.