Baahubali Case Study: Lessons for Digital Marketers   ‘Why did Kattappa kill Baahubali?’ became a household topic of conversation, thanks to the energetic team of Baahubali. Many fan theories came out along with some companies to promote their brand using this topic trying. Two years before the release of the first part, a digital media marketing team worked tirelessly to build its online presence and generate interest in the film,