Top SEO Report from Google Analytics to Improve Organic Traffic
While learning the SEO, many times students at eMarket Education ask for the best SEO reports to improve the organic traffic on which they have to focus. By focusing on these SEO Reports they can improve their website’s performance on SERP (Search engines ranking pages). Although there are many reports which needed to be focused but below are the best SEO Reports which can help to improve the SEO performance:
By focusing on these SEO Reports they can improve their website’s performance.
1. Search Query Report:
Search Query report helps to find out the best keywords on which your website is coming on major SERP (Search Engine Ranking Pages). Through Search Query report you can understand the relative terms which users are searching and the relation of those search queries to your website. This will guide you to target the right keywords on your website while optimization to improve the SEO performance.
For example, eMarket Education, a digital marketing training institute who are providing courses for digital marketing, SEO, PPC, Google Analytics, etc. So they will target those keywords which can create more engagement by referring to this report they can analyze which keywords are getting the good click, impressions, and their position in search engines. So they can target those keywords which can create more engagement on their website. So the Search Query report helps them to improve Search Engine Ranking.
2. Landing Pages Report
Landing Page report gives you the lists of the URLs from your website which is coming on the SERP. Through this report you can analyze the Url’s performance in the SERP in terms of clicks, impression, CTR, etc. and you can also analyze the user’s response with those pages through bounce rate, avg session duration, etc. which can help you to optimize your website.
For example, your website’s pages are coming in SERP on top position but it is not helpful to engage people such as Users not staying on your website or it has higher bounce rate, that might be your website’s content is not relevant to the user’s expectations or they might be not comfortable with the website structure so you can make the right decisions to improve the organic traffic. Always keep in mind that each and every URL plays a very significant role in effecting the right audience.
3. Countries Report
Through Country report, you can analyze how your website is performing at country wise. For Example, you want to target multiple countries so this report will help you to analyze your website performance in different locations or countries while helping you to analyze in which country your website is performing good or bad.
For example, suppose you want to target India, Bangladesh, UK, and US countries so this report will help you to analyze in which country your website is performing good or bad. In which country your website has good search performance but if it is not able to engage user then you can develop a language-specific version of your site for those countries. Follow step one by one and improve the website’s organic performance.
4. Devices report
Device report helps you to analyze which device such as desktop, mobile, and tablet, your website is getting a good user experience or response.
For example, you are analyzing that your website experiencing good search performance in the specific device; let say on mobile but if it is not able to create engagement on the tablet, so you can make the changes accordingly to increase the traffic on your website.
5. Content Report
Content Report also plays a very vital role in Digital Marketing Performance.
8% of marketers plan to add Medium to their marketing efforts in the next 12 months. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics)
This report will help you to analyze the content of your website and also help you to strategies the Plan of action for the future. Through this report, you can evaluate the current top-performing content and scope of improvement through which you can target the right audience and can achieve the marketing goals and objectives.
6. Site Speed Report
As every Digital Marketing professional knows that website speed plays a very important role in the top ranking factors on major search engine ranking. So this report will help you to analyze the speed of your website to improve the search engine ranking.
In Site Speed, the website page timings report is quite essential to analyze because this report will guide you to the loading speed of your website.
Speed Suggestions tab will advise you where you can optimize the website to increase the loading speed of the pages.
7. Sources > All Traffic > Medium
All traffic reports will help you to analyze the medium through which the website is getting traffic. The traffic on your website through ad campaigns, search engines, social networks, and other sources comes under this. Through this report, you can analyze the company’s top marketing priorities for the coming time.
8. Technology
A technology report is quite a very important report for analyzing your website’s performance. It will help you to answer the following questions in your mind while doing the audit:
- How are visitors responding to my website?
- What program do viewers use to see my website?
- Are any browsers causing errors?
- What device do viewers use to see my website?
- Do I need a mobile site?
All answers to the above questions will help you to analyze your website to improve SEO performance and these points can help you to perform much better in online marketing.
Conclusion:
An SEO website audit is very important to analyze your website’s performance and this will also help you to know the future prospects for your website. Through SEO Report from Google Analytics, you can analyze the scope, where your website needs to be optimized, where you can do better, and also where you are lacking. So don’t waste your time and start your website auditing! Regular analysis of your website will help you to perform better in Online Marketing.
As similarly while doing PPC you should focus on some PPC reports performing your campaign more effectively. Learn SEO Course Training to build your career as a Search Engine Optimization specialist.