Digital Marketing Course for Entrepreneurs

Posted on June 10, 2020 by Emarkt_Admin

Importance of Digital Marketing for Start-ups & Entrepreneurs

Digital Marketing is a very important part of any kind of business. Especially it is extremely important for entrepreneurs or startup. Whether it is a new one or the existing, every business requires huge brand promotion.

Hence, Digital Marketing especially Google ads and Social Media Platforms has a strong capacity to bring the audience closer to the business.

Initially, entrepreneurs or start-ups only focus on generating leads. It could be quiet challenging in the initial stage to meet every client personally. So, Digital Marketing Training or Internet Marketing would be an added advantage for the entrepreneurs to utilize this platform, which helps them to generate the quality and accurate leads and increase the potential engagement of the clients with the brand.

eMarket Educations offers the best Online Digital Marketing Courses for Small Business Owners and Entrepreneurs. The course curriculum is designed in such a way that you will understand all the aspects of digital marketing, SMM Course, SEO, PPC, Affiliate Marketing & Email Marketing.

It is clear cut if you are having a new business; your marketing strategies would be very different from that business that has already established. But you may be thinking how does it make a difference? It is because of these 3 following reasons:

So, for these reasons, an entrepreneur has to understand these things carefully and strategize the marketing tactics in a very unique way.

Benefits of Digital Marketing for Start-ups:

 

 

 

 

 

 

 

 

 

 

DIGITAL MARKETING FAQ’S:

Why Digital Marketing courses are important for start-ups or Entrepreneurs?

Digital Marketing helps start-ups to increase brand awareness and online presence. As it is very necessary for a start-up to create awareness, thus, social media helps to build brand awareness.

Why Digital Marketing training is essential for start-ups?

How Digital Marketing helps start-ups?

Why do start-ups need Digital Marketing?

Digital Marketing can bring start-ups closer to its audience. It does not only help you in generating leads and recording sales but also helps you to increase customer engagement.

What are Digital Marketing strategies for start-ups?

 

Conclusion:

Digital Marketing is one of the best digital media in the world to promote business. There are so many platforms in Digital Marketing such as Video Ads, Display Ads, Email Marketing, etc, where easily you can reach the ‘n’ number of customers within no time.

These are just the small portion of Digital Marketing, but there are also other forms of marketing apart from this, which helps an entrepreneur to effectively reach an audience.

The ‘FUNDA’ of any business is to achieve high returns with less cost. Also, it is very important to utilize and adapt to new skills.

As customers are becoming more internet savvy, businesses also should adapt and make sure to fulfill the customer needs as per their convenience.

 

 

Posted under: Blog, Digital Marketing

Digital Marketing Course for Fresher

Posted on by Emarkt_Admin

Digital Marketing Training for Freshers

There is a good saying “Choose a job you love, and you will never have to work a day in your life.” The best motivational quote for every individual to choose his/her right job so that they will never feel bored of work or give time to think about changing jobs.

The moment we step out of University, we always have one common goal. That is, to get a job in a most reputed company with a handsome salary. But how many of us stick to continue the career with the first company. It is just 1:2 ratios. Because, every student after college output, it takes time for him/her to understand the professional life and to adjust to the organization environment is one of the challenging tasks, the reason we all know that, College life and Professional life are totally different from each other. Suppose if they can get the right and proper guidance from their seniors, siblings who are actually entered into professional life, and doing extremely good in their work, then it is totally different part. So that they get the full opportunity to for them to understand the work culture in a company, how to select the company, which job role they have to choose, and many more.

We all can agree to one point that, if we have those people in our life who actually encourages us, supports us, and give suggestions on how to start our career with then everything can go in a smooth way, but yes having said that, there will be many challenges will come during this process, but the only way to deal with this is to be patient and manage the things according to the advice given by your seniors. This actually works because ‘Experience speaks results’.

Now, let us try to understand How one should start a career in Pay Per Click as a Fresher. Honestly, an experienced person was also once a fresher. Every journey starts with a single step, similarly, every success in your career starts with a single step and your wise decision. As a fresher, an individual will always common questions in mind, i.e.

• Joining MNC company

• Handsome package

• High career growth

But, the most important thing that fresher should always look for is to get job experience, to upgrade one’s skill, to understand the professional life thoroughly, Should cultivate on how to manage multiple things and adapt to changing environments.

So now, if you really looking to kickstart your career in PPC as a fresher, then you really have to learn this practice thoroughly. If you really have that hunger to make your career in a high-growth industry like Digital Marketing in which skilled professionals and dedicated individuals with a drive to learn, then you must know the important things in PPC. The only way to achieve this is to have that passion to learn, dedication, and determination towards the work, and most important is Time management. Without studying no one can pass the exam, the same way no one can become expert and do well in the career until you learn about that. The best way to perform the best in PPC career is to take training from a reputed institute. Because taking training from such an institute is always best because they not only train you about PPC but also train you on how to handle multiple projects when you start working for a company.

You might have a question, why you have to take training in PPC to get a job? You have to know one thing that, when you go for an interview, the interviewer is more curious to know about what you did and not how you did! Doesn’t matter what strategies you used, how much effort you had put, they are only concerned about the results you achieved. To learn managing things you really have to join the course, where the trainer helps you to do these things in a very informative way so that it might help you in your career.

Some of the important things that you must learn before you start your career in PPC:

Communication: It is very simple and clear that one should understand that, you must know to communicate with your clients and peers. Without proper communication skills, it is very difficult to survive in the industry.

Some of the communication skills you should know:

• Verbal communication

• Written communication

• Curiosity

• Willingness to ask questions

• The ability to listen

 Attention to detail: As a Digital Marketer one should always have an ‘Attention to detail’. Whether you are an experienced person or a fresher, being attentive to detail is important. You must know what you are doing. Because while learning PPC you will come across many things which are actually difficult to remember, but if you fail to give attention then you are actually an inviting problem for yourself.

Some of the things that you must give Eye for detail:

• Keywords

• Match types

• Bidding options

• Audience lists

• All of the targeting options and

• Campaign settings.

 Analytical Thinking: This is one of the important things that a fresher must learn. Analytical thinking, understanding data and campaign performance are the most important keys to run a PPC campaign. All you should need able to handle numbers, statistics to improve your PPC Campaigns. Possessing a sound analytical knowledge is one of the important duties of PPC Professional.

Learn Excel: Every work is depending upon this one tool. If you know excel, then you can manage anything. This is the most wonderful tool where life becomes easier. Honestly, we really have to think of this tool were not introduced we still would have depended upon paperwork using a calculator.

In PPC, your setting up a campaign starts with Excel. Learn more about shortcut keys, functions, formulas, and tables. You have to gain full command in VLOOKUP, CONCATENATE, SUM, AVERAGE, PIVOT TABLE.

A growth Mindset: Always try to have a growth mindset than a fixed mindset. Because an individual with a growth mindset is where he/she believes that ability can be developed through dedication and hard work. But a fixed mindset is one where a person believes that they are born with specific abilities, talents, and traits.

Ability to take risks: This is common in every filed you go to. Be brave, don’t give up easily. You should always keep trying and achieve unexpected results. Learning from mistakes is one of the best creative things you can ever learn. Part of the growth mindset is the ability to take risks and challenges. It is an important skill that being a fresher should learn because so much of what you do is an experimentation and testing of new ideas.

Continuous learning: Keep trying to learn and push yourself. PPC is constantly evolving so that there are always new things to learn. You should always have a passion to learn whether it is something old, that you already know or something new extension coming out, you should always keep your eye on things. You should never limit yourself, even though you are doing well. You should always have the courage to improve and it will definitely give you satisfaction to see an increase in revenue and conversions.

Digital Marketing FAQ:

Is Digital Marketing good for freshers?

Yes, of course, digital marketing is good for freshers and beginners. If you want to upgrade your skills and build a strong future then you must learn Digital Marketing.

How do I get a job in Digital Marketing?

 

• Join the Best digital marketing training institute

• Understand Digital marketing concepts

• Learn to manage ads and optimize campaigns

• Complete all Google Ads Certification

• Become expert in SEO, PPC, and SMM

• Become an expert in Google Analytics

• Start working as a Freelancer or apply for a job

What is the starting salary of digital marketing?

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

How do I get a job in digital marketing with no experience?

• Join for a Digital Marketing training center

• Look for internships

Is Digital Marketing difficult?

If you have basic technical skills, then it is not that difficult to learn. Yes, of course, regular practice is important to understand this better.

Which field is best in Digital Marketing?

It depends upon you which field you are an expert in. If you are more creative then you can go for Social Media Marketing or Content writing. If you are more into technical and strategically oriented then, you should learn Google Ads.

Is Digital Marketing the future?

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all digital display ads will be presented via automation by 2020.

Conclusion: Remember, these are not only a few skills there are more essential skills that you must learn. The skills you need are more than just a mile deep understanding of all of the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to get a job.

Posted under: Blog, Digital Marketing

Digital Marketing Courses for Marketing & Sales Professionals

Posted on by Emarkt_Admin

Digital Marketing Course Training for Marketing & Sales People

 

Digital Marketing course for Sales professionals helps them to achieve more customers while using Digital Marketing tools more efficiently. It also helps you to understand consumer behavior from a buying perspective.

Most people get confused with Marketing and Sales. Both terms are different from each other. Marketing is all about anything and everything that a businessman does to attract and keep the customers. And sales are all about converting leads into money.

American Consultant Peter Druckers says that “The purpose of business is to create the customers”. So, as a Sales Professional, your only objective would be making enough number of customers to your business. After all, you don’t have to worry about cash flows until you have a good number of potential customers.

One of the most important things in business is Innovation and Marketing. And you can’t be dependent on old techniques and tactics. Obviously you have to adapt to changing environments and technology.

If we have to be more precise, A Sales professional focuses more on the acquisition and retention of the customers. Being a sales and marketing person, sometime you will have to focus on maximizing the value of your customers. That is where you have to shift from a doer to a marketer.

But the very important question, how Digital Marketing helps Marketing and Sales professionals? Or Should a Salesperson learn Digital Marketing? The answer is yes. It helps them to achieve sales numbers.

Reasons Marketing and Sales Professionals should learn Digital Marketing

 

 

Some important things Marketing and Sales Professionals should know:

Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the worldwide population. China, India, and the USA rank ahead all other countries in terms of internet users.

By now, a world without the internet is unimaginable. Connecting billions of individuals worldwide, the web may be a core pillar of the information society. The global online penetration rate is 59 percent, with northern Europe ranking first with a 95 percent internet penetration rate among the population. The countries with the very best internet penetration rate worldwide are the UAE, Denmark, and South Korea. At the other end of the spectrum is North Korea with virtually no online usage penetration among the overall population, ranking last worldwide.
As of 2018, Asia was the region with the most important number of online users – over 2 billion at the newest count.
Europe was ranked second with almost 705 million internet users.

Source: Statista

 

DIGITAL MARKETING FAQ’S:

How Digital Marketing helps sales?

Digital Marketing helps sales in generating more customers. They can use platforms such as Google Ads and Social Medial Marketing to advertise their products or services.

Why Digital Marketing for Sales and Marketing?

Digital Marketing helps to increase the number of sales which will result in an increase in revenue. It also helps in building good relationships with customers.

Is it worth learning digital marketing?

Training in digital marketing is an investment and not an expense. It is really worth to learn Digital Marketing and grow your skills.

What is the starting salary of digital marketing?

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

 

Conclusion:

We need to understand that, as time is changing day by day, people are becoming more technology-oriented. And all businesses are depending upon digital platforms. So, if you want to sustain and be ahead of your competitors then you should learn the Online Digital Marketing course to upgrade your skills.

Posted under: Blog, Digital Marketing

Online Course for Housewives

Posted on June 9, 2020 by Emarkt_Admin

Digital Marketing Course for Housewives

Online Marketing or Digital Marketing is one of the best platforms for women, especially housewives, who can earn money while sitting at their homes. Digital Marketing helps them to showcase their talent and establish a successful career.

We all agree that gone are those days, where a woman is restricted only to the kitchen. But, as time changed housewives becoming smarter and independent and also, they are also a leader who manages everything in a precious manner.

Housewives usually do not like to waste the time, especially when they finish all the housework. Most of them have their own capabilities and talent where they spend time doing stuff like tailoring, painting, designs, and many more. But, there are few women, who have the interest to do something and earn money in their free time, but they are not having an idea as to what to do?

So, Digital Marketing is the ideal platform for housewives to earn good money while sitting at their own places. This platform you can use to promote your talent and your work on social media.

 

What Type of Digital Marketing Jobs are there that you take as a Freelancer?

There are various range of digital marketing jobs are available if you have the necessary skills with multiple choice of digital marketing career options available.

Here is the list of Digital Marketing Career profiles you can choose as per your interest.

The best option to kick-start your career in digital marketing, it’s a good idea to learn the complete digital marketing course training to work confidently as an expert as this training also offers live projects to handle.

Digital Marketing Benefits for Women 

Here we have mentioned, 7 reasons why housewives or women who are willing to re-start their career should start learning digital marketing and start earning money online. Surely this information is useful for every woman whether she’s a homemaker or planning to resume her career after a break.

 

 

 

 

 

 

 

Digital Marketing FAQ’s

How can a housewife earn money online?

Which job is best for Housewives sitting at home?

Which course is best for Housewives to Work from Home?

 

Conclusion:

There is a good saying “In the middle of difficulty lies opportunity”. You just have to understand how to use the opportunity. It is not that difficult to learn Google Digital Marketing. Even if you are a non-technical background also you can learn this in a very simple manner. Because you don’t have to deal with the codes, all you need is to have a basic understanding of the internet.

Digital marketing is a trending and high demand profession. Every business in India is going digital so the scopes of online marketing are good in the coming future. There is a huge scope for Digital Marketing, if you want to take your venture to the next level then you must learn and upgrade your skills.

Posted under: Blog, Digital Marketing

Benefits of a Digital Marketing Career for Engineers

Posted on by Emarkt_Admin

Why Digital Marketing After Engineering

Why not? You can learn Digital Marketing after Engineering.  If you want your business to sustain the online presence and make a good revenue, this is the wonderful program you can do after your UG/PG courses.

Many of you usually stay in this dilemma, whether you should go ahead of doing M Tech soon after completing B Tech or do MBA or look for a job?  It depends upon your interest.

Let’s say, if you have a business or have a passion for becoming a Manager in a company where you want to lead the team, you can opt for MBA.

But,  if you are a technology person, where ‘Codes’ run into your veins than blood! Then, you can choose for M Tech. But having said,

Engineers can also be a great Digital Marketers if they have a passion to become one. The advantage for an Engineering candidate is that you already have the knowledge and the technicality skill; you just need a platform to understand the marketing concepts, like how to market or advertise your product.

Since, you have the background on technology, Digital Marketing or Online Marketing would be a great choice to do. In case, as an engineer, if you have one option left to pick among MBA or Digital Marketing, it would be the best choice if you do Digital Marketing Training because it adds to your core strength.

Top reasons that Digital Marketing is a good option for Engineers:

  1. Flavor Enhancer
  2. Salary Packages
  3. Work-Life Balance
  4. Advance your idea
  5. More Employment Opportunity

 

Flavor Enhancer:

It is nothing but add on skills. As an Engineer, you will definitely have a sound background on technology. But, one important thing you must understand that Digital Marketing is not only about selling your products/services or generate leads, but it is also more than that. You need research skills, analyzing skills, and creativity to drive traffic to your business.

Salary Packages:

The Digital Marketing Industry is Booming with lots of new opportunities right now as every company and individual willing to marks a strong digital presence over the web world. Digital Space is becoming popular for the effective, branding of the products and services, online advertising, and marketing platform, and at the same time, the demand for trained Digital Marketing professionals is on the rise.

There is one more way to understand it easily. Let’s have a look at both:

Now if you’ve gone through both the above resources mentioned, it’s self-explanatory as to why more and more engineer graduates are attracting toward digital marketing and willing to start their career as a digital marketing professional.

Digital Marketing Salary in India 2020 

Designation Years of Experience Salary Offered (Rs. Lacs PA)
Digital Marketing/SEO/PPC/SMM Freshers (0 to 1 Year Exp) 2.5 – 4.0
Digital Marketing/SEO/PPC/SMM Specialist (1 to 4 Years Exp) 4.0 – 6.0
Digital Marketing/SEO/PPC/SMM Team Lead (4 to 6 Years Exp) 6.0 – 8.0
Digital Marketing/SEO/PPC/SMM Manager (6 to 8 Years Exp) 8.0 – 10.0
Digital Marketing Manager (8 to 10 Years Exp) 10.0 – 12.0
Digital Marketing Manager (Based on Technical/Non-Technical Background) (10 to 12 Years Exp) 12.0 – 19.0
Digital Marketing Head (12 to 15 Years Exp) 30.0 – 40.0

 

Work-Life Balance:

One of the best advantages of this, you can work from anywhere. Since Digital Marketing is done online; you can do this stuff even while traveling to other locations without any difficulties.

Advance your idea:

Every business has become Digital. And every business has its own problems and issues. But, for every problem, there is a solution. This is the chance especially for the engineers who have planned to start a business of their own to learn Online Marketing skills since we all know that Marketing or Advertising is the heart of any business.

More Employment Opportunity:

digital marketing jobsNothing is Permanent in this life. Every business may get the effect after some time. But, as you can see, this course will have them back up for you even if you are doing it part-time. All I can say, this career can be a lifesaver at some point in time. It is just because the Internet is one which is again an untapped market.

Why Digital Marketing after Engineering?

 

 

 

DIGITAL MARKETING FAQs:

As the world becoming globally Digitalized, Online Marketing or Digital Marketing is one of the best career options. Due to the high demand for online business, candidates having a technical background would be an added advantage to opt for Digital Marketing.

A business cannot run only by manufacturing good products or rendering service. You should also require a person who can sell this. As a salesperson, you should have detailed information about the product or service.

The 3 important parts of the sales process:

Digital Marketing required both Non Technical Skills and Technical Skills. Yes, Digital marketing is a related IT field since you will be working with various tools and applications.

Customers are becoming more internet savvy. Hence, companies are also adapting to meet customer needs.

Conclusion:

An engineer soon after completing the degree will look forward to having a stable and sound career. It is not that difficult for an engineer to learn Digital Marketing online course, since being an engineer you already possess technical and basic knowledge of the internet.

If you are searching for a decent and affordable digital marketing training institute or online marketing training institute in Bangalore.

Posted under: Blog, Digital Marketing

Mobile Internet Users Funda! India Internet Users 2020

Posted on January 16, 2020 by Emarkt_Admin

Mobile Internet Users in India 2020

Introduction to Internet Users in India:

It all starts with the Internet, also called ‘Net’. It started in 1960, with a workable prototype existence called ARPANET, the acronym for Advanced Research Projects Agency Network.  But later, as the researchers began to customize ARPANET, they started assembling ‘network to networks’ and later became the modern Internet.

The Internet has revolutionized the computer and other communications world like nothing before. The Internet represents one of the best and most successful examples of the benefits of sustained investment and development of Information Technology. We all know that the Internet today is a widespread information infrastructure. Each and everything is dependent upon the Internet nowadays.

Internet Usage in India – Stats & Facts

According to a study, the average Internet users in India are 627 million, which is the second-largest online market after China. Despite this, being large Internet users, only 25% of the population have accessed the Internet in 2015. There is always a significant increase in Internet usage every year. In India, the gender level is most dominating in Internet usage, where Men users comprise 71% and Women users comprise 29%.

Internet usage in the country has exceeded half a billion people for the first time, pegged at 566 million, driven by rural Internet growth and usage. It was actually projected double-digit growth for 2019. When it comes to active or regular users, a total of 87% of the Indians are very active on the Internet or they are defined as regular users, who have accessed the Internet in the last 30 days. So total active Internet users in India are close to 493 million, where about 200 million users reside in rural areas and about 293 billion users reside in urban India.

Even the researchers have found that over 97% of the users use mobile phones as one of the devices to access the Internet. And it is true because nowadays mobile phones have become a real-life partner than an actual life partner. Our day starts by looking at the phone.  Digital adoption is not only driving urban India but also it is now being driving rural India as well.

Why people have become Internet Savvy?

Because of the increased availability of Bandwidth, cheap data plans and increased awareness is driven by many government and non-government programs, this has actually traversed the digital gap between urban and rural India. As a result, the perforation in rural India has increased from 9% to 25%.

Digital Population in India 2020

When the Indian government initiated ‘Digital India’, the perforation on the Internet was increased. This resulted in the country’s digital population amounting to 560 million active users. But at some point in time, this was largely dominated by many active mobile users. Not only are the initiatives taken by the government, but there are also many private companies that had actually penetrated the market. We all know that the top player in the telecom industry in India, Reliance Jio, provided unexpected schemes and offers to the non-users of Reliance, which actually was not only attractive but also they were sold at a very minimal price just to make sure, all the income level people could afford it. And also the arrival of Jio Internet made instant traffic, with over 60% of the mobile data traffic was coming from Jio services.

Annual Digital Growth in ASIA PACIFIC:

 

 

Annual Digital Growth in ASIA – PACIFIC

 

Mobile Phone Internet Users Penetration in India

From 3G to 4G User base increased:

2G user bases had a sharp fall in recent years as customers started to migrate to 3G and 4G. But, when Reliance Jio and other telecom operators such as Vodafone and Airtel started to provide 4G services to tap the market, the 4G user base in India rapidly gained market. According to a recent study, Indian mobile users to grow at 4.4% CAGR to 990 million by 2020, which means that it is going to cover 70% of the country’s population by 2020. The 4G connections in India are expected to grow at a compound annual growth rate (CAGR) of 144 percent in 2020, accounting for 26% of the total mobile connections by 2020.

Average Time Spend on Mobile Internet by Indian Users:

Average Time Spend on Mobile Internet by Indian Users

 

According to a recent study, the average time spent on the Internet by Indian users in 2019 was about 2 to 3 hours, this was a rough calculation. It could be more than 4 hours a day, depends upon the necessity of the work. The best part about this, since we have a faster connection we’re able to achieve more in online time. In a report, it is also mentioned that the internet connection speed has been increased to 18%. Almost twelve countries and territories have a fixed-mobile connection speed of more than 100MBPS, while close to ten countries now enjoy an average mobile connection speed of 50MBPS.

Conclusion:

With the increase of the high speed of Internet facilities and new technology up-gradation, there have been both positive and negative effects. It is up to us as a society to decide if the positive outweighs the negatives. The Internet has had many impacts on education, making the possibility of a fully accredited online degree possible. It is not only impacted on the education sector but also has a huge impact on how people consume the internet.

The internet which has been impacted by an individual social life though is not easy to quantify. Because for an extrovert it always creates a boost to communicate even it is an unhealthy level. But while for an introvert it can be a redeeming feature.

The people who are more anxious on social platforms, online communication could be a more powerful tool for them to explore themselves, to develop communication skills, and also to become more comfortable with social interactions.

Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices is resulting in a huge scope of digital jobs in the market.

Digital Marketing is a good career choice & booming sector for graduates and students who are looking to start a career. Learn the techniques, tools, and methods by learning digital marketing online.

 

Posted under: Blog, Internet

Start a Career in PPC as a Fresher

Posted on January 9, 2020 by Emarkt_Admin

Beginner in PPC Google AdWords

There is a good say “Choose a job you love, and never you have to work a day in your life.” The best motivational quote by Steve Jobs for every individual to choose their right job to be happy & continuing forever without any hesitation or guilt.

The moment we step out of University, we always have one common goal. That is, to get a job in a most reputed company with a handsome salary. But how many of us stick to continue the career with the first company. It is just 1:2 ratios. Because, every student after college output, it takes time for him/her to understand the professional life and to adjust to the organization environment is one of the challenging tasks, the reason we all know that, College life and Professional life are totally different from each other. Suppose if they can get a right and proper guidance from their seniors, siblings who are actually entered into professional life and doing extremely good in their work, then it is totally different part. So that they get the full opportunity for them to understand the work culture in a company, how to select the company which job role they have to choose and many more.

We all can agree to one point that, if we have those people in our lives who actually encourages us, supports us, and give suggestions on how to start our career with then everything can go in a smooth way, but yes having said that, there will be many challenges will come during this process, but the only way to deal with this is to be patient and manage things according to the advice given by your seniors. This actually works because ‘Experience speaks results’. 

Now, let us try to understand how one should start a career in Pay Per Click as a Fresher. Honestly, an experienced person was also once a fresher. Every journey starts with a single step, similarly, every success in your career starts with a single step and your wise decision. As a fresher, an individual will always common questions in mind, i.e. 

But, the most important thing that fresher should always look for is to get job experience, to upgrade one’s skills, to understand the professional life thoroughly, Should cultivate on how to manage multiple things and adapt to changing environments. 

So now, if you really looking to kick start your  PPC fresher job, then you really have to learn this practice thoroughly. If you really have that hunger to make your career in the high-growth industry like Digital Marketing in which skilled professionals and dedicated individuals with a drive to learn, then you must know the important things in PPC. The only way to achieve this is to have that passion to learn, dedication and determination towards the work and most important is Time management. Without studying no one can pass the exam, the same way no one can become an expert and do well in the career until you learn about that. The best way to perform the best in a PPC career is to take training from a reputed institute. Because taking training from such an institute is always best because they not only train you about PPC but also they train you on how to handle multiple projects when you start working for a company.

You might have a question, why do you have to take PPC training online to get a job? You have to know one thing that, when you go for an interview, the interviewer is more curious to know about what you did and not how you did! Doesn’t matter what strategies you used, how much effort you had put, they are only concerned about the results you achieved. To learn managing things you really have to join the course, where the trainer helps you to do these things in a very informative way so that it might help you in your career. 

Pay Per Click Marketing – Tips for Beginners

Some of the important things to get into PPC marketing:

Communication: It is very simple and clear that one should understand that, you must know how to communicate with your clients and peers. Without proper communication skills, it is very difficult to survive in the industry. 

Some of the communication skills you should know:

 

Attention to detail: As a Digital Marketer one should always have an ‘Attention to detail’. Whether you are an experienced person or a fresher, being attentive to detail is important. You must know what you are doing. Because while learning PPC you will come across many things which are actually difficult to remember, but if you fail to give attention then you are actually an inviting problem for yourself. 

Some of the things that you must give Eye for detail:

  1. Keywords: As a Digital Marketer the power of keyword research lies in better understanding your target market, and how your audience is searching for your content, products, and services. As a fresher in PPC, you have to understand what type of keywords you must use to reach your audience. As you know, in keywords both short-tail and long-tail keywords play its own role depend upon the searcher.
  2. Match types: Your campaign optimization is fully dependent upon Keywords and match type. Optimizing your AdWords match type is crucial because it allows you to avoid unnecessary spend on irrelevant clicks. You really have to utilize keywords matching options in an effective way.
  3. Bidding Options: A bid is the most you’re willing to pay for a click on your ad.If you can manage your bids, you may influence the amount of traffic to your ads, as well as the Return On Investment (ROI). The process is very simple, if you have a good amount of budget, you can bid for a higher amount where there are more chances of getting huge traffic for your ad.
  4. Audience lists: In Google Ads, Once the tag is added to your site or app, it will collect data and add people to relevant lists. Setting up an audience source is very important so that you can remarket to your target audience list that you have created.
  5. Benefits: See all of your remarketing lists in one place.

 

 

For any project, planning is important. This is the most essential part to achieve the task in time. Analytical thinking implicit recognizing problems based on numbers and conducting the measures for their solution.  As a PPC analyst, your primary responsibility is to analyze Pay Per Click media performance using Google Analytics Tools to optimize the outcomes from all PPC activities. (Now learn Google Analytics Course along with PPC Training)

In PPC, your setting up a campaign needs Excel knowledge. So it’s important to learn shortcut keys, formulas, functions, and tables. You have to gain full command in VLOOKUP, CONCATENATE, SUM, AVERAGE, PIVOT TABLE.

Now, how PPC can help to achieve the growth mindset? Since you know that Traditional advertising is dying. Now the only trending method of advertising is Digital Marketing in which PPC is one such practice where numerous business owners are making a good amount of profit with the help of this method of advertisement.

When you are new to PPC, initially you will face many challenges. You will come across many doubts, especially when you have to optimize your account. Because you have to monitor your campaign on a daily basis if you want to save money. Suppose if you are bidding the keyword above 50 Rs, you really have to manage and monitor the account, since you know that there are higher chances of irrelevant clicks. 

Conclusion: Remember, these are not only a few skills there are more essential skills that you must learn. The skills you need are more than just a mile deep understanding of all of the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to get a job.

Master Google AdWords, register eMarket Education’s PPC Certification Course will help you to build a successful career as a PPC expert.

Posted under: Blog, Google Ads Certification

LinkedIn Marketing: How LinkedIn Marketing Helps to Boost your Sales?

Posted on December 12, 2019 by Emarkt_Admin

Beginner’s Guide to LinkedIn Marketing

 

LinkedIn is one of the most powerful social media platforms used by every individual.  It is the world’s largest professional network where nearly 600+ million people across the world using this platform to build a network and market their business.

LinkedIn was started in 2003 by Reid Hoffman with an aim to bring the entire working professionally on a single platform to connect to each other, to identify one’s professional profile, to help people for a job search, to advertise business products and services and many more.  It is the next social media platform that is used by start-ups to fortune 500.

Nowadays, LinkedIn has become so useful in every business, where we can connect to a right person for a business discussion.

Since, every business objective is to reach the right audience within a short period of time. This is the wonderful platform used by many business owners. Even the recruiters use the LinkedIn source to hunt for the right candidate for recruitment.

It can be used in many ways to improve your business and to market your business. Every different industry like Pharmaceutical, Oil & Chemicals, Apparels, FMCG’s, etc uses this powerful tool to build their network. We can also find a number of good articles which are posted by renowned authors and new beginners on LinkedIn, where it helps a lot of people using this platform to understand what is going in and around the business world.

Before LinkedIn was started, many business owners were using Facebook to market their business. But later LinkedIn was created in such a way that, it made life easier to find the right person and build a network.

One of the interesting parts of this platform is Groups. Yes! It is one of the ways to find multiple background people with similar or non-similar interests and build your network. You can find ‘n’ number of groups on LinkedIn where different professionals share their knowledge and opinions, on how to improve your business, how to boost your sales, what is happening in the business world, and many more.

Usually, new joiners in LinkedIn, follow their role models and successful business leader, where they get encouragement while reading the posts on how they started their business, what were the challenges they faced and how they achieved them, and how they took the business to next level. Because we all believe that every successful business was once a start-up, it really requires every single individual dedication and effort to succeed.

Now we all know that nothing is free in this costliest world! LinkedIn provides one such premium service to its users no matter what industry you’re in, you can upgrade your premium account where you can develop your network stronger and boost your sales. But before that, one should have the creativity and excellent marketing techniques and skills to utilize this platform to advertise business products and services.

Digital Marketing Training institute helps to train the new beginners on how this platform along with other practices such as Facebook, Twitter, Instagram can be used to improve business, boost sales and make high ROI. Because EOD it’s every business objective to achieve more profits and promote their business. Having said that, we should be very careful when using LinkedIn as a platform to sell products and services. Usually, many people refuse to accept the connections when they see a title such as Sales or Business development because they clearly know that, the objective behind in sending a connection request is to sell something. Since we are using a professional site, It’s always a good practice to ‘send an introductory note’ when sending a connection request to your audience, where it explains to an opposite person what is the objective behind sending a connection request.

Since we all are doing business, everyone needs to reach right person and build a good network. It’s good to utilize LinkedIn platform in a healthy professional way.

LinkedIn Basic Tips:

 

 

 

 

 

Actionable Tips to understand how to boost your sales:

Some of the information that you really have to include in your Profile:

 

 

It is always recommended to use all three strategies to promote the business by providing a proper link, which could be more appealing. Use your brilliant content to convert visitors into loyal customers.

 

Some important tips that you must follow while creating LinkedIn Company Page:

 

According to LinkedIn Sales Solution, on average social selling leaders see:

 

Some of the best LinkedIn tools used to boost your sales:

Whenever you view a person’s profile on LinkedIn, Crystal tool reveals how you should speak, how to write an email and sell to them most effectively. Without causing, it tells you the exact words, phrases, styles and tone that you should use to reach your recipient in the way they likely to communicate.

Crystal gets all this information from other social media such as, Facebook, blog posts, tweets and others sources as we go about our business on the internet. All these information can be added to one’s LinkedIn profile only if the Crystal is being installed.

If you really want to build relationship with your audience and convert them to your prospect buyer then you should use this. It is really a game changer entirely. It doesn’t only give you the person’s information but also helps you in drafting a mail to the people you never met with, using a tone and language that their LinkedIn profile suggests, if you take a paid subscription. This tool saves more time when it comes to writing an email or LinkedIn messages.

 

 

 

 

 

 

 

Grow your connections through LinkedIn

 

Conclusion: Building an online presence is one of the important and best practices similarly like generating profitable prospects. It’s always good to think about how I can add value to my customer, instead of rushing to pitch the company’s products and services. A value defines ‘bundle of benefits’ and for a customer, value is first priority.

Several Social networks with large followers of audiences have numerous amazing features. But none of them provide such effective B2B networking and marketing opportunities like LinkedIn does. One thing we all can agree that, with the help of LinkedIn tools, we can generate more revenue for the business by utilizing such a wonderful platform.

By using LinkedIn sources and tools you have a good chunk of opportunities to attract new customers.

At last Social Media is all about Communicating with each other, not Broadcasting. Always remember a conversation with others on this platform should be your major goal. Social Media Marketing requires Listening. Learn Social Media Marketing course to build your social media skills and marketing knowledge required to build relationships with the targeted audience.

Posted under: Blog, Social Media Marketing

How Knowledge of Website Coding Helps SEO?

Posted on October 12, 2018 by Emarkt_Admin

WHY WEBSITE CODING IS IMPORTANT FOR DIGITAL MARKETING CAREER

Website Coding? a big question mark arises on every SEO’s mind.  should SEO experts know to code? People sweetly say NO NEED. But there are so many benefits if SEO experts knew website coding. Let us discuss a few here.

Most of the people hate coding, not because of its dull graphical appearance, for its tangled structure. When people choose a digital marketing career, they think that coding is not a part of their work.

To attain the highest position in digital marketing career one should have knowledge on website coding.

Depending on others’ work to get success in our work-life will keep our progress slow.

An SEO expert no needs to know every bit of programming, but they need to have a little understanding of programming elements to succeed in an SEO career.

We can break SEO into two parts.

 

OFF-PAGE SEO:

When it comes to off-page SEO, it is totally about how well we optimize our content off the side of our website.

 

ON-PAGE SEO:

On-page SEO is totally about a web page optimization on our own website. Meta Tags plays a major role in building up a web page SEO centric.

Tags like

 

STRUCTURE DATA CODE:

Structured data is an organized format of providing data about a page, combine chunks of data: for example a recipe page what are the ingredients, who is the chef, at what time, and so on. The below image is the example of structured data given by Google. It is written on JSON-LD CODE.

These three types of schema markup formats:

 

JSON-LD CODE

With the help of CMS(Content Management System)like WordPress, Joomla and so on people are easily implementing On-page factors. When it comes to non-CMS websites, it is necessary to learn to code to perform optimization.

Why should you know coding to perform 301 redirects:

Performing redirect on a CMS based website is very easy, for a non-CMS website definitely needs to have knowledge of coding. From an SEO perspective we should inform the search engine that WWW and NON-WWW versions of our website URLs should be treated the same.

If we move content from one page to another within the site then definitely we should inform the search engine about the content shipment. Both these activities need to have knowledge of website coding when we don’t have CMS.

 

IMPROVE WEB PAGE SPEED BY CODING:

Google’s latest research result says that the chance of bounce rate increases when the page load time goes more than 3 seconds. If load time gets delayed more than 5 seconds it increases the bounce rate by 90%. Page speed more than 8 seconds affect websites’ SEO ranking.

Search engines give a better rank to a healthy website. A healthy website is a sign of great performance and better results.

There are some set of rules given by Google to increase page speed.

Minify Resources (HTML,CSS & JAVASCRIPT):

When it comes to page speed, Page size also comes into consideration. Unnecessary code leads slower page load.

Optimize CSS:

The browser has to process all the style and layout information of the current page before it project to the user. The browser will block projecting the content to the user until external style sheets are downloaded and processed, which required many round trips to do the process. It delays the time of the page loading speed. Learning CSS coding for SEO experts saves their time and they can optimize themselves instead of waiting for the developer.

Below is the example of Google page insights suggestion. 

CSS code suggestion

 

Optimize images:

Images took a lot of time to load, it will impact user experience badly. As a result bounce rate will become very high, for that image optimization will give a boost to the page speed. Cutting down some largest bytes of image saves time and improve performance.

Below is the example of Google page insights suggestion.

Image optimization suggestion of Google

AMP WITH HTML CODE:

Accelerated mobile pages are an open-source library project backed by Google to improve the page loading speed of mobile devices. It is an HTML page designed to load the page smoothly and instantly. AMP works in a similar way as a general webpage, but AMP consists of AMP HTML, AMP JS library, and the AMP cache. When a page is not optimized with mobile-friendliness, the risk of an increased bounce rate is high. As per research statics collected by Google concluded. They found that 70% of the pages they analyzed took nearly 7 seconds to display on the screen.

mobile page load speed

 

The end product of AMP drastically improves the performance of mobile websites on the internet. AMP is not a different technique it consists of normal HTML with few restrictions and specialized tags. AMP JS works to make sure that the required content should be load quickly. So that users can see their preferred content instantly without any delay.

Use of HTML for SEO:

HyperText Markup Language is a basic coding language to build a website page. When working on a website, one should be familiar with HTML basics. As mentioned above search engine will pick a few HTML elements as rank factors.

META TITLE:

Meta title tag is the most important element which signals the search engine about the page. Giving the same title so many pages make Google confuse and it will affect the SEO progress of our website. Be cautious when giving SEO titles to a web page.

META DESCRIPTION:

Meta description tag is not considered to be a rank factor technically, but a meta description containing meta keywords may catch users attention and help to get additional clicks to the website.

Meta description

META KEYWORD TAG:

The meta keyword tag is the focused keyword which our site to be shown on top of SERPs. Climbing to the top of the SERPs page is the ultimate goal of a digital marketing implementation on the website.

HEADER TAG:

The header tag is the main title of a post. It navigates to the content. Using of H1 tag is necessary for a webpage. Keyword usage in header tag help SEO ranking.

ALT TEXT (IMAGE ALT ATTRIBUTE):

Googlebot cannot read images, while you want to describe the image this tag makes the search engines understand what the image is about.

IMAGE TITLE:

This is an attribute that provides additional information about the image. When an image is not loaded due to the poor internet connection, image title helps the user to understand what image is about.

ROBOTS META TAG:

The robots meta tag is page-specific approach how an individual page should be indexed and served to users in search results. The robot tag should be placed on the section of the HTML code.

Example of Robot tag:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>

<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

 

Conclusion:

Digital Marketing is the Future. SEO is very important in today’s digital age. Sometimes, it is very difficult to control what Google does, but you can intensify your website traffic and achieve the best possible ranking in search results. This blog helps you in understanding how you should utilize SEO practice by spending proper time in creating codes and tags to achieve higher rankings in search results. Learn SEO Training Course to enhance your overall SEO skills and build a rewarding career in SEO

 

Posted under: Blog, SEO

How to Use Google Advanced Search Operators for SEO Success?

Posted on May 8, 2018 by Emarkt_Admin

5 Google Search Operators for SEO Success

As an SEO expert, you require all the information needed to beat the competition and stay on top. Do we get exactly what we are looking for? How to get relevant information from the plethora of information that we get through a search engine? This post is all about making Google your best buddy and makes google reveal the best free SEO tools for your online success, that is what you actually need.

What is a Google Advanced Search Operator and How to Make Your Search Effective?

Search operators are special characters or commands that we can directly enter into the search engine to get a specific type of information. There are numerous advanced search operators to help with SEO efforts.

Advanced SEO Courses in Bangalore

Constantly Updated Standards & Advanced Course

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5 Advanced Google Search Commands

 

 google search operators

Type- Site: Domain name It shows all the pages that Google has indexed from a particular website. Every single result shown will be from that particular website. For example – Type search query -Site: www.emarketeducation.in Google search engine will show you how many pages are there in its domain and subdomains, pages that are indexed, pages indexed more than once – it helps to check the duplicate content. It will help you add pages that are not indexed. If you are looking for something specific on the website you can include more search terms at the end of the search query, for example – Site: www.emarketeducation.in Digital Marketing Institute In Bangalore. This will throw up information only in that particular category/topic from the Digital Marketing Institute from emarketeducation.in. [ Site:] operator is one tool that every SEO expert needs on regular basis.

Search operators for seo success Google advanced search operator Type- cache:admissiongyan.com This search operator pulls out the latest cached version of a webpage instead of the current webpage. Whenever google spider crawls a webpage it takes a snapshot of the webpage and stores it, which is called the cached version of the webpage. It helps in identifying when google spider has crawled this particular website. If the website has undergone some changes and if Google has crawled it within 24- 48 hrs. indicates that Google has identified this page to be relevant, active and important which in turn shows the authority of the website to be ranked higher.

advanced google search tipsType- Intitle:keyword or keyword phrase This search operator will help you further narrow down your research to a specific keyword that you are looking for in the page title. For example. If you want information particularly about oil painting brush, then your search query Intitle:oil painting brush – Google will throw all results with oil painting brush page titles. This search operator will help you understand the competition for your keyword.

google search tips for studentsType- Inurl:Keyword If you want to search for a particular keyword in the URL. Inurl is your search operator. For example:If I am running a digital marketing institute, I can use Inurl: digital marketing Institute and Google will show all the websites with digital marketing institutes in their URL. This will help me to know the number of competitors for my digital marketing institute.

Type- “word” If you are looking for an exact term, search within quotes.For example: “Digital Marketing Courses”. This search query will show all the results which have Digital Marketing Courses in any corner of any website. This will not only help you get relevant results but also analyze the competition volume for your keyword. It will also tell you if the pages are indexed for certain keywords. 

 google search operators 2018

Type- Info:URL

This search operator gives some information that Google has about the website which in turn shows the SEO effort. It gives information such as the indexed pages, Google’s latest cached version of the website. It will aid you to look at your competitors from an eagle’s viewpoint. Although it gives some top-level information about the website, it is important to use other Google search operators to narrow down the search to get specific results. So, this is it! You are now on the path to be a successful SEO expert. As mentioned earlier, there are numerous Google search operators, and the ability to use it effectively will define your SEO success. Go ahead and try out these power tools along your way, and you will be invincible. If you want to learn more about Google Advanced Search Operators more than eMarketEdu who is one of the top SEO training institutes in Bangalore welcomes you to our Institute.

Posted under: Blog, SEO Tutorials