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Digital Marketing Course for Entrepreneurs

Posted on June 10, 2020 by Emarkt_Admin

Importance of Digital Marketing for Start-ups & Entrepreneurs

Digital Marketing is a very important part of any kind of business. Especially it is extremely important for entrepreneurs or startup. Whether it is a new one or the existing, every business requires huge brand promotion.

Hence, Digital Marketing especially Google ads and Social Media Platforms has a strong capacity to bring the audience closer to the business.

Initially, entrepreneurs or start-ups only focus on generating leads. It could be quiet challenging in the initial stage to meet every client personally. So, Digital Marketing Training or Internet Marketing would be an added advantage for the entrepreneurs to utilize this platform, which helps them to generate the quality and accurate leads and increase the potential engagement of the clients with the brand.

eMarket Educations offers the best Online Digital Marketing Courses for Small Business Owners and Entrepreneurs. The course curriculum is designed in such a way that you will understand all the aspects of digital marketing, SMM Course, SEO, PPC, Affiliate Marketing & Email Marketing.

It is clear cut if you are having a new business; your marketing strategies would be very different from that business that has already established. But you may be thinking how does it make a difference? It is because of these 3 following reasons:

So, for these reasons, an entrepreneur has to understand these things carefully and strategize the marketing tactics in a very unique way.

Benefits of Digital Marketing for Start-ups:

 

 

 

 

 

 

 

 

 

 

DIGITAL MARKETING FAQ’S:

Why Digital Marketing courses are important for start-ups or Entrepreneurs?

Digital Marketing helps start-ups to increase brand awareness and online presence. As it is very necessary for a start-up to create awareness, thus, social media helps to build brand awareness.

Why Digital Marketing training is essential for start-ups?

How Digital Marketing helps start-ups?

Why do start-ups need Digital Marketing?

Digital Marketing can bring start-ups closer to its audience. It does not only help you in generating leads and recording sales but also helps you to increase customer engagement.

What are Digital Marketing strategies for start-ups?

 

Conclusion:

Digital Marketing is one of the best digital media in the world to promote business. There are so many platforms in Digital Marketing such as Video Ads, Display Ads, Email Marketing, etc, where easily you can reach the ‘n’ number of customers within no time.

These are just the small portion of Digital Marketing, but there are also other forms of marketing apart from this, which helps an entrepreneur to effectively reach an audience.

The ‘FUNDA’ of any business is to achieve high returns with less cost. Also, it is very important to utilize and adapt to new skills.

As customers are becoming more internet savvy, businesses also should adapt and make sure to fulfill the customer needs as per their convenience.

 

 

Posted under: Blog, Digital Marketing

Digital Marketing for Sales Professionals

Posted on by Emarkt_Admin

Will Digital Marketing Help Sales & Marketing Professional

 

Digital Marketing course for Sales professionals helps them to achieve more customers while using Digital Marketing tools more efficiently. It also helps you to understand consumer behavior from a buying perspective.

Most people get confused between Marketing and Sales. Both terms are different from each other. Marketing is all about anything and everything that a businessman does to attract and keep the customers. And sales are all about converting leads into money.

American Consultant Peter Druckers says that “The purpose of business is to create the customers”. So, as a Sales Professional, your only objective would be making enough number of customers for your business. After all, you don’t have to worry about cash flows until you have a good number of potential customers.

One of the most important things in business is Innovation and Marketing. And you can’t be dependent on old techniques and tactics. Obviously, you have to adapt to changing environments and technology.

If we have to be more precise, A Sales professional focuses more on the acquisition and retention of the customers. Being a sales and marketing person, sometimes you will have to focus on maximizing the value of your customers. That is where you have to shift from a doer to a marketer.

But the very important question, how Digital Marketing helps Sales professionals? Or Should a Sales Marketing professional learn online Marketing? The answer is yes. It helps them to achieve sales numbers.

Reasons Marketing and Sales Professionals should learn Digital Marketing;

 

Important info for Marketing and Sales Professionals:

Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the worldwide population. China, India, and the USA rank ahead of all other countries in terms of internet users.

By now, a world without the internet is unimaginable. Connecting billions of individuals worldwide, the web may be a core pillar of the information society. The global online penetration rate is 59 percent, with northern Europe ranking first with a 95 percent internet penetration rate among the population. The countries with the very best internet penetration rate worldwide are the UAE, Denmark, and South Korea. At the other end of the spectrum is North Korea with virtually no online usage penetration among the overall population, ranking last worldwide.
As of 2018, Asia was the region with the most important number of online users – over 2 billion at the newest count.
Europe was ranked second with almost 705 million internet users.

Source: Statista

 

DIGITAL MARKETING FAQs:

Digital Marketing helps sales in generating more customers. They can use platforms such as Google Ads and Social Medial Marketing to advertise their products or services.

Digital Marketing helps to increase the number of sales which will result in an increase in revenue. It also helps in building good relationships with customers.

Training in digital marketing is an investment and not an expense. It is really worth to learn online Digital Marketing and grow your skills.

The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.

 

Conclusion:

We need to understand that, as time is changing day by day, people are becoming more technology-oriented. And all businesses are depending upon digital platforms. So, if you want to sustain and be ahead of your competitors then you should learn the Online Digital Marketing training to upgrade your skills.

Posted under: Blog, Digital Marketing

Digital Marketing Course for Housewives

Posted on June 9, 2020 by Emarkt_Admin

Online Courses for Housewives in India

Online Marketing or Digital Marketing is one of the best platforms for women, especially housewives, who can earn money while sitting in their homes. Learning Internet Marketing online courses for housewives helps to showcase their talent and establish a successful career.

We all agree that gone are those days when a woman is restricted only to the kitchen. But, as time changed housewives became smarter and more independent and also, and they are also a leader who manages everything in a precious manner.

Housewives usually do not like to waste the time, especially when they finish all the housework. Most of them have their own capabilities and talent where they spend time doing stuff like tailoring, painting, designing, and many more. But, there are few women, who have an interest to do something and earn money in their free time, but they are not having an idea as to what to do?

So, Digital Marketing is the ideal platform for housewives to earn good money while sitting in their own places. This platform you can use to promote your talent and your work on social media.

 

Types of Digital Marketing Jobs for Housewives

There are various ranges of digital marketing jobs are available if you have the necessary skills with multiple choice of digital marketing career options available.

Here is the list of career options for Housewives to choose from;

The best option to kick-start your career in digital marketing, it’s a good idea to learn the complete digital marketing training course to work confidently as an expert as this training also offers live projects to handle.

7 Benefits of Digital Marketing for Women 

Here we have mentioned, 7 reasons why housewives or women who are willing to re-start their careers should start learning digital marketing and start earning money online. Surely this information is useful for every woman whether she’s a homemaker or planning to resume her career after a break.

  1. Be your own Boss: As a homemaker, you manage everything in the house without anybody’s help. And when you learn Digital Marketing, you can take your business to another level. The best advantage of learning this is you don’t need to report anyone. You can do everything at your ease.
  2. Low Investment: Digital Marketing course is not required much investment. And also it doesn’t consume more time if you know the basics of the internet. Remember, training is an investment but not an expense. Today’s valuable investment can help your venture to make high returns.
  3. Work at your Convenience: As a homemaker, your routine starts early in the morning till night. You will have so many responsibilities to take care of your family. Cook food for them; clean the house and many more. But, digital marketing helps you to work at your convenience.  Let’s say you own a Cosmetic business, and you don’t have a platform to sell, and neither do you have enough budget to hire a person to go and sell outside. In this case, Digital Marketing will surely help you in promoting and selling your products.
  4. Financially Independent: Yes, life doesn’t remain the same. There will be ups and downs in life. Especially, when you have a bigger family you will have little hesitation to fulfill your wish and dreams. Sometimes, even you try to sacrifice buying the things for you and for your loved ones. It is not because you are financially weak, but because you have so many responsibilities at home. To avoid such circumstances, you can be financially independent, and trust me this additional income for your family would be a lifesaver in the future.
  5. Unleash your creativity: Are you more creative? Do you have ideas? Then you must learn social media marketing skills to showcase your talent and creativity. Creativity is not just about art or design but also about good writing skills. Yes, there are a lot of companies that are looking for creative content writers part-time. Unleash your talent by writing creative content and blogs.
  6. Become an Entrepreneur: There is no doubt; that homemakers can also become an entrepreneur. Let’s say, you are very good at cooking delicious food and always have a passion to try out different food every day, but you also want your talent to showcase. Digital Marketing can help you to fulfill your dream. Yes, especially Video Marketing can promote your cooking skills and your recipes. Who knows someday, because of your huge number of viewers and fan followers you might open a restaurant, and people will get a chance to taste your food.
  7. Freelancer: You can be a freelancer as well. Agreed, you could be a new person in this field, and you have no idea what after learning this since you cannot go work for a company because you have other responsibilities. But, to build your confidence, there are huge freelancing opportunities where start-ups look for freelancers to support them in completing their projects. The work could be related to SEO, Content writing, or even managing paid campaigns.

 

Digital Marketing FAQs

How can housewives earn money online?

Which job is best for Housewives sitting at home?

Which course is best for Housewives to Work from Home?

 

Conclusion:

There is a good saying “In the middle of difficulty lies opportunity”. You just have to understand how to use the opportunity. It is not that difficult to learn Google Digital Marketing. Even if you are a non-technical background also you can learn this in a very simple manner. Because you don’t have to deal with the codes, all you need is to have a basic understanding of the internet.

Digital marketing is a trending and high-demand profession. Every business in India is going digital so the scopes of online marketing are good in the coming future. There is a huge scope for Digital Marketing, if you want to take your venture to the next level then you must learn and upgrade your skills.

Posted under: Blog, Digital Marketing

Mobile Internet Users Funda! India Internet Users 2022

Posted on January 16, 2020 by Emarkt_Admin

Mobile Internet Users in India 2022

Introduction to Internet Users in India:

It all starts with the Internet, also called the ‘Net’. It started in 1960, with a workable prototype existence called ARPANET, the acronym for Advanced Research Projects Agency Network.  But later, as the researchers began to customize ARPANET, they started assembling ‘network to networks’ which later became the modern Internet.

The Internet has revolutionized the computer and other communications world like nothing before. The Internet represents one of the best and most successful examples of the benefits of sustained investment and development of Information Technology. We all know that the Internet today is a widespread information infrastructure. Each and everything is dependent upon the Internet nowadays.

Internet Usage in India – Statistics & Facts

According to a study, the average Internet users in India are 627 million, which is the second-largest online market after China. Despite this, being large Internet users, only 25% of the population accessed the Internet in 2015. There is always a significant increase in Internet usage every year. In India, the gender level is most dominating in Internet usage, where Men users comprise 71% and Women users comprise 29%.

Internet usage in the country has exceeded half a billion people for the first time, pegged at 566 million, driven by rural Internet growth and usage. It was projected for double-digit growth in 2019. Regarding active or regular users, 87% of Indians are active on the Internet or are defined as regular users who have accessed the Internet in the last 30 days. So total active Internet users in India are close to 493 million, where about 200 million users reside in rural areas, and about 293 billion users reside in urban India.

Mobile Internet Penetration In India

Even researchers have found that over 97% of the users use mobile phones as one of the devices to access the Internet. And it is true because nowadays mobile phones have become a real-life partner than an actual life partners. Our day starts by looking at the phone.  Digital Penetration is not only driving urban India but also it is now driving rural India as well.

Why people have become Internet Savvy?

Because the increased availability of Bandwidth, cheap data plans, and increased awareness driven by many government and non-government programs, this has actually traversed the digital gap between urban and rural India. As a result, the perforation in rural India has increased from 9% to 25%.

Digital Population in India 2020

When the Indian government initiated ‘Digital India,’ the perforation on the Internet increased. This resulted in the country’s digital population amounting to 560 million active users. But at some point, this was largely dominated by many active mobile users. Not only are the initiatives taken by the government, but many private companies have penetrated the market. We all know that the top player in the telecom industry in India, Reliance Jio, provided unexpected schemes and offers to the non-users of Reliance, which was not only attractive but also sold them at a very minimal price to make sure, all the income level people could afford it. And also, the arrival of Jio Internet made instant traffic, with over 60% of the mobile data traffic coming from Jio services.

Annual Digital Growth in ASIA PACIFIC:

Annual Digital Growth in ASIA – PACIFIC

 

Mobile Phone Internet Users Penetration in India

From 3G to 4G User base increased:

2G user bases had a sharp fall in recent years as customers started to migrate to 3G and 4G. But, when Reliance Jio and other telecom operators such as Vodafone and Airtel started to provide 4G services to tap the market, the 4G user base in India rapidly gained market. According to a recent study, Indian mobile users to grow by 6% CAGR to 1 billion by 2026, which means that it is going to cover 70% of the country’s population by 2026. The 4G connections in India are expected to grow at a compound annual growth rate (CAGR) of 164 percent in 2026, accounting for 26% of the total mobile connections by 2026.

Average Time Spend on Mobile Internet by Indian Users:

Average Time Spend on Mobile Internet by Indian Users

 

According to a recent study, the average time spent on the Internet by Indian users in 2019 was about 2 to 3 hours, this was a rough calculation. It could be more than 4 hours a day, depending upon the necessity of the work. The best part about this, since we have a faster connection we’re able to achieve more in online time. In a report, it is also mentioned that the internet connection speed has been increased to 18%. Almost twelve countries and territories have a fixed-mobile connection speed of more than 100MBPS, while close to ten countries now enjoy an average mobile connection speed of 50MBPS.

Conclusion:

With the increased speed of Internet facilities and new technology up-gradation, there have been both positive and negative effects. It is up to us as a society to decide if the positive outweighs the negatives. The Internet has greatly impacted education, making a fully accredited online degree possible. It not only impacted the education sector but also greatly impacted how people consume the Internet.

The Internet has been impacted by an individual social life, though it is not easy to quantify. Because for an extrovert, it always creates a boost to communication even if it is at an unhealthy level. But for an introvert, it can be a redeeming feature.

The people who are more anxious on social platforms, online communication could be a more powerful tool for them to explore themselves, develop communication skills, and also become more comfortable with social interactions.

Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in smartphones and easy internet access resulted in a huge scope of digital jobs in the market.

Digital Marketing is a good career choice & booming sector for graduates and students who are looking to start a career. Learn the techniques, tools, and methods by learning digital marketing online.

Posted under: Blog, Internet

How Should One Start A Career In PPC As A Fresher

Posted on January 9, 2020 by Emarkt_Admin

How to Start a Career in PPC Google Ads as a Fresher [Complete Guide]

Here we discuss how one should start a career in PPC Google Ads as a fresher. Every journey begins with a decisive first step that can eventually lead to success.

There is an apt saying, “Choose a job you love, and you will never have to work a day in your life.” The best motivational quote for any individual on the threshold of choosing his/her ‘right job’. This keeps them interested in their occupation for a lifetime without wandering away to look for other opportunities. Once we step out of university, we always have a common objective. It is to fetch a job in a celebrated organization with a desirable pay package.

Very few people stick on with their first jobs. The ratio is around 1:2. Every student after college takes time to orient themselves to a professional setup and adapt to an ambience of a professional establishment. A college life versus a professional life is poles apart. A mentor or guide who has already been exposed to working and is familiar with what professional life is all about can advise suitably.

To understand the work culture better in a company, questions such as how to select a company, which would be an appropriate role, etc., require appropriate guidance. The advantage of mentors and guides is that they can help and encourage us, give us advice and suggestions on how to kickstart one’s career, the challenges in the said role, how to overcome them, and so on. Everyone stepping into the professional sphere will face challenges and hardships that can be tackled with inherent virtues like tolerance, patience, foresight, and advice from senior and experienced professionals.

Experience brings results.

As a fresher, the most compelling questions one would have are: –

  1. How to be part of an MNC

  2. Will it give an attractive pay package

  3. What would be the growth prospects

Every fresher should focus on getting sufficient work experience to upgrade one’s skills, to comprehend and appreciate what professional life is all about. They would also need to multitask and adapt to the dynamic professional environment.

For a high-growth industry like Digital Marketing, one must have the zeal to learn, dedication and determination towards work, and time management skills. The best way to excel career in PPC Google Ads is to take recognised training from a reputed institute. Training from reputed institutes trains you and teaches you to handle multiple projects when you start as a fresher in a company.

Training in PPC is ideal as your interviewer will immediately know your skill sets and achievements due to this course you have undertaken. This training teaches you to manage things seamlessly, wherein the trainer helps to instruct you in many informative and useful ways to assist you in your career path.

Some of the essential things that you must learn before you start your career in PPC:

Communication skills you should possess:

  1. Verbal communication
  2. Written communication
  3. Willingness to ask questions
  4. The ability to listen

Things that you must give Eye for detail:

  1. Keywords: As a Digital Marketer the power of keyword research lies in better understanding your target market, and how your audience is searching for your content, products, and services. As a fresher in PPC, you have to understand what type of keywords you must use to reach your audience. As you know, in keywords both short-tail and long-tail keywords play its own role depend upon the searcher.
  2. Match types: Your campaign optimization is fully dependent upon Keywords and match type. Optimizing your AdWords match type is crucial because it allows you to avoid unnecessary spend on irrelevant clicks. You really have to utilize keywords matching options in an effective way.
  3. Bidding Options: A bid is the most you’re willing to pay for a click on your ad.If you can manage your bids, you may influence the amount of traffic to your ads, as well as the Return On Investment (ROI). The process is very simple, if you have a good amount of budget, you can bid for a higher amount where there are more chances of getting huge traffic for your ad.
  4. Audience lists: In Google Ads, Once the tag is added to your site or app, it will collect data and add people to relevant lists. Setting up an audience source is very important so that you can remarket to your target audience list that you have created.
  5. Benefits: See all of your remarketing lists in one place.

 

Conclusion:

These skills are a ready reckoner for every beginner. There are several other essential skills that you must learn along the way. The skills required are more than just understanding the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to getting your dream job.

 

Posted under: Blog, Google Ads Certification

LinkedIn Marketing: How LinkedIn Marketing Helps to Boost your Sales?

Posted on December 12, 2019 by Emarkt_Admin

Beginner’s Guide to LinkedIn Marketing

LinkedIn is one of the most powerful social media platforms used by every individual.  It is the world’s largest professional network where nearly 600+ million people across the world using this platform to build a network and market their business.

LinkedIn was started in 2003 by Reid Hoffman with an aim to bring the entire working professionally on a single platform to connect to each other, to identify one’s professional profile, to help people for a job search, to advertise business products and services and many more.  It is the next social media platform that is used by start-ups to fortune 500.

Nowadays, LinkedIn has become so useful in every business, where we can connect to a right person for a business discussion.

Since, every business objective is to reach the right audience within a short period of time. This is the wonderful platform used by many business owners. Even the recruiters use the LinkedIn source to hunt for the right candidate for recruitment.

It can be used in many ways to improve your business and to market your business. Every different industry like Pharmaceutical, Oil & Chemicals, Apparels, FMCG’s, etc uses this powerful tool to build their network. We can also find a number of good articles which are posted by renowned authors and new beginners on LinkedIn, where it helps a lot of people using this platform to understand what is going in and around the business world.

Before LinkedIn was started, many business owners were using Facebook to market their business. But later LinkedIn was created in such a way that, it made life easier to find the right person and build a network.

One of the interesting parts of this platform is Groups. Yes! It is one of the ways to find multiple background people with similar or non-similar interests and build your network. You can find ‘n’ number of groups on LinkedIn where different professionals share their knowledge and opinions, on how to improve your business, how to boost your sales, what is happening in the business world, and many more.

Usually, new joiners in LinkedIn, follow their role models and successful business leader, where they get encouragement while reading the posts on how they started their business, what were the challenges they faced and how they achieved them, and how they took the business to next level. Because we all believe that every successful business was once a start-up, it really requires every single individual dedication and effort to succeed.

Now we all know that nothing is free in this costliest world! LinkedIn provides one such premium service to its users no matter what industry you’re in, you can upgrade your premium account where you can develop your network stronger and boost your sales. But before that, one should have the creativity and excellent marketing techniques and skills to utilize this platform to advertise business products and services.

Digital Marketing Training institute helps to train the new beginners on how this platform along with other practices such as Facebook, Twitter, Instagram can be used to improve business, boost sales and make high ROI. Because EOD it’s every business objective to achieve more profits and promote their business. Having said that, we should be very careful when using LinkedIn as a platform to sell products and services. Usually, many people refuse to accept the connections when they see a title such as Sales or Business development because they clearly know that, the objective behind in sending a connection request is to sell something. Since we are using a professional site, It’s always a good practice to ‘send an introductory note’ when sending a connection request to your audience, where it explains to an opposite person what is the objective behind sending a connection request.

Since we all are doing business, everyone needs to reach right person and build a good network. It’s good to utilize LinkedIn platform in a healthy professional way.

LinkedIn Basic Tips:

 

 

 

 

 

Actionable Tips to understand how to boost your sales:

Some of the information that you really have to include in your Profile:

 

 

It is always recommended to use all three strategies to promote the business by providing a proper link, which could be more appealing. Use your brilliant content to convert visitors into loyal customers.

 

Some important tips that you must follow while creating LinkedIn Company Page:

 

According to LinkedIn Sales Solution, on average social selling leaders see:

 

Some of the best LinkedIn tools used to boost your sales:

Whenever you view a person’s profile on LinkedIn, Crystal tool reveals how you should speak, how to write an email and sell to them most effectively. Without causing, it tells you the exact words, phrases, styles and tone that you should use to reach your recipient in the way they likely to communicate.

Crystal gets all this information from other social media such as, Facebook, blog posts, tweets and others sources as we go about our business on the internet. All these information can be added to one’s LinkedIn profile only if the Crystal is being installed.

If you really want to build relationship with your audience and convert them to your prospect buyer then you should use this. It is really a game changer entirely. It doesn’t only give you the person’s information but also helps you in drafting a mail to the people you never met with, using a tone and language that their LinkedIn profile suggests, if you take a paid subscription. This tool saves more time when it comes to writing an email or LinkedIn messages.

 

 

 

 

 

 

 

Grow your connections through LinkedIn

 

Conclusion: Building an online presence is one of the important and best practices similarly like generating profitable prospects. It’s always good to think about how I can add value to my customer, instead of rushing to pitch the company’s products and services. A value defines ‘bundle of benefits’ and for a customer, value is first priority.

Several Social networks with large followers of audiences have numerous amazing features. But none of them provide such effective B2B networking and marketing opportunities like LinkedIn does. One thing we all can agree that, with the help of LinkedIn tools, we can generate more revenue for the business by utilizing such a wonderful platform.

By using LinkedIn sources and tools you have a good chunk of opportunities to attract new customers.

At last Social Media is all about Communicating with each other, not Broadcasting. Always remember a conversation with others on this platform should be your major goal. Social Media Marketing requires Listening. Learn Social Media Marketing course to build your social media skills and marketing knowledge required to build relationships with the targeted audience.

Posted under: Blog, Social Media Marketing

How Knowledge of Website Coding Helps SEO?

Posted on October 12, 2018 by Emarkt_Admin

Why website coding is important for Digital Marketing career?

Website Coding? a big question mark arises on every SEO’s mind.  should SEO experts know to code? People sweetly say NO NEED. But there are so many benefits if SEO experts knew website coding. Let us discuss a few here.

Most of the people hate coding, not because of its dull graphical appearance, for its tangled structure. When people choose a digital marketing career, they think that coding is not a part of their work.

To attain the highest position in digital marketing career one should have knowledge on website coding.

Depending on others’ work to get success in our work-life will keep our progress slow.

An SEO expert no needs to know every bit of programming, but they need to have a little understanding of programming elements to succeed in an SEO career.

We can break SEO into two parts.

 

OFF-PAGE SEO:

When it comes to off-page SEO, it is totally about how well we optimize our content off the side of our website.

 

ON-PAGE SEO:

On-page SEO is totally about a web page optimization on our own website. Meta Tags plays a major role in building up a web page SEO centric.

Tags like

 

STRUCTURE DATA CODE:

Structured data is an organized format of providing data about a page, combine chunks of data: for example a recipe page what are the ingredients, who is the chef, at what time, and so on. The below image is the example of structured data given by Google. It is written on JSON-LD CODE.

These three types of schema markup formats:

 

JSON-LD CODE

With the help of CMS(Content Management System)like WordPress, Joomla and so on people are easily implementing On-page factors. When it comes to non-CMS websites, it is necessary to learn to code to perform optimization.

Why should you know coding to perform 301 redirects:

Performing redirect on a CMS based website is very easy, for a non-CMS website definitely needs to have knowledge of coding. From an SEO perspective we should inform the search engine that WWW and NON-WWW versions of our website URLs should be treated the same.

If we move content from one page to another within the site then definitely we should inform the search engine about the content shipment. Both these activities need to have knowledge of website coding when we don’t have CMS.

 

IMPROVE WEB PAGE SPEED BY CODING:

Google’s latest research result says that the chance of bounce rate increases when the page load time goes more than 3 seconds. If load time gets delayed more than 5 seconds it increases the bounce rate by 90%. Page speed more than 8 seconds affect websites’ SEO ranking.

Search engines give a better rank to a healthy website. A healthy website is a sign of great performance and better results.

There are some set of rules given by Google to increase page speed.

Minify Resources (HTML,CSS & JAVASCRIPT):

When it comes to page speed, Page size also comes into consideration. Unnecessary code leads slower page load.

Optimize CSS:

The browser has to process all the style and layout information of the current page before it project to the user. The browser will block projecting the content to the user until external style sheets are downloaded and processed, which required many round trips to do the process. It delays the time of the page loading speed. Learning CSS coding for SEO experts saves their time and they can optimize themselves instead of waiting for the developer.

Below is the example of Google page insights suggestion. 

CSS code suggestion

 

Optimize images:

Images took a lot of time to load, it will impact user experience badly. As a result bounce rate will become very high, for that image optimization will give a boost to the page speed. Cutting down some largest bytes of image saves time and improve performance.

Below is the example of Google page insights suggestion.

Image optimization suggestion of Google

AMP WITH HTML CODE:

Accelerated mobile pages are an open-source library project backed by Google to improve the page loading speed of mobile devices. It is an HTML page designed to load the page smoothly and instantly. AMP works in a similar way as a general webpage, but AMP consists of AMP HTML, AMP JS library, and the AMP cache. When a page is not optimized with mobile-friendliness, the risk of an increased bounce rate is high. As per research statics collected by Google concluded. They found that 70% of the pages they analyzed took nearly 7 seconds to display on the screen.

mobile page load speed

 

The end product of AMP drastically improves the performance of mobile websites on the internet. AMP is not a different technique it consists of normal HTML with few restrictions and specialized tags. AMP JS works to make sure that the required content should be load quickly. So that users can see their preferred content instantly without any delay.

Use of HTML for SEO:

HyperText Markup Language is a basic coding language to build a website page. When working on a website, one should be familiar with HTML basics. As mentioned above search engine will pick a few HTML elements as rank factors.

META TITLE:

Meta title tag is the most important element which signals the search engine about the page. Giving the same title so many pages make Google confuse and it will affect the SEO progress of our website. Be cautious when giving SEO titles to a web page.

META DESCRIPTION:

Meta description tag is not considered to be a rank factor technically, but a meta description containing meta keywords may catch users attention and help to get additional clicks to the website.

Meta description

META KEYWORD TAG:

The meta keyword tag is the focused keyword which our site to be shown on top of SERPs. Climbing to the top of the SERPs page is the ultimate goal of a digital marketing implementation on the website.

HEADER TAG:

The header tag is the main title of a post. It navigates to the content. Using of H1 tag is necessary for a webpage. Keyword usage in header tag help SEO ranking.

ALT TEXT (IMAGE ALT ATTRIBUTE):

Googlebot cannot read images, while you want to describe the image this tag makes the search engines understand what the image is about.

IMAGE TITLE:

This is an attribute that provides additional information about the image. When an image is not loaded due to the poor internet connection, image title helps the user to understand what image is about.

ROBOTS META TAG:

The robots meta tag is page-specific approach how an individual page should be indexed and served to users in search results. The robot tag should be placed on the section of the HTML code.

Example of Robot tag:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>

<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

 

Conclusion:

Digital Marketing is the Future. SEO is very important in today’s digital age. Sometimes, it is very difficult to control what Google does, but you can intensify your website traffic and achieve the best possible ranking in search results. This blog helps you in understanding how you should utilize SEO practice by spending proper time in creating codes and tags to achieve higher rankings in search results. Learn SEO Training Course to enhance your overall SEO skills and build a rewarding career in SEO

 

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How to Use Google Advanced Search Operators for SEO Success?

Posted on May 8, 2018 by Emarkt_Admin

5 Google Search Operators for 2020

As an SEO expert, you require all the information needed to beat the competition and stay on top. Do we get exactly what we are looking for? How to get relevant information from the plethora of information that we get through a search engine? This post is all about making Google your best buddy and makes google reveal the best free SEO tools for your online success, that is what you actually need.

What is a Google Advanced Search Operator and How to Make Your Search Effective?

Search operators are special characters or commands that we can directly enter into the search engine to get a specific type of information. There are numerous advanced search operators to help with SEO efforts.

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5 Advanced Google Search Commands

 

 google search operators

Type- Site: Domain name It shows all the pages that Google has indexed from a particular website. Every single result shown will be from that particular website. For example – Type search query -Site: www.emarketeducation.in Google search engine will show you how many pages are there in its domain and subdomains, pages that are indexed, pages indexed more than once – it helps to check the duplicate content. It will help you add pages that are not indexed. If you are looking for something specific on the website you can include more search terms at the end of the search query, for example – Site: www.emarketeducation.in Digital Marketing Institute In Bangalore. This will throw up information only in that particular category/topic from the Digital Marketing Institute from emarketeducation.in. [ Site:] operator is one tool that every SEO expert needs on regular basis.

Search operators for seo success Google advanced search operator Type- cache:admissiongyan.com This search operator pulls out the latest cached version of a webpage instead of the current webpage. Whenever google spider crawls a webpage it takes a snapshot of the webpage and stores it, which is called the cached version of the webpage. It helps in identifying when google spider has crawled this particular website. If the website has undergone some changes and if Google has crawled it within 24- 48 hrs. indicates that Google has identified this page to be relevant, active and important which in turn shows the authority of the website to be ranked higher.

advanced google search tipsType- Intitle:keyword or keyword phrase This search operator will help you further narrow down your research to a specific keyword that you are looking for in the page title. For example. If you want information particularly about oil painting brush, then your search query Intitle:oil painting brush – Google will throw all results with oil painting brush page titles. This search operator will help you understand the competition for your keyword.

google search tips for studentsType- Inurl:Keyword If you want to search for a particular keyword in the URL. Inurl is your search operator. For example:If I am running a digital marketing institute, I can use Inurl: digital marketing Institute and Google will show all the websites with digital marketing institutes in their URL. This will help me to know the number of competitors for my digital marketing institute.

Type- “word” If you are looking for an exact term, search within quotes.For example: “Digital Marketing Courses”. This search query will show all the results which have Digital Marketing Courses in any corner of any website. This will not only help you get relevant results but also analyze the competition volume for your keyword. It will also tell you if the pages are indexed for certain keywords. 

 google search operators 2018

Type- Info:URL

This search operator gives some information that Google has about the website which in turn shows the SEO effort. It gives information such as the indexed pages, Google’s latest cached version of the website. It will aid you to look at your competitors from an eagle’s viewpoint. Although it gives some top-level information about the website, it is important to use other Google search operators to narrow down the search to get specific results. So, this is it! You are now on the path to be a successful SEO expert. As mentioned earlier, there are numerous Google search operators, and the ability to use it effectively will define your SEO success. Go ahead and try out these power tools along your way, and you will be invincible. If you want to learn more about Google Advanced Search Operators more than eMarketEdu who is one of the top SEO training institutes in Bangalore welcomes you to our Institute.

Posted under: Blog, SEO Tutorials

How Artificial Intelligence affects the Digital Marketing?

Posted on April 30, 2018 by Emarkt_Admin

Impact of Artificial Intelligence in Digital Marketing

The impact of Artificial intelligence (AI) is conquering each sector one by one. AI has become an inevitable part of our daily lives as it is changing the phase of technology into the new revolutionized way. Digital marketing has also been added to this list. Leveraging Artificial Intelligence in digital marketing caused is shifting into the more advanced level of technology in 2020.

What is Artificial Intelligence aka AI?

Artificial intelligence (also called machine intelligence) is intelligence demonstrated by machines in contrast to the Natural Intelligence (NI) displayed by humans and other animals. A Computer can do tasks that normally require human intelligence such as visual perception, speech recognition, decision making, and translation between languages.

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Artificial Intelligence in Digital Marketing Career

Manual handling of the digital world becomes difficult in understanding, analyzing, and analyzing data and sometimes even gives wrong results. The introduction of Artificial Intelligence in the digital advertising industry shifted made a more reliable sector as it is capable to understand human behavior and vital part for marketers to engage with customers. Marketers are aware of the AI impact in the online marketing field. The entrance of machine intelligence helps online marketers to make the decision on posting advertisements as they can understand the market and audience reaction deeply.

A digital marketer can use computer intelligence to enhance sales growth, develop engagement with customers, and target the audience.

artificial intelligence in digital marketing

10 advantages of artificial intelligence and how it affects Digital Marketing.

 

  1. Application of Artificial Intelligence in Digital Marketing

AI helps to Understand Audience Requirement Easily. The major role of the marketing sector is realizing customer’s need and his attitude. If the organization can understand customer’s requirements, it is easy to advertise and segment the market accordingly, increase the sale volume, and minimize the advertising expense if they could understand what customers require.

Artificial intelligence brings you customers’ behavior and how they react to the products and services.

  1. AI helps to Improve Customer Satisfaction

AI implements a connection with the audience. Knowing customer queries and solving the issues is the key factor of an online marketing strategy that helps to engage with customers, understanding their requirements, and develop products and services accordingly. On-time conversation with consumers enhances reliability and builds customer loyalty. A chatbot is used to have a two-way real-time conversation that brings more engagement with customers.

This application support customers through chatting in real-time and collect relevant data from users which helps the brand targeting potential customers and marketing products.

  1.  Helps in Content Marketing

AI creates content. In Online Marketing, content strategy is very important. Using certain tools programs Artificial Intelligence can convert data into written content in different format such as article, image, video, and production descriptions.  AI can produce 2000 articles per second based on the requirement.

Many esteemed companies like Samsung, Yahoo are already started using automated content writing technology.

  1. AI helps in High Return on Investment (ROI) in Digital Marketing

A company can make a huge ROI rate as it can target specific customers with AI-based tools. Artificial intelligence-enabled software can recognize the human face and his characters. Image recognition by AI tool can be leveraged to know customers’ behavior, interest, and need.

This will help the digital marketer to focus on potential customers and minimize the advertising cost.

  1. Artificial Intelligence Makes Digital Advertising More Effective

Advertising is an inevitable part of promoting the brand.  But the organization incur losses as the audience receives the advertisement which is not related to his requirements.  The brand can avoid unnecessary advertisement targeting potential customers with the help of AI as it collects, analyze, and predict the behavior of the user.

 

how artificial intelligence affects digital marketing

  1. AI helps to create a personalized user experience

A business can achieve success when they can engage with customers personally. This will help them to understand what the user prefers and how a consumer satisfies with the products. Artificial intelligence would collect the users’ data such as customers’ searches, buying behavior, interest, and other relevant information about the customers. This would help the organization to understand the customers properly. A chatbot is a tool that is used to make real-time conversations with consumers and it collects data from opposite such as his/ her requirement and it helps to improve the products and services.

  1. AI simplifies your decision and marketing prediction

AI collects information from customers whenever he/ she browse the internet. This will help the marketers to optimize the area of focusing on artificial intelligence share relevant data such as users’ needs, behaviors, and predictions about future actions. A digital marketer can ease his decision-making process as he/ she receive important data about the customers.

AI tool brings relevant information about buyers that can guide the company to predict the marketing activities.

  1. Build strong business insight into Online Marketing

With the influence of AI, online marketers can collect data beyond graphic representation. It helps to improve site quality as browsers can understand data thoroughly and represent them into good business insight.

  1. AI is Changing Web Development and Optimization

You don’t have to worry about designing your website, Artificial intelligence can do it. AI can create the website within a minute using given input like content, page layout, and other required information.  AI provides a hypothesis helping software to optimize these inputs into actions within a fraction of a second where it takes days for a market expert to achieve the same results. The introduction of AI in digital world assisted the firm to earn more revenue with the highly targeted ad as the site only post ads to potential customers. This will bring a positive reaction from people with relevant advertisements.

AI-based tool accelerates conversion rate as it ensures ads can be precisely targeted and this will help to reduce the cost of advertisement with higher CPMs.

  1. Artificial Intelligence in Sales Forecasting

A sale forecasting becomes more accurate if you can understand the market well and sales growth. The artificial intelligent tool gives plenty of data about the customers and their attitude and it helps the firm to forecast sale. AI evaluates and analyzes inbound communication, which gives past behaviors of consumers and this is a very useful weapon for businesses to forecast the sale. AI eases the prediction of fluctuating market trends and simplifies forecasting accurately.

 

Conclusion:

 

As the digital marketing industry works and revolves around important aspects like a customer, business, marketing strategies, sales, and ROI, so definitely Artificial Intelligence will be an additional boon for marketers to save both time and money to deliver fantastic results. Future of Artificial Intelligence in Digital Marketing is brilliant and in the coming days it will take over the market with a storm thereby reducing the stress factor for a business. Well, chances are there that maybe it will affect the job scenarios for many as AI is all about machine learning-based.

So if you are playing in the ever-challenging field of marketing then ask yourself what is the biggest challenge that you face and we sure definitely Artificial Intelligence is now the best option for you to adapt.

 

Are you finding Artificial Intelligence and Digital Marketing Interesting? Would you like to learn more and want to apply it to boost your online business contact eMarket education the best Digital Marketing Courses in Bangalore now!

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How Google Mobile First Indexing Impacts Your Website

Posted on April 10, 2018 by Emarkt_Admin

Google Mobile First Indexing

Role Of Google Mobile First Indexing In SEO

Google Mobile first index” is a trending topic in the entire Digital Marketing industry now.

Let’s have a look at what it is actually and what is the role of “Google Mobile First Indexing” in SEO…

In this post, I’ll explain in detail about what is Google Desktop First Indexing and “Google Mobile First Indexing”.

What is Google Desktop First Indexing:-

Here in “Desktop First Indexing”, the Google crawler bot will crawl through the website with URL’S Desktop version in order to index Google.

This will not take into consideration whether your website has any mobile version or not. It will not have any impact on your website rankings if you don’t have the mobile-friendly website.

mobile First Indexing in seo

Mobile First Indexing 

 

 

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What is Google Mobile First Indexing in SEO:-

As the word suggests itself “Mobile First Indexing”, here the Google crawler, crawls Mobile version of the website first and next it crawls to the Desktop version of the website.

Most of the people have a misconception on “Mobile First Indexing”, they think that it only index mobile version websites, that is completely wrong. It’s not “Mobile-Only Index” it is called “Mobile First Indexing”.

For example, if your website doesn’t have a mobile-friendly version, still your website with desktop version will be in an index.

If you don’t have a mobile-friendly website it will definitely show a negative impact on rankings of your website, but maybe not in indexation process.

The website with better mobile-friendly experience will definitely gain rankings even for searchers on a desktop.

The “Mobile First Index”, from the word itself we have to understand that the mobile version of any website will be taken into consideration first and it will be primary version of your website.

If Desktop and mobile versions of your websites are equivalent and if you make any changes in your content to optimize it on mobile or if you make any special responsive design for a mobile version of your website and those changes should not show any impact on the performance of your website in search results.

Till now we considered the desktop version of a website is a primary version and the mobile version of a website is treated as the alternate version. That is why Google Webmaster came up with the separate mobile website (m.domain.com).

Assuming that the desktop version of a website is a primary version all SEO’s and Digital Marketing teams are in practice to prioritize the desktop version with full content and structured data markup, hreflang (i.e. international tags) and backlinks etc.; and where the mobile version of a website is lacked its priority with lighter content, without properly structured data markup and without any backlinks.

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What Can We Do For Google Mobile First Indexing in SEO?

As for now, there is nothing to worry about this “Mobile First Index” update by Google. Because this new update is still in a very early stage of its implementation and it is in the stage of testing. Google is rolling out very gradually on to the websites which Google considers is to be ready for this “mobile first index” change and to have a very minimal impact on its rankings in search results.

Even though if your website is totally responsive and equally identical in both mobile version and desktop version, it’s better to check that the mobile version of your website pages are performing well or not in terms of page speed and loading time and images are fully visible , all tabs and content should be properly visible, etc. Actually, the space management is the best SEO practice for mobile responsiveness website.

seo for mobile & desktop

Best SEO Practices to follow for “Google Mobile First Indexing”.

If the mobile version of your website has less content compare to your desktop version, you should consider that to update mobile version of your website content is equivalent to its desktop version website.

The content which includes text, videos, images (alt-attributes for images) and the formats used for a mobile version of your website should be easily crawlable and indexable.

The URL’s that visible within the structured data of mobile pages should be the mobile version URL.

If you still want to optimize your meta titles in short, you can do it, but be sure that the same information and relevant keywords are included in the content of the website.

The robots.txt is the file where the website owners to instruct web robots on which pages of a website it should crawl.

In general, both mobile version and desktop versions of your website should use the same directives.

Based on this search engine will show the results to the users in that particular language.

If you use a rel=hreflang link on your website for internationalization, then link between URL’s of your websites mobile version and desktop versions separately.

Then the mobile URL’s hreflang should point to the mobile version of your website and the desktop URL’s hreflang should point to the desktop version.

Including Open Graph tags and twitter cards etc.

These are the few best SEO practices that one can follow for “mobile first indexing”.

Hope this article helps you with an overview to shift your website to “Mobile First Indexing”.

 


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Posted under: Blog, SEO