Consider These Factors While Choosing Digital Marketing Institute
Posted on July 29, 2020 by Emarkt_Admin
Is there any digital marketing institute in Bangalore that provides 100% job assistance? Besides the IT companies, Bangalore city is famous for many skill-based training institutes that offer training in various courses such as website designing and development, mobile app development, digital marketing, and more. Especially, Bangalore has some of the best digital marketing institutes in India that offer high-quality job-oriented digital marketing courses with 100% placement guarantee. Due to the pandemic COVID-19, most of the company are unable to market their products or services with offline and direct marketing. As a result, the digital marketing culture has been growing at a very rapid pace. Even though the abundance of students and professionals are seeking to learn digital marketing course to build their career in digital space, there are only a few top digital marketing training institutes in Bangalore that are able to consistently perform well.
Here we have listed a few tips to choose the best institute for digital marketing training.
Why do You want to join the Digital Marketing Institute?
First of all, you need to identify your career goals and objectives. Whether you want to learn the basics of digital marketing or want to go for a full-integrated course. The basics of digital marketing course give you a basic idea on digital marketing, whereas the integrated course gives you a complete overview of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, Website Analysis, Email Marketing and more. In the digital marketing space, every area of specialization offers incredible job opportunities and career growth. eMarket Edu institute offers comprehensive digital marketing certificate courses that cover every area of digital marketing. It enables students to choose a course based on their area of interest, understanding ability, level of education and prior knowledge.
Check the Curriculum
As digital marketing is an evolving industry, it continues to revolutionize over time. So, before deciding to join an institution, check whether the course curriculum of digital marketing covers all the areas of digital marketing or not. We, at eMarket Edu institute, include all the latest and advanced methods and techniques of digital marketing in curriculum and provide high-quality training to the students to help them build their career in digital marketing. We will provide training on various popular tools like Google Webmasters, Google Analytics, MailChimp, etc.
Whether the Digital Marketing Institute Provide Placement Assistance?
If you want to learn the course for a job change, look for an institute that offers proper job placement assistance. eMarket Edu institute provides 100% job assistance to all the students who have completed the digital marketing course. So, you don’t have to waste your valuable time applying for unworthy jobs that may ruin in career.
Digital marketing is obviously the best job-oriented course for students who have completed their intermediate or degree. If you want to become a digital marketing expert, join the best digital marketing institute in Bangalore or apply for online digital marketing courses Bangalore. Even though there are numerous digital marketing institutes in Bangalore only a few institutes such as eMarket Edu digital marketing institute Bangalore offer online digital marketing courses as well as an offline course. So, you can complete the digital marketing course online whenever you are free.
Digital Marketing Course for Real Estate Agents to Boost Sales
Digital Marketing Courses for Real Estate business is one of the best ideal platforms in reaching target buyers. When you look back to the past results Realtors have expired outside of the digital world.
To make your Real Estate business to move on to the next level, you must have a strong digital marketing presence. Real Estate sector demand cannot be lost or stolen, nor can it be carried away.
The biggest challenge for Realtors is to get potential clients to buy houses. And it is very difficult and required a lot of time to search for clients and sell the house. From generating new leads to completing successful sales, the real estate industry should reliant on digital marketing.
Advantages of using Digital Marketing in Real Estate Sector
Save Time and Money: Digital Marketing is the best way to generate leads for realtors. At the same time, you can save a lot of money that you be spending until now for TV Commercials. Usually, TV ads cost around 5$ per 1000 viewers for only 30-sec video ads. But sometimes you don’t get what you are looking for. Digital Marketing helps you in targeting audiences according to your specific locations and also with the advanced feature like Demographic targeting will help you save money and time.
Easy to Implement: Digital Marketing is very easy to promote your ads. Especially when you have a business like real estate, you have already invested a lot of money to build houses, and at the same time you require a lot of manpower to sell those houses. But, this platform is the best friendly user to implement and run your ads.
High Return on Investment: Every business objective is to make High ROI. Digital Marketing helps in measuring real estate digital marketing campaigns with effective tools like web analytics tools. This could be a great way to increase ROI. The better you can align your digital marketing plan for real estate with financial goals the better you can come up with ways to increase your ROI.
Brand Exposure: For any business, Brand exposure is very important. Since many realtors require huge brand exposure to sell flats and apartments, digital marketing will definitely help to increase brand exposure. Creating creative posts and videos and running the ads on social media platforms will increase brand awareness and also it will help in increasing customer engagement.
Better User Experience: Website is the most important part of the business. Usability is concerned with satisfaction, effectiveness, and efficiency that specific users (maybe visitors to a site or testers) achieve specific goals. If you want your clients and customers to have the best user experience then you must use digital marketing, where you will completely understand what your customer is actually looking for and expecting from you. If you don’t take care of your customers then you may face the trouble for your business in the future.
Helps in Reaching NRIs: Yes, definitely digital marketing helps in reaching NRIs to communicate about the flats and apartments either through phone calls or emails. Nowadays Email marketing concept has overtaken since everyone prefers the information to communicate through document only either it could be handwritten or through digitally. And especially when you want to target a large number of audiences and to those people who reside outside the country, you can usually run email campaigns and send bulk emails to reach a large number of audiences within no time.
Performance of the Marketing Initiatives: It is very difficult to manage billboards. And usually, you cannot even keep track like how many people have actually noticed your promotions on billboards. Digital marketing has provided you with an option to track the progress of every campaign you run. It gives complete details like- who viewed your page, the number of clicks, click on the call to action button, form fillings, Inquiry calls from your ads, and many more. With real estate digital marketing even you can advertise for free by just creating your profiles on social media sites, posting a piece of valuable information, and sharing with your targeted audience.
How to start Real Estate Digital Marketing?
For real estate business, online digital marketing courseshave become popular among the real estate agents from generating sales leads to complete the entire sales process through various digital marketing channels including –
SEO – Search Engine Optimization process is important for your real estate website and will help you to drive quality traffic to your website if the website optimization is performed properly then your web pages will rank higher on the search engine result pages(SERP) during the relevant search performance. Once you learn search engine optimization or SEO, you soon discover how quality content matters, the importance of keyword research, link building process, and Local SEO.
Blogging – A blog is a way to level up the SEO process, online reputation building, and provides your client an actionable knowledge sharing advice for buying or selling a home. An effective digital marketing strategy requires planning and creating a quality blog post to share on your website and social network sites.
E-mail Marketing – Email Marketing is a strategic way of connecting with new leads or clients also a way to stay in touch with the existing clients. Ideally, a good structure campaign will be more effective in nurturing leads and allow your brand in the mind of potential sellers and buyers.
Inbound Marketing – Inbound marketing for real estate professionals is trending and drawing attention and gaining more engagement. Planning an efficient inbound marketing strategy via posting on social media on a regular basis, video sharing, random facts about the real estate industry, latest trends, or a simple blog post all this will help you to draw attention from potential customers.
Learn Social Media Marketing – Social media platforms such as Facebook, Instagram, Twitter, LinkedIn become part of regular life, and billions of users are spending time on it. So why not market to them and generate the leads.
Pay Per Click Advertising Training – Pay Per Click or online PPC Advertising is an excellent way of marketing on search engines and generating leads based on ads running on search engines that they pay for each time if any user clicks on the ads running by them.
Top 3 Real Estate Companies using Digital Marketing
Godrej Properties Ltd
Godrej Properties Ltd is one of the leading real estate companies in India. It was founded in 1897, and are into the various industries like Online Grocery Store, Real estate, Consumer goods, Agri, and Chemical business.
Godrej spent 20% of its marketing budget on real estate digital marketing. It always comes with some ideas to attract an audience with real estate digital marketing campaigns. Godrej focussed more on young people who are computer savvy, and for this, they run various real estate digital marketing campaigns to attract their targeted audience.
Sobha Limited is one of the leading real estate companies that have a strong digital presence in the Indian market. It’s aimed at offering a global lifestyle experience to their audience.
Real estate digital marketing helped them to use their webspace as a basic part of the marketing strategy, increases lead generation and potential conversion, streamline & maximize their sales approach, and provide integrated & scalable data.
Urban Tree Infrastructures
Urban Tree has considered one of the leading real estate brands which have a good online presence. Its website is SEO optimized and has a strong social media presence.
Urban Tree shares informative and exciting content pieces with rich media like- images, videos, infographics, GIFs, and others. They update complete details of their finished and ongoing projects on their website.
Digital Marketing is the only medium to achieve a more number of customers. It is very difficult to meet expectations without digital media presence.
Hence, the only way to achieve the business goal is with the help of Online Marketing. In this competitive world, you have to stand out from the crowd to sustain in the market.
As technology is developing day by day, and with the changing time and environment, Digital Marketing will capture all the business.
Real Estate with Digital Marketing is the only medium to reach more number of potential audiences and keep engaging with your audience.
In the modern marketplace, focus on digital marketing rather than traditional forms of marketing will be more beneficial. Digital Marketing skills are becoming more popular among realtors for better ROI and customer retention and thus increasing the profitability of the real estate agency By investing in onlinedigital marketing training, you can ensure that you have the necessary digital skillset to stand out from your competition.
Importance of Digital Marketing for Start-ups & Entrepreneurs
Digital Marketing is a very important part of any kind of business. Especially it is extremely important for entrepreneurs or startup. Whether it is a new one or the existing, every business requires huge brand promotion.
Hence, Digital Marketing especially Google ads and Social Media Platforms has a strong capacity to bring the audience closer to the business.
Initially, entrepreneurs or start-ups only focus on generating leads. It could be quiet challenging in the initial stage to meet every client personally. So, Digital Marketing Training or Internet Marketing would be an added advantage for the entrepreneurs to utilize this platform, which helps them to generate the quality and accurate leads and increase the potential engagement of the clients with the brand.
eMarket Educations offers the best Online Digital Marketing Courses for Small Business Owners and Entrepreneurs. The course curriculum is designed in such a way that you will understand all the aspects of digital marketing, SMM Course, SEO, PPC, Affiliate Marketing & Email Marketing.
It is clear cut if you are having a new business; your marketing strategies would be very different from that business that has already established. But you may be thinking how does it make a difference? It is because of these 3 following reasons:
You Have Less Time Available
You have a Small number of Audience
You have Budget constraint (initial stage)
So, for these reasons, an entrepreneur has to understand these things carefully and strategize the marketing tactics in a very unique way.
Benefits of Digital Marketing for Start-ups:
Increase Brand Awareness
Increase online presence
Reaching Target Audience
Less Time Consuming
Return on Investing Tracking facility
Spy on Competitors
Increase Brand Awareness: As a startup, your major focus will be only on creating huge brand awareness in the market. Digital Marketing provides so many unique platforms to help you in creating brand awareness. You can promote your brand on Facebook, Instagram, Pinterest, Youtube, and many more.
High Revenue: By using Internet marketing, it is very convenient to market your business. And also you can make high revenue, by reducing your unnecessary miscellaneous expenses. You can easily do multiple businesses and make a great return on investment.
Increase online presence: As you can see in the above graph, these are different platforms of social media and its active users. An increase in online presence helps you to achieve more audiences and increases brand awareness.
Reaching Target Audience: The best part about Digital Marketing is, you can reach the targeted audience. Social Media platforms especially Facebook has a very unique option where you can advertise your product or service in a specific location. And also you can customize your audience based on Demographic segments.
Less Time Consuming: Yes, it is very less time-consuming. You can advertise 1000 of products within some time. All you need a high speed of internet and excellent content. You can do this from anywhere.
Cost-Effective: You just require a minimal budget to run your campaigns. The only investment you require for Digital Marketing is for the Internet and Budget to run your ads. Unlike traditional marketing, online marketing is very cost-effective.
Customer Engagement: This is one of the best advantages for your business. Since customer engagement is one of the major roles for any business. When you start advertising your product or service, customer engagement is very important. Some of the various customer engagements are:
Spy on Competitors: Remember, you are not only alone in the business. As an entrepreneur, you should know your competitor very well. How are they promoting their brands, what are their strategies, and how well they are handling the escalations raised by customers, how well they are maintaining the customer engagements? You should always be a step ahead of your competitor if you want to sustain in the business.
Track your ROI: The best of all you can see in Online Marketing. There are certain tools where it keeps track of every single penny you spend for your business. You don’t have to worry about hiring a separate person to handle this or no need to depend on Ledger book accounts.
Digital Marketing helps start-ups to increase brand awareness and online presence. As it is very necessary for a start-up to create awareness, thus, social media helps to build brand awareness.
Why Digital Marketing training is essential for start-ups?
It involves customer engagement
Builds brand awareness
Use comprehensive techniques to drive success
How Digital Marketing helps start-ups?
Increase Online visibility
Improve customer engagement
Helps to reach more number of audiences
Helps to generate the leads
Why do start-ups need Digital Marketing?
Digital Marketing can bring start-ups closer to its audience. It does not only help you in generating leads and recording sales but also helps you to increase customer engagement.
What are Digital Marketing strategies for start-ups?
Find your customers (Facebook, Instagram, Twitter)
Automate buyer response
Create good content to attract customers
Digital Marketing is one of the best digital media in the world to promote business. There are so many platforms in Digital Marketing such as Video Ads, Display Ads, Email Marketing, etc, where easily you can reach the ‘n’ number of customers within no time.
These are just the small portion of Digital Marketing, but there are also other forms of marketing apart from this, which helps an entrepreneur to effectively reach an audience.
The ‘FUNDA’ of any business is to achieve high returns with less cost. Also, it is very important to utilize and adapt to new skills.
As customers are becoming more internet savvy, businesses also should adapt and make sure to fulfill the customer needs as per their convenience.
There is a good saying “Choose a job you love, and you will never have to work a day in your life.” The best motivational quote for every individual to choose his/her right job so that they will never feel bored of work or give time to think about changing jobs.
The moment we step out of University, we always have one common goal. That is, to get a job in a most reputed company with a handsome salary. But how many of us stick to continue the career with the first company. It is just 1:2 ratios. Because, every student after college output, it takes time for him/her to understand the professional life and to adjust to the organization environment is one of the challenging tasks, the reason we all know that, College life and Professional life are totally different from each other. Suppose if they can get a right and proper guidance from their seniors, siblings who are actually entered into professional life, and doing extremely good in their work, then it is totally different part. So that they get the full opportunity to for them to understand the work culture in a company, how to select the company, which job role they have to choose, and many more.
We all can agree to one point that, if we have those people in our life who actually encourages us, supports us, and give suggestions how to start our career with then everything can go in a smooth way, but yes having said that, there will be many challenges will come during this process, but the only way to deal with this is to be patient and manage the things according to the advice given by your seniors. This actually works because ‘Experience speaks results’.
Now, let us try to understand How one should start acareer in Pay Per Click as a Fresher. Honestly, an experienced person was also once a fresher. Every journey starts with a single step, similarly, every success in your career starts with a single step and your wise decision. As a fresher, an individual will always common questions in mind, i.e.
• Joining MNC company
• Handsome package
• High career growth
But, the most important thing that fresher should always look for is to get job experience, to upgrade one’s skill, to understand the professional life thoroughly, Should cultivate on how to manage multiple things and adapt to changing environments.
So now, if you really looking to kick start your career in PPC as a fresher, then you really have to learn this practice thoroughly. If you really have that hunger to make your career in a high-growth industry like Digital Marketing in which skilled professionals and dedicated individuals with a drive to learn, then you must know the important things in PPC. The only way to achieve this is to have that passion to learn, dedication, and determination towards the work, and most important is Time management. Without studying no one can pass in the exam, the same way no one can become expert and do well in the career until you learn about that. The best way to perform the best in PPC career is to take training from a reputed institute. Because taking training from such an institute is always best because they not only train you about PPC but also train you on how to handle multiple projects when you start working for a company.
You might have a question, why you have to take training in PPC to get a job? You have to know one thing that, when you go for an interview, the interviewer is more curious to know about what you did and not how you did! Doesn’t matter what strategies you used, how much effort you had put, they are only concerned about the results you achieved. To learn managing things you really have to join the course, where the trainer helps you to do these things in a very informative way so that it might help you in your career.
Some of the important things that you must learn before you start your career in PPC:
Communication: It is very simple and clear that one should understand that, you must know to communicate with your clients and peers. Without proper communication skills, it is very difficult to survive in the industry.
Some of the communication skills you should know:
• Verbal communication
• Written communication
• Willingness to ask questions
• The ability to listen
Attention to detail: As a Digital Marketer one should always have an ‘Attention to detail’. Whether you are an experienced person or a fresher, being attentive to detail is important. You must know what you are doing. Because while learning PPC you will come across many things which are actually difficult to remember, but if you fail to give attention then you are actually an inviting problem for yourself.
Some of the things that you must give Eye for detail:
• Match types
• Bidding options
• Audience lists
• All of the targeting options and
• Campaign settings.
Analytical Thinking: This is one of the important things that a fresher must learn. Analytical thinking, understanding data and campaign performance are the most important keys to run a PPC campaign. All you should need able to handle numbers, statistics to improve your PPC Campaigns. Possessing a sound analytical knowledge is one of the important duties of PPC Professional.
Learn Excel: Every work is depending upon this one tool. If you know excel, then you can manage anything. This is the most wonderful tool where life becomes easier. Honestly, we really have to think of this tool were not introduced we still would have depended upon paperwork using calculator.
In PPC, your setting up a campaign starts with Excel. Learn more about shortcut keys, functions, formulas, and tables. You have to gain full command in VLOOKUP, CONCANTENATE, SUM, AVERAGE, PIVOT TABLE.
A growth Mindset: Always try to have a growth mindset than a fixed mindset. Because an individual with a growth mindset is where he/she believes that ability can be developed through dedication and hard work. But a fixed mindset is one where a person believes that they are born with specific abilities, talents, and traits.
Ability to take risks: This is common in every filed you go to. Be brave, don’t give up easily. You should always keep trying and achieve unexpected results. Learning from mistakes is one of the best creative things you can ever learn. Part of the growth mindset is the ability to take risks and challenges. It is an important skill that being a fresher should learn because so much of what you do is an experimentation and testing of new ideas.
Continuous learning: Keep trying to learn and push yourself. PPC is constantly evolving so that there are always new things to learn. You should always have a passion to learn whether it is something old, that you already know or something new extension coming out, you should always keep your eye on things. You should never limit yourself, even though you are doing well. You should always have the courage to improve and it will definitely give you satisfaction to see an increase in revenue and conversions.
Digital Marketing FAQ:
Is Digital Marketing good for freshers?
Yes, of course, digital marketing is good for freshers and beginners. If you want to upgrade your skills and build a strong future then you must learn Digital Marketing.
If you have basic technical skills, then it is not that difficult to learn. Yes, of course, regular practice is important to understand this better.
Which field is best in Digital Marketing?
It depends upon you which field you are expert in. If you are more creative then you can go for Social Media Marketing or Content writing. If you are more into technical and strategically oriented then, you should learn Google Ads.
Is Digital Marketing the future?
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all digital display ads will be presented via automation by 2020.
Conclusion: Remember, these are not only a few skills there are more essential skills that you must learn. The skills you need are more than just a mile deep understanding of all of the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to get a job.
Digital Marketing Courses for Marketing & Sales Professionals
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Digital Marketing Course Training for Marketing & Sales People
Digital Marketing course for Sales professionals helps them to achieve more customers while using Digital Marketing tools more efficiently. It also helps you to understand consumer behavior from a buying perspective.
Most people get confused with Marketing and Sales. Both terms are different from each other. Marketing is all about anything and everything that a businessman does to attract and keep the customers. And sales are all about converting leads into money.
American Consultant Peter Druckers says that “The purpose of business is to create the customers”. So, as a Sales Professional, your only objective would be making enough number of customers to your business. After all, you don’t have to worry about cash flows until you have a good number of potential customers.
One of the most important things in business is Innovation and Marketing. And you can’t be dependent on old techniques and tactics. Obviously you have to adapt to changing environments and technology.
If we have to be more precise, A Sales professional focuses more on the acquisition and retention of the customers. Being a sales and marketing person, sometime you will have to focus on maximizing the value of your customers. That is where you have to shift from a doer to a marketer.
But the very important question, how Digital Marketing helps Marketing and Sales professionals? Or Should a Salesperson learn Digital Marketing? The answer is yes. It helps them to achieve sales numbers.
Reasons Marketing and Sales Professionals should learn Digital Marketing
Saves Energy and Time: Unlike traditional marketing, Digital Marketing does not require the door to door campaigns. Your primary task is to sell the product and achieve more sales. When customers are becoming more tech-savvy, then you should also adapt according to the changing environment, so that, you don’t have to travel every day to meet customers or search for customers.
High Demand: Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population. Generally, customers are searching and buying the product from the internet and social media sites rather than going outside to the market. It is not because they are becoming lazy, but they are adapting to the digital world.
Digital Marketing is Future: According to a study, 75% of B2B leaders say that they regularly use social media in their decision-making process. What’s more, buyers who use social media have 84% larger budgets compared to those who don’t use social. Hence, as world-transforming more into digital, there is no doubt that digital marketing is future.
Build Brand Awareness: No doubt in this statement. Any business requires building a brand in the minds of the people. Without marketing your brand it’s very difficult to acquire customers. Digital Marketing helps the Marketing and Sales professionals in building brand awareness by regularly promoting their company brand on Social Media platforms.
Increase Sales Revenue: As a Marketing and Sales professional your primary task is to achieve more sales. Digital Marketing helps you to promote your product in a very unique way and also helps you to generate more customers.
Start your own business: When you know how to sell anything, then you don’t have to worry about anything. Digital Marketing is one best platform to start your own business and be your own boss. It is the fastest and easiest medium to communicate with customers. Because Social Media Marketing is one of the best platforms to advertise your product where you can reach your target audience easily and also you can expect an increase in user engagement.
Some important things Marketing and Sales Professionals should know:
Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the worldwide population. China, India, and the USArank ahead all other countries in terms of internet users.
By now, a world without the internet is unimaginable. Connecting billions of individuals worldwide, the web may be a core pillar of the information society. The global online penetration rate is 59 percent, with northern Europe ranking first with a 95 percent internet penetration rate among the population. The countries with the very best internet penetration rate worldwide are the UAE, Denmark, and South Korea. At the other end of the spectrum is North Korea with virtually no online usage penetration among the overall population, ranking last worldwide.
As of 2018, Asia was the region with the most important number of online users – over 2 billion at the newest count.
Europe was ranked second with almost 705 million internet users.
DIGITAL MARKETING FAQ’S:
How Digital Marketing helps sales?
Digital Marketing helps sales in generating more customers. They can use platforms such as Google Ads and Social Medial Marketing to advertise their products or services.
Why Digital Marketing for Sales and Marketing?
Digital Marketing helps to increase the number of sales which will result in an increase in revenue. It also helps in building good relationships with customers.
The average salary for a Digital Marketingbeginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.
We need to understand that, as time is changing day by day, people are becoming more technology-oriented. And all businesses are depending upon digital platforms. So, if you want to sustain and be ahead of your competitors then you should learn the Online Digital Marketing course to upgrade your skills.
Digital Marketing Courses- Best Way for Housewives to Earn Money Online
Online Marketing or Digital Marketing is one of the best platforms for women, especially housewives, who can earn money while sitting at their homes. Digital Marketing helps them to showcase their talent and establish a successful career.
We all agree that gone are those days, where a woman is restricted only to the kitchen. But, as time changed housewives becoming smarter and independent and also, they are also a leader who manages everything in a precious manner.
Housewives usually do not like to waste the time, especially when they finish all the housework. Most of them have their own capabilities and talent where they spend time doing stuff like tailoring, painting, designs, and many more. But, there are few women, who have the interest to do something and earn money in their free time, but they are not having an idea as to what to do?
So, Digital Marketing is the ideal platform for the housewives to earn good money while sitting at their own places. This platform you can use to promote your talent and your work on social media.
What Type of Digital Marketing Jobs are there that you take as Freelancer?
There are various range of digital marketing jobs are available if you have the necessary skills with multiple choice of digital marketing careeroptions available.
Here is the list of Digital Marketing Career profiles you can choose as per your interest.
Search engine optimization (SEO) Expert
Search engine marketing (SEM) Expert
Social media Marketing (SMM) Expert
Inbound Marketing Executive
Email Marketing Specialist
Conversion Rate Optimizer
The best option to kick-start your career in digital marketing, it’s a good idea to learn the complete digital marketing course trainingto work confidently as an expert as this training also offers live projects to handle.
Digital Marketing Benefits for Women
Here we have mentioned, 7 reasons why housewives or women who are willing to re-start their career should start learning digital marketing and start earning money online. Surely this information is useful for every woman whether she’s a homemaker or planning to resume her career after a break.
Be your own Boss: As a homemaker, you manage everything in the house without anybody’s help. And when you learn Digital Marketing, you can take your business to another level. The best advantage of learning this is you don’t need to report anyone. You can do everything at your ease.
Low Investment: Digital Marketing course is not required much investment. And also it doesn’t consume more time if you know the basics of the internet. Remember, training is an investment but not an expense. Today’s valuable investment can help your venture to make high returns.
Work at your Convenience: As a homemaker, your routine starts early in the morning till night. You will have so many responsibilities to take care of your family. Cook food for them; clean the house and many more. But, digital marketing helps you to work at your convenience. Let’s say if you own a Cosmetic business, and you don’t have a platform to sell, and neither do you have enough budget to hire a person to go and sell outside. In this case, Digital Marketing will surely help you in promoting and selling your products.
Financially Independent: Yes, life doesn’t remain the same. There will ups and downs in life. Especially, when you have a bigger family you will have little hesitate to fulfill your wish and dreams. Sometimes, even you try to sacrifice buying the things for you and for your loved ones. It is not because you are financially weak, but since you have so many responsibilities at home. To avoid such circumstances, you can be financially independent, and trust me this additional income in your family would be a lifesaver in the future.
Unleash your creativity: Are you more creative? Do you have ideas? Then you must learn social media marketing skills to showcase your talent and creativity. Creativity is not just about art or design but also about good writing skills. Yes, there are a lot of companies that are looking for creative content writers for part-time. Unleash your talent by writing creative content and blogs.
Become an Entrepreneur: There is no doubt; homemaker can also become an entrepreneur. Let’s say, you are very good at cooking delicious food and always have a passion to try out different food every day, but you also want your talent to showcase. Digital Marketing can help you to fulfill your dream. Yes, especially Video Marketing can promote your cooking skills, your recipes. Who knows someday, because of your huge number of viewers and fan followers you might open a restaurant, and people will get a chance to taste your food.
Freelancer: You can be a freelancer as well. Agreed, you could be a new person in this field, and you have no idea what after learning this since you cannot go work for a company because you have other responsibilities. But, to build your confidence, there are huge freelancing opportunities where start-ups look for freelancers to support them in completing their projects. The work could be related to SEO, Content writing, or even managing the paid campaigns.
Digital Marketing FAQ’s
How can a housewife earn money online?
Selling Beauty products online
Selling Homemade products online
Part-time Consultant or Trainer
Which job is best for Housewives sitting at home?
Online Child Tutor
Which course is best for Housewives to Work from Home?
There is a good saying “In the middle of difficulty lies opportunity”. You just have to understand how to use the opportunity. It is not that difficult to learn Digital Marketing. Even if you are a non-technical background also you can learn this in a very simple manner. Because you don’t have to deal with the codes, all you need is to have a basic understanding of the internet.
Digital marketing is trending and high demand profession. Every business in India is going digital so the scopes of online marketing are good in the coming future. There is a huge scope for Digital Marketing, if you want to take your venture to the next level then you must learn and upgrade your skills.
Benefits of a Digital Marketing Career for Engineers
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Digital Marketing Career for Engineers
Why not? You can learn Digital Marketing after Engineering. If you want your business to sustain the online presence and make a good revenue, this is the wonderful program you can do after your UG/PG courses.
Many of you usually stay in this dilemma, whether you should go ahead of doing M Tech soon after completing B Tech or do MBA or look for a job? It depends upon your interest.
Let’s say, if you have a business or have a passion for becoming a Manager in a company where you want to lead the team, you can opt for MBA.
But, if you are a technology person, where ‘Codes’ run into your veins than blood! Then, you can choose for M Tech. But having said,
Engineers can also be a great Digital Marketers if they have a passion to become one. The advantage for an Engineering candidate is that you already have the knowledge and the technicality skill; you just need a platform to understand the marketing concepts, like how to market or advertise your product.
Since, you have the background on technology, Digital Marketing or Online Marketing would be a great choice to do. In case, as an engineer, if you have one option left to pick among MBA or Digital Marketing, it would be the best choice if you do Digital Marketing Trainingbecause it adds to your core strength.
Top reasons that Digital Marketing is a good option for Engineers:
Advance your idea
More Employment Opportunity
It is nothing but add on skills. As an Engineer, you will definitely have a sound background on technology. But, one important thing you must understand that Digital Marketing is not only about selling your products/services or generate leads, but it is also more than that. You need research skills, analyzing skills, and creativity to drive traffic to your business.
The Digital Marketing Industry is Booming with lots of new opportunities right now as every company and individual willing to marks a strong digital presence over the web world. Digital Space is becoming popular for the effective, branding of the products and services, online advertising, and marketing platform, and at the same time, the demand for trained Digital Marketing professionals is on the rise.
There is one more way to understand it easily. Let’s have a look at both:
Now if you’ve gone through both the above resources mentioned, it’s self-explanatory as to why more and more engineer graduates are attracting toward digital marketing and willing to start their career as a digital marketing professional.
Digital Marketing Salary in India 2020
Years of Experience
Salary Offered (Rs. Lacs PA)
Digital Marketing/SEO/PPC/SMM Freshers
(0 to 1 Year Exp)
2.5 – 4.0
Digital Marketing/SEO/PPC/SMM Specialist
(1 to 4 Years Exp)
4.0 – 6.0
Digital Marketing/SEO/PPC/SMM Team Lead
(4 to 6 Years Exp)
6.0 – 8.0
Digital Marketing/SEO/PPC/SMM Manager
(6 to 8 Years Exp)
8.0 – 10.0
Digital Marketing Manager
(8 to 10 Years Exp)
10.0 – 12.0
Digital Marketing Manager (Based on Technical/Non-Technical Background)
(10 to 12 Years Exp)
12.0 – 19.0
Digital Marketing Head
(12 to 15 Years Exp)
30.0 – 40.0
One of the best advantages of this, you can work from anywhere. Since Digital Marketing is done online; you can do this stuff even while traveling to other locations without any difficulties.
Advance your idea:
Every business has become Digital. And every business has its own problems and issues. But, for every problem, there is a solution. This is the chance especially for the engineers who have planned to start a business of their own to learn Online Marketing skills since we all know that Marketing or Advertising is the heart of any business.
More Employment Opportunity:
Nothing is Permanent in this life. Every business may get the effect after some time. But, as you can see, this course will have them back up for you even if you are doing it part-time. All I can say, this career can be a lifesaver at some point in time. It is just because the Internet is one which is again an untapped market.
Why Digital Marketing after Engineering?
Automation is taking over Traditional IT jobs – Engineering is restricted, but if you wish to upgrade your skills, then you can get an attractive salary too.
Both Engineering & Digital Marketing can dwell together even though they are different streams. All of us prefer stable career, Online Marketing would help in fulfilling your wish.
If you really want to yield good results then choosing Digital Marketing would be the right decision. According to the numerous job portals, there are 3 lac plus job opportunities in Digital Marketing.
DIGITAL MARKETING FAQ’S:
Is Digital Marketing a good career choice after Engineering?
As the world becoming globally Digitalized, Online Marketing or Digital Marketing is one of the best career options. Due to the high demand for online business, candidates having a technical background would be an added advantage to opt for Digital Marketing.
Why do we do Digital Marketing after Engineering?
A business cannot run only by manufacturing good products or rendering service. You should also require a person who can sell this. As a salesperson, you should have detailed information about the product or service.
The 3 important parts of the sales process:
Generating the Lead
Communicating with the client
Closing the deal
Is digital marketing a technical field?
Digital Marketing required both Non Technical Skills and Technical Skills. Yes, Digital marketing is a related IT field since you will be working with various tools and applications.
Is Digital Marketing the future?
Customers are becoming more internet savvy. Hence, companies are also adapting to meet customer needs.
An engineer soon after completing the degree will look forward to having a stable and sound career. It is not that difficult for an engineer to learn Digital Marketing Courses, since being an engineer you already possess technical and basic knowledge of the internet.
Social platforms are common nowadays with its usage without any discrimination, every second person is active in social media and promoting business over the social media platforms to connect with the target audience to build your brand presence, increase in the sales, and drive more traffic to the website. This whole process involves publishing interactive content on social media profiles, listening and engaging with your followers, analyzing the results, and running social media ads. The popular social media marketing platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snap-chat.
Data analysis –
Today’s era is all about the collection of data, its interpretation, and making very strong business decisions based on it. Data analytics help the marketers to get information that they need to understand customers and target them with the proper details. Data analytics refers to the use of modern techniques and software to collect and process the data from various online interactions of your target market. Digital marketers need numbers to understand whether their campaigns are working to their plan or not but more importantly, they need the skills to interpret those numbers to adjust their strategies and launch new campaigns. These data are collected from different sources as online usages, targeted content, search queries, and other online links relevant to your business. It is important to analyze the data properly and study the data and strategize how to target and grow your business. A digital marketer should check the data periodically and revise the strategies to get updated and move with the time.
Strategy & Planning –
This is the foremost important thing to start or grow any business. On the basic level, digital marketers need to understand how to “attract, engage, and delight” the consumers to hold them from the “I don’t know anything about this” stage to “I’m all in.” This process includes using procedures to better understand your customer personas, user study, etc.) And maneuvering for optimizing the sales process through re-targeting with their preference.
It is the foremost important thing in marketing as communication is the base for every conversation to efficiently speak out their goals and strategies. It includes understanding the business sector contrasts the world over and overseeing different customers. There is constantly a need to learn and upgrade your abilities.
Content Marketing –
Content strategists specialize in using compelling storytelling to reach new audiences with their way of putting the words into a story. This writing is shown up through blog posts, email campaigns, guides, and eBooks. Contents play a vital role in every form of Marketing as it attracts and converts customers to buyers.
Team Work –
Teamwork is generally termed as a group of people who work together to achieve a common aim. It’s fundamental for the teams in every organization to work in a group, that’s when the teamwork effectively shares their ideas and focuses on collective performance and these lead the team to achieve their goal.
Proficiency in Excel –
Excel helps you the most in Digital Marketing as it helps in analyzing the data and monitor with every condition. It helps to keep track of the records of data to get a better picture and take a decision respectively. This data can be shown up as an insight chart for the data representation.
Networking Skills –
As a Digital Marketer or as an Entrepreneur the very modern way of corporate networking is informal meet-ups and online engagement communities that suits the modern age. But still today exchanging business cards also have networking popularity. But a new beckon of networking trend has been created popularity in the corporate world that helps in building business relationships that support in favor of sharing ideas and thoughts.
Actually, in today’s trend people have become so upgraded, the term ‘Networking’ isn’t any more networking, it is all about ‘hanging out’ with the people who have similar ideas, similar thoughts, similar goals, and similar stuff.
One of the most trending practices in networking today is attending Conferences and Workshops. This trend has been adopted by many industrialists, entrepreneurs and corporate who utilize such platforms not only to connect to each other but also to explore their business by sharing ideas and thoughts.
Learn the Terminology –
Terminology plays an important role in the understanding of contexts and specialized texts in Digital Marketing. As a beginner, the first and foremost thing you have to do is to understand the different practices in Digital Marketing. Because Digital Marketing is the course which consists of different sets of practices such as PPC, SEO, and SMM.
Every practice in Digital Marketing has its own importance and benefits which helps us to understand how this practice impacts our Professional life. The only way to become successful in these practices is by showing determination and dedication that encourages the ability of an individual to understand the industry acronyms.
Build your Personal Brand –
The term ‘Brand’ talks about the identification of your business where an audience identifies your business products or services. Although the brand is associated with your business but these two terms are different. Because a brand is something you constantly building and business is something that you are looking forward to the expansion. Doesn’t matter whether you are a successful business person, freelancer, entrepreneur or a full-time employee your brand speaks before you.
Always keep these important things in mind to build your Personal Brand:
Understand your value
Show rather than tell – There is a good saying “Don’t take rest after your first victory because if you fail in second, more lips are waiting to say that your first victory was just luck”.
Understand how much your value is worth
Deliver on your value consistently
Increase your value through educating the audience
Certification tells employers and your professional peers that you’re well-qualified and that you take your career seriously. It can assist you to find an good job, advance in your career, and add stability to your long-term employment prospects. Certification provides a fast gateway to climbing up the company ladder. Completing a certification in digital marketing helps you to stand out from the crowd and also helps you to enter into a digital marketing industry without any issues.
Some of the benefits of Completing Certification:
It’s a stamp of excellence
Certification helps you get hired
It could help you earn you more money
Certification keeps you current
The Bottom Line:
As you know that you require a variety of industry business, analytical and technical skills to succeed as a digital marketer. However, it’s impossible to learn all of them in a single day better make every day a learning experience. As time passes these skills come more naturally by experiments, testing, and expanding your knowledge.
The Power of Internet: Internet Penetration in India
Posted on December 6, 2019 by Emarkt_Admin
Number of Internet Users in India 2020
The number of internetusers in India is 560 million as of 2020. It is higher than the US total population. According to the IAMAI report, the number of Indian internet users will reach 666.4 million by 2023. The growth of the internet in India brought a new change in today’s era. Businesses and company’s started growing in e-commerce, social media marketing, digital advertising, e-payments, etc.
What is Internet Penetration?
The number of internet users in each country with its demographical data is known as internet penetration. According to the Kantar IMRB report in 2018, the total population of India is 132.42 crores (1.3 Billion) in which 43 crores live in cities or urban areas and rest 89.42 crores live in villages or rural area.
( Picture Courtesy: ultraxart.com)
Growth Rate: In India, internet penetration was only 2% (40 million) in 2006. It increased to 4% (80 million) in 2009. In 2016, it was 27%(405 million) and at present in 2018, we are almost 35% including both rural-urban users its around 500 million.
Internet penetration will increase by around 829 million Indians by 2021 as per the CISCOreport.
( Picture Courtesy: ultraxart.com)
Social Media Users: The number ofSocial Media Usershas increased by 1 million new users every day in 1 year.
What is Social Media Marketing?
Social Media Marketing is a kind of Internet Marketing that helps you to share your content, post images, videos, etc via different platforms like Facebook, Twitter, Instagram, WhatsApp, LinkedIn, etc to increase engagement.
Before you plan for any social media strategy you need to plan the goals and objectives whom you are targeting, your budget if it is a paid campaign and a good understanding of statistics before you target your audiences. Check the data given below to know how social media users are growing.
According to the New Indian Express report says in urban India internet penetration is about 64.85% and in rural villages its just 20.26%. According to the report, rural internet penetration in India seemed to be higher. It has grown from 18% to 20.26% in the same year. In urban India total population is 455 million and out of that 295 million use the internet.
Today the popularity of the internet is among youngsters and students in the field of entertainment, social networking, etc. of around 60% of users in India.
Cities like Delhi, Kolkata, and Mumbai are at the top 3 that have the highest penetration. and Imphal, Jagdalpur, and Fatehpur come in the bottom list over 170 cities from the survey. Online transactions, e-commerce activities, digital payments, etc. are low in rural areas compared to urban areas because of poor network quality, not able to buy internet packs and lack of electricity. A total of 16% of financial transactions are done via rural areas whereas 44% of users use the internet for transactions in the urban area.
In rural areas, smartphones not laptops are becoming primary consumption for use. The users are mostly truck drivers, farmers, shopkeepers, etc. They mostly use a mobile phone for communication and entertainment.
The World has gone Mobile!
On a daily basis, users like, dislikes are constantly changing. Nowadays users generally search on a mobile phone for local restaurants or nearby or reading reviews. They opt for this because if they really want to go for this one or not. Smartphones have changed the world with a new evolution.
The age between 18-30 group hardly uses desktop computers anymore. Age under 18’s uses mobile phones compared to pc or laptops. Today’s era even kids under 10 are also using smartphones.
Hence, all are the statistics of Mobile user growth.
The above data is a number of mobile phone users worldwide from 2015 to 2020 (in billions). As per the report from statista, the number of smartphone users is expected to cross the 5 billion by 2019. By 2019 India was forecasted to reach over one billion or 1.1 billion. About 18% of each market share goes to Apple and Samsung.
Internet Users grew around 28% till 2016. And there are about 450,000,000 internet users currently in India as per the socialbeat report.
Let us discuss in detail what Indians are doing online.
Facebook is one of the most popular social media platforms with 240 million Indian users using their phones. Similarly in YouTube currently, Indian users are 225 million. 50 million Indian users on Instagram, 50 million on LinkedIn and 240 million Indian users use WhatsApp daily to send messages around 50 million globally.
The sudden drastic change in the usage of mobile phones is because of low-cost mobile phones and the launch of Jio brought a big difference in development.
Different Industry in Online Preferences
As per the above table, given bystatistathe online and in-store selection preferences of product categories by consumers worldwide as of 2017. 60% of users said that they prefer purchasing books, movies, video games, etc online as per the survey.
According to Quartz India reports e-commerce companies like Flipkart and Snapdeal, 80% of online users make purchases via mobile phones or apps. In 2016 Indians were seen buying high-value products like premium phones, appliances, consumer electronics, etc.
According to the Flipkart ” Sales on Branded products are more across the categories”.
( Source: FlipTrends)
As per the above table age between 25-34 were active shoppers on e-commerce portals, quite a surprising number of older people were also found shopping online.
As per the report by 2020, all age groups will grow exponentially, men under 35 will grow over 200 million users and women of the same group representing 47.8 million users.
The report was given by eshopworld were total e-commerce revenue is expected to grow around 17.5 billion USD in all the product categories by 2020.
The electronics product category is leading, Fashion is the second leading close to 4.8 billion USD.
As per the above data 34%, online payments are done via credit/debit card. 24% of online payment is made via COD or cheque. Payments like bank transfer, Paypal, prepaid cards, vouchers, etc are also becoming popular payment methods.
Digital Marketing Channels:
Why is digital marketing channels important?
When a client comes to you with a particular budget and tells you to run a campaign, will you run an individual campaign?
As a digital marketer, we all know the number of internet penetration.
Our first goal is to know where is the company today and where does it want to get into and their target audience.
1. Email Marketing
When you are aware of the areas where a number of internet users are more. Email marketing is the best way to make brand awareness, newsletters sign up, engaged them, etc.
2. Display Advertising
Display Advertising is used for lead generation, traffic and branding.
Nowadays internet penetration is growing fast in rural areas. Making use of digital marketing channels we can target such audiences with videos, ads, banners ads, etc.
3. Pay-Per-Click Advertising (PPC)
PPC Advertising is done in order to earn visibility and traffic. You know your customers and internet users then you can start bidding. Internet Advertising is one of the best ways to get the right audiences. This digital marketing channel will give the right users or consumers for your internet marketing.
4. Search Engine Optimization (SEO)
Getting a customer via keyword ranking, organic, etc.
This digital marketing channel will help to bring traffic, educate the customer, sales generation, etc.
5. Public Relations
The way the company portrays the image in front of the media to earn branding and traffic.
If your content is good you can make viral on the internet. When you know how to make use of internet marketing with digital marketing channels you can bring good conversion rates.
6. Social Media Marketing (SMM)
Social Media Marketing is one of the happening things in the digital world. Social media and internet marketing go hand in hand. If you are aware of trending and topmost happening thing, you can creatively target your audiences via this digital marketing channel.
As Internet penetration is growing with the number the expectation on SMM is high. Through social media, you can create brand awareness of your product and services in a different kind of network according to your preferences like Facebook, Instagram, Twitter, WhatsApp, Pinterest, LinkedIn, etc.
7. Content Marketing
Everything changes but the content are one major element that will remain constant despite the many changes that occur in the digital world. With the good content and relevant keywords that speaks about your product and services including some graphics, videos, etc you can send the branding message and earn traffic. Internet marketing is helping customers aware of the product and services.
8. Affiliate Marketing
You can sell your product by giving some commissions to reach a wider audience. According to the Forrester report the affiliate marketing reached the levels of up to $4.5 billion by the year 2016.
Above all most important thing is to know internet penetration and internet marketing, with the help of the figure you can target your audiences with different digital channels whether its location, gender, geography or languages and make better digital marketing strategies.
The Bottom Line:
If you’re fascinating, how internet users are growing rapidly and how it has been utilized, considering this fact, many industries now focus on promoting their products and services online. So they look for Digital Marketers experts who have extensive knowledge in Digital Marketing.
However, if you want to grow your career in digital marketing, you should make sure that you learn from the best digital marketing institute in the industry to gain hands-on experience in live projects.
I am an MBA professional, and just like every other MBA students getting the best job with a handsome package was my goal, After I got placed from my college in one-of-the education organizations, I joined without any concern and it was in sales, which has never been a problem for me; I was happy to work with it. As the days went on, I wanted to update myself with new skills and I could see, how digital marketing was growing and how important it was for industries? Looking at the following factors my mind turned towards becoming a good digital marketer.
In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
After this being in Bangalore, I was searching and looking for the best digital marketing training institute to learn and work on it; Meantime as I had no knowledge about Digital Marketing, which I tried to understand through Google. I wanted to know, how it works and what is its process?
Through Youtube videos I understood a few basics about it; Then I understood practical experience was much needed for digital marketing aspirants. Through this, I got to know about the digital marketing channels such as social media, SEO, Google AdWords PPC, and various Google tools, and go through how it helps the firm to promote its products and services.
Being passionate about digital marketing, I always wanted to learn and work on live projects and while researching, I got to know about the eMarket education Digital Marketing Institute in Koramangala Bangalore providing digital marketing classes with experienced faculties. I contacted, attended a demo, and then got registered for the course. Currently, I am pursuing PPC Google Ads, SEO & SMM course from 13+ years of a well-experienced trainer named Ranjan Jena. From the day I joined, it has been a great experience; I got to learn and explore many new things and increase my digital marketing skills, and the best part was working on the PPC live projects, things made much better.
So far my experience has been incredible, it began with the basics of Digital Marketing and then the advanced part, Blogging and creating my own blog was the impressive part. Through PPC Course I learned how to master the pay per click, display advertising, and conversion optimization.
Now I can see myself working on clients PPC projects and deliver better results. Currently, I am running with Search, Display, Re-marketing campaigns, and optimize it. Considering this now I have all the confidence that I can deliver any PPC projects that I get from the clients. I can say that learning this PPC course from eMarket education has helped me to prove that I am a good digital marketer now.
All thanks to the eMarket education team for giving me the confidence that I can be a good digital marketer now.
The Bottom Line:
Having huge opportunities coming in your way, If you are really inspired to become a good digital marketer, Start your journey by attending an upcoming orientation session on digital marketing for career growth.