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Digital Marketing Beginner’s Guide

Posted on September 2, 2022 by Emarkt_Admin

Digital Marketing Beginner’s Guide

 

If you’re a complete beginner or fresher to digital marketing and want to start with the course; it’s necessary to read & understand the following points before reaching out to any external source for more information.

 

When taken up course in digital marketing, you basically learn the following subjects;

  1. Content Marketing
  2. SEO (Search Engine Optimization)
  3. PPC or Google AdWords or Google Ads
  4. Social Media Marketing mainly (Facebook & Instagram Marketing)
  5. Email Marketing
  6. Video Marketing
  7. Display Marketing
  8. Affiliate Marketing (Technique to Earn Money Online)
  9. Online Reputation Management
  10. Google Analytics (Very Important)

 

From all these subjects, the main specializations that you should primarily focus as a fresher or beginner to learn for job interview would be Content Marketing, SEO, Google AdWords PPC & Facebook Marketing with Google Analytics.

 

Here you mainly learn the above subject to promote the business ads on Google Search Engine, Facebook & Instagram Platform or YouTube where you can engage with maximum audience for your business success.

We divide the learning program into 3 phase;

  1. Basic
  2. Intermediate
  3. Advanced

 

Basic & Intermediate phase would cover those modules that would be expected by a beginner to implement when they join a company

 

Advanced phase would cover those modules that would be expected by an individual who works similar like a 1-2 years experienced professional in the market.

If you’re pursuing the course with the objective of Digital Marketing Job Opportunities, then you need to be thorough in SEO, PPC Google Ads, Facebook & Instagram marketing, since it would be the demand & requirement of any online business website.

If you’re pursuing the course with the objective of “Earn Money Online or Work From Home, then you need to be thorough in basics & intermediate level of SEO, PPC Google Ads, Facebook & Instagram marketing with thorough understanding of Affiliate Marketing subject including Website Creation, Blogging, Google AdSense, Amazon Affiliate, YouTube Monetization & Affiliate Network.

 

Note: eMarket Education delivers the digital marketing training program successfully 100% for the students career path and 35% we focus on Affiliate Marketing concepts for how to Earn Money Online.Students who are all interested only on How to make money online we suggest them to take a “Affiliate Marketing Complete Course” for understanding in depth of Affiliate Marketing Concepts.

If you’re pursuing the course with the objective of digital Digital Marketing Freelancer Jobs, again you need to be thorough in SEO, PPC Google Ads, Facebook & Instagram marketing, since it would be the demand & requirement of any online business website while bagging project from Upwork or Freelancer.

Thorough with best of theory, daily practice and improvise your assignment, implementation along with Live Project Work on a full-fledge Client website where you are confident to strategize, plan, implement, analyze, reporting while being able to deliver results (target numbers on the Client’s Live Project) would conclude a 100% successful digital marketing course completion.

 

Note: The main important mantra to stay focused in the Digital Marketing Industry is daily spending enough time on practice and upgrading with latest Digital Marketing updates.

For a fresher or beginner in digital marketing, for best completing digital marketing program, you need to first understand the theoretical topics of the different subjects followed by regular practical assignments and then taken through a Live Project work starting from website creation, content creation, implementing SEO, Google Ads PPC & Facebook Marketing with Facebook & Instagram Page creation & optimization while being able to do Email Marketing blast for your client & being able to use the Google Analytics tool. This all, if planned with best of theory, practical & live project should easily conclude for a 3-4 months course syllabus duration program. So, if you come across any 30-45 days training program, please be aware or question!

 

What are the essential skills to help learn Digital Marketing effectively?

  • English (Written & Verbal)
  • MS-Excel & Powerpoint
  • 30 Words Typing Speed
  • Online Sales or Marketing Knowledge
  • Basics of Website or Blog Creation
  • Basics of Digital Marketing

If you’re planning for a Digital Marketing Jobs, here’s the essential certifications to complete by end of the training;

  1. Google Ads Fundamental Certification
  2. Google Ads Search Certification
  3. Google Ads Display Certification
  4. Google Ad Video Certification
  5. Google Analytics Certification
  6. Hubspot Inbound Marketing Certification

Whatever educational background you belong to, or what career gaps or challenges you had or what age group you belong to, here’s the important points when well taken care can get you a Digital Marketing Course with 100% Placement;

  1. Google in English Conversation & Writing Skills
  2. Thorough in Digital Marketing Basics
  3. Created a website for your Yourself
  4. Documenting essential checklist followed for digital marketing work
  5. Best Live Project Work Completion
  6. Strong in Keyword Research & AdCopy Writing
  7. A report stating your nature of work on the Live Project and the task handled by you and the number targeted achieved or delivered by you
  8. Good understanding of Google Analytics Tool
  9. Strategic understanding & Analytical Thinking
  10. Google & Hubspot Certification Exam Completion

Online Digital Marketing courses are ideal for anyone who loves to learn & understand the types of digital marketing in order to start a career in digital marketing & perform in online business. Our digital marketing courses will guide you with; What, When, Who, Why and How to?s, of a successful web/digital marketing plan, execution and results.

With eMarket Education’s digital marketing course syllabus, you gain the knowledge to have your website listed on top of Google Search Engine with PPC & SEO Implementation, Engage your brands on Social Media Platform, Blast emails to your customer inbox by learning Email Marketing & completely tracking & measuring website performance, digital marketing support & customer behavior with Google Analytics tool

Learn in a batch group of maximum 6-8 students with 1-1 attention and best student faculty interaction

Master SEO, PPC Google AdWords, SMM & Email Marketing subjects through the simple, effective and easy-to-implement theory, practical and live project work with real-time case studies

Faculties with 10+ years experience helps you learn the best of the digital marketing syllabus in just 3 Months, which the trainer?s themselves have been practicing for more than 10 years.

The training is covered from basics to intermediate to advance level in detailed manner with technical implementation

The training not only includes the best of training experience but also presentation skills, group interaction skill, defining strategies, taking up decision making roles to drive the process with reporting & analytical skills and hands-on with 3rd Party Digital Marketing tools.

Ranjan Jena (Founder & CEO of eMarket Education) have 10+ Years experience in training digital marketing esp., PPC Google AdWords, SEO, Social Media, Email Marketing, Video Marketing & Google Analytics, since 2011.

Been a very good trainer in sharing different case studies, assignments, practical, tips & techniques based on his 15+ Years Digital Marketing Industry experience

Been Corporate Trainer for Yahoo, Automatad & Guest Faculty for MBA students of M S Ramaiah College, Christ University, Vanguard & others. Being a core practitioner in Google Ads PPC since 2005, attends Keynote Speaker role for digital marketing events

Here?s the digital marketing training process followed at eMarketEdu for a smooth flow of the student learning process;

Admission -> Class Schedule & Handbook -> Syllabus Session – > Daily Assignments -> Assignment Review in Next Class – > Case Studies Sharing -> Debate Discussion & Conclusion -> Presentations -> Live Projects Work -> Project Submission -> Resume Preparation -> Certification Exam Online -> Interview Q&A Guide -> Class Completion

Students are guided on Live Project work along with the theory & practical aspects of the digital marketing course to boost their confidence in successfully clearing digital marketing interviews. For a successful beginning in digital marketing journey, hands-on live project work is very necessary, and we allow students to either take up their own project or work on the live projects assigned from the institute.

Regarding Digital Marketing Live Project, they work on real-time client projects to sound like an year experienced professional while being guided on the following implementations;

  • How to work on WordPress CMS backend?
  • Digital Marketing Media Planning for the Client Project
  • Structuring reporting templates for daily tracking of performance
  • Monthly digital marketing implementation plan
  • Analysis from Google AdWords, Search Console & Google Analytics data
  • Submitting weekly & monthly reports

Online Course is generally more convenient for people who are willing to attend the training from the comfort of one’s home/office without having to travel due to time constrains or commute challenges. With better technology today, instructor-led live online training are efficient through web-conference or webinar software such as Zoom, Google Hangout, Webex, GoToMeeting etc., allowing better student-teacher interaction. Even recordings are available for those who miss out on sessions.

But then the Classroom trainings would definitely work best for better face-to-face interaction while being able to put across your doubts or getting clarifications to your queries instantly then & there. In-class training always allows faculty to have a better coordination on students understanding, challenges, confusion, diversion, interaction, presentations, discussion, expression and conclusion.

So depending on situations, a candidate can always decide to either start a online or classroom session on digital marketing.

We?re happy to share our students success story be letting you know the companies where either we?ve placed them or they have cracked the interview after the digital marketing course completion;

  • LinkedIn
  • Cognizant for Amazon Ads
  • TCS
  • iQuanti
  • BanketBay
  • JustAnswers
  • Crosspollen
  • Zebra Blinds
  • Experience Commerce
  • Signoryle
  • Social Samosa
  • DealsZo
  • Element 14
  • And others?

We’ve brought you different digital marketing job referral links to help you in your digital marketing job placements;

https://in.finance.yahoo.com/news/15-highest-paying-jobs-2025-095313095.html
Fresher Digital Marketing Jobs in India

1) Why learn an online digital marketing course from eMarket Education Bangalore?

Here are the qualities that kept eMarketEdu high on student’s confidence and expectation from the institute;

  • Ranjan Jena, founder & CEO of eMarket Education been a trainer for the past 10 years with 1000+ students alumni and 100% placements confirmed for all students who were disciplined, committed, and serious during the course
  • Limited students per batch with 1-1 guidance for best digital marketing learning
  • Topics covered are from fundamentals of digital marketing to blogging, to affiliate marketing, and then jumping into core subjects of SEO, PPC Google Ads, Social Media, Email Marketing & Google Analytics in detail while keeping it simple & effective in this 3 months course duration
  • We train you on website live projects in the same intensity as how you would be working in a company for building the confidence to crack interviews or perform great once you’re placed and working in any company with minimal guidance from your team members then

2) What are the subjects of digital marketing?

The major subjects covered in digital marketing are Blogging, SEO, PPC Google AdWords, Social Media, Email Marketing, Google AdSense, Amazon Affiliate & Google Analytics. So any individual who wants to pursue a career in digital marketing should learn the before subjects, and these subjects will have different modules counting from 30 ? 50 topics.

The course would include an extensive theory, practical and live project training under the mentorship of Ranjan Jena to help you be equivalent to 1-year digital marketing experienced professional in the industry.

3) Can I get a job after a digital marketing course online?

Yes, of course, you can crack any job interview after completing the Digital Marketing course from eMarket Education. We give job placement assistance to our students soon after they complete the digital marketing course. How does it happen? We start sharing your resumes with the companies who approached us for our student?s profile. We also share your profiles in our alumni group to help with placements provided there are openings for the desired position. eMarket Education has a dedicated placements team in the institute who will be directly coordinating with the companies and would help you create & share your resume profiles on various job platforms like Naukri.com, Indeed.com including LinkedIn too.

4) Can I earn money online by doing digital marketing?

Yes, you can earn online by learning Blogging, SEO, Google AdSense, Amazon Affiliate & Affiliate Marketing intermediate with the support of digital marketing practices.

5) Can I do digital marketing service as a freelancer after the digital marketing course?

Immediately to create the confidence to execute a digital marketing project of a Client?s website with just completing a digital marketing course will be difficult, but there are few clients who will still handover their digital marketing project understanding that the deal would be a cheap one. It would take min 6 months to effectively bag clients for freelancing projects or show proficiency in digital marketing expertise.

6) Which certification is best for digital marketing?

  • With PPC career training, you can write the online Google AdWords Certification Exam (6 Module) that is certified by Google.
  • With Digital Marketing career training, you have to appear for the above exam along with Hubspot Inbound Marketing Certification exam.
  • With the Google Analytics training program, you can write the online Google Analytics exam which is certified by Google.
  • With the Social Media training program, you can apply for the online Facebook BluePrint Certification exam (paid exam).

7) Is digital marketing well paid?

DM

8) What are digital marketing tools to learn during the course?

Here are a few important free & paid tools to learn while completing the digital marketing course;

  • Google Analytics (Free)
  • Google Webmaster (Free)
  • ScreamingFrog (Free)
  • Canva.ly (Free)
  • Mailchimp (Free for Limited Usage)
  • Ahrefs / SEMRush (Paid Tool)

9) Is digital marketing well paid?

DM

10) How long is the Google Digital Marketing course?

The course syllabus is designed to keep the best of theory, practical and live project work completion. So we deliver the same in a span of 3 & ½ months for best live project work so that you have the confidence to clear any interview after the course completion.

11) What is the fee for a digital marketing course in Bangalore from eMarket Education?

Currently, due to COVID, we?re having the digital marketing the course fee of 35,000/- including tax paid in 2 Installments.

12) What certification is best for digital marketing?

It?s advisable to complete the Google Ads Search, Display & Video to get a grip of the fundamental aspects of PPC specialization with Hubspot Inbound Marketing certification online to have a good fundamental of overall digital marketing. You can try out for Facebook certification, which is a paid exam.

13) How do I get Google Digital Marketing certified?

By completing any one of the Google search or display or video with the fundamental exam, you will get a certificate proving Google Ads certified.

14) Do we provide Digital Marketing short course as part of Crash Course?

Yes, we provide short term digital marketing crash course for professionals and entrepreneurs on the individual case scenarios.

15) How long does it take to have proficiency in digital marketing after the course?

The digital marketing training helps to understand and execute the marketing techniques, but to be a confident performer in digital marketing, you need to continue with your live project practice or do work on projects for a min of 3 months after course completion.

 

Posted under: Digital Marketing

Digital Marketing Interview Questions for Beginners

Posted on July 19, 2022 by Emarkt_Admin

Top Digital Marketing Interview Questions

A recent survey suggests that India’s digital advertising industry is standing today at approximately 33.5%. The market value of the industry is estimated close to INR 255 Billion and upwards. This makes India the largest digital marketing market globally with room for further expansion in the coming years. With the growing digitization impact on modern marketing techniques, it can be safe to assume that digital marketing is the business sector’s future. As digital marketing becomes more prominent, one can only wonder how the job placement scenario plays out in the future? Definitely, with the rising job prospects after COVID, there would definitely be a need for intelligent and creative individuals.

Digital Marketing is a vast field with many different areas of specialized roles such as Social Media Analyst, Content Writer, PPC & SEO Specialist, etc. So, according to the company and job profile you apply for, your digital marketing interview will seek to identify your skillset.

For securing a Digital Marketing Job Placement, the applicant must be well-versed with technical know-how, theoretical understanding, and good hands-on practical experience. Most companies today ask extremely particular and specific digital marketing SEO Interview Questions & PPC google ads Interview Questions, which aim to highlight the candidates’ creativity, skill, and technical knowledge.

The scope for Digital Marketing Job Placement in India is definitely going to be very good by 2021. Said this, most candidates should prepare well at this moment to have quality job placements. Hence, many of the Digital Marketing Courses in Bangalore run simulated interviews or “mock interviews” to prepare students better. Since most candidates are unsure what to expect in such an interview, the following basic frequently asked digital marketing job questions shouldn’t be ignored apart from specific questions;

Here are a few essential or fundamental FAQs relating to Digital Marketing Interviews?

Most questions asked in a personal interview range from technically specific to generically personal. To be better prepared for such questions, the following list of fundamental questions should also be prepared well;

Question 1 – According to You, What is Digital Marketing? Why do you wish to pursue a career in this field?

The answer to such questions can not be feigned. You must know a little about the company and the profile or the nature of the work you are supposed to do. Accordingly, you have to be genuinely excited about your application and your profile. You must elucidate the reasons as to what excites you about digital marketing and correlate it to your qualities and skills. For example, Digital marketing is a complex and challenging marketing technique, and you are a great problem solver. You will also have to expound on Digital Marketing aspects that interest you the most and the challenges you are looking forward to. Accordingly, some of the answers can be –

  1. You have an interest in both marketing and technology. Thus, Digital Marketing bestows a unique prospect to chase both.
  2. Digital marketing has great opportunities for a lucrative career path, today and in the near future as well.
  3. You enjoy a career that has a certain multifaceted versatility to it. Since digital marketing is constantly evolving every day, it allows you to enjoy a dynamic career.

Question 2 – Which digital marketing tools are the most efficient and have the most utility in Digital Marketing?

Anyone with a rudimentary understanding of Digital Marketing Courses knows about common tools such as Google Keyword Planner, Google Analytics & Search Console, etc. The interviewer aims to understand the depth of your knowledge. You must state a few tools that you are most well versed in by end of your course completion. Your answer must include a concise introduction to the tool and its utility. For example, your answer could be Google Analytics, SEMRush, Ahrefs, ScreamingFrog, or other social media tools like Canva. Accordingly, you will have to be prepared to answer the key features and the practical utility of any of these tools. These questions are also asked in advanced level interviews, so it is better to be prepared about some industrial tools and learn their usages from professionals.

Question 3 – Why and How is online marketing more advantageous to a company than offline marketing?

These types of questions are aimed to check your awareness level. Any of the Digital Marketing Courses Online can tell you the merits and demerits of online marketing. However, it is up to you and your understanding of the subject matter that enables a deeper understanding of the course and its comparative benefits to other marketing channels. Before the interview, you must be thorough with whatever you have learned, and you should be well researched. Such questions aim to identify, how the candidate can analyze and identify the modus of working in digital marketing. These questions are also aimed to evaluate your critical reasoning and practical thinking levels.

Furthermore, it is always better to give out personalized and well-researched reasons than cliched ones. It helps the interviewer in learning about your subjective opinions and assesses your individuality on the whole. Typical answers to such questions could be –

  1. The typical changes and constant developments happening in the Industry
  2. The ease of wider reachability through social platforms
  3. How to reach is targeted, and maximized but without additional overbearing costs
  4. How businesses can benefit and grow by analyzing current performances and past trends?

Question 4 – How do You think we can grow our current business in the wake of digital marketing? What strategy can you suggest for improvement in the future?

The most important thing to remember while answering such a question is not to quickly spill out a plan. It is advisable to gain some more details and understand certain finer nuances better. Before formulating a strategy, you must identify through a SWOT analysis the possible competitors and opportunities. Most of the time, these are made-or-break questions as a smart strategy can almost confirm your position. So you must take considerable time, seek details and clarity from your interviewer and not be hasty.

Job placement interviews in digital marketing are unlike the industry in general. Recruiters are often on the lookout to assess soft skills and technical expertise in candidates. Therefore, it is essential to make sure that your strengths are noticeable to the recruiter, and that his questions are answered confidently. For the best Digital Marketing Training, you can find more info on eMarket Education site.

Posted under: Digital Marketing

Corporate Digital Marketing Training in India

Posted on September 14, 2020 by Emarkt_Admin

Corporate Training in Digital Marketing or Social Media Marketing

To become a digital marketing expert and shine in the respective industry, employees or management should enroll for the correct Corporate Digital Marketing Training Programs. Try to make the training decision a fruitful investment so that aspirant can grasp better insight into the subject. This shall help them to work as a competent individual in the corporate industry.

In addition, if candidates choose Advanced Digital Marketing Corporate Training Program, they get the chance to explore the core of the subject better and learn about the tactics on, how to become an expert. As the corporate digital marketing world has changed with consumers’ changing needs, digital marketers need to be more focused so that they can bring in suitable changes.

Corporate Training in Digital Marketing in India

There are some of the top-rated Digital Marketing Training Programs in India, and the professionals should make informed decisions when choosing one. If you are in a dilemma when choosing the training programs, it is better to go by expert suggestion. It should cover up the core areas of your interest and digital marketing in itself.

Most of the Digital Marketing Corporate Training programs are planned as per the latest industry standards, and it should help candidates develop better capabilities. It should ensure to deliver potential results when they are part of a team in the future. Moreover, they should have confidence and knowledge to take over the responsibilities of the particular platform they are working for.

However, in this regard, the customized Corporate Training Programs are planned in such a way that it helps the candidates to have a better understanding of business and the condition of the digital marketing industry. Having current knowledge shall empower the aspirants to deliver better with their proficiency in this industry.

 

Key Development from Corporate Training Programs:

Thus, from being part of Corporate Training in Digital Marketing programs, the above said qualities are instilled to better the professionals. Aspirants should have potential skills so that the companies are interested in hiring and investing on you for the company. With the knowledge about the correct course, one can enhance their scope of employability in the digital marketing industry.

Benefits from corporate digital marketing training

The corporate training is planned in such a way that the aspirants can get experimental learning scope with excellent practical applications in the industry. Some top-rate scholars and industry experts will handle the corporate sessions and offer the best guidance to the aspirants.

The content to be offered to aspirants as part of a training program is customized. This is done to help the professionals and fulfill the objectives of the training program. So, when choosing corporate digital marketing training google programs, make sure that you choose a suitable course in this field.

The best training program center should try to extend its network of training services. By this, the institute is able to get through a wide number of customers. Also, by extending the network, it is possible to get the top research scholar’s attention and request them to become part of the training program.

The aspirants should try to choose from recognized affiliations that develop well-planned training programs for digital marketing. Of course, this type shall also help the aspirant add value and edge to their employability in the industry.

So, the training program you choose should offer customized program plans with online class facilities. It should be interactive for the students becoming beginners to masters in the field of digital marketing. They should have a good idea of implementing the ideas and techniques that they learn from the course programs.

What are the objectives of Corporate Digital Marketing Training Programs?

There are some common objectives of the marketing programs and demand for the betterment of the aspirants. By becoming part of the corporate course, it shall help the aspirants hone their skills and knowledge about this industry’s details.

Let us take a look at some of the objectives from a corporate training program;

  1. The course programs will focus on key considerations that are important to work as a competent individual in the field
  2. Course details will focus on building up digital strategy and, how an individual can use it in the industry
  3. It is also required to include different use of acquisition tools like SEO, Social Media Marketing, Google Ads, and the like option when planning to become a competent digital marketing individual. It shall help in a better understanding of digital marketing management
  4. It will help the aspirants to grasp some idea about the technicalities involved in digital marketing such as RSS feeds, Tag clouds, and others
  5. Help aspirants know web marketing plans that can be brought in positive results in the field

Therefore, with a better experience in the digital marketing field, the aspirant can serve better in the future and help to maintain a stable position in the competitive market. So, the working professional should enroll in the correct corporate social media training or digital marketing training program that helps them have a better idea about the field. The corporate training benefits a great deal for a prospective career of aspirants in digital marketing.

Posted under: Digital Marketing

What qualifications needed for Digital Marketing Job?

Posted on by Emarkt_Admin

Digital Marketing Opening for Freshers

Without the evolving nature of the digital marketing field, an aspirant can know no such fixed tactics. To become a successful individual in this field, one cannot rely on fixed methodology, while they evolving with time. Though the basic qualities of a Digital Marketing Job profile remain the same, having some added qualities and technical knowledge can help them explore the field better. It shall help them become competent individuals in the industry and plan for a great start of their careers in the digital marketing industry. As the digital marketing industry is booming, there is an increased demand for aspirants in this industry.

When looking for Digital Marketing Job, let us take a glance at some of the qualities they should emphasize. It shall help a candidate to increase their chance of trying out options of employability in digital marketing field.

Qualifications for Digital Marketing Job Role:

In the case of Digital Marketing Job for fresher, they need to validate they have the required Digital Marketing Skills. It can help them become competent individuals in this field.

Also, the individual must have been part of a Digital Marketing Course that shall give them better insight into the subject’s core. With a better scope of practical experience through the course, they know how to face the challenges and market a product or service with efficiency.

After being part of the course, when aspirants are searching for a Job placement, the fundamental skills gathered from the course will help them grow confidence. With this, they will get strength and a positive mindset to start with their new career. Knowing the key techniques will help them achieve their goals better in this field.

As you start to face job interviews for Digital Marketing Profile, you can slowly gather ideas on, how to hone your skills to become eligible for the field. In addition to this, the practical experience in your course program shall help you. Slowly, you get to know about the digital marketing specialization to focus on and know more about like the one below;

  1. Digital Marketing and Planning

  2. Social Media Marketing

  3. Email Marketing 

  4. Content and Inbound Marketing 

  5. Social Marketing Plans 

So, if you are yet to get an idea on these, you may have to enroll for the correct online course on digital marketing. Try to opt for an advanced digital marketing course one that helps you get detailed insight into the above-said digital marketing branches. It can help one opt for high job salary options in the companies they are applying for with better knowledge. By increasing the scope of employability, open up your chances better for different business brands and use skills for future promotional chances.

What micro-credentials are important for a Digital Marketer?

To get high-profile job opportunities in digital marketing, some micro-credentials should not be overlooked. These are some small yet effective skills for a market to get suitable jobs in increasing competition in the market. Moreover, the study reveals that companies will be focusing more on an individual’s skills and experience rather than, what degrees one holds. For this, it’s better to enroll with an effective online course that gives you enough time to learn about the subject’s core.

Also, one should develop the habit of going through industry publications’ details to keep updated about the latest trends. These trends are bringing in positive changes in the industry. Ensuring that the person has adequate and related skills will help them thrive better towards a prosperous career. These are important when applying for Digital Marketing Job role

Other important Digital Marketing Skills to have;

Knowing about digital advertising and analytics is a valuable option to have digital marketing vitals at your fingertips. Also, try to know about a marketer’s job to collate, collect, and analyze the plans when making an informed decision. This helps get positive results and create an impactful campaign plan in the future.

Knowing about Google analytics shall help in effective decision making.

Along with this, one should know the tactics of, how PPC works and help to reach out to the target audience. These are some of the beneficial credentials to know for an individual in an entry-level job.

Apart from this, one should try to know about search engine optimization to know how it constitutes the major part of the digital marketing domain.

Essential learning points to become a Digital Marketer:

  1. Digital Marketing specialist

To make your career in some of the high-end jobs in digital marketing, one should know about PPC, SEO and social media marketing. To have advanced knowledge and in-depth ideas on the subject, only these specialists can work in the field with the correct use of skills. Having special skills shall be beneficial to make an informed decision and shine better in one’s career.

  1. PPC specialist

PPC is an essential internet model that helps display advertisements and reach out to the target audience with ease. Other than this, the specialists can also know about project management, analytical ideas, and how to pay attention to every detail in digital marketing.

  1. Social Media Marketing specialist

One should have a good idea of maximizing the use of social media platforms to reach out to a wide range of customers. Online platforms are a great option to convey a brand message and try it through online marketing.

Likewise, SEO specialist is the ones in the digital marketing field who are among the high-paid one. Therefore, knowing the key aspects of the digital marketing, can help one open-up chances of employability.

Posted under: Digital Marketing

Free Digital Marketing Online for Beginners

Posted on September 13, 2020 by Emarkt_Admin

Google Digital Marketing Online Learning

It is crucial in today’s age to reach out to the maximum number of people to sell your product or service in today’s world. However, targeting a massive customer base could be challenging, and this is where conventional mediums of marketing lose out their edge. In terms of the amplitude of reach and widening the customer base – Digital Marketing is the best option.

Digital marketing maximizes your reach to the target audience in the most cost-effective manner. The only downside to it is that digital marketing terminology and concepts are tough to understand for the unacquainted. So, if you are interested in augmenting your reach to target customers but are fearful of terms such as SEO, SEM, SMM, SMO, PPC, etc., then you need to google Free Digital Media Marketing Course and get onboard quickly.

How can I learn Digital Marketing Online?

For the uninitiated, Google Free Digital Marketing Courses are the best way to understand the requisite skills for marketing yourself best. A successful Digital Marketer knows how to work with the existing online market technologies. Free Digital Media Marketing Courses Online helps you understand, what skills you must possess or develop to become an expert in this field.

Factors to Keep in Mind while selecting an Online Course?

Any standard Free online course must have the following factors;

  1. Digital Marketing Online Demo Classes

A demo class helps to understand, how the lectures or classes will be held, how it will progress etc. Demo classes enable an understanding of lucidity or the ability to comprehend, what is being taught.

  1. Comprehensive Coverage of Concepts

Any good course will cover all the digital marketing syllabus topics and critical concepts comprehensively. Many online classes are also held through third party interactive media, which further helps in a more in-depth understanding.

  1. Detailed Analysis and Modules

These days a lot of online classes upload performance analysis and written modules apart from the lecture videos. A further feature that is upcoming is helpline numbers for doubt redressal. A complete and detailed analysis of the concepts is provided in the right course.

  1. Introduction to Key 3rd Party Tools & Software

Apart from knowledge of essential functions, you are also exposed to the necessary Google & 3rd Party tools and software. A detailed explanation of the utility of the software and tools is also necessary.

  1. Live Project Practical Exposure

Apart from theoretical knowledge, practical exposure through explainer videos and live project work is also very vital to an excellent online course

What this Free Online Marketing Course entail?

Google Free Marketing Courses must help you gain an insight into the basic concepts and skills required to be an expert digital Marketeer. A typical digital marketer must possess the following areas of expertise –

  1. Content Marketing

Content is the backbone of marketing. Presenting the right content before the general audience can do the trick for you. Be it conventional marketing sources such as through E-Mail or modern SEO or PPC, etc.; content marketing is vital to promote the product and appeal to the right audience efficiently. It requires an in-depth understanding of writing skills, copywriting abilities, SEO, etc.

  1. Email Marketing

Although it is the oldest, it is still widely regarded as one of the most effective marketing modes. Most online refresher marketing courses or any of the Free Digital Marketing Basics courses are bound to cover E-Mail marketing. It is so because, while other modes of marketing focus on finding new potential customers, E-Mail marketing focuses on sealing the transaction. It is one of the most low-cost marketing options, provided you know how to use the right tools for it.

  1. Social Media Marketing

The contemporary world is heavily reliant on social media so much that it is almost impossible to imagine a world beyond the realms of Facebook or Instagram profiles. However, this has, on the other hand, opened newer avenues to reach a broad target audience. With the right marketing tools and an understanding of how paid advertisements on social media works, anybody can become an overnight sensation. It is perhaps one of the most potent marketing tools in contemporary times. Platforms such as Facebook and Yelp! etc., provide the option to widen the reach of your posts or advertisements at nominal charges.

  1. Search Engine Marketing

Search Engine Marketing requires an in-depth understanding of 2 essential specialization –

  1. Learn Search Engine Optimization

  2. Learn Pay per Click

SEO is used to optimize your search results to augment and increase your rankings through specific keywords. A typically good and consistent SEO process helps achieve higher organic search listings on Google and other major search engines. SEO process generates better results in the long term by directing the targeted traffic towards your website.

Highly Targeted Traffic is also directed through PPC. Pay Per Click ad campaigns mean that you will have to pay a particular cost every time your ad generates a response or someone clicks on it. Thus, the efficiency of PPC is in the monitoring of cost incurred per click.

What separates the two is that PPC has a faster reach compared to SEO, but SEO gives better results than PPC in the long term.

  1. Google Analytics Tool

Analytics is one of the core skills of a digital marketer. Companies do not hire digital marketing only to “start” advertising their products. They hire them so that the marketer can co-ordinate and orchestrate the marketing campaigns efficiently too. A huge role of organized campaign management lies in monitoring analytics. For this, you should be adept at using tools such as Google Analytics and Google Search Console, etc. Other digital marketing tools like SEMRUSH and Ahrefs can be used for analyzing, optimizing the data, and strategizing.

  1. Inbound Marketing

Inbound Marketing is done by combining and optimizing different marketing techniques for the best possible user experience. The underlying aim behind any marketing technique’s success is to widen the customer base, which can only happen through the generation of interest and engaging the customer on those interests. Inbound Marketing combines and co-ordinates various digital marketing campaigns to maximize its reach and promote it best.

Thus, choosing a particular online free course may depend on individual interest and perception of what you want to learn. For more information on instructor-led online digital marketing courses, contact eMarket Education.

Posted under: Digital Marketing

3 Key Factors to Consider While Choosing a Digital Marketing Institute in Bangalore

Posted on August 20, 2020 by Emarkt_Admin

Factors to Consider while Choosing Digital Marketing Institute

Is there any digital marketing institute in Bangalore that provides 100% job assistance? Besides the IT companies, Bangalore city is famous for many skill-based training institutes that offer training in various courses such as website designing and development, mobile app development, digital marketing, and more. Especially, Bangalore has some of the best digital marketing institutes in India that offer high-quality job-oriented digital marketing courses with a 100% placement guarantee. Due to the pandemic COVID-19, most of the companies are unable to market their products or services with offline and direct marketing. As a result, the digital marketing culture has been growing at a very rapid pace. Even though the abundance of students and professionals are seeking to learn digital marketing courses to build their career in the digital space, there are only a few top digital marketing training institutes in Bangalore that are able to consistently perform well.

Here we have listed a few tips to choose the best institute for digital marketing training.

First of all, you need to identify your career goals and objectives. Whether you want to learn the basics of digital marketing or want to go for a full-integrated course. The basics of digital marketing course give you a basic idea of digital marketing, whereas the integrated course gives you a complete overview of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, Website Analysis, Email Marketing and more. In the digital marketing space, every area of specialization offers incredible job opportunities and career growth. eMarket Edu institute offers comprehensive digital marketing certificate courses that cover every area of digital marketing. It enables students to choose a course based on their area of interest, understanding ability, level of education, and prior knowledge.

As digital marketing is an evolving industry, it continues to revolutionize over time. So, before deciding to join an institution, check whether the course curriculum of digital marketing covers all the areas of digital marketing or not. We, at eMarket Edu institute, include all the latest and advanced methods and techniques of digital marketing in the curriculum and provide high-quality training to the students to help them build their career in digital marketing. We will provide training on various popular tools like Google Webmasters, Google Analytics, MailChimp, etc.

If you want to learn the course for a job change, look for an institute that offers proper job placement assistance. eMarket Edu institute provides 100% job assistance to all the students who have completed the digital marketing course. So, you don’t have to waste your valuable time applying for unworthy jobs that may ruin in career.

The Conclusion

Digital marketing is obviously the best job-oriented course for students who have completed their intermediate or degree. If you want to become a digital marketing expert, join the best digital marketing institute in Bangalore or apply for online digital marketing courses in Bangalore. Even though there are numerous digital marketing institutes in Bangalore only a few institutes such as eMarket Edu digital marketing institute Bangalore offer online digital marketing course as well as an offline course. So, you can complete the digital marketing course online whenever you are free.

Posted under: Digital Marketing, Digital Marketing Course

How Can One Pursue Online Marketing Course?

Posted on by Emarkt_Admin

One of the most fascinating and versatile fields, digital marketing is a booming industry not only in India but across the world. With almost every business operating in the online medium, the demand for digital marketers is increasing day by day. But most often students are usually confused about how to pursue a Digital Marketing Course. At present, digital marketing jobs are the most in-demand for today’s marketing departments. Moreover, advertising and the ability to create high-quality content rank as the most sought-after skill. So, let’s take a look at how you can pursue a course on digital marketing to tap the growth of this huge market.

Eligibility Criteria to Pursue a Course in Digital Marketing

Well, there are no definitive eligibility criteria to pursue a course in Digital Marketing. But most employers would want to see that your skills are validated by an industry-recognized course. To pursue a Digital Marketing Online Course, you should have your class 12 mark sheet and pass certificate. Online courses are intuitive and in most cases, you would learn a vast number of aspects. With an online course, you can know about the fundamental skills to compete with others. These classes also help you with real-time scenarios where you would be required to apply your knowledge.

Opt for Micro-credentials

Always remember that the best online Marketing Course would help you earn various skills and techniques. But nowadays, employers are in search of those candidates who have various sorts of skills. A traditional degree in digital marketing would not help you gain momentum. Instead, you can opt for various types of certification courses which would help establish your skill set in front of the interviewer. This is where online classes come to the fore. Online classes on Digital Marketing deal with various types of aspects like social media marketing, content optimization, pay-per-click, etc. Possessing certificates in these skills would help you establish a successful career in digital marketing.

Digital Marketing Specializations

Apart from micro-credentials, it is important for you to earn specializations in various aspects of digital marketing. Always remember that digital marketing is a vast field. You just can’t dream to build your career on the basis of a single degree. Specialization in some core aspects of online marketing would help you earn a fat paycheck. Here is the list of some of the digital marketing specializations to help you build a great career.

  1. Search Engine Optimization
  2. Social Media Marketing
  3. Digital Marketing Analytics
  4. Keyword Researcher
  5. Content Optimization

Note that all these specializations as mentioned above are relatively new and trending in the market. An online course in any one of these specializations would help you with a prosperous future.

From the points discussed above, it is clear that the best Digital Media Marketing Course would make you learn the latest strategies and techniques. So it is important that you select a course which best substantiates this notion. Digital Marketing is a growing field with immense abilities. Be wise to tap its potential!

Posted under: Digital Marketing, Digital Marketing Course

Different Designations in Digital Marketing Profile

Posted on by Emarkt_Admin

Digital Marketing Designations

Digital Marketing is the key to hold an in-demand profession. By identifying the potential of digital marketing, brands are now hiring people who are skilled in the art of promoting brands through the digital medium. This is the reason that the Digital Marketing Career scope has been able to attain high growth nowadays. Higher pay and multiple career choices are some of the integral components of digital marketing.

Well, the Digital Marketing Career Path looks exciting as there is a huge demand in promoting brands through the digital space. Digital Marketing roles and responsibilities are especially meant for developing a strong understanding of strategies like PPC, SEO, SEM and other techniques.

Here are some of the Digital Marketing Designations list for a Digital Marketing Career in India;

Social Media Marketing Manager

This is one of the best Digital Marketing Career Options you can ever have in your life. A social media marketing manager administers the social media accounts of a brand. They are responsible for creating original text and video content on social media. Also, they are the ones who manage the positive image of the brand in various social media platforms.

SEO Analyst

The designation of SEO Analyst is one of the most prestigious ones with great perks and pay. The Digital Marketing Career Growth in this particular designation is immense. In other words, you would have a lot of opportunities to excel as an SEO executive. As an SEO Analyst, your primary job function is to prepare detailed strategy reports for making your brand rank higher in search engines. You would also be asked to research on brand-specific keywords to improve the rankings of your company.

Analytics Advisor

Analytics Advisor is one of the most reputed Digital Marketing Career Opportunities. As an Analytics Advisor, your main role would be to monitor website traffic. You would also be required to suggest improvements that would be needed to make the website look better and user-friendly. Also, it is your responsibility to increase the net traffic of the company’s website.

Digital Marketing Copywriter

Nowadays, the Digital Marketing Career Scope is not only limited to a few job roles. It has expanded phenomenally in the last five years. The job of the Digital Marketing Copywriter best substantiates this fact. As a copywriter, your main responsibility would be to create quality content for web pages. Moreover, you would also be required to write digital ad copies for your organization’s specific customers. You have to work and collaborate with various teams to get quality leads. As a copywriter, your responsibility would be to help with the business pitches so that your company gets new clients.

Branding Executive

If you want a Digital Marketing Career in 2020, then there is nothing better than being a brand executive. However, you need to have flawless communication skills to excel in this job role. As a branding executive, you should be responsible to oversee the branding strategies of your company.

The above designations depict the Digital Marketing Career Growth in India. You need to possess a great digital marketing career objective to prove your mettle in these jobs.

Posted under: Digital Marketing, Digital Marketing Course, PPC, SEO, Social Media Marketing

4 Key Modules in Digital Marketing Courses You Should Check Out

Posted on by Emarkt_Admin

Digital marketing courses are a set of various components of the digital marketing process that helps digital marketing experts create an impressive strategy for businesses. Simply, digital marketing allows businesses to advertise their products or services in the digital market through various channels such as websites, mobile apps, search engines, social media platforms and more. Although there is a wide range of marketing activities, we have listed a few key modules of digital marketing that are universally agreed upon.

What are the main subject modules in Digital Marketing?

It is the most crucial module of the digital marketing course. Any passionate professional who wants to start his career in the digital marketing field should learn SEO courses. SEO refers to making the content appropriate and worthy enough to rank on the Search Engine Results Pages (SERPs). The process of making the content SEO-optimized to make it appear on the first page of search engines is called SEO ranking. Join in the institutes that are offering training for online digital marketing courses to start your career as a digital marketer.

The name social media marketing itself says that this module enables digital marketers to promote the sites and content in social media platforms for increasing brand awareness. It deals with the methods of promoting the content in all social media platforms, including facebook, twitter, instagram, linkedin and more. Digital marketers should be able to create result-oriented campaigns to run free and paid campaigns in social media platforms to help the clients reach their target customers.

The Google Adword courses are Adwords certification programs that are more popular in the digital marketing world. Google conducts a total of five exams and awards the certificates to the professionals who clear all the exams. There will be one fundamental exam followed by three advanced exams. The candidates who clear the fundamental exam are eligible to apply for the main exam for each category. The digital marketing professional who has successfully achieved the Google Adwords certification has more demand in the current market. Hence, Google Adword specialists are earning higher salaries when compared to other digital marketing experts.

Digital marketers should learn how to create and run marketing campaigns in different search engines. The search engine advertising module enables digital marketers to create paid advertisements and helps them to run campaigns in different networks. Digital marketers can advertise the content in Good Search Network, Google Play Console, Youtube Video Marketing, Display Network, Gmail and other Google Products with Google Adwords Online Advertising Tool to Generate Sales. Even though there are many best digital marketing training institutes in Bangalore, only a few are offering complete training in Google PPC courses.

The Conclusion

In addition to the above-mentioned ones, digital marketing includes many other modules such as content marketing, email marketing, online reputation management, mobile marketing, affiliate marketing, viral marketing, lead generation and more. If want to become a digital marketing expert, join the best digital marketing training institute in Bangalore that will provide training in all modules of digital marketing.

Posted under: Digital Marketing, Digital Marketing Course, Google Ads Certification, PPC, SEO

Factors to Consider While Choosing Online Marketing Institute

Posted on July 29, 2020 by Emarkt_Admin

Is there any online marketing institute in Bangalore that provides 100% job assistance? Besides the IT companies, Bangalore city is famous for many skill-based training institutes that offer training in various courses such as website designing and development, mobile app development, digital marketing, and more. Especially, Bangalore has some of the best online marketing institutes in India that offer high-quality job-oriented online marketing courses with 100% placement guarantee. Due to the pandemic COVID-19, most of the company are unable to market their products or services with offline and direct marketing. As a result, the digital marketing culture has been growing at a very rapid pace. Even though the abundance of students and professionals are seeking to learn digital marketing course to build their career in digital space, there are only a few top digital marketing training institutes in Bangalore that are able to consistently perform well. Here we have listed a few tips to choose the best institute for digital marketing training.

Why do You want to join the Digital Marketing Institute?

First of all, you need to identify your career goals and objectives. Whether you want to learn the basics of digital marketing or want to go for a full-integrated course. The basics of online marketing course give you a basic idea on digital marketing, whereas the integrated course gives you a complete overview of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, Website Analysis, Email Marketing and more. In the digital marketing space, every area of specialization offers incredible job opportunities and career growth. eMarket Edu institute offers comprehensive digital marketing certificate courses that cover every area of digital marketing. It enables students to choose a course based on their area of interest, understanding ability, level of education and prior knowledge.

Check the Curriculum

As digital marketing is an evolving industry, it continues to revolutionize over time. So, before deciding to join an institution, check whether the course curriculum of digital marketing covers all the areas of digital marketing or not. We, at eMarket Edu institute, include all the latest and advanced methods and techniques of digital marketing in curriculum and provide high-quality training to the students to help them build their career in digital marketing. We will provide training on various popular tools like Google Webmasters, Google Analytics, MailChimp, etc.

Whether the Digital Marketing Institute Provide Placement Assistance?

If you want to learn the course for a job change, look for an institute that offers proper job placement assistance. eMarket Edu institute provides 100% job assistance to all the students who have completed the digital marketing course. So, you don’t have to waste your valuable time applying for unworthy jobs that may ruin in career.

The Conclusion

Digital marketing is obviously the best job-oriented course for students who have completed their intermediate or degree. If you want to become a digital marketing expert, join the best digital marketing institute in Bangalore or apply for online digital marketing classes in Bangalore. Even though there are numerous digital marketing institutes in Bangalore only a few institutes such as eMarket Edu digital marketing institute Bangalore offer online digital marketing courses as well as an offline course. So, you can complete the digital marketing course online whenever you are free.

Posted under: Digital Marketing, Digital Marketing Course