4 Key Modules in Digital Marketing Courses You Should Check Out

Posted on August 20, 2020 by Emarkt_Admin

Digital marketing courses are a set of various components of the digital marketing process that helps digital marketing experts create an impressive strategy for businesses. Simply, digital marketing allows businesses to advertise their products or services in the digital market through various channels such as websites, mobile apps, search engines, social media platforms and more. Although there is a wide range of marketing activities, we have listed a few key modules of digital marketing that are universally agreed upon.

What are the main subject modules in Digital Marketing?

Search Engine Optimization (SEO)

It is the most crucial module of the digital marketing course. Any passionate professional who wants to start his career in the digital marketing field should learn SEO courses. SEO refers to making the content appropriate and worthy enough to rank on the Search Engine Results Pages (SERPs). The process of making the content SEO-optimized to make it appear on the first page of search engines is called SEO ranking. Join in the institutes that are offering training for online digital marketing courses to start your career as a digital marketer.

Social Media Marketing Courses (SMM Courses)

The name social media marketing itself says that this module enables digital marketers to promote the sites and content in social media platforms for increasing brand awareness. It deals with the methods of promoting the content in all social media platforms, including facebook, twitter, instagram, linkedin and more. Digital marketers should be able to create result-oriented campaigns to run free and paid campaigns in social media platforms to help the clients reach their target customers.

Google Ad words Certification

The Google Adword courses are Adwords certification programs that are more popular in the digital marketing world. Google conducts a total of five exams and awards the certificates to the professionals who clear all the exams. There will be one fundamental exam followed by three advanced exams. The candidates who clear the fundamental exam are eligible to apply for the main exam for each category. The digital marketing professional who has successfully achieved the Google Adwords certification has more demand in the current market. Hence, Google Adword specialists are earning higher salaries when compared to other digital marketing experts.

Google PPC Courses – Pay Per Click Training (SEM/PPC)

Digital marketers should learn how to create and run marketing campaigns in different search engines. The search engine advertising module enables digital marketers to create paid advertisements and helps them to run campaigns in different networks. Digital marketers can advertise the content in Good Search Network, Google Play Console, Youtube Video Marketing, Display Network, Gmail and other Google Products with Google Adwords Online Advertising Tool to Generate Sales. Even though there are many best digital marketing training institutes in Bangalore, only a few are offering complete training in Google PPC courses.

The Conclusion

In addition to the above-mentioned ones, digital marketing includes many other modules such as content marketing, email marketing, online reputation management, mobile marketing, affiliate marketing, viral marketing, lead generation and more. If want to become a digital marketing expert, join the best digital marketing training institute in Bangalore that will provide training in all modules of digital marketing.

Posted under: Digital Marketing, Digital Marketing Course, Google Ads Certification, PPC, SEO

How Do I Get DIgital Marketing Certificate From Google?

Posted on August 11, 2020 by Emarkt_Admin

Do you want to become a successful digital marketing expert? A lot of people out there think of getting an online course from numerous companies to accomplish the ideal notion of digital marketing. But to be familiarized with the real world of digital marketing, one needs to get the training from a reliable and trustworthy source. And there is nothing better than Google.

Well, yes, Google offers the certification after completing a course program. There are plenty of Digital Marketing training courses available provided by Google to assist people increasing their marketing skills and capabilities. Google helps an amateur trainer to face the real marketing world with its useful courses. In fact, some of the courses are absolutely free of cost. So, if you are interested in digital marketing and still wondering,  how to get a digital marketing certificate from Google, you will have to complete one of the Google courses to avail that.

AdWords Fundamental Course

It is one of the basic and fundamental courses offered by Google. Here, a trainer gets to know the basic facts of AdWords as well as advertising. It helps them to know how to be familiarized with Google AdWords, and also manage a specific campaign. From managing to optimizing, the industry experts guide each and every trainer and make them understand the concept of digital marketing from scratch.. The assessment contains around 65 questions that have to be completed in one and a half hour. To earn the digital marketing certificate from google, you will have to score more than 80%.

Squared Online Course

This is one of the common Google training courses, which takes 5 months to complete. The course is for 6 hours/week. Once you join the course, you are going to get instructed and guided by the industry experts and this course also takes a practical and unique approach for training. It is one of the first-rate courses for anyone looking to boost their Digital Marketing training skills. Here, in this course, the experts ask the trainer to comprehend the aspects of digital innovations along with consumer behavior as well.

Here, with the help of industry experts, you will be able to learn the tricks of an organization that can actually build an effective digital presence. After completing the course, you will be availed the  Google digital marketing certificate.

AdWords Display Certification

It is also one of the significant online courses, which guides you to make, optimize and manage display campaigns. A trainer can get the full-guidance from the experts to be acquainted with the knowledge of Google Display Network along with Display campaign settings. They will take an assessment for earning a digital marketing certificate. It is mainly a beginner program and the entire study material is available online. Basically, you get a lot of time to study and take this assessment. You are thoroughly guided by industry experts during the course.

The conclusion

There is an abundance of students and professionals seeking to learn digital marketing courses to build their career in digital space. This is why; getting valuable training in Google courses can be an immense help in your career. It increases your chance of being one of the top-notch digital marketing experts once you complete the training and accomplish a certificate from Google.

Posted under: Digital Marketing Course, Google Ads Certification

Start a Career in PPC as a Fresher

Posted on January 9, 2020 by Emarkt_Admin

Beginner in PPC Google AdWords

There is a good say “Choose a job you love, and never you have to work a day in your life.” The best motivational quote by Steve Jobs for every individual to choose their right job to be happy & continuing forever without any hesitation or guilt.

The moment we step out of University, we always have one common goal. That is, to get a job in a most reputed company with a handsome salary. But how many of us stick to continue the career with the first company. It is just 1:2 ratios. Because, every student after college output, it takes time for him/her to understand the professional life and to adjust to the organization environment is one of the challenging tasks, the reason we all know that, College life and Professional life are totally different from each other. Suppose if they can get a right and proper guidance from their seniors, siblings who are actually entered into professional life and doing extremely good in their work, then it is totally different part. So that they get the full opportunity for them to understand the work culture in a company, how to select the company which job role they have to choose and many more.

We all can agree to one point that, if we have those people in our lives who actually encourages us, supports us, and give suggestions on how to start our career with then everything can go in a smooth way, but yes having said that, there will be many challenges will come during this process, but the only way to deal with this is to be patient and manage things according to the advice given by your seniors. This actually works because ‘Experience speaks results’. 

Now, let us try to understand how one should start a career in Pay Per Click as a Fresher. Honestly, an experienced person was also once a fresher. Every journey starts with a single step, similarly, every success in your career starts with a single step and your wise decision. As a fresher, an individual will always common questions in mind, i.e. 

But, the most important thing that fresher should always look for is to get job experience, to upgrade one’s skills, to understand the professional life thoroughly, Should cultivate on how to manage multiple things and adapt to changing environments. 

So now, if you really looking to kick start your  PPC fresher job, then you really have to learn this practice thoroughly. If you really have that hunger to make your career in the high-growth industry like Digital Marketing in which skilled professionals and dedicated individuals with a drive to learn, then you must know the important things in PPC. The only way to achieve this is to have that passion to learn, dedication and determination towards the work and most important is Time management. Without studying no one can pass the exam, the same way no one can become an expert and do well in the career until you learn about that. The best way to perform the best in a PPC career is to take training from a reputed institute. Because taking training from such an institute is always best because they not only train you about PPC but also they train you on how to handle multiple projects when you start working for a company.

You might have a question, why do you have to take PPC training online to get a job? You have to know one thing that, when you go for an interview, the interviewer is more curious to know about what you did and not how you did! Doesn’t matter what strategies you used, how much effort you had put, they are only concerned about the results you achieved. To learn managing things you really have to join the course, where the trainer helps you to do these things in a very informative way so that it might help you in your career. 

Pay Per Click Marketing – Tips for Beginners

Some of the important things to get into PPC marketing:

Communication: It is very simple and clear that one should understand that, you must know how to communicate with your clients and peers. Without proper communication skills, it is very difficult to survive in the industry. 

Some of the communication skills you should know:

 

Attention to detail: As a Digital Marketer one should always have an ‘Attention to detail’. Whether you are an experienced person or a fresher, being attentive to detail is important. You must know what you are doing. Because while learning PPC you will come across many things which are actually difficult to remember, but if you fail to give attention then you are actually an inviting problem for yourself. 

Some of the things that you must give Eye for detail:

  1. Keywords: As a Digital Marketer the power of keyword research lies in better understanding your target market, and how your audience is searching for your content, products, and services. As a fresher in PPC, you have to understand what type of keywords you must use to reach your audience. As you know, in keywords both short-tail and long-tail keywords play its own role depend upon the searcher.
  2. Match types: Your campaign optimization is fully dependent upon Keywords and match type. Optimizing your AdWords match type is crucial because it allows you to avoid unnecessary spend on irrelevant clicks. You really have to utilize keywords matching options in an effective way.
  3. Bidding Options: A bid is the most you’re willing to pay for a click on your ad.If you can manage your bids, you may influence the amount of traffic to your ads, as well as the Return On Investment (ROI). The process is very simple, if you have a good amount of budget, you can bid for a higher amount where there are more chances of getting huge traffic for your ad.
  4. Audience lists: In Google Ads, Once the tag is added to your site or app, it will collect data and add people to relevant lists. Setting up an audience source is very important so that you can remarket to your target audience list that you have created.
  5. Benefits: See all of your remarketing lists in one place.

 

 

For any project, planning is important. This is the most essential part to achieve the task in time. Analytical thinking implicit recognizing problems based on numbers and conducting the measures for their solution.  As a PPC analyst, your primary responsibility is to analyze Pay Per Click media performance using Google Analytics Tools to optimize the outcomes from all PPC activities. (Now learn Google Analytics Course along with PPC Training)

In PPC, your setting up a campaign needs Excel knowledge. So it’s important to learn shortcut keys, formulas, functions, and tables. You have to gain full command in VLOOKUP, CONCATENATE, SUM, AVERAGE, PIVOT TABLE.

Now, how PPC can help to achieve the growth mindset? Since you know that Traditional advertising is dying. Now the only trending method of advertising is Digital Marketing in which PPC is one such practice where numerous business owners are making a good amount of profit with the help of this method of advertisement.

When you are new to PPC, initially you will face many challenges. You will come across many doubts, especially when you have to optimize your account. Because you have to monitor your campaign on a daily basis if you want to save money. Suppose if you are bidding the keyword above 50 Rs, you really have to manage and monitor the account, since you know that there are higher chances of irrelevant clicks. 

Conclusion: Remember, these are not only a few skills there are more essential skills that you must learn. The skills you need are more than just a mile deep understanding of all of the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to get a job.

Master Google AdWords, register eMarket Education’s PPC Certification Course will help you to build a successful career as a PPC expert.

Posted under: Blog, Google Ads Certification

Advantages of Google Ads certification for students

Posted on October 9, 2018 by Emarkt_Admin

Importance of Google Ads Certification for Students

Know Why you Should get Google Ads Certified?

Google Ads Certification for Students!

Before we start our core discussion here, just go through the below questions –

Google Ads Certification Questions

Well folks, if you have these kinds of questions in your mind, let me tell you that you have come to the right place to find the solution. I am going to tell you all the answers for the above queries related to Google Ads Certification for students.

Understanding Google Ads Advertisement Tool

Listen, mates, before you try to understand the benefits of Google Ads certification, I think it is better I help you to understand the Google Ads tool.

Understanding Google Ads Advertisement Tool

Let me just give you a brief explanation here.

Google Ads is an advertising method through online by Google. This tool supports the business people to target and reaches their potential customers immediately. Google Ads allows website owners to show their online advertisements on Google’s network.

Companies can show their ads in the formats of text ads, images ads, gif ads, video ads. Let me tell you in much detail – When customers type any business related keywords of yours, you can show your ads on search engine results.

All you need to do is target those keywords and bid for those and pay when your targeted audience clicked on the ads. Google Ads allow you to target only customers who are seeking for the product & services that you provide.

Here the biggest advantage is you can show your ads on top of the page results in Google. In a similar way, you can show you display ads on Google’s search partner sites. When you go to YouTube and see any video, have you come across video advertisements by Google? Where you will get the option to skip ads within 5-6 seconds. All these ads are created through the Google Ads tool.

I can guess, what questions are running in your mind right now.

A lot of questions will be there, let me give you – Google Ads Certification Program.  

What is Google Ads Certification

The Google Ads certification is a certification given by Google for those people who exhibit ability in all the aspects of the subject in Google Ads.

Google Ads Certification

Google Ads Certification enables a person to prove to everyone that Google accepts them as a specialist in Digital marketing through Google Ads tool. Now let me tell you how you can pass the exams – In order to get certification in Google Ads, one candidate needs to pass the Google Ads Fundamental exam and one among other additional exams.

Important Google Ads Examinations

You can find out these exams at Google Academy, where you will find plenty of examination and tutorial videos by Google. I haven’t listed out all the available exams in Google academy, but whatever is important for an aspiring student, I have added above.

Google Ads Certification for Students

 Google Ads Certifications are really good to have for those students who are looking to have –

Google Ads PPC Career

Suppose if you are a student who pursuing your studies and wants to get a job right after your completion of the job, I would definitely recommend you to have Google Ads Certification. Because the certification is given by Google, you are literally taking the value of your resume to the next level.

As a student who doesn’t have any work experience, but with Google’s recognition, your chances of getting placed after the academic year are more.

But is it enough to grab a digital marketing job in the market?

You will find out answers down.

Benefits of Google Ads Certification for Students

Let me take out and clarify all those queries regarding the Google Ads Certification. Here we go –

1) Who all can do Certification in Google Ads?

Google doesn’t keep any restrictions on giving certification to all. All you need to do is register in Google Academy with your mail id and follow the guidelines given by Google. There is no requirement of particular educational qualification, age limit, or any sort of limitations for writing Google Ads Certification.

Who can Do Google Ads Certification

We offer the best Digital Marketing Training program and placement after completing the course. So, don’t ever concern about criteria, eligibility to possess certification in Google Ads. It is widely open to all.

2) Benefits of Google Ads Certificate

With the help of Google Ads certifications, you can demonstrate your proficiency and skills in the above segments in Google Advertisements.

 

3) The job just after completing the Certification in Google Ads

 This is the most commonly asked question among students,

Can I get a job with Google Ads Certification?
Is it the last thing I want?

PPC Google Ads Job

Read our blog about  GOOGLE ADS CERTIFICATION IN DIGITAL MARKETING INTERVIEW. Just go through it and you will definitely understand the importance of Google Ads Certification in a job interview.

And just in case if you’re concerned or have a query about the scope of Career after Google Ads certification. Let me tell you if you are interested to start a career in Digital Marketing. You know everything goes online now, businesses are targeting their customers in the online market. They require specialists who can run their campaigns efficiently and bring targeted numbers.

So for all the companies who want to target their audience through an online podium, requires a Digital Marketer. There is no particular industry for digital marketers; you guys are welcomed to all the industry that needs Digital marketing services. Don’t worry about the Scope of Digital Marketing Career

Google Ads Certification is an Added Advantage for Students

youtube.com/watch?v=B9FCKIoOMBI

Advantages of Google Ads Certification for students

Yes, so that is what I have to say for the students who would like to do Google Ads Certification.

Bottom Line is – Google Ads Certification is an added Advantage for Students.

 

For Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

PPC Course | Google SEO Certification  | SMM Course

 

Posted under: Google Ads Certification

Importance of Google AdWords Certification for Digital Marketing Job

Posted on June 19, 2018 by Emarkt_Admin

Value of Google AdWords Certification

Google ads Certifications are important for all the candidates who are preparing to have a Digital Marketing Career or a PPC Analyst/Executive job. All the companies will undoubtedly see whether the individual is holding Google ads Certifications. And in case if you don’t do the Google ads Certification, your possibility of getting the job is less. Let me tell you about the importance of Google ads certification in the industry.

PPC Google AdWords Tutorial by Ranjan Jena

Most Common Questions about Google Ads Certification & Its Importance

Digital Marketing Certification by Google:

You will get a lot of Adwords Certification from Google Academy. It is great to do the certifications in all the core subjects. But I would suggest you guys should pass the following exams –

Is Google ads Certification, the last thing you need?

Don’t think that you will get a Digital Marketing or a PPC Analyst/Executive job by just having a Google ads Certification. It is just a ticket to attend the Digital Marketing interview. For example, When a recruiter is looking for candidates for a management role, they will surely look for candidates who hold an MBA degree.

In the same way, BE Engineering degree for Engineering job roles. So obviously companies will look for candidates who own Google ads Certification for Digital Marketing job role. You are not eligible to attend the job interview without having the Google ads Certifications. Google ads Certification is only giving you extra support in an interview. These certifications will surely add value to your career & profile. But still, we have seen a lot of people who own Google ads Certifications but still don’t have much knowledge on the subject. It is all about –

Getting a Google ad Certification is easy, but what matters is acquiring the subject knowledge! When you know the subject very well, you will be able to answer the interview questions with reasonable points.

Google ads are all around applying various strategies for various companies.

Google Adwords Certification benefits for Job;

In order to pass the interview and grab a Digital Marketing job, you need to be having a very good understanding of the Digital Marketing subject. Digital Marketing service is all about delivering numbers for your client. Delivering the targeted numbers within the time span is very important. As a Digital Marketer, you need to know the steps you need to take while you take up a project.

And the steps you need to follow during the project, and do you think a Google ads Certification will support you to achieve your Digital Marketing Goals? Never!

digital marketing certification by google

It is all about your proficiency in campaign management which will assist you in achieving your goal. So every recruiter will see whether the candidate possesses these qualities. For a candidate to get a job in a Digital Marketing job, you must have some sort of experience in managing Digital Marketing projects in SEO/PPC/SMM.

That is the time when you need a Course in PPC Google AdWords Certification of Google

Posted under: Google Ads Certification