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Skills and Tools required to be Good in Analytics

Posted on May 8, 2019 by Emarkt_Admin

Web Analytics Skills & Tools

What Are the Skills and Tools Required to be Good in Analytics

Gone are the days when a person was dependent on only one tool. A person with Analytics skills says a lot about them. Anyone who works with data or numbers these days is well versed with multiple software tools and skills.

Here are some of the skills and tools one must know to be good at analytics.

Quantitative Skills: Numerical and statistical are core Quantitative skills that every analyst requires. This skill helps to use concepts such as neural networks and machine learning.

Visualization: Visualization is a fundamental skill one must have to be good in order to create a result in a more effective way. It’s not about creating beautiful charts, but visualizing data in a simple way with information anyone can understand easily.

Critical Thinker: Critical thinker always observes things and come up with multiple solutions. They have the ability to think logically about any problems or situations and give effective results.

Storyteller: Data has a story. If you are a good storyteller you can make clearly understand anything to your audience. Storytelling skills will help you to be a good presenter which will help your clients to understand anything easily.

Communication Skills: Good Communication Skills helps you to be a good listener, facilitate meetings, write requests in order to gather any information.

Excel: Microsoft Excel has a wide range of functionalities, from manipulating and sorting data to representing that data in the form of graphs and charts. If you are good at Excel it will help to solve all your arithmetic operations as well as those relating to statistics.

SQL: (Structured Query Language)is a programming language used to communicate and manage a database? You can learn and is used to solve quite a few challenging problems. it is always important to possess this skill.

Scripting and Statistical Language: Python, Matlab, R, and SAS, etc are some of the Scripting and Statistical Language you can learn to improve your analytical skills.

Google Analytics and Adobe Analytics: Both are very powerful analytical tools. Having an advanced understanding of these tools will help you to achieve your objectives and goals.

The Bottom Line:

Becoming an analyst requires the mastery of some essential skills. IT professionals and experts have an advantage in learning new programming languages and technologies with analytical skills. Others will need to put a little more effort to learn computing skills and technologies. But, your experiences and analytical thinking will help you achieve all your goals. Want to become a true professional of Analytics? Well if you are wanting to learn how to use the Analytics to its full potential then going through the Google Certification Courses or Adobe Analytics Training Course is an excellent idea, you may enroll in an Analytics course to get skills and knowledge for fast-growing and lucrative career path option in Analytics World.

Posted under: Google Analytics

How important is UTM Parameters for Digital Marketing Analysis?

Posted on October 30, 2018 by Emarkt_Admin

Do you Track your Campaign with UTM parameters?

When you have so many marketing tools and analytics platforms, Sometimes you feel helpless to understand what is actually going on your tweet or facebook ad, sign up form, newsletters, sale etc.

But have you ever thought adding UTM Parameters to your links will help solve all your problems regarding tracking of Campaign, attributing, and solution for your marketing efforts?

Let discuss in more details about UTM Parameters and How to use them?

What are UTM Parameters?

UTM stands for Urchin Tracking Model.  UTM Parameters are tags in your link which gives you the details about  Campaign Source, Campaign Medium, Campaign Term, Campaign Content.

Read more in details about what are UTM Parameters? 

Why should you use UTM Parameters?

  1. You should use UTM Parameters to overview the traffic coming from newsletter, CPC, emails etc.
  2. When you want to track how your marketing campaign is doing.
  3. To see the customize traffic you send to your site versus the traffic other people send to your site.
  4. To find the differences, how other campaigns are doing.
  5. To check the traffic Source/medium.
  6. To make an effective report and do better analysis.

How to set up UTM parameters

We will learn how to set UTM Parameters quickly and easily:

Step 1: Go to Google’s URL Builder

Step 2: Open the link and fill all necessary details

I have already discussed earlier on how to set UTM Parameters in my previous blog 

Suppose the link is:
utm parameters

The above link has UTM Parameters

utm_source (Campaign source): This source is used to identify the search engine like google, yahoo etc.

utm_medium (Campaign Medium):  This will help you to identify medium like CPC.

utm_campaign(Campaign Name): The Campaign name will help you to identify the campaign promotion.

utm_term(Campaign Term): Helps you to identify the keywords used for ads or paid search.

utm_content (Campaign Content): Campaign content will help you to differentiate ads or any links that point the same URL.

How important are UTM Parameters for Digital Marketing Success

1. Measure Marketing Campaign and its Effectiveness.

When you create a campaign and want to know its effectiveness. Create a UTM Parameters to measure the structuring.

2. Customize Your campaign

With UTM Parameters you can easily add give a name to your campaign so that you can easily identify who is bringing in what. It is very effective and helpful for better digital marketing strategy.

3. Segmenting Your Traffic

If you got a 100 views in your social media post doesn’t mean all the views came from the same source. Using UTM Parameters helps you to segment the traffic.

4. Using Google Analytics Track the traffic and the Conversion rate.

Step 1: Go to Google Analytics Account

Step 2: Go => Acquisition =>Campaigns



As per the above table, you can see the list of the campaigns (above table campaign is not created) you will be creating the trackable URLs using UTM Parameters and track the numbers of traffic and conversion rates.

5. Use to Compare your Report

You can use UTM Parameters to compare your reports over time. You can spot the reports that were most effective in driving traffic to your site and then do better digital marketing strategy.


Using UTM Parameters you can easily track the marketing campaigns and conversion rates. With this help, you can create a better digital marketing strategy with a good budget.


If you are looking to Join a Course in Google Analytics, then Contact eMarket Education.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & TipsIf you wish to start a Digital Marketing Career, then check out our –

Top Digital Marketing Courses in Bangalore with Placements | PPC Course | Google SEO Certification  | SMM Course

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Posted under: Google Analytics

Difference between Google Analytics vs Google Search Console

Posted on October 25, 2018 by Emarkt_Admin

Google Analytics vs Google Search Console

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks, and more. You can also get information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users’ behavior.

Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.


Let us discuss more Google Search Console and Google Analytics, and how it is different from each other?

What is Google Analytics?

In my earlier blog, we have discussed;

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks at your website online. It helps to fix problems and offers a lot of other features with which you can use and improve the visibility of the sites.

Google webmaster overview


(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all this help you can identify the brand growth.
  4. It helps to analyze the organic (SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

The purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in detail!!

Google Analytics Dashboard


A) Demographics Report

Google Analytics will help you to find out how many males and females are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences for time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

The above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.


A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly, and yearly basis report.


A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations, etc.

B) The most searched topic or Content

Featured content report of a website

The above report will help you to analyze the top content of your page, which content brings more traffic, which content is not performing etc.


A) Set up your Goal to track your website

conversion rate report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster Tool)

1) Website Performance

The performance report gives an analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster


The above picture is an old version of the Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top-performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster


2) Sitemap Report

You can view the sitemaps report in both the old and new versions of the Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google Search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display errors like duplicate titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance, etc.

You will find the AMP report in both the old and new versions of Google Webmaster Tools. The below report is from the new version of Google Search Console.

AMP report in Google webmaster






5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in the crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used to test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster



7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter type to be treated.

url parameters in Google Webmaster


8) Remove URLs

Remove the URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls




9) Blocked Resources

If your website has some content that you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources



10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you an overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report


With the help of the above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side; how landing pages, conversion rates, SEO performance, etc are doing to come up with a better Digital Marketing Strategy.

Being an advertiser it is mandatory to follow Google’s procedure and guidance if you want to improve your search results. To grow your performance on Search Engine and start doing the best on the Google search platform, then you really have to play by their rules. You have to pay attention to their recommendations. Most important thing is to make your website fit their requirements and expectations. Join the eMarket Education digital marketing online course to learn how to use Google Analytics and Google Search Console to improve your Site.

I hope that you found my blog valuable for your information if you are looking for Google Analytics certification to enhance your knowledge and practical skills, call 9108273335.

Posted under: Google Analytics, SEO

Funnel in Google Analytics for Digital Marketing Success

Posted on October 17, 2018 by Emarkt_Admin

Why Goals Funnel in Google Analytics?

Are you wondering why your users are not converting? Do you really count the path users are taking? If not, you are losing the conversion rates.

Goal funnels are an action or steps that user must go before getting converted (like purchasing any products). Goal funnel is important in Google Analytics for every website because you can easily identify your customers or users where they are dropping off, low converting users etc. For digital marketing success, every analyst needs to note down accurate view of the users.

For Example: If a user goes to an E-commerce site to buy Jacket and couldn’t complete the purchase, Goals funnel really helps to identify why the user drop-off, is there a problem in a page or any payment gateway.

What is a Google Analytics funnel?

A Google Analytics Funnel measure or analyze the path which users take from start to the end of the web pages. A funnel is set with a goal to achieve the conversion rates on specific user behaviors.

google analytics funnel















What are the types of Google Analytics Funnels?

There are 4 types os funnel in Google Analytics:

1) Goal Funnel

Goal Funnel is a path of the web pages where you want your users to complete the goal which is already set like form submission, downloads, sign up newsletter etc.

2) Sales Funnel

Sales Funnel is used in e-commerce web portals where you want your user to complete the goal which is set like check out process, payments etc.

3) Multi-Channel Goal Funnel

Goal Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

4) Multi-Channel Sales Funnel

Sales Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

How to Set up Funnel in Google Analytics?

To Set-up a Funnel in Google Analytics:

Step 1: Go to the Google Analytics Reports

Step 2: Click Admin Button

Step 3: Go to Goals




Admin-> View-> Goals-> New Goal

new goal

Step 4: Give a name to your Goal

Once the Goal is created you won’t be able to delete it. You can only choose ON/OFF icon to keep it active or inactive.

Let’s discuss in details:

a) Goal Setup

You can create your goal as a template or custom goal.  Let’s say like you want to track how many users went till the payment page of your website.

goal set up

b) Goal Description

Name the goal something you will remember and easily measure the metrics. Choose one name on the given box and choose “Destination”. You can only select goal funnels feature with the destination.

goal description

c) Goal Details

Once you are done with goal description, Go to the goal details.

goal details

As per the above picture, each step denotes the web page where your visitors must pass through to reach a goal.

a) URL Goals

You need to create a unique URL for each page so that the user can view and order. if it is an e-commerce site they can purchase. We can provide a name and add the URL.

You can go to Google Analytics Account and click:

Behavior->Site Content-> All Pages

Just to see how  URL name is assigned for users to view.

Example: Above “check out ” “check out” is assigned only to track who went till check out page in funnel report. Click “ON” button on required option (This button will affect only the funnel visualization report, not conversion reports or goal completion metrics).

At last click on “verify goals” button to track your goals and data properly.

You are done with your goals funnel!!

b) Funnel Visualization Report

After creating a goal funnel, Check your Goal metrics in Conversion Report.

Go to-> Conversions ->Goals->Funnel Visualization

funnel visualization report

The Funnel Visualization Report is one of the best way to understand the user flow of your website.

As you can see the screenshot Total 265 users are entering through the home page and 136 existed from the site. With the Funnel Visualization report, you will know the interest of the people if they are dropping off, you can take them to other page or show them some promotion.

How should a good Google Analytics Funnel Be?

A good Google Analytics Funnel Should able to measure and manage all the path that users take from entrances to the exits. This will help your website to improve its pages and view the loophole.

Google Analytics Funnel













Above picture shows that if google analytics funnel is not set, you can attract the poor quality of traffic, poor content and bad visibility, poor calls to action and bad enquiry process for service industries.

Using Google Analytics Funnel you can rectify all the mistakes and match your objectives.

10 Benefits of using Google Analytics Funnel for Digital Marketing Success

1. Google Analytics Funnel will analyze funnel data for each unique segment. This is useful when you want to see different segments traffic or compare them like organic vs search.

user flow2. Shopping Behaviour Analysis

Shopping behavior analysis


Shopping Behaviour Analysis will help you to analyze how many users came to the website viewed the product and went to the checkout page.  Google Analytics will help you check percentage rate of Abandonment. You can also check New Visitors vs Returning Visitors and your Shopping progress.

3. Checkout Behaviour Analysis

Checkout Behaviour Analysis
















Checkout Behaviour Analysis will help you know what type of users are coming to purchase (like from browser, keyword, campaign, device, source etc). It will help to know checkout progression and percentage of completion. With Checkout behavior analysis you will know at which step user drop off and you can target them again with digital marketing strategy.

4. Product Performance

Product Performance



Product performance analysis will help to know the product revenue, unique purchases, Quantity, Avg. price, Avg. Quantity,  Basket-to-details rate etc.

5. Sales Performance

Sales Performance


Sales performance analysis will help to know the revenue of the products. With this report, you will know whether you have achieved your sales target or not.

6. Product list Performance

Product list Performance


Product list performance will help you know who viewed and clicked your product list, product list CTR, Product Add to Basket, Product checkout etc.

7. Track Internal Promotion and Other coupons

 Internal Promotion and Other coupons


If you have added any internal promotion,  order coupons, product coupons or affiliate coupons. Google Analytics Funnel will help to track the internal promotion views, clicks, CTR, Transactions, Avg. Order Value, Unique purchases via Coupons and how much revenue did you get from every promotions and coupon that you run on your website.

8. Top conversion paths

Top conversion paths



Google Analytics Funnel will help to know the top conversion paths and conversion value. As per the above picture, As an analyst, you need to have a clear understanding of first touch, last touch, and conversion. If you are not able to do visually the path analysis, download the file in excel and divide it by first touch and last touch and see which traffic is bringing most conversion.

9. Time Lag

Time Lag










Google Analytics Funnel report will help you to do time lag analysis. With the above report, you will be able to find the time lag in days how many conversions and conversion value you are getting.

10. Path Length

Path Length









Google Analytics Funnel report will help you to give path length analysis. With the above report, you will be able to find the path length in interactions how many conversions and conversion value you are getting.


The Google Analytics Funnel report gives the visual view of overall conversions and conversion rate. After setting up the funnel be sure you are getting what you wanted to track and think of creating a few more goals if you haven’t done. The Funnel visualization report will help you to identify issues you are facing in digital marketing strategy and will identify the opportunities for website performance, conversion rate, grow your business and succeed.

Every business goal is to make a sale. If you really want to increase the sales, first and foremost thing you have to do is patching your pot holes on your searchers journey. To patch such pot holes you have to identify where they are. Now learn with eMarket Education how Google Analytics Funnel is going to be beneficial in Digital Marketing.

Read More Blogs On Google Analytics For Digital Marketing

Join Google Analytics Course and Become an expert in Analysis


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Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course, Inspire yourself and others.

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Posted under: Google Analytics

Top 10+ Google Analytics Reports for Digital Marketing Analysis

Posted on October 15, 2018 by Emarkt_Admin

What Can Google Analytics Track?

If you are an analyst probably you have heard about Google Analytics. But what exactly does Google Analytics Track?

Google Analytics is a free tool helps you to analyze the performance of your website. With Google Analytics you can track all dimensions and metrics and sorts the visitors according to your need and demands. You can integrate other Google Products like Google Ads and Google Search Console. Install a small “Tracking Code” on each page of your website and track any campaigns, Social Performance and Advertisements.

Let’s get started with the Top 10 Google Analytics Reports/Metrics which will be helpful for every Digital Marketing Analyst.

Top 10+ Google Analytics Reports/Metrics to Track

Metrics and Dimensions are the building blocks for Google Analytics Reports.

metrics and dimensions of Google Analytics













With the help of metrics and dimensions, you can make a decision based on data, which will give you more revenue.

Google Analytics is Categorized into:

  1. Audience
  2. Acquisition
  3. Behavior
  4. Conversions

Google Analytics Audience Metrics:

1) How many Users are coming from Desktop/Mobile/Tablet?

browser data in Google Analytics









Go to -> Audience-> Mobile -> Overview
Browser Report is very necessary to check the compatibility of the users from which browser revenue is more. By creating a custom report you can segment according to conversion per browser or according to your need.

2) Users most visited Time and Day?

hours of visit metric in Google Analytics Go to -> Customization -> Custom Reports-> New Custom

hours report in Google Analytics
If you selling any products on your sites or anything. with this, you will have the better understanding of your traffic and you can decide which time is best for you to publish or sell on the website.

3) New Visitor Vs Returning Visitors

new visitors vs returning visitors metrics in Google Analytics








Go to Audience-> Behavior -> New Vs Returning

When there is more of returning visitors means it is a good sign that users are interested in your products and visiting again to your website.

4) Where are my Most Visitors Located?

location report in Google Analytics












Go to-> Audience-> Geo->Location
Now you know which location has the highest traffic and more conversions. with the help of Google Analytics report, you can target your ads for more revenue.

Google Analytics Acquisition Metrics:

5) How many Users are visiting my website daily and when?

traffic reports in Google AnalyticsGo to-> Acquisition-> All Traffic-> Source /Medium

Now you know which location has the highest traffic and more conversions. with the help of Google Analytics report, you can target your ads for more revenue.

a) Bounce Rate:

bounce rate reports in Google Analytics

Bounce rate will give the percentage of the users who left the site without viewing your pages (lower bounce rate is always better).

new users reports In Google Analytics b) New Users:

The users who visited your site for the first time

c) Pages/Session:

On Average how many visitors are reading your page before they leave your website (the greater number is always the best).

d) Sessions:

A session starts when someone loads a page and ends after 30 minutes of inactivity. All the clicks, page views, transactions etc are tracked during this activity makes one session.

e) Avg. Session Duration:

How long are your users staying on the website? The greater the number is always best.

6) The most clicked button on my website (In-Page Analytics)

In page analytics reports

To view In page analytics report you have to add an extension (In-Page Analytics) in your browser. In order to view data in your browser, you have to log in to Google Analytics account as well. This data will help you to analyze the most clicked buttons on your browser.

Google Analytics Behavior Metrics:

7) Which landing Pages do Users Visit most in my Website?

landing page reports in Google Analytics











Go to ->Site Content-> Landing Pages

The above report gives the overview of landing pages (The first page seen by the users when they visited your website). You can always combine with different segments in secondary dimensions to get best results like if you want to see traffic source add (source/medium).

8) Identify Your Top Content

site content report
Go to-> Behavior-> Site Content-> All pages

This report helps to know which content keep the user on the website for the longest time. You can identify the bounce rate and keep the good content.
a) Exit Pages
Exit Page Report in Google AnalyticsThis will help you to identify which page is not performing well and improve in the content.

b) Keywords
Choose secondary dimension as keyword and you will able to identify with which keyword users are coming to the site( Above picture keyword is not set).

9) Top Viewed Page Title Of your website

page title report in Google Analytics
Go to-> Behavior->Site Content-> All pages-> Page title

With the above report, we can get the interest of the user which field he/she is interested in.

10) Is Site Speed OK?

site speed reports in Google Analytics


Go to-> Behavior->Site speed-> Overview

The above report will help you to avg. page load and download time. With the site speed, you can make a website user- friendly.

Google Analytics Conversion metrics:

11) Google Analytics Goals overview report

goal overview
Google Analytics will set special goals like thank you page, contact us, form submission, downloads etc. with the above report you can get an overview of your goal completions.


Google Analytics has got multiple numbers of reports to cover about what is happening and why on your website. If you are new to Google analytics this is best metrics you should be familiar with. Above metrics/reports will give you enough data about your website to analyze and understand how your website is working. As you become experienced you can start using more segments and filters in your customized reports to get the best result and make a better digital marketing strategy.

Google Analytics and its conversion measurement capabilities are very important. Google Analytics is an essential analytics tool for any marketer, but making the most of it can be challenging. Google Analytics has got multiple numbers of reports to cover about what is happening and why on your website. If you are new to Google analytics this is best metrics you should be familiar with. Join Google Analytics course to understand how this particularly to those who are new to the analytics.

Read More Blogs on Google Analytics

Posted under: Google Analytics

Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

Instead of above link you use:

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result


campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.


Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

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Posted under: Google Analytics

Benefits of using Google Analytics in Digital Marketing

Posted on October 9, 2018 by Emarkt_Admin

Role of Data in Digital Transformation

“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.”’ – Adam Audette

If we look back to the old traditional method of marketing, there was no tracking of any data. Collection of demographic and lifestyles of the customer data was done by telephone or any manual collection method which was very low in response.
Even if the data was collected the process of analyzing, mining the data, comparing with the past data and forecasting etc the technology simply did not exist.

What is Digital Marketing Analytics?

In the digital era, the data which we get via digital media, emails campaign, website visits, product purchased, contact information, product inquiries, conversations with other users, interested users etc is becoming a necessity for all the marketers.
On the other hand, measuring the metrics and gaining the insights of the websites like traffic, leads, sales etc is challenging for Digital Marketing Analytics.
Google analytics helps digital marketing analytics to measure all the challenges like Traffic Channels, Site Content, User Behavior, and Audience Demographics etc.

digital marketing analytics

What is Google Analytics?

Google Analytics is a free tool helps you to understand the digital data and user behavior on the websites. if you really want to understand the traffic, how effective is your website campaign, how well your users are interacting, how SEO performance is doing, Google Analytics will
analyze all your metrics and dimensions.

Top 10 Benefits of Google Analytics in Digital Marketing;

1. Google Analytics is a free tool

Google Analytics is a free online tool, which can be used anytime.
No subscription or any annual membership fees needed.

 2. Google Analytics will show how traffic is coming to the website

When you publish your blogs or article, you are always curious to know from where the users are coming to your websites, is it direct or via any paid advertisements etc. Google Analytics will help you know your questions answer.

3. Google Analytics will help you to find out most visited page

With Google Analytics you will come to know the most visited page of your website.

4. Google Analytics will help you know the bounce rate of your website

When visitors come to your site and do not stay back (i.e you are not doing well with your website), that means the user has bounced away. Google Analytics will help you measure bounce rate.

5. Google Analytics will help to find out what type of Device users are using

Google Analytics helps to find out which device users are using. If you know you can make your website mobile friendly, good resolution and more.

6. Google Analytics will help you to know what operating system is used to browse the website

If you know which operating system users are using you can easily frame your marketing strategies.

7. Google Analytics will help you to find out the page load time

If you come to know some pages are taking a long time to load, you can fix the issues and reduce the load time. Google Analytics will help to find which pages are taking lots of time to load.

8. Google Analytics will help you to track social performance

Today social media has become one of the important parts of digital marketing. Through Google Analytics you will be able to track user performance on Facebook, Twitter, Instagram, Google +, Pinterest, LinkedIn and more.

9. Google Analytics will help you to achieve Goals

When you have set your goals in google analytics, it will be easy for you to achieve all the objectives.

10. Google Analytics will help you to find out the location of the user’s

Google Analytics will help you track the location and to achieve target goals. With the location, you will easily come to know from which area users are coming.

How can you learn Google Analytics?

Google Academy provides certifications where you can learn Google Analytics for free. There are other multiple Institute/ channels which help you learn Google Analytics. There are some very good digital analytics training institutes, who provide trainings-cum-mentoring with a base to help you grasp various concepts of Google Analytics and teach you how to use it effectively for real businesses. You can always choose the best and reputed training institute in addition to referring to free resources available online.

Looking for a career in Web Analytics, enquire Google Analytics course at eMarket Education with best faculties having 10+ years experience in Digital Marketing.

google analytics certification



Good Analysis is the key to achieve any marketing strategy. Using Google Analytics will be no more guessing game. You will get exact data and traffic of user visiting your sites and thus how you can make a better digital marketing strategy.

Read more on Things to Know Google Analytics as Beginners


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Posted under: Google Analytics

Understanding What is Google Analytics for Beginners

Posted on September 17, 2018 by Emarkt_Admin

Google Analytics for Beginners User Guide


“No data is better than wrong data.”

As a beginner, you will know how to log-in and set-up Google analytics with other features related such as how to set up goals, data filters, reports, dashboards, and a main important thing you will know how to analyze data via google analytics audience, acquisition, and behavior reports.

What is Google Analytics?

Google Analytics is an absolutely free tool offered by Google that helps you understand your customer through which you can track traffic to the website apart from this it will provide details about the customer behavior.

Signing Up with Google Analytics

  1. Account Name
  2. Website Name
  3. Website URL Address
  4. Industry or Category

Why Google Analytics?

If we have a personal/professional blog or websites. we have always a few questions in our minds.

  1. How many users are visiting my website and from where?
  2. How many users do visits from Desktop, Mobile Phone, and Tablet?
  3. Which are the most popular pages on my website?
  4. Which pages do people like the most when they visit my site?
  5. How many people are viewing my website right now?
  6. Where my Visitors live?
  7. What buttons do users click as they browse my website?
  8. What time do users visit the most?

Similarly, many questions can be answered by Google Analytics. But, this is the most important point a blog/website owner should know. Google Analytics will help you to achieve your goals and objectives. Using Google Analytics and understanding your audience is very important. If you want a sustainable business, you need to track your data and use that for digital marketing strategies.

How does Google Analytics work?

Create a google analytics accounts to track your website. When you add a tracking code on each page of your site. You collect data each time a customer or a user visits your site. A session ends after 30 mins of being inactive. If the visitor returns to your page after the session ends, a new session will begin. After the collection of data, it sends it to google analytics. Once the data is processed into a database, it cannot be changed.

How to login to Google Analytics?

When you create an account in Google Analytics you will automatically find three things: Account, Property, and View. You can create multiple accounts with multiple property and view according to your business need. If you are the admin of the account, you can set user permissions (i.e you can add or remove user access from the account).

Google Analytics login


Filters are basically used when you want to exclude and include data in your reports.

Google Analytics Filters



Next important thing is to set up goals. Goals let you track conversions and will help to find your business objectives.

Google Analytics tutorial


You need to name each and every goal that you set. So that you can clearly understand the information which you get via Google Analytics reports.

If “contact us” is your goal type. Then you need to enter the page URL of a particular goal type. And this how you can track your conversion rates.

What does Google Analytics track?

Google Analytics needs a small tracking code to be placed on every page of your site you want to track. Google Analytics uses user’s information and behavior like cookies, hits, form submission, exit pages, etc with just a small bit of javascript code.

Google Analytics Dashboards:

When you create a customized dashboard you can overview your google analytics reports according to your need. You can add anything like audience reports, social media reports, etc which is necessary for your website success.

Google Analytics Audience Report:

The audience report will give you an overview of what users are doing on your website in a particular time period. It will also help to understand the demographics, Geographic and Behaviour segment, Interests, Technology, custom,  and benchmarking of the user.

Google Analytics Audience Report


In the above picture, we can see the number of sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users will give you the accurate number of things happening on your website.

Google Analytics Acquisition Report:

The acquisition reports will give you an overview of digital traffic. Through this report, you will know where the traffic is coming from like is it organic, direct, paid, display, social, referral, google ads, or email.

Google Analytics Acquisition Report


The above graph tells how many sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users are coming from a different medium.

Google Analytics Behavior Report:

The behavior reports will give an overview of landing pages, exit pages, searched pages, site speed, how your page title is performing, and behavior flow.

Google Analytics Behavior report

According to the above graph, we will know how many page views, unique page views, Avg. time on page, bounce rate, and exit rate are happening in the page title, search term, and event category.

Benefits Of Google Analytics:

  1. It helps to analyze the performance.
  2. We will easily figure out, where the users are coming from.
  3. Google Analytics will help us to achieve our goals.
  4. Helps to make a decision on what to target next.
  5. We can analyze our social media performance.
  6. Google Analytics helps to understand users’ most visited pages.
  7. With the help of customized reports, we will get accurate data.


Hope now you can understand how users are coming to your website, what is bringing them to the website, even where they are located can help your digital marketing strategies.

If you are getting more traffic from the age group (25-30), from North America. Here’s where you can think of proper digital marketing strategies. Google Analytics helps you define your users and grow your business.

Once Google Analytics is set up, you will get all information or insights. With Google Analytics now you can see how your audience is performing and engaging. Now you can focus on how efficiently or strategically your website is performing.


I hope you found this blog informative and, if you really have any suggestions or anything you want to notify us of, you can comment in the comment box. Please connect with us on Facebook and Twitter to be updated with our latest social media post. Read our latest Digital Marketing Blogs and don’t forget to subscribe to the eMarket Education YouTube Channel.

Also, learn how to make the best use of Google Analytics in Digital Marketing Strategy. Are you curious about Google Analytics & Reporting? To understand the complete manner in which Google Analytics can help you enhance your digital performance, enroll in our Google Analytics Course Training.

Posted under: Google Analytics