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Different Designations in Digital Marketing Profile

Posted on August 20, 2020 by Emarkt_Admin

Digital Marketing Designations

Digital Marketing is the key to hold an in-demand profession. By identifying the potential of digital marketing, brands are now hiring people who are skilled in the art of promoting brands through the digital medium. This is the reason that the Digital Marketing Career scope has been able to attain high growth nowadays. Higher pay and multiple career choices are some of the integral components of digital marketing.

Well, the Digital Marketing Career Path looks exciting as there is a huge demand in promoting brands through the digital space. Digital Marketing roles and responsibilities are especially meant for developing a strong understanding of strategies like PPC, SEO, SEM and other techniques.

Here are some of the Digital Marketing Designations list for a Digital Marketing Career in India;

Social Media Marketing Manager

This is one of the best Digital Marketing Career Options you can ever have in your life. A social media marketing manager administers the social media accounts of a brand. They are responsible for creating original text and video content on social media. Also, they are the ones who manage the positive image of the brand in various social media platforms.

SEO Analyst

The designation of SEO Analyst is one of the most prestigious ones with great perks and pay. The Digital Marketing Career Growth in this particular designation is immense. In other words, you would have a lot of opportunities to excel as an SEO executive. As an SEO Analyst, your primary job function is to prepare detailed strategy reports for making your brand rank higher in search engines. You would also be asked to research on brand-specific keywords to improve the rankings of your company.

Analytics Advisor

Analytics Advisor is one of the most reputed Digital Marketing Career Opportunities. As an Analytics Advisor, your main role would be to monitor website traffic. You would also be required to suggest improvements that would be needed to make the website look better and user-friendly. Also, it is your responsibility to increase the net traffic of the company’s website.

Digital Marketing Copywriter

Nowadays, the Digital Marketing Career Scope is not only limited to a few job roles. It has expanded phenomenally in the last five years. The job of the Digital Marketing Copywriter best substantiates this fact. As a copywriter, your main responsibility would be to create quality content for web pages. Moreover, you would also be required to write digital ad copies for your organization’s specific customers. You have to work and collaborate with various teams to get quality leads. As a copywriter, your responsibility would be to help with the business pitches so that your company gets new clients.

Branding Executive

If you want a Digital Marketing Career in 2020, then there is nothing better than being a brand executive. However, you need to have flawless communication skills to excel in this job role. As a branding executive, you should be responsible to oversee the branding strategies of your company.

The above designations depict the Digital Marketing Career Growth in India. You need to possess a great digital marketing career objective to prove your mettle in these jobs.

Posted under: Digital Marketing, Digital Marketing Course, PPC, SEO, Social Media Marketing

4 Key Modules in Digital Marketing Courses You Should Check Out

Posted on by Emarkt_Admin

Digital marketing courses are a set of various components of the digital marketing process that helps digital marketing experts create an impressive strategy for businesses. Simply, digital marketing allows businesses to advertise their products or services in the digital market through various channels such as websites, mobile apps, search engines, social media platforms and more. Although there is a wide range of marketing activities, we have listed a few key modules of digital marketing that are universally agreed upon.

What are the main subject modules in Digital Marketing?

It is the most crucial module of the digital marketing course. Any passionate professional who wants to start his career in the digital marketing field should learn SEO courses. SEO refers to making the content appropriate and worthy enough to rank on the Search Engine Results Pages (SERPs). The process of making the content SEO-optimized to make it appear on the first page of search engines is called SEO ranking. Join in the institutes that are offering training for online digital marketing courses to start your career as a digital marketer.

The name social media marketing itself says that this module enables digital marketers to promote the sites and content in social media platforms for increasing brand awareness. It deals with the methods of promoting the content in all social media platforms, including facebook, twitter, instagram, linkedin and more. Digital marketers should be able to create result-oriented campaigns to run free and paid campaigns in social media platforms to help the clients reach their target customers.

The Google Adword courses are Adwords certification programs that are more popular in the digital marketing world. Google conducts a total of five exams and awards the certificates to the professionals who clear all the exams. There will be one fundamental exam followed by three advanced exams. The candidates who clear the fundamental exam are eligible to apply for the main exam for each category. The digital marketing professional who has successfully achieved the Google Adwords certification has more demand in the current market. Hence, Google Adword specialists are earning higher salaries when compared to other digital marketing experts.

Digital marketers should learn how to create and run marketing campaigns in different search engines. The search engine advertising module enables digital marketers to create paid advertisements and helps them to run campaigns in different networks. Digital marketers can advertise the content in Good Search Network, Google Play Console, Youtube Video Marketing, Display Network, Gmail and other Google Products with Google Adwords Online Advertising Tool to Generate Sales. Even though there are many best digital marketing training institutes in Bangalore, only a few are offering complete training in Google PPC courses.

The Conclusion

In addition to the above-mentioned ones, digital marketing includes many other modules such as content marketing, email marketing, online reputation management, mobile marketing, affiliate marketing, viral marketing, lead generation and more. If want to become a digital marketing expert, join the best digital marketing training institute in Bangalore that will provide training in all modules of digital marketing.

Posted under: Digital Marketing, Digital Marketing Course, Google Ads Certification, PPC, SEO

Why Enroll for Online Digital Marketing?

Posted on August 11, 2020 by Emarkt_Admin

With the popularity of web services, internet and mobile devices, Digital Marketing or Online Marketing are making an outstanding contribution to advertising. Digital Marketing is the process of advertising services, products, and brands over the internet. Its broad scope includes the use of email, customer retention, electronic management of the client, and the use of mobile devices. Thus, enrolling in the best digital marketing institute in Bangalore as a professional career choice would pay you rich dividends in your professional life. The trend of Online Marketing is here to stay as the saga of the internet continues to spread various parts of the world.

Helps you to be Creative and Accurate

Digital Marketing also includes the creation and implementation of advertisements in the various cycles of customer engagement. Therefore, the best training institute for digital marketing  has to be creative and technically accurate. This form of marketing is generally used in conjunction with the traditional ways of marketing that use televisions, radios, and newspapers. With the growing popularity of the World Wide Web and its use in day to day life, online marketing at the best digital marketing institute is continuously growing and reaching out to a vast number of people.

Teaches you to reach out to a larger Audience

The use of mobile devices in this kind of marketing is also benefiting users and businesses. If there is an advertisement that can reach millions of people at a minimal cost to the company, it helps the target audience and the advertiser. Today, if we have to purchase an item, it can easily be searched for on the internet and purchased. If the search for an issue with an individual is managed, an advertisement relating to that item can later be shown to the customer.

Leverage the power of the internet with the best digital marketing training institute in Bangalore

The internet connects billions of people worldwide. It provides the opportunity of reaching out to a target audience at a low cost. The effectiveness of advertising can easily be measured using tools like Web Analytics and Statistics. The various methods need to be tried out to know which form of Digital Marketing is best suited for the job. As the World Wide Web grows and connects, most people will be either businesses or customers in the world of Digital Marketing.

With the best digital marketing training in Bangalore and its well-equipped SEO training center, the aspirants can learn a lot of essential aspects of digital marketing. With the increasing penetration of internet services around the world, it has become necessary for many to learn the techniques of digital marketing. However, the best digital marketing Courses in Bangalore would give shape to your dreams with their rich syllabus and unique course content.

By undertaking a marketing training course in the best institute for digital marketing, the students would learn the various aspects of link building and Content Optimization. They can also get adapted to various SEO training modules that are based on real-time projects. Keeping in mind the advanced course contents and trends in the business industry, ACL Multimedia has an interactive and student-friendly syllabus that helps the students to learn the basics of SEO with ease.

Posted under: Digital Marketing Course, PPC, SEO

10 Things to Expertise in PPC Course for 100% Job Placement

Posted on December 2, 2019 by Emarkt_Admin

Expertise PPC Google Ads

Pay Per Click also known as Cost Per Click was introduced in 2002. Until then, advertisements were charged at CPM i.e. Cost-Per-Thousand impressions or Cost-Per-Mile.

PPC is commonly associated with first-tier search engines (such as  Google Ads and Bing Ads). With the help of Search engines, advertisers typically bid on keyword phrases relevant to their target market.

When you are involved in online marketing, make sure that you follow only effective and ethical marketing map work. Pay per click is the quickest and approved the method of posting your ads on the internet. Using this technique, you can make your products and services visible to your existing as well as potential customers.

Most important, every PPC professional should obtain a high ranking and more visibility through their ads on the internet. Every client’s expectation is to see their website ranking on the first page of the search engine. Being held responsible for their campaign, it is necessary to use more relevant keywords and ad copy in order to help the client to make their website appear in the top position. In this way, you can build a good relationship with the client and gain a competitive business advantage in the market.

So, how does one can become a PRO in PPC? More than a formal degree you need to have professional training to run your ads.

You may come across many live examples, how a PPC beginner became an expert. The answer lies within, it’s all about dedication, determination, thinking ability, and efforts. But, having said that, some companies also give the opportunity to beginners as well to work with their esteemed organization. We all know that ‘A Successful Company was once a Start-up’.

Having excellent paid advertising skills is important, but staying updated with the latest changes is a challenging task. Google launches AdWords changes every week and if you want to be successful with your advertising efforts, make sure that you are updated with the latest trends in the industry.

Now, let’s try to understand, what are those Top 10 things required to become expertise while completing your PPC course for 100% Job Placement.











The Bottom Line:

There are many circumstances where you will require to use all the necessary skills to make your client’s business website to have a better position. If you are not familiar with pay per click advertising, then you may want to consider taking it slowly so that you can test out your investment. But, it is most important to understand all these factors and measures before you implement them. And you can learn only through taking PPC Google Adwords certification course and practicing on a regular basis.


Posted under: PPC

15+ Best Online Digital Marketing Certification for Free

Posted on July 24, 2019 by Emarkt_Admin

Free Digital Marketing Certification 2021

Digital marketing has become one of the most important elements for any business to grow and flourish in today’s world. The simple reason is that certification in digital marketing will help you to develop the requisite skills and moreover gives you more leverage to enter into the digital industrial era. A Digital Marketing Certification Course Online completion will enable you to have a wide range of career options, better salary, exhibit creativity, and various other perks.    There are numerous certification courses you can obtain ranging from Google, Hubspot, Twitter, Facebook, and even YouTube Certifications to make your digital marketing career growth much more professional.

Top digital marketing certifications online program that will boost your career;

Google Adwords Certification – The Google Ads certification is a professional certification that Google offers individuals/students who demonstrate proficiency in both basic and advanced aspects of Google Ads. Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. 

Adwords Certification Program

Google Ads Fundamentals Certification – Google Ads Fundamentals covers all the basics and intermediate concepts, including all the benefits of digital advertising and Google Ads, and effective practices for managing and optimizing Google Ads campaigns. We provide the best knowledge and tools for the completion of this Certification Course.

Google Ads Fundamental Certificaiton Exam Online

GooglDigital Unlocked Certification – This certification program allows the user to set their own goals and then recommends the courses which will help them achieve their own set goals. The courses cover a wide range of topics from using the opportunities which the digital media and world have to offer to the advanced tools which can help businesses in many ways. The training program also offers a Certification to those who complete all the courses and qualify in the final assessment.

google digital unlocked certification

Google Search Ads Certification – Google Ads Search Certification covers basic and intermediate concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

google ads search advertising certification exam online

Google Display Ads Certification – Google Ads Display covers basic and intermediate concepts including best practices for creating, managing, and optimizing Display campaigns. 

Google Mobile Ads Certification – Google Ads Mobile covers basic and intermediate concepts of mobile advertising, including bidding, targeting, ad formats with campaign measurement and optimization.

Google Video Ads Certification – Google Ads Video Certification covers basic and intermediate concepts, including best practices for creating, managing, and optimizing video advertising campaigns across YouTube and the web.

Google Shopping Ads Certification – Shopping ads Certification covers basic and intermediate concepts, including creating a Merchant Centre account and product data feed and creating and managing Shopping campaigns.

Bing Ads Certification – Our PPC advertising courses cover everything you need to know to become a Bing Ads Accredited Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget.

Hubspot Inbound Certification– From quick, practical, and educational courses to comprehensive & complicated certifications, you’ll learn everything you need to know about cutting-edge business topics. With the completion of this course, you’ll be known as the Value-Added-Reseller (VAR) and gain tremendous value.

hubspot inbound marketing certification exam online

HUBSPOT Content Marketing Certification – Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the completion of this certification course, you’ll be well on your way to building your inbound marketing strategy and lead strategy.

HUBSPOT Email Marketing Certification – This advanced email marketing course will teach you to create an email marketing strategy that grows your business, and your career. From contact management to segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is humanely helpful and helps to build trust with your contacts.

HUBSPOT Social Media Certification – The Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers.

HUBSPOT Inbound Marketing Certification – Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

hubspot inbound marketing certification exam online

Google Analytics Certification – The Google Analytics Individual Qualification (IQ) is a demonstration of expertise in Google Analytics that is available to any individual who has passed the Google Analytics assessment. An individual can take the assessment and earn the certification through the academy for Ads, Google’s online training program.

google analytics certification exam online

Twitter Flight School Certification – Twitter Flight School is an easy way to build a deeper understanding of how Twitter works, and how to use it to engage with consumers. Learn how to master the Twitter landscape with in-depth product tutorials and continually refreshed content with specialized knowledge from our academy.

twitter flight school certification exam online

Facebook Blueprint Certification – Digital Marketers can get these certifications bypassing Facebook’s rigorous, proctored exams. The exams are designed to test for advanced proficiency in the skills that Facebook deems necessary for advertising on their platform, including developing strategy, tracking and reporting, measuring performance, and troubleshooting.

facebook blueprint certification exam online

The Waze Ads Fundamentals Certification – This certification course will introduce you to the fundamentals of the Waze Ads advertising platform, including the history and mission of Waze, an overview of the Waze ad formats and solutions, how to track the performance of your campaign, and more.

YouTube Certified program – The YouTube Certified program is dedicated to educating all users, creators, and professionals on YouTube — over 13,000 YouTube partners are certified. The goal is to provide the latest best practices and industry-level knowledge to help individuals and companies succeed on the platform.

The Bottom Line

Digital marketing along with the requisite set of certificates is a powerful combo to earn the attention of potential employers and advance within an organization. Digital Marketing Certification gives individuals, the necessary skills to master the ever-changing digital economy and add more credibility to an individual’s digital marketing career and growth. Certifications can be best obtained under the expertise and mentorship of a Professional Digital Marketer. 

Online Digital Marketing Certification Course in India

Posted under: Digital Marketing, PPC

7 Types of Google Ads Certifications

Posted on February 12, 2019 by Emarkt_Admin

Google AdWords Certification

Google Certification is one certificate that you need to have if you’re really looking to gain some knowledge in PPC subjects. As a beginner who is aspiring to have a bright career in the Google AdWords field, you should know the significance of understanding Google’s Ads policy and management process.

Now, Why get Google certified?

Certificates are normally provided from a group to the people who have shown their proven talent or proficiency in a subject. By getting the certification in the desired subject, you set yourself as an expert in that subject.

When Google started the certification program, it was known as Google Advertising professionals. Then in 2010 Google changed that name to Google Adwords Certification and now in 2022, it is known as Google Ads Certification.

In this article, we’ll be discussing on;


How to get Google Adwords Academy certification?

Log in to Google academy for ads and write the Google AdWords certification exams.

Academy for Ads is a training program center by Google online where you can develop your skills in Google ads. Anyone who wants to or handles the Google ads tool to run ads on the Google search engine and on its partner’s sites can access the academy.

So the first and the most important point is that anyone can do the Google Ads Certification program.

Google Academy for Ads Certifications

We have different types of Google Ads certifications based on the above requirements. They are;

  1. Google Ads Fundamentals Certificate

  2. Google Search Ads Certification

  3. Google Display Ads Certification

  4. Google Mobile Ads Certification

  5. Shopping Ads Certification

  6. Google Video Ads Certification

  7. Digital Sales Certification

Google Ads Fundamentals Certification

Google Ads Fundamentals

Google Ads Fundamentals Certificate covers the fundamental idea and standard theories of digital marketing and ads on Google. It includes the advantages of online advertisements, different strategies, and ways to manage and optimize the Google Ads campaigns. You may feel like advertising your product and services will be complicated but Google Ads Certificate makes it so simple. You can learn the basics of the campaign setup and settings which is appropriate for you.

Google Search Ads Certification

Google Ads Search Certification

It covers all the questions related to the search network campaign on Google. By learning this, you will get to know how you can create the ads which will appear on Google search results and on those sites which are associated with Google. When people type a keyword and that search term is triggered for your targeted keyword, you will be able to show your ads on top results.

Google Display Ads Certification

Google Ads Display Certification

It covers all the questions related to the display network campaigns that will enable businesses to target audiences when they are browsing online websites, YouTube videos, Gmail accounts, or using applications.

Google Mobile Ads Certification

Google Ads Mobile Certification


• It consists of 70 questions

• 90 minutes of exam time

• Score 80% to pass the exam

You all know that usage of the smartphone is increasing day by day. The smartphone is easy to use and people prefer to use it most of the time. As a result of this, Google has designed ads in a way that advertisers can target their potential audience only on mobile devices and you can select which brand of mobile users and which network users you want to target.

Google Shopping Ads Certification


Google Shopping Ads Certification


• This certification has 63 questions

• 90 minutes exam time

• 80% is the cut off to pass the exam

In the Google Shopping ads certification exam, you will be facing questions related to shopping ads, merchant account centers, data feed, how to set up shopping ads, best practices, and optimization ways.

Google Video Ads Certification

Google Ads Video Certification

In this certification you will get questions related to video campaign creation, best methods, checklists, what to do and what not to do, etc. Video Ads campaign allows advertisers to promote their business on YouTube and on websites which is part of the Google video network. Your ads will be shown on YouTube search results. A message conveyed through a video stays in the audience’s mind much deeper than any other way.

Digital Sales Certification by Google

Google Ads Digital Sales Certification

Now, this is a new addition to the tally. Google has launched this recently and it is a very easy certification exam that helps you to cover all the basic concepts of digital marketing and skills that you required in sales.

So that is it guys; these are the Certifications available in Google Ads Academy.


All the above 7 types are part of the Google Ads Certification Program, and any individual who takes up the PPC career can prepare & pass this Google Ads Certification to confidently manage the AdWords account.

Posted under: PPC

Difference between Google Ads vs AdWords Express

Posted on November 9, 2018 by Emarkt_Admin

Google Ads Vs Google Adwords Express

Are you planning to start your first PPC Google Ads Campaign?
But you are confused about which platform to choose. I am here to help you with this!

Almost every business needs advertising for the success of their business. In order to reach customers these days, we use online advertising to promote and grow our business. But, so many businesses don’t know,

The questions are limitless.

If you have been to the Pay Per Click (PPC) industry, then you must be knowing about Google Adwords Express to Google Adwords.

Adwords Express vs Google Ads

What are Google Ads?

Google Adwords is an online advertising service developed by Google to help marketers reach their customers immediately. Advertisers bid on the keywords to Rank on Google.

Google Adwords is free to sign up for and available to all the advertisers all over the world. You need to have knowledge of the importance of Google Ads for the success of your PPC Campaign.

Latest AdWords Updates; the New Google Ads Interface Look

Read this –> New Google Ads to Master your PPC Training Course <– Read this article

For example – when someone searches for a particular term in Google, say “buy shoes online”, Google will throw a list of search results for you. And if you look closely, you will find that the top and the bottom results are generally defined as PPC Ads.


Do you want to Learn Google Adwords and run your first-ever PPC Campaign?

Join  Google Adwords Training in Bangalore to grab a successful Career in PPC Marketing


What is Google Adwords Express?

Google Adwords Express is much easier and simpler version of Google Adwords. It is an advertising service which automatically manages your online ads. Adwords Express requires minimal management.
Have a look at Google Adwords Express


We will now discuss the “Difference Between Google Ads & AdWords Express?

1. Campaign Management

Adwords – The 1st and the major difference between the two different Adwords versions is the way in which the campaigns are managed. Google Adwords allows you to make changes, optimize your amount per click and change keywords. If you want more control over your campaign, Google Adwords is the best.
Adwords Express – On the other hand, Adwords Express is managed automatically. This means your campaigns will be managed by Google robots and your money will be exhausted quickly

2. Ads Format

Adwords – Google Adwords allows you to use different Ad Format like text ads, video ads, ads with an image, expanded text ads and create a variety of creative PPC Ads. Also, if you want to test your ads is to make use of A/B Testing in PPC Google Adwords. We can run Remarketing or Retargeting Ads as well in Adwords

If you don’t know how to write Text Ads in PPC Google Adwords, then check this out BEST WAYS TO WRITE SEO, PPC & FACEBOOK ADS”

Adwords Express – on the other hand, is limited to just Text Ads. Adwords Express also doesn’t allow you to use advanced text ads. Even you don’t need any website to run your ads on Google if you use Google Adwords Express. No option to show your ads using remarketing or retargeting.

3. Time & Resources

Adwords – PPC Google Adwords is a time taking process. We need to look into the PPC Campaigns to manage the account properly so that we achieve our target without spending more. Adwords allows you to run your ads in Google with the help of Google Search Networks, Display Network for showing your ads on youtube, depending on how you build your campaigns. To manage your account you can download Google Adwords Application on your mobile phones.

Adwords Express – While Google Adwords Express is not time taking. As it automatically manages your Pay Per Click (PPC) account quickly. Adwords Express is meant for small or medium sized businesses, who have less time to look after the PPC Campaign.

4. Keywords

Adwords – Keyword plays an important role in increasing traffic to your website. The keywords which you choose and include in your content will help you drive traffic. So, in Google Adwords, you need to have proper knowledge of “How to do Keyword Research” and select all the relevant keywords related to your business. There is a tool that will help you in selecting keywords, which is the “Google Keyword Planner Tool”. Increase your Quality Score by making your Keywords, Ad Copy, and Landing Page more relevant to each other.

Are you wondering, What is Quality Score?

Here a bonus information for you, Know “The Importance of Quality Score in PPC Google Adwords Campaign”


Adwords Express – On the other hand, in Adwords Express you don’t pick keywords, instead, you just choose categories related to your business, and Google selects keywords for your PPC Campaign and handles your account.

5. Bidding Strategies

Adwords – Bidding is very important while running ads in Google Adwords. You can set bids for your keywords and bid according to the device (mobile, desktop, tablets).
Adwords Express – On the other hand in Adwords Express you are not able to control or adjust bidding as it is managed automatically.

6. Targeting Options

Adwords – You can find more targeting options in Google Adwords such as location, device, audience. There is a  new targeting option in New Google Ads
Adwords Express – This feature is not available in Google Adwords Express.

7. Conversion Tracking

Adwords – Tracking and Measuring your performance in Google Adwords is important for a successful campaign. You can track your conversions in PPC Google Ads.
Adwords Express – There is no conversion tracking option available in Adwords Express.



As you can see both Adwords and Adwords Express are very similar but the main difference is the management feature. As an advertiser, you only pay for the clicks and target a large audience. Both platforms have their own importance, advantage, and disadvantages. If you have any questions, feel free to comment below!

Google ads vs Google Adwords Express

Image Source – Google


Read our blogs on PPC Google Ads

  1. A/B Testing in PPC Google Adwords
  2. Automated Rules in Google Adwords
  3. How to Crack PPC Interview?
Posted under: PPC

AdWords Quality Score & its Importance in PPC Campaigns

Posted on October 26, 2018 by Emarkt_Admin

What is Quality Score in Google Ads?

Quality Score in Google Ads plays a vital role in managing your campaign efficiently. The main components are expected CTR, Ad Relevancy, and your Landing Page without taking care of these 3 important factors of quality score in Google Ads, there is no point in expecting better results.

(No more Google Adwords, we do have brand new Google Ads Tool for Advertisers)

Let me say one thing straight away that, You just can’t
learn Google Ads PPC Course without proper knowledge of Quality Score

If you are running ads to promote your product and services through Google Ads, or if you are trying to learn Google Ads PPC Course to build a Career in Digital Marketing,

You have to know that-

Quality Score is the Strongest Avenger in Your Google Ads Campaign

Quality Score importance in PPC


Yes, while creating a campaign and running ads in Google have one Goal in your mind. That is,


Improving Quality Score for all the keywords.

Let’s start from the basics –

Why Quality Score for Keywords?

If you have a need or to purchase something, or may to gather some information, what do you do?

google sem Training Course


Probably you may go and ask your friend for a good suggestion so that you can make a decision, right?

Also, you may ask many of your friends and gather different opinions, and later you would take a wise decision on where to go and how to do the purchase?

That is what people normally do, but in the era of the internet, you have to remember one thing all the information that you need to know on this earth is available on your fingertips.

And we do have a common friend on the Internet for any kind of info –

GOOGLE’s Search Engine

Google Search Marketing Course


When you are in search of something, you go to Google and search for that.

What you type in Google to get info is called “KEYWORDS“.

If you go to the search engine of Google and type anything that you want to see, you will get to see the search engine results. (I am not going in deep, because all this is the basic stuff).

Understanding your business keywords means, understanding your Right customers. You want to show your ads only to those people who are looking or searching for your kind of services. Well, that is the beauty of digital marketing, right?

Hence, these keywords which you are using in Google Ads PPC campaigns will have quality score given by Google. And this will have a major role to play in your PPC campaign management. We say, Keywords are the backbone for effective Learning of Digital Marketing techniques.

Quality Score for Keywords

Considering the importance of keywords in digital marketing and website presence in the search engines, Google introduces Quality Score in Google Ads.

What I am going to cover in this Blog –


What is Quality Score in Google Ads?

Quality Score in Google Ads


Quality score is a rating or we can say an evaluation grade given by Google considering the quality & relevancy of both your Keywords and Google Ads. The Quality score has a dominant role in the success of your pay per click campaigns that you are running for in Google’s search engine.

The quality score helps Google to decide on, how much Google should charge you for one click. Simply, we can say that having a higher Quality Score in Google Ads ends up paying less to Google for more ad exposure with a high conversion rate and better client satisfaction.


Understanding the Keyword Quality Score

Google Ads calculates the Keyword Quality Score on the basis of your keyword performance. Keyword Quality Score may differ based on geography, location, search query, and search networks.

In a simple way, if your keyword performs better than other keywords in searches, in certain areas or certain search networks then, you have a better chance to achieve good Quality Score under these conditions.

Understanding the Quality Score


Based on your high-quality score, you will get better ad positioning (Ad Rank) with less CPC for your keywords.

Google uses Quality Score to ensure that users only see the Google Ads that are most relevant to their search queries. Hence, more relevant ads get a better impression and good ad rank in the search engine. And better ad copies will bring you more traffic. In fact, I would say, keeping the good quality score gives extra freedom for you to bid higher in any crunch situations as you won’t be charged high for the clicks.


Factors determining your Keyword Quality Score

Factors Determining Quality Score

Your keywords which you are targeting in the campaign should be matching with ad copy that you going to show to your audience. When your audience is typing the keyword which you are targeting, you should be showing a relevant ad copy in search results which they intend to see with relevant keywords.

Try to follow the below points to improve your ad relevancy of ad copy and keywords:


You can expect a better click-through rate for your keywords if the relevancy of the ad copy to keywords is maintained. Click-through rate, CTR is the rate in which the Google PPC Ads are clicked in search results. This is the percentage of customers who see your ads (impression) and then click on the same ads.

CTR for Quality Score


Now this gives a different challenge and importance in determining the Quality score in Google Ads. PPC Landing pages are the website pages or single web page where we target our customers to come after clicking on the ads. We drive customers to landing page from search engine, in order to constrain them to take an action in the landing page.

Landing Page Relevancy for Quality Score

Ok let’s say, you are looking for Digital Marketing Training Institute in Bangalore. You will go to Google and type “Best Digital Marketing Training Institutes in Bangalore” right?


You will get PPC results on top and bottom of the page result and you will get SEO Ads in between as well. Now you will click any of the attractive ad copy and you will reach their landing page. And after reaching this page, you are seeing details of Java learning course and mobile application development course.

What will you do?

When you are ending up in such a landing page which is not showing the right content which you are looking for. You will get irritated and close the window, right?

So, when you are running Google PPC Ads, with the right kind of keywords and relevant ad copy, you must have a well-structured and relevant Landing page for your ad copy. Google will see whether the landing page is having the content which is searched by the customer and it will also consider the bounce rate and time spent by the customer on the landing page. Therefore, I would recommend you to have a good relevant Google Ads landing page as it contributes a hand in calculating your Quality Score in Google Ads.


How Quality Score is calculated in Google Ads?

  Quality Score Ratings in PPC

To be very frank guys, we don’t think even Google has revealed how exactly they calculate the Quality Score in Google Ads. But thanks to Search Engine Land, for coming up with their understanding and idea on how to calculate the quality score. I am sure this makes some sense and will help you guys to understand the concept of calculating the quality score in Google Ads.

The formula is 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight


For instance, let’s say you have these factors:

Landing Page Experience: average — 1.75 points

Ad Relevance: above average — 2 points

CTR: average — 1.75 points

Then your Quality Score is: 1 + 1.75 (LPE) + 2 (Relevance) + 1.75 (CTR) = 6.5


As Google doesn’t show fractions, this is rounded to a 7, which is seen inside your account. Therefore, based on above scenario, if you increase your landing page experience or your CTR from average to above average, your Quality Score would go up 1.75 points to an 8.25, which would be displayed in keyword level as an 8 in your Google PPC Account.

Benefits of having good Quality Score Keywords

Benefits of Quality Score


High Keyword Quality Score will reduce your cost-per-click. Having said, in some cases, the amount you will save is minimal for each keyword, if you are able to add up each of these individual savings you would be amazed at how much this could save your campaign budget.

Quality Score impact in Google Ads

You can observe the difference yourself by taking low-Quality Score keywords and then improving its quality score to a high.

Google determines your Ad rank for the keywords by Quality Score your keyword and max CPC which you are willing to pay. [Ad rank = Quality Score * Max CPC]

Quality Score in Ad Rank

Therefore the higher the Quality Score leads to a higher Ad Rank.   And don’t you think that it’s great to position your ads on the top of page results and we don’t have to pay higher for the clicks. So this makes advertisers think about having a good quality score for their keywords.

Remember “Better quality gives you better results as well

In Google search, the most relevant ads will connect with more search queries; this means more views and more clicks, which all drive to more traffic.

Google Ads PPC Clicks

So, it requires a high-Quality Score to earn more traffic by reducing the average CPC, which enables digital marketers to have better control over the budget with meeting campaign goals.    

How to increase Quality Score for the Keywords?


  How To Increase Quality Score

Campaign structuring and organizing your ads in a proper way is very important to achieve a good quality score. And for this, your base of knowledge in Digital marketing should be so strong.

You should always keep the following 3 factors in mind when writing ads to ensure a high click-through rate (CTR) and Quality Score.  

Your Ad text should be relevant to;  


The ad should draw the attention of the audience and they should feel like clicking on the ad copy. So our ad copy should be written in a way in which they should see and understand what they going to get after clicking on it. So, you must make sure to include the keywords and variations in the headlines and description lines, and the display URL if possible (Path1 & Path2).

Here is a bonus for you Powerful Tips to Write PPC Google Ads, Facebook & SEO Ad copy This will surely help you to write compelling ad copy.

Don’t forget to make the best use of ad extensions which helps you to get high CTR. And always make sure you are driving your audience to a relevant landing page.

You can do a lot of techniques to increase the quality score for your keywords.  I am mentioning here some of the significant factors that you should keep in your checklists to improvise the Quality Score of the keywords in Google Ads.

I strongly recommend all the PPC experts to follow the techniques below-

How to Improve Quality Score


Quality Score Checklists

Quality Score Conclusion

I think I have explained all the important factors which you guys want to know about the Quality Score in Google Ads. Quality is everything if you maintain a high level of quality for your ads; I bet you will get the reward what you are looking for. After all, it is Google’s Advertisement platform and they are so serious about the quality of the content they show in front of the audience.

That is why I said in the beginning “You just can’t LEARN Google Ads PPC Course without Understanding Quality Score”. And it is very much important for any advertiser who wants to run Google Ads PPC campaigns.

So the Bottom line is-

Quality Score is the Strongest Avenger in Your
Google Ads Campaign


The Bottom Line:

Joining the Digital Marketing Certification program empowers students with the right skills required to be professional digital marketers.

I have kept it very simple and tried to explain each and every single aspect. Do let me know whether I have helped you to understand the subject by commenting below. In case if you have any suggestions for me to improve or change my writing style, don’t hesitate to use the comment box.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, &
of course, Inspire yourself and others. 
Follow us on Facebook   Instagram & Youtube for Latest Digital Marketing Trends & Tips If you wish to start a Career in PPC Google Ads

Because – Learn Share & Inspire – That is eMarketEdu Success Mantra!

Posted under: PPC

Best Ways to Write Ad Copy for SEO, PPC & Facebook

Posted on by Emarkt_Admin

Are you struggling Writing Compelling Ads for PPC, SEO or Facebook?

Do you have questions in your mind before writing ads?


How can I write ads?

How can I write about my business in such a tiny space?


So how do you do it? Don’t worry,

I am here to help you with this and tell you about “How to write Super effective Ads for PPC, Facebook and SEO with Best Ad Copy Examples” that will get you higher click-through rates and higher conversion rates.


How to Write eye-catchy PPC, Facebook and SEO Ads?

Digital Advertising is everywhere. Digital Advertising creates great opportunities to tell brand stories at scale and in context. Through Online Ads on numerous devices and channels, marketers can reach a larger number of viewers in a way that is real-time and increasingly personal.

Writing compelling ad copies is a real challenge!

In order to write ad copies, you need to understand your client’s need and desires. For better performance of ads and good results, you can try A/B Testing, running two ads into a single ad set.

Check our article on “A/B Testing Techniques in PPC Google Adwords

Before starting our discussion on, “How to write Ads? Have a look at, how PPC, Facebook and SEO Ads looks like.

PPC Ads Example

Example of PPC Ads on Google SERP

Image Source –  Google


SEO Ads Example

Example SEO SERP

Facebook Ads Example

Facebook Ads Example

Now let’s get started,


Ad headline is like window dressing. A headline should be attractive enough to grab a customer’s attention, but online. Even if you have the best product or service in the market, it matters, if your headline is not catchy.


 Tips to write Attractive Headlines:-

  1. Include Keywords

Make a connection between their search query and your ad by using keywords in your headline, and make it crystal clear, so that your ad shows up in the Google Search Results and they will click on it. In the below image, “Online Marketing Institute in Bangalore” is the Keyword used;

Keywords in Ad Copy

  1. Ask Questions

Asking questions in the headline is a clever way to drive customers. In the image given below, no keywords are used, still, it’s compelling ad than other ads I saw.

Online Google Ads

  1. Include Numbers or Statistics

This is a pretty powerful way to grasp the customer’s attention. Use of numbers in the headline is compelling and force customer’s to click your ads.

How to Write Google Ads?

  1. Use Simple Language

Do not confuse your customers by writing complex headlines. Use simple, easily understood the language in your headlines. It makes them easier to read and more clickable.

  1. Make use of Character Limit

Do not use unnecessary words for its own sake, but make sure you take full advantage of the 30 characters limit in your headline. Be as descriptive as you can.

  1. Don’t Make False Promises

Including wrong information in your headline gives a bad impression on the consumers. Avoid using it to gain more traffic to your website.

  1. Spy on Competitors Ads

This is my favorite part while writing Ads. Look into your competitor’s ads and steal their ideas and try to write a good Ad Copy. You will get thousands of ideas to write ad copy by looking in your competitors work.


Now we will learn about “How you can Write effective Description for your Ads“?



The purpose of writing a description is to attract the right audience and tell them about your product/services by writing your business USP’s. The description needs to be written with care.

Tips for Writing Effective Description:-

  1. Use Phrases, Not Sentences

As you know there is a character limit of writing description, i-e 165. So, do not waste space by writing unnecessary sentences and words. Make usage of phrases and catchwords in your description. Add more selling points to your ads. As you can see in the image given below, they have used phrases and not sentences.

Example of to a best Ad Copy

  1. Call – to – Action

Include a Call- To- Action in your description to serve better and helps a customer to take an immediate action. Like- “Call Now”, “Contact Us”, “Buy Now”, “Apply Now”, Etc.

Call-to-actions in a Ad Copy

  1. Use Numbers

Using numbers in your description is amazingly effective.

Here is an example of including numbers in the description:-

12+ Yrs. Expertise. 100% Placements. Max. 6 in a Batch. 1-1 Attention. Pay Fees in 3 Installments

Compare the images given below and tell me which ad will you click?

SERP results


Digital Ads

2nd one? Right. Why?

Because 2nd Ad Copy has numbers in it, so it is easy to read the full description in one go.

  1. Create Urgency

This is especially a powerful way to bring customer who is urgently looking for help. There are a number of words which you can use to create urgency, like-

Limited Time Offer

Hurry Up

Stock Ends Soon

Facebook Ads Manager

  1. Use Emojis

Use emojis in the Facebook ad description to attract customers.

  1. Image

Use image in Facebook Ads to attracts more customers. An image in our Ad plays a major role in grabbing visitors to your site.

Example Facebook Ads showing Jewelry

Advantages of PPC Ads

  1. Run display Ads for brand awareness.
  2. Create Search Ads for targeting more audience.
  3. Run re-marketing Ads through display network to re-target visitors to your site

Advantages of SEO Ads

  1. Low-cost Ads.
  2. Better ROI.
  3. Drive traffic to your website.

Advantages of Facebook Ads

  1. High-quality Ads.
  2. Greater Improvements.
  3. Visually appealing Ads.
  4. More Traffic.
  5. Targeting a large audience.
  6. Increase brand awareness.

Comic story telling of Facebook Ads

Image Source –  Google


 Do’s and Don’ts

  1. Do not stuff your keywords for the sake of ‘relevancy’.
  2. First, understand your audience. Are they looking for information? Are they searching your product in intent to buy online? and then start writing ads.
  3. Use the AIDA framework (Awareness, Interest, Desire, Action)
  4. You should have a clear Call- To- Action in your Ad.
  5. Be straightforward, do not confuse your audience.
  6. Your Ad Copy should reflect you landing page.
  7. Paste conversion tracking code in the landing page. To check from which Ad you are getting conversions which will help you in writing future ads.
  8. Avoid using many options on the landing page which will distract customers.
  9. Check competitors ads more often.
  10. Use A/B Testing in your Ads.
  11. Check you Ads performance on a daily basis and change the ads with low performance.
  12. Try variations in your ads by using different words and phrases.
  13. Do not forget to use Ad Extensions in your Ads.

DO's and Dont's of Ads

Image Source – Google


These are just general guidelines which will help you in writing the most effective and compelling Ads for SEO, PPC and Facebook.

The Bottom Line:

Enroll in the digital marketing course program to launch a successful career in digital marketing or build new skills as a professional marketer.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

Top Digital Marketing Courses in Bangalore with Placements | PPC Course | Google SEO Certification  | SMM Course

Learn Share & Inspire – This is eMarket Education Internet Marketing Institute Success Mantra!

Posted under: PPC, SEO

Best AdWords Automated Rules Best Practices

Posted on October 16, 2018 by Emarkt_Admin

Automated Rules in Google Adwords


Today I am going to tell you about Automated Rules in Google Adwords. Before we jump into the Automated Rules, let me give a small introduction about types of bidding strategies in Google Ads.


There are 2 types of Bidding Strategies in Google Adwords:-

Check New Google Ads Interface 

  1. Manual Bidding Strategy

2. Automated Bidding Strategy


In Manual Bidding Strategy,

You may choose manual bidding if:-

  1. You do not have enough conversions to meet the recommendation of Automated Bidding.
  2. You need 100% control on how you pay for clicks, views, conversions.
  3. You can set the bid of keywords manually.

If the above-mentioned points do not apply to you, I recommend you to choose Automated Bid Strategy.

In Automated Bidding Strategy,

There are a few options which you can choose to automate your Adwords account under the Automated Bid Strategy to increase conversion while spending less.   In this article I will cover all these questions:-

Here is an extra information for you. Check “How to Write Compelling PPC Ad Copy

What are Automated Rules in Google Adwords?

If you manage a PPC Google Adwords account you know it’s not an easy job, managing several campaigns is difficult to optimize. You spend half of the time looking and optimizing your account. To make sure that you don’t exceed your budget, Automated Rules allows you to schedule your ads at the specific times of the day.  Control your budget and costs by showing your ads only at the times you choose. Reduce the time required to manage the PPC account. These rules are very useful and save a lot of time. These rules will cut down the need for making frequent changes to your account.

There are some common ways where you can use Automated Rules. For example, on daily basis, you perform the same task on your Google Adwords account. You can automate your account by opting Automated Rules. Based on your daily task routine, you can set automated rules. Let’s discuss more about Automated Rules in Google Adwords.

What are the type of changes you can Automate?

By applying Automated Rules, it will avoid all the manual work. For example, if you want a campaign to run only on Saturdays and Sundays, then you can set Automated Rule for that campaign.

What are the 5 best AdWords Automated Rules in Google Adwords?

  1. Increase or Decrease Budget on Specific Date/Time
  2. Plan Promotions to Run During a Fixed Time Interval
  3. Reduce Keywords bids with a High Cost Per Acquisition (CPA)
  4. Increase Bids for Converting Keywords Below First-Page Bids
  5. Set Up Email Alerts for Drastic Changes in Your Campaigns


What are the benefits/advantages of Automated Rules in Google Adwords?

The benefits of using Automated Rules are:-


How to use Automated Rules in Google Adwords?

Automated Rules let you do changes to your account automatically. Here are the step by step guide on how to use Automated Rules:-

New automated rule option google ads


Types of automated rules in Google adwords

google adwords login

adwords ppc

adwords automated rules

Frequency rule in new Google Ads interface

automated save rule in new adwords

Regular asked questions in Automated Bidding Strategies;


The Bottom Line:

Managing a Google Ads account can be a lot of work, especially if you don’t have dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the platform.

Want to know more about Automated Rules and Bidding Strategies? Join eMarket education to learn PPC Google Adwords Course.

Read our Articles related to PPC Google Adwords by clicking this link.

google adwords expert trainer ranjan jena


Posted under: PPC