What are the different Designations in Digital Marketing Profile?

Posted on August 20, 2020 by Emarkt_Admin

Digital Marketing Designation

Digital Marketing is the key to hold an in-demand profession. By identifying the potential of digital marketing, brands are now hiring people who are skilled in the art of promoting brands through the digital medium. This is the reason that the Digital Marketing Career scope has been able to attain high growth nowadays. Higher pay and multiple career choices are some of the integral components of digital marketing.

Well, the Digital Marketing Career Path looks exciting as there is a huge demand in promoting brands through the digital space. Digital Marketing roles and responsibilities are especially meant for developing a strong understanding of strategies like PPC, SEO, SEM and other techniques. Here is the list of different designations when you opt for a Digital Marketing Career in India.

Social Media Marketing Manager

This is one of the best Digital Marketing Career Options you can ever have in your life. A social media marketing manager administers the social media accounts of a brand. They are responsible for creating original text and video content on social media. Also, they are the ones who manage the positive image of the brand in various social media platforms.

SEO Analyst

The designation of SEO Analyst is one of the most prestigious ones with great perks and pay. The Digital Marketing Career Growth in this particular designation is immense. In other words, you would have a lot of opportunities to excel as an SEO executive. As an SEO Analyst, your primary job function is to prepare detailed strategy reports for making your brand rank higher in search engines. You would also be asked to research on brand-specific keywords to improve the rankings of your company.

Analytics Advisor

Analytics Advisor is one of the most reputed Digital Marketing Career Opportunities. As an Analytics Advisor, your main role would be to monitor website traffic. You would also be required to suggest improvements that would be needed to make the website look better and user-friendly. Also, it is your responsibility to increase the net traffic of the company’s website.

Digital Marketing Copywriter

Nowadays, the Digital Marketing Career Scope is not only limited to a few job roles. It has expanded phenomenally in the last five years. The job of the Digital Marketing Copywriter best substantiates this fact. As a copywriter, your main responsibility would be to create quality content for web pages. Moreover, you would also be required to write digital ad copies for your organization’s specific customers. You have to work and collaborate with various teams to get quality leads. As a copywriter, your responsibility would be to help with the business pitches so that your company gets new clients.

Branding Executive

If you want a Digital Marketing Career in 2020, then there is nothing better than being a brand executive. However, you need to have flawless communication skills to excel in this job role. As a branding executive, you should be responsible to oversee the branding strategies of your company.

The above designations depict the Digital Marketing Career Growth in India. You need to possess a great digital marketing career objective to prove your mettle in these jobs.

Posted under: Digital Marketing, Digital Marketing Course, PPC, SEO, Social Media Marketing

4 Key Modules in Digital Marketing Courses You Should Check Out

Posted on by Emarkt_Admin

Digital marketing courses are a set of various components of the digital marketing process that helps digital marketing experts create an impressive strategy for businesses. Simply, digital marketing allows businesses to advertise their products or services in the digital market through various channels such as websites, mobile apps, search engines, social media platforms and more. Although there is a wide range of marketing activities, we have listed a few key modules of digital marketing that are universally agreed upon.

What are the main subject modules in Digital Marketing?

Search Engine Optimization (SEO)

It is the most crucial module of the digital marketing course. Any passionate professional who wants to start his career in the digital marketing field should learn SEO courses. SEO refers to making the content appropriate and worthy enough to rank on the Search Engine Results Pages (SERPs). The process of making the content SEO-optimized to make it appear on the first page of search engines is called SEO ranking. Join in the institutes that are offering training for online digital marketing courses to start your career as a digital marketer.

Social Media Marketing Courses (SMM Courses)

The name social media marketing itself says that this module enables digital marketers to promote the sites and content in social media platforms for increasing brand awareness. It deals with the methods of promoting the content in all social media platforms, including facebook, twitter, instagram, linkedin and more. Digital marketers should be able to create result-oriented campaigns to run free and paid campaigns in social media platforms to help the clients reach their target customers.

Google Ad words Certification

The Google Adword courses are Adwords certification programs that are more popular in the digital marketing world. Google conducts a total of five exams and awards the certificates to the professionals who clear all the exams. There will be one fundamental exam followed by three advanced exams. The candidates who clear the fundamental exam are eligible to apply for the main exam for each category. The digital marketing professional who has successfully achieved the Google Adwords certification has more demand in the current market. Hence, Google Adword specialists are earning higher salaries when compared to other digital marketing experts.

Google PPC Courses – Pay Per Click Training (SEM/PPC)

Digital marketers should learn how to create and run marketing campaigns in different search engines. The search engine advertising module enables digital marketers to create paid advertisements and helps them to run campaigns in different networks. Digital marketers can advertise the content in Good Search Network, Google Play Console, Youtube Video Marketing, Display Network, Gmail and other Google Products with Google Adwords Online Advertising Tool to Generate Sales. Even though there are many best digital marketing training institutes in Bangalore, only a few are offering complete training in Google PPC courses.

The Conclusion

In addition to the above-mentioned ones, digital marketing includes many other modules such as content marketing, email marketing, online reputation management, mobile marketing, affiliate marketing, viral marketing, lead generation and more. If want to become a digital marketing expert, join the best digital marketing training institute in Bangalore that will provide training in all modules of digital marketing.

Posted under: Digital Marketing, Digital Marketing Course, Google Ads Certification, PPC, SEO

Why Enroll in an Online Digital Marketing Institute in Bangalore?

Posted on August 11, 2020 by Emarkt_Admin

With the popularity of web services, internet and mobile devices, Digital Marketing or Online Marketing are making an outstanding contribution to advertising. Digital Marketing is the process of advertising services, products, and brands over the internet. Its broad scope includes the use of email, customer retention, electronic management of the client, and the use of mobile devices. Thus, enrolling in the best digital marketing institute in Bangalore as a professional career choice would pay you rich dividends in your professional life. The trend of Online Marketing is here to stay as the saga of the internet continues to spread various parts of the world.  

Helps you to be Creative and Accurate

Digital Marketing also includes the creation and implementation of advertisements in the various cycles of customer engagement. Therefore, the best training institute for digital marketing  has to be creative and technically accurate. This form of marketing is generally used in conjunction with the traditional ways of marketing that use televisions, radios, and newspapers. With the growing popularity of the World Wide Web and its use in day to day life, online marketing at the best digital marketing institute is continuously growing and reaching out to a vast number of people.

Teaches you to reach out to a larger Audience

The use of mobile devices in this kind of marketing is also benefiting users and businesses. If there is an advertisement that can reach millions of people at a minimal cost to the company, it helps the target audience and the advertiser. Today, if we have to purchase an item, it can easily be searched for on the internet and purchased. If the search for an issue with an individual is managed, an advertisement relating to that item can later be shown to the customer. 

Leverage the power of the internet with the best digital marketing training institute in Bangalore

The internet connects billions of people worldwide. It provides the opportunity of reaching out to a target audience at a low cost. The effectiveness of advertising can easily be measured using tools like Web Analytics and Statistics. The various methods need to be tried out to know which form of Digital Marketing is best suited for the job. As the World Wide Web grows and connects, most people will be either businesses or customers in the world of Digital Marketing.

With the best digital marketing training in Bangalore and its well-equipped SEO training center, the aspirants can learn a lot of essential aspects on digital marketing. With the increasing penetration of internet services around the world, it has become necessary for many to learn the techniques of digital marketing. However, the best digital marketing Courses in Bangalore would give shape to your dreams with their rich syllabus and unique course content. 

By undertaking a training course in best training institute for digital marketing in Bangalore, the students would learn the various aspects of link building and Content Optimization. They can also get adapted to various SEO training modules that are based on real-time projects. Keeping in mind the advanced course contents and trends in the business industry, ACL Multimedia has an interactive and student-friendly syllabus that helps the students to learn the basics of SEO with ease.

Posted under: Digital Marketing Course, PPC, SEO

7 Alternative Skills Every SEO Should Know Apart from Subject Knowledge

Posted on May 9, 2019 by Emarkt_Admin

Skills Required for SEO

Search Engine Optimization, this is no game of one day, you have to hold your horses.  It is a long battle game like “Game of Thrones”.  You have to load your weapons one by one, need to get a helping hand.

I like to share my experience on SEO journey to date; here I am going to share a few much-needed skills every SEO professional should have;

(All these inputs collected from my experience and a few from my SEO friends)

Yes, what you read is true. Being patient is an important skill you should learn to see the SEO results. Whatever the energy and dedication you are putting on the present moment may not show you results immediately.

For example, you are doing link building act regularly, are you expecting all those links are sitting in your basket at the next minute? If you think so, then It’s completely wrong; it may take a few days, some may take months to join in your basket.

So, learn to be patient.

Hold on a second; I said to be patient not to neglect the actions you have taken to build the business.

It is like a treasure hunt; you have to think in a 360o angle. Should be capable of solving 3 W’s.

The Three W’s:

Should have the ability to analyze, Why is the traffic gone down or leads are down? What is the best possible solution and where to fix it?

The wise judgment plays a crucial role in SEO.  A combination of logical and analytical skills is necessary to see the pinnacle point in SEO

SEO is a combination of technical, logical, analytical, and language skills.  Strong command in Language gives you a significant boost. Well, it is essential to communicate with your internal team with no hassle and build confidence in work. At the same point, having a persuasive tone at a meeting is necessary for an SEO person.

Writing is a much supportive attribute for an SEO person. Most of the SEO work is related to text content, having writing skills in your skill basket is an advantage, while optimizing content rather than depending on grammatical tools you can accomplish your job at the right time.

SEO needs social skills, he/she should able to jump into a community and build right relations. Sharing knowledge brings you many good friends in the domain. It is an indirect way of building your brand value.

Spend quality time with the niche people in your domain, it brings you a bundle of opportunities to grow in career.

It brings a bit of disappointment for many SEOs. Yep, technical knowledge is a must nowadays for an SEO person. I am sure there SEO professionals doing a great job with no programming skills. But to sit on the head of your web developer at least, you should know HTML, CSS, and JS.

Website speed and errors are most considering elements in the present SEO performance. When it comes to the user point of view, the website should load within a flick and it shouldn’t throw any error which makes him dissatisfied. Having technical skills avoid many hampers and make your developer understand the problems.

To be a great SEO, you should have a self-force and motivational ability. Always you should cheer your team and ready to adopt new methods circling in the platform. SEO is not a job of 9 am – 5 pm ever you should feel like a teen with a thrust of gadgets. Whatever the new SEO technique using by your peers, you should jump on that to explore an opportunity.

All-day jobs need some laughter at the workplace. A happy workplace gives great productive results, we may have ups and downs in work, to come up with a new positive force we should hold back ourselves to create a happy vibe inside us.

All I mean to say, SEO is not only about the subject; it should have other sets of productive skills to do a great job.

 

Conclusion

Here are the 7 effective points that help you to do great in SEO apart from just having the subject knowledge. So, if you are a fresher or blogger or sales & marketing person referring and find yourself good around the following points, then SEO as a career could be the best option for you in Digital Marketing. Yes, SEO will always stand the strong backbone for digital marketing success, since it’s directly connected to the ads display in Google results, and that too for free traffic. For more information, click the link; SEO Career & Training Program with Syllabus details

Posted under: SEO, SEO Tutorials

Top 10 Required Skills Every SEO Specialists Should Have to Successful

Posted on May 8, 2019 by Emarkt_Admin

Top SEO Skills & Tools

 

What are the skills & tools required to be good in SEO Technical & Website Development and coding apart from the subject knowledge?

SEO/ Digital Marketing person should have a diverse skill, even though there are more than meets the eye, but there are few things we need to keep in mind while choosing them across.

Below mentioned are a few of the topmost which I have come across.

Critical Thinking – This the topmost priority as everything depends on how you see the objective of the requirement. It’s all based on 3W’s (WHAT, WHY, WHEN), As you understand the subject you will get more clarity

Speaking & Writing Ability – Do your own research about the content, Be the author for the subject

Technical & Programming Skills – Always recommend on Page Speed, Robots.txt, Sitemaps, Site Rendering, Lazy Loading, Server-side redirects, Microdata, Schema, and basic HTML Tags.

Social & Drinking Skills – Love to hear about exciting things in the industry you work you’ve seen or done, then move out of your cubicle start networking with your colleagues, people in the industry, check the sessions offline meet them, attend the webinars and start following the people who you love with.

Analytical Skills – Understand the requirements of KPI which is mostly required for proper SEO Strategy

Excel Skills Get inside the Data to look at what’s wrong & what’s right you need to know about (VLOOKUP’s, WILDCARDS, COUNTIF, LEN, Text to Columns, Concatenation, FIND) and more.

You need to know where the data has gone wrong & the steps have to be taken to rework to its previous stages.

Motivation & Adaptability – You always need to keep yourself updated on the toes & there’s always something to learn.

Security – HTTPS, Website Security is becoming increasingly important.

Stubborn Jackass – Be stubborn don’t lose yourself if you are getting failed try again & make sure that when others can do it then why can’t I can succeed.

Tools – Screaming Frog, SEMrush, Moz.com, WooRank, Similar Web, Spyfu are the major tools that we can look into.

The Bottom Line:

By taking SEO training in Bangalore, you’ll be able to grasp a deeper understanding of what SEO is all about and how a search engine works. A course on SEO will definitely guide you exactly what you need to learn to optimize the website and provide you with insight into how to be creative in the overall process and keep the optimization effort moving ahead for the future of your journey to becoming a professional SEO Specialist. 🙂

Posted under: SEO

Best Ways to Write Ad Copy for SEO, PPC & Facebook

Posted on October 26, 2018 by Emarkt_Admin

Are you struggling Writing Compelling Ads for PPC, SEO or Facebook?

Do you have questions in your mind before writing ads?

Like,

How can I write ads?

How can I write about my business in such a tiny space?

 

So how do you do it? Don’t worry,

I am here to help you with this and tell you about “How to write Super effective Ads for PPC, Facebook and SEO with Best Ad Copy Examples” that will get you higher click-through rates and higher conversion rates.

 

How to Write eye-catchy PPC, Facebook and SEO Ads?

Digital Advertising is everywhere. Digital Advertising creates great opportunities to tell brand stories at scale and in context. Through Online Ads on numerous devices and channels, marketers can reach a larger number of viewers in a way that is real-time and increasingly personal.

Writing compelling ad copies is a real challenge!

In order to write ad copies, you need to understand your client’s need and desires. For better performance of ads and good results, you can try A/B Testing, running two ads into a single ad set.

Check our article on “A/B Testing Techniques in PPC Google Adwords

Before starting our discussion on, “How to write Ads? Have a look at, how PPC, Facebook and SEO Ads looks like.

PPC Ads Example

Example of PPC Ads on Google SERP

Image Source –  Google

 

SEO Ads Example

Example SEO SERP

Facebook Ads Example

Facebook Ads Example

Now let’s get started,

Headlines

Ad headline is like window dressing. A headline should be attractive enough to grab a customer’s attention, but online. Even if you have the best product or service in the market, it matters, if your headline is not catchy.

 

 Tips to write Attractive Headlines:-

  1. Include Keywords

Make a connection between their search query and your ad by using keywords in your headline, and make it crystal clear, so that your ad shows up in the Google Search Results and they will click on it. In the below image, “Online Marketing Institute in Bangalore” is the Keyword used;

Keywords in Ad Copy

  1. Ask Questions

Asking questions in the headline is a clever way to drive customers. In the image given below, no keywords are used, still, it’s compelling ad than other ads I saw.

Online Google Ads

  1. Include Numbers or Statistics

This is a pretty powerful way to grasp the customer’s attention. Use of numbers in the headline is compelling and force customer’s to click your ads.

How to Write Google Ads?

  1. Use Simple Language

Do not confuse your customers by writing complex headlines. Use simple, easily understood the language in your headlines. It makes them easier to read and more clickable.

  1. Make use of Character Limit

Do not use unnecessary words for its own sake, but make sure you take full advantage of the 30 characters limit in your headline. Be as descriptive as you can.

  1. Don’t Make False Promises

Including wrong information in your headline gives a bad impression on the consumers. Avoid using it to gain more traffic to your website.

  1. Spy on Competitors Ads

This is my favorite part while writing Ads. Look into your competitor’s ads and steal their ideas and try to write a good Ad Copy. You will get thousands of ideas to write ad copy by looking in your competitors work.

 

Now we will learn about “How you can Write effective Description for your Ads“?

 

Description

The purpose of writing a description is to attract the right audience and tell them about your product/services by writing your business USP’s. The description needs to be written with care.

Tips for Writing Effective Description:-

  1. Use Phrases, Not Sentences

As you know there is a character limit of writing description, i-e 165. So, do not waste space by writing unnecessary sentences and words. Make usage of phrases and catchwords in your description. Add more selling points to your ads. As you can see in the image given below, they have used phrases and not sentences.

Example of to a best Ad Copy

  1. Call – to – Action

Include a Call- To- Action in your description to serve better and helps a customer to take an immediate action. Like- “Call Now”, “Contact Us”, “Buy Now”, “Apply Now”, Etc.

Call-to-actions in a Ad Copy

  1. Use Numbers

Using numbers in your description is amazingly effective.

Here is an example of including numbers in the description:-

12+ Yrs. Expertise. 100% Placements. Max. 6 in a Batch. 1-1 Attention. Pay Fees in 3 Installments

Compare the images given below and tell me which ad will you click?

SERP results

OR

Digital Ads

2nd one? Right. Why?

Because 2nd Ad Copy has numbers in it, so it is easy to read the full description in one go.

  1. Create Urgency

This is especially a powerful way to bring customer who is urgently looking for help. There are a number of words which you can use to create urgency, like-

Limited Time Offer

Hurry Up

Stock Ends Soon

Facebook Ads Manager

  1. Use Emojis

Use emojis in the Facebook ad description to attract customers.

  1. Image

Use image in Facebook Ads to attracts more customers. An image in our Ad plays a major role in grabbing visitors to your site.

Example Facebook Ads showing Jewelry

Advantages of PPC Ads

  1. Run display Ads for brand awareness.
  2. Create Search Ads for targeting more audience.
  3. Run re-marketing Ads through display network to re-target visitors to your site

Advantages of SEO Ads

  1. Low-cost Ads.
  2. Better ROI.
  3. Drive traffic to your website.

Advantages of Facebook Ads

  1. High-quality Ads.
  2. Greater Improvements.
  3. Visually appealing Ads.
  4. More Traffic.
  5. Targeting a large audience.
  6. Increase brand awareness.

Comic story telling of Facebook Ads

Image Source –  Google

 

 Do’s and Don’ts

  1. Do not stuff your keywords for the sake of ‘relevancy’.
  2. First, understand your audience. Are they looking for information? Are they searching your product in intent to buy online? and then start writing ads.
  3. Use the AIDA framework (Awareness, Interest, Desire, Action)
  4. You should have a clear Call- To- Action in your Ad.
  5. Be straightforward, do not confuse your audience.
  6. Your Ad Copy should reflect you landing page.
  7. Paste conversion tracking code in the landing page. To check from which Ad you are getting conversions which will help you in writing future ads.
  8. Avoid using many options on the landing page which will distract customers.
  9. Check competitors ads more often.
  10. Use A/B Testing in your Ads.
  11. Check you Ads performance on a daily basis and change the ads with low performance.
  12. Try variations in your ads by using different words and phrases.
  13. Do not forget to use Ad Extensions in your Ads.

DO's and Dont's of Ads

Image Source – Google

 

These are just general guidelines which will help you in writing the most effective and compelling Ads for SEO, PPC and Facebook.

The Bottom Line:

Enroll in the digital marketing course program to launch a successful career in digital marketing or build new skills as a professional marketer.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

Top Digital Marketing Courses in Bangalore with Placements | PPC Course | Google SEO Certification  | SMM Course

Learn Share & Inspire – This is eMarket Education Internet Marketing Institute Success Mantra!

Posted under: PPC, SEO

Difference between Google Analytics vs Google Search Console

Posted on October 25, 2018 by Emarkt_Admin

Google Analytics vs Google Search Console

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about the audience, acquisition, behavior, and conversion. Whereas Google Search Console (alias Webmaster) helps us with SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks, and more. You can also get information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users’ behavior.




Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.

 

Let us discuss more Google Search Console and Google Analytics, and how it is different from each other?

What is Google Analytics?

In my earlier blog, we have discussed;

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks at your website online. It helps to fix problems and offers a lot of other features with which you can use and improve the visibility of the sites.

Google webmaster overview

 

(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all this help you can identify the brand growth.
  4. It helps to analyze the organic (SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site, etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues that will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

The purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in detail!!

Google Analytics Dashboard

 

A) Demographics Report

Google Analytics will help you to find out how many males and females are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences for time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

The above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.

 

A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly, and yearly basis report.

 

A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations, etc.

B) The most searched topic or Content

Featured content report of a website

The above report will help you to analyze the top content of your page, which content brings more traffic, which content is not performing etc.

 

A) Set up your Goal to track your website

conversion rate report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster Tool)

1) Website Performance

The performance report gives an analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster

 

The above picture is an old version of the Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top-performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster

 

2) Sitemap Report

You can view the sitemaps report in both the old and new versions of the Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google Search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display errors like duplicate titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance, etc.

You will find the AMP report in both the old and new versions of Google Webmaster Tools. The below report is from the new version of Google Search Console.

AMP report in Google webmaster

 

 

 

 

 

5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in the crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used to test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster

 

 

7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter type to be treated.

url parameters in Google Webmaster

 

8) Remove URLs

Remove the URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls

 

 

 

9) Blocked Resources

If your website has some content that you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources

 

 

10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you an overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report

Conclusion

With the help of the above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side; how landing pages, conversion rates, SEO performance, etc are doing to come up with a better Digital Marketing Strategy.

Being an advertiser it is mandatory to follow Google’s procedure and guidance if you want to improve your search results. To grow your performance on Search Engine and start doing the best on the Google search platform, then you really have to play by their rules. You have to pay attention to their recommendations. Most important thing is to make your website fit their requirements and expectations. Join the eMarket Education digital marketing online course to learn how to use Google Analytics and Google Search Console to improve your Site.

I hope that you found my blog valuable for your information if you are looking for Google Analytics certification to enhance your knowledge and practical skills, call 9108273335.

Posted under: Google Analytics, SEO

Benefits of Yoast SEO Plugin for WordPress

Posted on by Emarkt_Admin

Advantages of Yoast SEO Plugin

Are you struggling to increase website traffic? Need some help to your SEO?  Need an SEO plugin for WordPress? Then this is the most important SEO plugin you should use on your WordPress. It will improve your SEO and helps to get huge traffic to your website.

So, what is that? Best SEO plugin for WordPress.

Here we present you the most downloaded and rated SEO plugin “Yoast SEO plugin”

What is the Yoast SEO Plugin?

Yoast SEO plugin is the most favourite tool for millions of SEO people; it has more than 1 million active installs. It helps to optimize your website for the search engine, with its content analysis feature it helps you to understand readability difficulty, keyword density, title, meta description, targeted keywords, and much more. With Yoast SEO, you will have one of the best SEO weapons to our basket.

How does the Yoast SEO Plugin help Blogging?

SEO Analysis:

Yes, with Yoast SEO plugin, you can easily get some basic SEO analysis while writing content for your blog. It will suggest to

SEO analysis given by Yoast SEO plugin

 

Search Engine Snippet Preview:

Snippet review given by Yoast SEO plugin

Snippet review feature is one of the best of its feature, it will show a preview of your Meta title tag, Meta description and URL of your post as shown in search engine results page.

Edit snippet option gives access to write Meta title and Meta description of the post. It will show both mobile version and desktop version of Meta tags.

This helps you to must follow the Google ranking factors, which leads to getting more traffic and ranking on search engine.

Content Readability Review:

Readability feature suggestion to improve the content

The search engine has so many parameters to give rank to a post, one of them is content quality.  Yoast SEO plugin assists you to improve content quality, by suggesting.

Using transition words in content improves the text readability. They send signals to the reader that some related sentences are coming up in the next sentence.

Usage of more passive voice in a content leads to confusion to a reader. Yoast SEO signals you the percentage of passive voice in your content.

Meta Robots and Canonical URL configuration:

when we talk about Meta robot tags and canonical tag. There are three robot tags, and they are NOINDEX, NOFOLLOW and NOARCHIVE. It is a bit of technical SEO.

Here we discuss NOINDEX and NOFOLLOW tags;

Example:

<meta name =”robots” content=”noindex”>

Example:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

CANONICAL URL;

A canonical tag is a way of telling the Search engine that this specific URL represents the master copy of a page. Using of rel=canonical tag helps not to get penalized by search engines on the charge of duplicity.

Cornerstone content:

Option to make post as cornerstone

Cornerstone content can represent as the most important articles of all the posts that should not be missed by the audience of a website. These are the articles you would rank high in search engine.

These are the articles reflects your business mission, blended with high-quality content and your potential keywords you would like to rank.

Cornerstone articles are very long, covering everything about a certain topic. Every time you wrote an article, think about the similar posts you have written and linked it to that post.

Yoast SEO premium has an internal linking feature, which helps you to link the most related articles to that post.

Yoast SEO XML Sitemap generation:

XML sitemap generated by Yoast SEO

Sitemaps are roadmaps with packed URLs to make search engine quickly find and crawl. Sitemaps allow search engines to find all of your important web pages to index, without missing.  The XML sitemap allows you to specify additional information about each URL such as:

Having this information within one document helps the search engine understand your website and crawl it more easily.

Every website should have a sitemap for better crawling of search engines, it helps to index your most important pages and rank your website.

Yoast SEO plugin helps to generate sitemaps automatically to your website. You can customize posts from not appearing in sitemap with this plugin.

Social share option:

Meta tags optimization option for social platforms s

Yes, The SEO optimization we perform to get traffic is limited to the search engine, but nowadays Social media become more popular. So our post should have eye-catching images, titles and descriptions for social platforms

Social media platforms such as Facebook and Twitter are widely using platforms, we should engage on social media platforms to drive more traffic to a website. If you don’t fill out anything on the given blanks of the social share feature, it will automatically take your SEO title, description and description.

With Yoast SEO plugin, you can customize the post title, description and image for better audience engagement on the social platform.

Search console:

Search console feature to link to webmaster

Now finding crawl errors of a website become very easy with Yoast SEO search console feature. Just by connecting Google search console with WordPress Yoast SEO plugin you can manage crawl errors of the website.

It is very easy to use on the WordPress website; you can get the information directly from the search console with this plugin. You can monitor the website crawl errors directly on the Yoast dashboard and also you can resolve the issues from the dashboard.

This plugin helps you, to get the information about the URL, last crawl details and problem occurred date of the page. Resolving these errors will definitely boost website traffic and rank high in SERPs.

Advanced Tools:

Advanced tools option to edit bulk posts and htaccess file

Tools is another best feature in this plugin, it has three built-in options “Bulk Editor, “File Editor: and “Import and Export”.

Bulk editor is the best feature in this Yoast SEO plugin; we can edit SEO titles of all the posts easily at a time.  We won’t use this option on a regular basis. If you need to make changes to several titles or descriptions at a time, you can use it to bring up a list of all your posts and make the changes at once.

Import and export your SEO settings from other tools

File editor is another feature in this tool; it allows making changes on “robots.txt” and “.htaccess file”. Import and export is the last feature in this tool, it helps you backup all your preferred SEO plugin settings; allow to export this setting to other website and import settings from other SEO plugins.

Yoast SEO and Readability review:

SEO and redability review given Yoast SEO plugin

Last but not least, you should be seeing a column at last on posts tab.  There you can see some traffic signals like dots of SEO. There are three scoring dots as same as the traffic signal. Check these dots on every page or post and optimize them.

Let see, one by one:

 

The Bottom Line:

Learn more about important features of the Yoast SEO plugin, Upgrade to Yoast SEO premium to unleash a few more best features. Join  Advanced Search Engine Optimization (SEO) training course to upgrade your skills and hands on experience on Yoast tools.

If you are intended to increase your website traffic, feel free to utilize our affordable Local SEO Services.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

Top Digital Marketing Courses in Bangalore with Placements | PPC Course | Google SEO Certification  | SMM Course

Learn Share & Inspire – This is eMarket Education Internet Marketing Institute Success Mantra!

Posted under: SEO

How A/B SEO Test Benefits your Business?

Posted on October 23, 2018 by Emarkt_Admin

How efficiently is your digital strategy helping business? As a digital marketer, we feel all the driven traffic is our strategy result. All your great results came with your real focused strategies or a hunch? The A/B testing assists us to make decisions on the real behaviour data rather than presume knowledge of customer behaviour.

What is A/B SEO Test?

AB testing or Split testing, it is a fantastic technique should be used by every SEO. AB testing helps you to figure out the best online marketing strategies that enhance the productivity of a website.  It can be used to test anything on a website like a webpage, a call-to-action button, headings, colour, text, etc.

Basically, it is a test between two variants of a particular product with minimal changes.

For example, we are testing a web page with two different styles. We showcased Variant A to 50% of the visitors, variant B to rest 50% of the visitors. Having call-to-action button on the top right corner of the page for variant A. Variant B is having the same call-to-action button on the bottom of the page. On the result day, we found that variant A is getting us more conversion. We will use the format of the variant A in the webpage.

Experimental result of A/B testing in SEO

                                       Image credit: VWO

 

How AB SEO test helps your business?

A/B SEO testing helps to find the bright spot of a webpage. You can figure out exactly which marketing strategies work best to enhance the growth of the business. As said above when you find one variant is performing 2x, 3x and more than other, than the performing variant is a golden egg.

Sometimes the amount we spend on paid traffic can be huge; the cost of conversation will not match our expectations. So why do you want to pay for traffic when you can get traffic for free of cost with simple AB SEO testing. A small change on a landing page of a website can result in significant increases in leads and sales.

A case study on AB SEO Testing: MedienReich  has seen a 40% Increase in website engagement

MedienReich computer training is a German company which provides software training courses. The home page of the company contains services listed, segregated as three broad categories:

The company decided to run a test with the help of VWO software to increase website engagement.

For the sack of test, they created one more page which is a duplicate of the home page. Instead of displaying broadly categorized services they changed it as 8 best-selling courses.

Result: MedienReich ran the test close to 20 days before embracing the changes with open arms six months back.  According to Marc Stenzel, MedienReich SEM manager, the year-on-year value of the home page increased by 106.42% – from $2,149.72 to $4,436.71

Case study of AB SEO Test- MedienReich software training company

Reference- Visual Website Optimizer

How to do AB SEO testing?

Analyze user behaviour from the insights given by analyzing tools. Before experimenting on testing have a clear hypothesis of the present data.

Before you start a test, you should know what is your goal for this test? By the end of your test, what do you want to know? There are many different elements we can test.

For example:

We can test many other elements on a website.

You can measure many elements at a time for every one test, Choose a primary goal to focus on before you run a test. Having a primary goal helps you to measure the accurate results.

Must follow Google guidelines for testing to avoid penalties:

Below are some important guidelines are given by Google on website testing.

No Cloaking

Cloaking is a practice of showing one content to humans and a different content to Googlebot. It is considered as a  violation of Google’s webmaster guidelines because it provides users with different content than they expected. Violating Google’s guidelines can result in demotion or penalization of your website from Google search results.

rel=”canonical”

If you are running an A/B test with multiple URLs, you have to use the “rel=canonical” tag to all the alternate URLs to indicate that the original URL is preferred version. While testing, you may have many pages with similar content with minimal changes. If you forget to use this tag Google take it as duplicate content and it leads to drowning your webpage.

When you use “rel=canonical” tag for the variant pages, it signifies the Googlebot to consider only the original page.

Use 302 instead of 301

If you run an A/B test to a website, direct users to land on the variant URL from the original URL. Use temporary redirects (302), not a permanent redirects (301), this tells search engines that this redirect is temporary. This redirection signal helps the Googlebot to understand that, it should keep the original URL in their index rather than replacing it with the redirected one.

A certain period of time

The amount of time required for an experiment depends on the goals we set for the project. Once you gathered reliable data to make a conclusion, you should update your website with desired content variations. All the elements of the test must be deleted as soon as possible, such as variant URL, markup or testing scripts. If Google finds out you are running an experiment for unnecessarily for a long time period, it interprets that content is deceiving search engines. This kind of interpretation leads to penalties to a website.

Benefits of A/B testing:

1.Improves user engagement:

With minimal changes on elements of a page such as headlines, font size and style, placement of a call-to-action button, the colour of buttons may result in an increase of engagement and traffic of the website.

2.Reduced Bounce Rates:

When you put a lot of time and creativity for creating landing pages for your website, if the visitors are bouncing back without making any actions, it leads to disappointment.  If it is the case happening to you, it is the time to perform A/B testing on web pages. The more time spent on the website by a visitor reduces the bounce rate.

3.High Conversation Rate:

A/B testing is the easiest and effective way to create actionable content to convert visitors into buyers. Carefully spend a little time to create two variant pages to find out what works best to your website. With a minimal cost, this test helps to increase your conversations.

4.Easy to Analyze:

With this test results, it is simple to analyze user expectations. We can understand which variant drawing more attention of a visitor, which elements should we change. We can easily find out the winner “variant A” or “variant B”.

For example:

Both the web pages are getting 100 impressions; Headline is the element we are targeting. If Variant A got 30 clicks out of 100, variant B got 20 clicks then variant is the winner in this test.

5.Increase in traffic, ranking and sales:

The most important benefit of A/B testing is the increase in traffic and sales. The lesser bounce rate, significant improvement in user engagement, higher conversation rate all these united results enhances the websites authority, page rank and sales.

Top 10 A/B testing tools:

Finally here are the top 10 A/B testing tools.

 

The Bottom Line:

I hope you got an idea about A/B SEO testing and its uses for SEO. A/B testing leads to trust and confidence in your brand and services, which give you, better ROI results in return. A/B testing is one of the most powerful ways to collect information about your copy-writing and design choices. We usually use it on our own website and as well as on our client’s sites. Following the right method or procedure is a challenging task. In order to unlock numerous benefits, you have to learn more about what convinces your audience to convert.  It is time to take advantage of this career choice by learning SEO Certification Course.

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube for Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

Top Digital Marketing Courses in Bangalore with Placements | PPC Course | Google SEO Certification  | SMM Course

Learn Share & Inspire – This is eMarket Education Internet Marketing Institute Success Mantra!

Posted under: SEO

Easy Steps to Rank for a Keyword in Google

Posted on October 17, 2018 by Emarkt_Admin

Best Techniques for Keyword Ranking Google

 

How to choose a keyword to rank on Google? This can be a brainstorming process. Writing a content keeping search engine guidelines in mind is really a big challenge. You can see it is one of the trickiest strategies, utilizing a particular keyword to write content and make it rank high on Google. But if are able to find the right keyword for the given post, almost half the game is on your side. You have to engage the keyword and weave it into a well-written content.

Keep your Website clean and Robust:

This is the primary step you have to take care of. You will need to have some strong basics in place before you can hope to rank for any keyword.

A strong Website: Having a strong website is the primary step to look after. A properly structured website and networks of other platforms like Blog, Social Platforms and Email contacts you can reach out for occasional help.

Keep above-mentioned elements ready before jumping into the competition.

How to do Keyword Research?

Select seed keywords which are related to your services or products. For example, you are providing Digital marketing services, take that keywords put it on Google search bar. Get the Google suggestions on the bottom of the page; choose few suggested keywords which perfectly suit your business model.

Related keyword suggestions by GoogleImage courtesy: Google

 

There are few other techniques to find a niche keyword:

Top 9 Keyword  Tools:

Make use of different keyword tools like

 

Keyword Selection:

To select a keyword, we have to keep in mind that what does the audience intent? Does the audience intent is to get the information or to buy products? The user intent will be general or specific.

For Example:

Example for General keyword intent of a user Search

As shown in the above images, keywords are having different intent. The first image is a general keyword “PPC” we cannot decide what is the user’s intention? Do they are looking for information or training or services?

Example for Specific Keyword search of a user

The second image is a specific keyword “PPC training in Bangalore”. Here the user intent specifies that he or she looking for PPC training institute in Bangalore.

Select the keyword according to the buyer persona. We are not doing any social services to educate people. Our target is to get business and revenue.

Play with commercial intent keywords.

For Example:

If you are running an E-commerce website, the targeted keywords should contain:

“Buy Samsung Galaxy J7”, ”Best Deal on Clothing”, ”20% discount on Men’s T-shirt”, “Custom Mobile Accessories Free Shipping”. These types of keywords give us conversion.

If you are a services provider:

These types of keywords help to sell our services.

“One size does not fit to all”, don’t stick to above mentions keywords every time those are few examples I have given.

You might have a question what could be the size of a keyword? read below to find the answer.

What is the ideal volume and size of the keyword ranking Google? 

Consider two things in mind one is volume and length of the keyword. Choosing a keyword with too much volume put our content post in a risk and choosing too low volume keyword does not give us any traffic. The keyword should have a decent volume to get rank on Google.

For example:

Choose the second keyword instead of first and third. The second keyword has less volume compared to the first one but it is a decent volume keyword to rank your content on Google. The third keyword also helps you to generate the traffic but it is Local SEO intent.

To speak really the keywords which we using are type related, Voice search is the future of the search process. Campaignlive rolled a good content about how voice search changing the Searching style of a user.

Statistics of keyword phrases

                          Image courtesy: Campaignlive

Alexa, Siri, Microsoft Cortona, and Google Voice Search are the some of the trending Artificial intelligence systems.

Length of voice search queries as per the statistics

Image courtesy: Campaignlive

 

Voice searches are mostly Question phrases, They are longer than a general keyword search terms.

For example:

To beat your competitors you should be in the front line to utilize new resources of digital technology. Use of those voices searches related phrases to rank our content on Google.

Content Creation Concept:

What kind of content you deliver to the audience depends on your resources. Keep your audience in mind before creating content, the information you provide should inspire and make them share your post. Below are the top performing content paths.

  1. Blog
  2. Videos
  3. Infographics
  4. Articles
  5. User Guide
  6. Case studies
  7. E-Books
  8. Newsletter
  9. Podcasts

The content whatever you choose to prepare should be very qualitative. If you not having time and resources, better outsource.

Have an eye on Competition:

Once you are done with the keyword, search the keyword on Google and find out the top competitors for the keyword. Select the competitors and check how they are doing, pay attention to:

 

Do the work a bit stronger and qualitative than your competitors.

Execute the Plan:

Once done with content, check twice before making it live. Search Engines penalize spam and duplicate content. Search Engine look for high-quality content, never stuff your keyword in content.  Start optimizing the content by using SEO techniques.

SEO can be divided into two parts:

On-Page optimization for Keyword Ranking Google:

On-page optimization is the practice of optimizing individual web pages of a website in order to get rank higher on the search engine. Here presents a checklist of On-page keyword ranking techniques to make sure of.

  1. Meta Title
  2. Meta Description
  3. SEO friendly URL
  4. Header tags (H1, H2, H3, and H4)
  5. Keywords
  6. Responsive Design of web page
  7. Internal Links
  8. External Links
  9. Page Speed
  10. Images
  11. Social links
  12. Image ALT tags
  13. Anchor Text

Above mentioned elements should be taken care. Every element should contain the keyword (except page speed and design of web page).

Off-Page promotion for Keyword Ranking :

Off-page optimization is the practice of improving the position of a website in search engine by promoting our website on various platforms.

Here is the list of Off-page techniques:

  1. Link Building
  2. Blog Submission
  3. Article Submission
  4. Blog Commenting
  5. Social Bookmarking
  6. Link Exchange
  7. PPT sharing
  8. Infographic sharing
  9. Video submission
  10. Image submission
  11. Search engine Submission
  12. Local Listings

Most people do Link building, check our blog Importance SEO Linkbuilding Tactic to know why it is important. Every Off-page technique has its own impact; try to perform all the techniques to rank higher.

Promote the content as high as possible, keep monitoring the results. Check your keyword ranking week on week; if your targeted keywords are not performing well implement new strategies to scale up your traffic.

Conclusion:

I hope you have got a good idea on how to rank your keyword on Google. Perform all the above-mentioned techniques on your website, generate good revenue.

A specific Keyword has its own importance and demand. Usually Google takes certain time to notice the changes on published page. In this blog post all the important information has been covered on how to improve the ranking of a page for a specific keyword. Join the SEO Training Course and learn how to Lay the groundwork, How to Analyse your competitors, Executing, Optimizing and Publishing because all these factors carries an important role which helps in ranking of your page for a specific Keywords.

Posted under: SEO