About eMarket Education
eMarket Education, a digital marketing training institute located in Bangalore offering courses in digital marketing including SEO, PPC, Google Analytics, Social Media & Digital Marketing training programs. It strives to give the best knowledge to students in both practical and theoretical aspects of Internet Marketing while educating them to take greater digital marketing responsibility in any organization.
Mantra: Value Your Trust – Value Your Time – Value Your Investment – Delivering Best Quality Education
PPC Workshop Objective
Nomatter what your Digital Marketing budget or how little time you have to capture the market, you can reach new customers and grow your business aggressively using Google AdWords. A small clipping on Google AdWords for a brief understanding;
The Google AdWords workshop will add immense value to attendees, who are completely new to Google AdWords or have previously created an AdWords account but do not necessarily know, how to best structure and optimize campaigns for optimal results in Google search results.
With PPC Google AdWords, you can choose where your ads appear, set a marketing budget that’s comfortable for you, and easily track and measure the impact and ROI of your advertising campaigns. Whether you have an online or offline business, this Google AdWords workshop will teach you, how to reach people exactly, when they’re searching the Internet for what you offer.
PPC Workshop Specialty
* This will be a complete 1-day intensive #PPC session. And not a 2-3 hour lecture
* Max 20-25 members for making it more interactive
* It will be in units of 3: Explain, Exercise & Debrief
* It will not be around the Instructor & the Audience, but learning & sharing from one another in the room
* Efforts to make everyone learn the best with different exercises
* Acquiring a skill
* End of the Day: Everyone given a task to do, when they leave
Note: Please try carrying your laptop
PPC Workshop Topics | 9:30 AM – 5:30 PM
– Website Analysis: Understanding Client’s website as well competitor sites to come up with a good PPC digital marketing strategy.
– Campaign Structuring: Learn, how to structure the best campaign & adgroup structure for better budget optimization, campaign management and target deliverable.
– Comprehensive Keyword Research: The absolute center of every digital marekting campaign is KEYWORDS. Learn the effective methods to discover and research specific & ROI keywords. While keywords are the lifeblood of Google AdWords, perfecting your research with right short or long tail keywords while controlling your negative keywords can drastically increase your overall revenue.
– Writing Compelling Ad Copy: Learn, how to sync your PPC ad copy with both your keywords and buying cycle stages to higher Quality Score
– Quality Score: Quality Score has a larger effect on your account’s visibility than any other setting inside of AdWords. Quality Score helps to rank your advertisement in top results with lower cost. Receive step-by-step instructions in, how to prioritize Quality Score improvement, and what actions to take to increase your Quality Score.
– Campaign Settings: Step-by-step explanation of campaign settings for best optimization utilities of your Google AdWords account.
– Integrating Google AdWords with Google Analytics: How to link your AdWords account & Google Analytics property that gives access to the entire picture of customer behavior, from ad click or impression through your site to conversion. Once linked, you can use insights from Analytics to refine and optimize your AdWords campaigns, improving the overall performance of your business.
– Strong Basics Optimization Techniques: The best basic optimization techniques to help you excel in your campaign objective or achieve your PPC targets around Branding or Conversions.
– Networking Opportunities: Workshops are best places to network and meet fellow practitioners of online marketing. Lunch & Tea breaks will be suitable times to have a better interaction with your fellow attendees.
PPC Workshop Takeaways
– Google AdWords Workbook
– Google AdWords Checklist with best tools & techniques
– MS Excel Tips & Techniques
– Website Audit Checklist
– Workshop PPC Slides (for reference)
– Guaranteed Best Learning in Theory & Practical
PPC Workshop Instructor
Ranjan Jena is the founder of eMarket Education, a digital marketing training institute in Bangalore, India.
Prior to this, Ranjan worked for Travix India (an online travel portal) as Web Marketing Manager and managed in-house digital marketing team for Asia-Pacific brands. Over 9+ years’ experience working in Digital Marketing field with an active speaker & trainer in Google AdWords PPC while conducting training & workshops events in & out of Bangalore at individual & corporate level along with guest-faculty in MBA colleges including Christ University, Vanguard & WLCI, Bangalore. A Google certified professional in Google AdWords & Google Analytics with Bing Ads Accredited Professional. OnlinePaidLook is the blog site started way back in 2010. Know More
PPC Workshop Venue
GINGER HOTEL – BHUBANESWAR
Opp. Nalco Headquarters Joydev Vihar, Nayapalli Bhubaneshwar, Odisha-751013
PPC Workshop Registration Fee
INR 900/- per Member
For assistance with workshop, please contact Ranjan Jena @– +91-7760969452 | [email protected] . Please mention in your call: “Calling for Google AdWords Worshop Event”