Online Marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze their Web marketing campaigns and understand what is working and what isn’t – typically in real time with help of tools available in the Online Marketing world.
If asked to go sequentially, then it would be;
How Digital Marketing Benefits for Students:
Whether you are from science background or from Arts background digital Marketing course can be opted by any student irrespective to his /her educational background. Getting a job opportunity is the biggest challenge nowadays, but if you can easily jump this hurdle if you learn digital marketing.
You may have a question, HOW?
Every business need a marketing team, in this busy world, people don’t have time to spend at least 3 minutes to talk to a marketer.
Just take a live example, while you walking in a shopping mall or on roads many marketers approach you to explain about their products, do we give any time to them mostly not. Why? because we may not have the intention to buy the product at that particular moment or we are hurry to catch up some other work.
• Traditional marketing is a process of approaching people without knowing their interest; sales percentage is very less in this process.
• India is one of the fastest-growing e-commerce markets worldwide, with millions of new internet users taking advantage of cheap internet resources. People mostly prefer online shopping rather than going to a shop.
• Every business is jumping to the online world, establishing their business websites to provide services. From a local grocery store to the biggest firms in the world are doing business at the online platform.
• There is a huge shortage of digital marketing professionals, business firms are deliberately seeking for digital marketers.
• Year -on- year demand is increasing for this profession.
• If you have a stronger skill set and expertise, you can hold talks of the salary matter and avail the best package.
• The salaries have been rising over the past few years. SEO, SMO, PPC, and several other job profiles have witnessed a hike in their salaries.
• One more advantage of digital marketing is you can be your own boss, no need to be an employee for someone else. You can work as a freelancer.
• Most of the students are earning their pocket money by working as a freelancer.
• By the time you come out of the college, you can get a job easily with help of this certification
• If you have an idea of establishing a startup, digital marketing knowledge helps to promote your brand without hiring an employee.
Just opt for a summer course; the duration is hardly 3 months. By the time colleges reopen you can start your earnings, no need to look for your dads pocket for your pocket money.
Surely learning digital marketing benefits students.
Why MBA Graduate Should Learn Digital Marketing:
More than one-fourth of the world’s population uses the internet and this number is growing at a rapid rate. People have become smarter than ever, they are accomplishing multiple tasks with the help of digital devices. Businesses are moving to online platforms to utilize this rapid internet usage
MBA degree has not remained enough to get a job, the market has changed a lot in the last few years. But your MBA course curriculum hasn’t changed much, there lies a gap between industry-relevant skills and education.
A survey conducted by ASSOCHAM out the results, they mention that 93% of MBA graduates are unemployed.
“The price of a commodity is determined by the interaction of supply and demand in a market”
Look another side of the wall, how the world is changing, wraps the opportunity.
Why Digital Marketing is important for marketing professionals:
The employment scenario of our country is changing diversely according to updated technology which in turn is creating more challenges for job seekers and working professionals to find a suitable job and career. So it is very much essential for marketing professionals to understand and analyze the market scenario to find the right platform which can help them for better career growth. According to current market requirement, digital marketing can be the best courses for marketing professionals and job hunters, to begin with.
Why marketing professionals should opt for digital marketing course?
Digital marketing course for marketing professionals can be a benefit in many effective ways:
Learning digital marketing helps traditional marketers to implement internet strategies for traditional business.
What is the correct method of learning digital marketing courses for working professionals?
To make it clear, first, you should know that digital marketing is not a single course. Digital marketing as a marketing subject has multiple courses under it like SEO course, Google Ads Course, Social Media Marketing Course, Email Marketing Course and lot other.
So, for marketing professional the best way of learning digital marketing would be, to begin with, one module of digital marketing course like SEO course (Search Engine Optimization) or Google Ads course and after learning and understanding the initial subject, they should switch to the other modules.
Why Housewives Should Learn Digital Marketing:
Women are not the weak, not afraid, not dense, they all own magnificent skills and have incredible aims but unfortunately, they are for the most part surrendering by taking the responsibility of parenting, the responsibility of taking care of family activities and more reasons drop their bright career and fruitful salary packages.
Hey! Don’t be downhearted. There is a great opportunity for you all. Still, you are excited to pursue a professional career? If yes, this is possible at staying home and utilizing your time by learning Digital Marketing. Digital Marketing is one of the best short-term professional courses for housewives.
Digital Marketing is the best course for housewives to fulfil your leftover dreams and to make some money.
How Digital Marketing is profitable for Housewives
All set to your professional career, Digital Marketing is the best career option for a housewife.
Why web designers should learn digital marketing
There is always a question at the top priority list that how does web development relate to digital marketing? And why web developer needs to learn digital marketing! So, answer to this is, if you combine coding skills with online marketing skills, you will gain a profound skill set that will benefit your career in such a way that whether you have a full-time job or freelancing business it helps you to get targeted traffic to the site and improve conversion rates. Knowledge of digital marketing will help you to reach clients and develop the business. For instance, many digital marketers rely heavily on data analysis, event tracking, website coding, and landing page design.
Benefits of learning digital marketing as a web developer
• Turn into a demanding Web Developer: As a developer generally you build websites, with this, if you have the knowledge to drive the traffic to a site, skillset to increase conversion rate, it will help you expand your market more than an ordinary web developer.
• Increase in income: The dual knowledge of web-development as well as digital marketing specialist you can negotiate your salary with your employer. After all, along with creating beautiful websites, you can enhance the business online presence and sales.
• Build up the skills to launch your own products or services successfully: Knowing digital marketing as a web developer can pull some extra cash or can start your own full-time business by launching their product line or services. In this case, knowledge of web development and digital marketing acts as a milestone.
• Get involved in a growing field: With internet usage expanding in exponential numbers over the world, there is an increased interest in digital marketing experts and organizations.
Develop your personal brand, as a web developer with the knowledge of digital marketing, you can expand your brand performance and your business as well.
Benefits of Digital Marketing for Startups:
Why do most of the Startups fail in India?
Most Startups in our country fail due to reasons like
Lack of budget,
Working without a vision
Wrong marketing approach
Product or service not appealing to a customer
Not utilizing the updated technology required for marketing and research
How digital marketing can help Startups?
Understand Your Customer:
With the update of latest technology and penetration of Smartphone, the human behavior has also changed a lot. Now humans have become more digitally aware and are utilizing the online medium for their own convenience and advantage.
As a business, you should target your customer through the online medium but to target your customer you should have the right digital marketing approach.
Learn New Marketing Skills:
For any business, marketing is the most challenging job to perform and it should not be limited only to traditional marketing. According to a rough estimate, currently India has nearly 500 million internet user and it’s still growing rapidly year on year.
With the evolution of internet, “Digital Marketing” is the most preferring medium by businesses. So, a well-planned digital marketing strategy for startups is the best option to definitely opt to increase the ROI. Just think why a big brand like “Nokia” pushed back in the world of Smartphone’s? The answer is, it didn’t get adapted with the updated technology.
The most important digital marketing factor that helps startup:
Being an Entrepreneur will not grow your business. A thorough and sound knowledge of digital marketing can help you to reach your customers in most efficient way. Real-time business analysis data can be traceable through various digital marketing channels which can help startups for growing business and also to sharpen their marketing skills.
Why Digital Marketing is Important for Entrepreneurs
Fed up with your daily job what you are doing and want to see yourself as a BOSS? Or else you have already started your journey as an entrepreneur and struggling to boost your products and services in front of the right audience? (Your targeted customers only)
It is high time for you to make yourself realize the importance of digital marketing for entrepreneurs.
In digital marketing, you can run your own advertising campaign by targeting only your customers and you have to pay only when someone comes and visit your website. We can track and measure each and everything that happens in a digital marketing platform with 100% accuracy.
Why digital marketing is important for entrepreneurs
Just be your own boss rather working under anyone.
Note: If you have a team or you have outsourced your digital marketing project to an agency, you need to be very clear about what your team or agency is doing and you should be able to track the business performance.
So all the business owners & entrepreneurs, let me just tell you that you have to learn digital marketing in order to become a successful entrepreneur
Why Switch Your Career to Digital Marketing
Switching your career isn't a simple decision and that you truly need to make every step very carefully. Though, if you are very much aware with market situation, its demands, and the skills you own, things can turn out to be less complicated for you. On the off chance that you know well whether your abilities would fit into the demands or not, you can obviously be effective at your turn.
Switching career is becoming just as common as job hopping. As digital marketing industry is rising to give stunning opportunities to employment seekers to get down to shape up their profession, there is a need to work upon the technique that more regularly than not individuals take after to get a satisfactory digital marketing work.
How to Switch Your Career to Digital Marketing
Are you looking to make your career switch & move with digital marketing profile? However, you don't want to quit your present place of employment immediately; rather dedicate a couple of hours on digital marketing every day, initially. Once, you think your knowledge in digital marketing is up to the check and you can lead digital marketing campaigns well, you can obviously go ahead and change to a full-time digital marketing job.
Benefits of Switching your Career to Digital Marketing
Ensure you have attached your safety belts before you make your turn. Digital marketing can be a fabulous industry to switch your career, simply ensure you realize the skills well. We wish you good luck in your profession!
Why Freelancer should learn Digital Marketing :
How many of you think that you are working for your company day & night and you are working for peanuts? If you are one of the guys, who are fed up with the less salary that you are getting and want to make some passive income, then you need to know about the enormous opportunity of making money through the internet as a freelance digital marketer.
Learn digital marketing and understand how to make passive income by getting freelance digital marketing jobs.
And if you start getting more freelance jobs in your hand, you can literally start thinking about quitting the job and having a steady monthly income through freelancing.
Benefits of being a Freelance Digital Marketer -
• You can work from home.
• A chance to earn more.
• You can schedule everything.
• You control your workload.
• You can have more sleep.
• You are your own boss.
• Work wherever you want.
• You take all the profits.
• You can follow your passion.
Note: Learning digital marketing is a fruitful asset for a freelancer.
why bloggers should learn digital marketing:
Many of us know about blogging, Blogging has come a long way. It was the most followed mediums before social media came into existence. So as a blogger to reach to each and every client, digital marketing is the ultimate way to reach more of your B2B clients, you know that your website is vitally important to the process.
Blogging gives your business the opportunity to create relevant content for your website’s audience. Your social media platforms should constantly be pulling content from your blog in order to drive traffic back to your site. Social media posts should include the correct website links to the blog article’s, along with attractive and creative visuals. In order to find you by the client, your website needs to be ranking on top of SERPs. Learning digital marketing advantages you to promote your blog with no much effort.
Importance of digital marketing for bloggers
• Knowledge in digital marketing for a blogger is important for optimizing and getting more traffic to their blog page.
• Once you have all that traffic coming to your site, a good digital marketing knowledge will keep your clients interested in interacting with you which helps Lead Generation, Nurturing, and Conversion.
• Increase your income.
• Increased organic website traffic.
• Become an industry leader.
• Develop customer, consumer, or client relationships.
• Connect people to your brand.
• Create an opportunity for sharing.
If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy. If you learn digital marketing you can strategically plan how to write a blog to get more conversion.
Digital Marketing Career for BPO
BPO (Business Process Outsourcing) revolution started in India in the 90s, saved many people from unemployment. At emergency we take up the opportunities however the growth is not such great, however, we can’t run our fuel on the same path where there is not going to have any solid career growth.
Why BPOs should switch to Digital Marketing:
The jobs offered at BPOs were no longer satisfying and fulfilling, resulting in burnouts. Not having Work life balance, hectic shift schedules, career limitations, and rigid work environment all these factors ruin your life. Most of the BPO employees are struggling to get a job in other sectors; the primary reason for this is a skill gap. Here you see how your BPO experience can help you to switch to Digital Marketing.
• The skills picked up during the BPO stint can easily carry over to the digital marketing sector.
• Digital Marketing is majorly about internet and customer behaviour; in the time of BPO employment, you will have fair knowledge on internet and customer behaviour.
• Cost of the course is economical moreover duration is very short compared to any other professional courses.
• Digital Marketing jobs give enormous job satisfaction as the work performance can be measured and improves upon instantly.
Internet marketing is growing at a great rate and it is generating plenty of job opportunities. The demand for digital marketing professionals is enormously high. Learning digital marketing helps you to earn extra bucks by working as a freelancer.
Switching from BPO to digital marketing definitely widen up your opportunities.