Google PPC Training in Bangalore

Learn to advertise on Google Ads or run Performance Marketing or Lead Generation campaigns.

eMarket Education offers the best PPC courses in Bangalore with diverse course modules and certifications from Google. Best practices of teaching with 1-1 interaction. Become industry-ready with real-time teaching experience and live interactive sessions between students & faculties in 2 hours every day's session in a short span of 1 month.
Duration
2 Month
Mode of Class
Online/Classroom
Class Covered
11 Modules
Next Batch
Oct 14, 2024
Course Fee

PPC Course Online Module

Learn to help Clients with Google Ads campaigning following 3 principles: Relevance, Control, & Results.

Google Ads Classes Overview

We offer comprehensive training in paid search marketing, search psychology, search ads, and keyword targeting. You’ll also learn how to expand your reach with display network strategies and precisely target audiences. This advanced PPC Google Ads course covers buying funnel, setting and measuring marketing goals, integrating PPC into digital strategies, and techniques for campaign reporting and tracking.

  1. PPC Website & PPC Landing Page Analysis
  2. Keyword Research with Google Keyword Planner Tool
  3. Keyword Segmentation by Priority
  4. PPC Campaign Structuring & Budgeting
  5. Ad Copy Writing
  6. Ad Assets
  7. Quality Score 
  8. PPC Metrics
  9. Account Setup & Conversion Tracking Code
  10. PPC Campaign Setup & Manage Settings
  11. Search, Display, Video, PMax, Demand, Remarketing, Smart Campaign
  12. PPC Campaign Optimization & Reporting
  13. How to Manage Small Business Google Ads Accounts
  14. How to Manage Lacs Budget Google Ads Accounts
  15. Best Practices with Automation Bid Strategy
  16. Performance Analysis with Excel Technique
  17. GA4 & GTM Link with Google Ads
  18. Google Ads Certification Exam Completion (Search Ads, Display, Video & Measurement)
  19. How to analyse SEMRush data for better CTR & Conversions
  20. Sharing Campaign Structuring, AdCopy, Media Planning, Daily, Weekly & Monthly Work Templates
  21. Overall PPC Checklist Template for daily update

Google Ads Certification & Tools

Add demanded Google Ads Certifications & Tools expertise to your resume.

Google Ads Certifications

These are professional certifications that Google offers to individuals to prove their expertise in basic and advanced level of Google Ads. To get certified in Google Adwords, PPC marketers have to first learn PPC course and after course completion, they have to appear and qualify the pass percentage in the online test. Below are few Google Adwords certifications to know:

  • Google Ads Search Certification: This certification is to learn, build and optimize Search campaigns. Through this, one will learn to build a search strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
  • Google Ads Display Certification: This certification is to learn, build and optimize Display campaigns. Through this, one will learn to build a display strategy that aligns with company goals, generate traffic, bring in new leads and acquire new customers.
  • Google Ads Video Certification: This certification enables an individual to learn to tell powerful stories on YouTube. This is a strong tool to keeps the users hooked throughout their buying journey.

Google Ads Tools

Let’s have a look at some of the powerful free tools offered by Google

  • Google Trends: This is a free valuable tool from Google that gives most trending data about the popularity of search queries on Google across regions and languages.
  • Google Keyword Planner: This is a free option in Google Ads dashboard that helps paid search marketers to research and find new relevant keywords, check their search volumes, competition level and many other important details regarding keywords. It is also one of the most sought-after tools by most digital marketers.
  • Google Smart Campaign Analysis: This free tool helps us to analyze information about business, the target geographic location, target language, and keyword themes from the Smart Campaigns.
  • GA4 Data Interpretation: GA4 is a free tool by Google which help digital marketers to monitor complete data of website performance in terms of user behaviour and live campaigns with accurate metrics and demographics information. This tool also gives real time data related to users and their activities with websites in 30 minutes.

Why PPC Training Courses?

  • As per “Search Engine Journal”, approx. 39% of advertising budget is being spend on paid search (PPC), making it top digital channel
  • As per “Statista”, advertisers are projected to spend $ 190.5 billion in search advertising in 2024
  • India is the second-largest online market in the world (900 million internet user)
  • Digital marketing in India is expected to grow at a CAGR of 25.4% year on year basis
  • It is data driven and have unparalleled scope for optimization and scale
  • Highly demanding with respect to market needs and trends

PPC Career Progressions and Salary Trends

  • PPC Intern: Internship onto PPC field

Remuneration: Generally, companies offer stipend to interns to take care of travelling and food expenses

  • PPC Associate: Assist PPC Specialist on to keyword, ad copies etc

Salary: 1 – 1.5 LPA

  • PPC Specialist: Managing campaigns, optimization and analysis

Salary: 2.5 – 3.5 LPA 

  • PPC Specialist: Sr role to PPC Specialist, apart form managing campaigns, lead team and contribute on to PPC Strategy

Salary: 4 – 7 LPA

  • PPC Manager: Oversee the management of all PPC promotions, PPC Strategy formulation. PPC team management, implementation of paid search strategy through team, Liaoning with top management

Salary: 4.5 – 9 LPA 

  • Director of PPC: Budget management, oversee PPC department and alignment of PPC strategies with company objectives

Salary: 10 – 30 LPA 

  • VP Marketing: Responsible for organization’s all marketing activities, marketing strategy, oversee marketing operations and ensure company’s growth and visibility

Salary: 12 – 99 LPA 

Who Can Benefit from Pay per Click Training Course?

Anyone who knows internet surfing, has basic excel skill and has some proficiency in English language along with desire to pursue a career or profession in digital marketing can attend this PPC Google Ads course to get close to their professional dream.

  • Freshers / Graduates / Students / 10+2 pass out 
  • Marketing Professionals 
  • Working Professionals seeking a shift in their field
  • Anyone wants to pursue a career in freelancing
  • Business owners / Entrepreneurs who wants to learn digital marketing to propel their organization’s marketing efforts

It involves more than just PPC Training

"This is not just a training but an emotional journey"

At eMarketEducation, we don’t provide just stipulated hours (as per course curriculum) of interactive training, but we hand hold trainees in every aspect of their professional journey as per their needs.

  • Activity based learnings
  • Highly skillful and experienced faculties
  • One to One monitoring and support
  • Guest lectures by industry veterans
  • Industry case studies and project assignments
  • Google Ads certifications
  • Assistance in internship project
  • Add on demand Google Ads Certifications & Tools expertise to your resume
  • Soft skill and resume / interview preparation assistance
  • 100% placement assistance
  • Transition from course to a rewarding digital marketing career

Why eMarket Education for PPC Online Training?

1,600+ Digital Experts

1,600+ Digital Alumni

4.8 Star Google Rating

15+ Yrs Industry Experience Faculty

Best Live Project Practical

Guaranteed Placement

15+ Years Exp Faculties

PPC Training Benefits

A comprehensive program built to upskill people in core aspects of PPC mainly Google Ads, Performance Marketing or Lead Generation campaigning. This course covers in-detail understanding & expertise on;

Google Search, Display, Video, PMax, Demand Generation with Smart Campaigning and Remarketing Ads

  • Learn to run Performance Marketing or Lead Generation or Pay Per Call Campaigns
  • Advertise on Facebook & Insta Ads
  • GTM & GA4 Integration with Google Ads
  • Hands-on practical on multiple live projects under the guidance of 15+ Years Industry experts

Upon completion, an individual would be able to strategize the PPC campaigns, set up accounts on key platforms, manage budgets & bid strategy, optimize campaigns & Keywords data while analyzing data to get meaningful insights that will help the account grow.

This PPC course will help an individual make a successful Career switch to become a Freelancer, Consultant or bag career jobs in Google Ads.

PPC Student Alumni Testimonials

eMarket Education
4.8
Based on 226 reviews
powered by Google
FIXNOW IT SERVICESFIXNOW IT SERVICES
10:55 14 Dec 23
Happy for the best digital marketing course in bangalore offered by eMarket Education to propel our business digitally. Thanks for the trainers for sharing their valuable knowledge & insights on digital marketing.
morewall stonemorewall stone
14:51 02 Nov 23
Good place to learn Digital Marketing
PR PUJARINI SAMALPR PUJARINI SAMAL
12:06 17 Oct 23
Avinash GunnaAvinash Gunna
09:50 30 Sep 23
It was a very good learning experience in the Digital marketing workshop by Ranjan sir...Totally enjoyed and learned a lot... really worthy.....
Padmakumari MamidiPadmakumari Mamidi
09:38 30 Sep 23
It was a very good sessions of digital marketing classes by ranjan sir... I had really enjoyed it and the way he taught was fantastic....
Ramya KamireddiRamya Kamireddi
09:36 30 Sep 23
It's really a good opportunity to us to get much information about SEO and PPC from Ranjan sir. Thank you for your patience and explaining us in such a good way sir. We r very greatful to have you here for digital marketing workshop.
sathish Natarajansathish Natarajan
17:13 02 Jul 22
I have taken Digital Marketing training from eMarket Education with trainer Mr. Ranjan Jena. He has 15+ Years experience in the Digital Marketing industry. I have taken SEO and PPC training from him Day 1 onwards he is focusing on a 100% practical and real time scenario based method of teaching and we are doing the practicals along with him. Mr. Ranjan Jen has very vast experience coming to SEO, i could say he can be a Top 5 Digital Marketer in Bangalore. I can say no other institutes will give the live access for their business website access for SEO practice and he understands and believes in my interest, grasping knowledge on SEO and being given the opportunity to work on the eMarket business websites. Now I am confident enough I can deliver the SEO projects like a professional. Only the simple two reasons I can suggest the course for digital marketing aspirants.1.) Mr. Ranjan has very good Industry Knowledge on SEO, PPC.2.) He has a down to earth attitude he behaves with the same response to fresher/experienced students.
jeevan biswaljeevan biswal
08:44 01 Jul 22
If you are completely new to digital marketing and don't know where to start from, this is the right place for you. eMarket Education is the Best Digital Marketing Institute in Bangalore. The faculty is really good and friendly. They also help with placements for freshers in this field. I enjoyed so much and learn so many things in classroom environment.
Neeharika SharmaNeeharika Sharma
11:08 07 Feb 22
Joining eMarket education was the best decision ever. The training I did with them was genuinely the most interesting & relevant training I have ever followed. I loved each and every class taught by Ranjan with in-depth real life examples. It has truly helped me be a better digital marketer in all aspects. All in all, I would highly recommend the program to anyone looking to further their skills in Digital Marketing as well as those who are thinking of switching career.
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PPC Google Ads Online Course FAQs

PPC (Pay Per Click) advertising involves placing ads on search engines and social media platforms and paying each time someone clicks on them. This is an effective way to drive traffic to a business website and generate leads or sales.

In case you are fresher and looking for a career in digital marketing, this course can assist you to start the journey. 

  • If you are a marketing professional then this course will help you getting started with paid ads, one of the digital marketing channels
  • If you are a working professional desiring to pursue   a career in digital marketing, this course will assist you in that goal.
  • If you want a career in freelancing, this course will equip you.
  • If you are an entrepreneur / business owner, this course will assist you to propel digital marketing efforts of your business.

There is no prerequisite for the course, only ability to surf the internet, basic excel skills and a bit of english writing skill along with a desire to pursue a professional career in digital marketing are required, rest all can be learned during the course.

Answer is yes. To pursue a career in Pay Per Click(PPC), no specific degree is not mandatory.

If you have a business idea and want to start your business, then digital marketing will be an integral part of your marketing strategy. Learning and understanding this PPC course will make you proficient in paid search which is one of the prominent channels for digital marketing.

Students are encouraged to work on multiple PPC Google Ads Live Projects to practise campaign creation, keyword research, write ad copies, and implement PPC strategy while managing & optimizing keywords & campaigns.

Major focus during the PPC Google Ads Live Project is to ensure that students can do the following:

  • Structure campaigns proficiently for different websites.
  • Able to run Search, Display, Video, Shopping & Remarketing campaigns confidently for any brands.
  • Perform keyword optimization using Excel techniques.
  • Upload bulk keywords, ad copies and create multiple campaigns and ad groups using Google Ads Editor.
  • Refer Google Search Console & Google Analytics to pick keywords and ad copy ideas and use them in Google Ads.
  • Create compelling ad copies and banner ads with the right selection of keywords for better quality scores.

After successful completion of PPC Google Ads training (PPC Page) course, you will be able to demonstrate proficiency in managing small or large PPC Ads accounts, ranging from 100 to Lakhs of keywords in a campaign account. Confidently develop PPC campaigns and PPC strategies to drive paid traffic and convert potential customers into leads or sales or increase ROI. Additionally, by the end of a successful PPC course, the students will also be equipped with the followings.    

  • Trained in Excel. Use excel formulas to carry out different analysis reports on a daily basis
  • Analyse Campaign Performance for a Small/Medium/Large PPC accounts with ease
  • Create PPC reports for Managements using Analytics Tools
  • Strategic thinking towards business success with PPC Activities
  • Implement better keyword research strategies
  • Write compelling Ad copies around a given business niche
  • Run different analysis report to interpret data and optimize the campaigns accordingly
  • Best use of any given Pay per Click tools
  • Improve presentation skills, personality development essential for professional career.

Anyone having the analytical skills, good in mathematics and hands-on excel usage can literally plan for a career in PPC Marketing, since it’s more of a stock & share market work. English becomes a top preference language skill since you’ve to create ads for better engagement with users on Google. Any B. Com, BCA, MBAs, BBM/BBA or interested in taking up a career in Google Ads can learn PPC.

Freshers, Graduates, Students, 10+2 pass out, Marketing Professionals, Working Professionals, aspiring freelancers and Business owners / Entrepreneurs who wants to learn digital marketing and pursue a career or profession in digital marketing can join this PPC Google Ads training course.

  • Experienced PPC Expert Faculties with over 10 years’ experience in PPC Marketing handling Local & International clients for different Industry categories.
  • Having teaching experience in PPC either Offline or Online classes
  • They have managed live PPC Ads accounts and managed a monthly PPC budget ranging from few Lakhs to Crores of Rupees.
  • Well versed in theory & practical understanding of managing PPC campaigns
  • Certified in Google Ads       

Platforms are Google Ads, Bing AdCenter, AdMob, Facebook Ads, Twitter Ads & LinkedIn Ads

Once the keyword analysis topic is over, the students are almost ready to work either on their own website or the site given by the institute.

Contact Our PPC Expert Counsellor

Still have Queries on PPC Google Ads? We are here to Help!


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