Differences Between Google Analytics & Google Webmaster in Detail

Why Google Analytics and Google Webmaster Tools?

Google Analytics is one of the powerful tools. It helps you to analyze your data and gives you valuable information. It gives information about Audience, acquisition, behavior, and conversion. Still, we need more information and Google Webmaster (or Google Search Console) will let us know all about SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and more. You can also get the information about, how Google is crawling your site and how it will review the site errors which may be interfering with indexing.

Now with the help of integration, Google Webmaster and Google Analytics data can be viewed, giving us some information and visibility side by side either its keywords or users behavior.

Google upgraded Google Search Console (Once known as Google Webmaster Tools) in May 2016.

 

Let us discuss more about Search Console and Google Analytics, and how it is different from each other.

What is Google Analytics?

In my earlier blog, I have discussed about what is Google Analytics and its Benefits.

Learn more about Google’s URL Builder and UTM Parameters.

Top Metrics/Reports to analyze in Google Analytics.

Why we use Funnel in Google Analytics?

What is Google Webmaster or Google Search Console?

Google Search Console was previously known as Google Webmaster is a free tool provided by Google.  It will let you know how Google looks your website online. It helps to fix problems and offers a lot of other tools with which you can use and improve the visibility of the sites.

Google webmaster overview

 

(New Version of Google Search Console)

Google webmaster tool options(Old version of Google Search Console)

What is the Use of Google Webmaster Tools?

  1. It will help you to find any technical errors related to your website.
  2. It helps you check site health, whether any errors (if any) are appearing or not like
    1. 200 -> the server successfully returned to the page
    2. 404 -> requested page doesn’t exist
    3. 503 > the server is temporarily unavailable
  3. Google Webmaster Tools will keep your website updated and healthy, will keep the visitors coming back and eventually turning them into leads. with all these help you can identify the brand growth.
  4. Helps to analyze organic(SEO) performance of the website.
  5. Google Webmaster Tools will analyze all broken links, duplicate titles, descriptions & links to your site etc.
  6. It will check indexing status and optimize visibility of the site.
  7. Google webmaster will monitor and resolve all malware or spam issues which will keep your site clean.
  8. Google Webmaster Tools will monitor the search engine related information like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors etc.

Difference between Google Analytics and Google Webmaster Tools

As a Digital Marketing Analyst or SEO Analyst, it is very important to know the difference between Google Analytics and Google Search Console (Google Webmaster tool).

Purpose of both the tools are different, as an analyst, you need to figure out which tool is best to use and when?

Let’s discuss in details!!

Google Analytics

  • Google Analytics Audience Report

A) Demographics Report

Google Analytics will help you to find out how many male and female are coming to your website.

Demographics report

B) Geographical Location Website Visitors

Location- wise report in Google Analytics

Google Analytics will help you to know from which location users are visiting your site and you can target your audiences according to locations.

Other metrics you have to check are:

  • Users
  • New Users
  • Avg. Session Duration
  • Session and
  • Bounce rate

C) New Visitor Vs Returning Visitors Report

new visitors vs returning visitors report in Google Analytics

Google Analytics New Visitor Vs Returning Visitors Report will help to identify whether users are really coming back for the second time to your website or not.

D) The time that your visitors spend on your site

hourly report in Google Analytics

This report will really help you understand your customer preferences of time and day. Use these data and target them wisely.

E) Is my Device User-Friendly?

Devices wise report of traffic

Above report will help you to understand which devices your users are using to coming to the website and how user-friendly your website is.

  • Google Analytics Acquisition Report

A) Channel Traffic

Different traffic channels in Google Analytics

This report will help you to understand from which source/medium users are coming to my site and will let you know your daily, monthly and yearly basis report.

  • Google Analytics Behavior Report

A) Are my Keywords Performing?

keyword report in Google Analytics

The Keyword report will help (The above picture keywords are not mentioned) to find out which keyword is bringing most sales, brings more traffic to your website, keeps visitors on your website for longer durations etc.

B) Most searched topic or Content

Featured content report of a website

Above report will help you to analyze the top content of your page, which content bring more traffic, which content is not performing etc.

  • Google Analytics Conversion Report

A) Setup your Goal to track your website

conversion rate  report

Setting up some goals will help to understand the conversion rate of the website.

Google Search Console (Google Webmaster tools)

1) Website Performance

Performance report gives the analysis of search results.

It is divided into 7 categories:

  1. Queries
  2. Pages
  3. Countries
  4. Devices
  5. Search Appearance
  6. Search Type
  7. And Dates

performance report of Google webmaster

 

The above picture is an old version of Google Search Console. If you are using the new version, you’ll find performance result in the performance tab. with the above data, you will able to find the top performing pages, high CTR performance pages, clicks with keyword and how the number of impressions is doing.

performance option in New Google Webmaster

 

2) Sitemaps Report

You can view the sitemaps report in both old and new version of Google Search Console.

sitemaps report (new version)

When you have 10+ URL pages and 1 URL is not being indexed. Sitemaps Report will help to figure out the error and fix it.

sitemaps report (old version) in Google webmaster

The above picture is the old version of Google Search Console.

3) HTML Errors Report

Google search Console will help you to detect HTML errors of your website.

html errors report in Google Webmaster

This report will display the errors like duplicate in titles or descriptions being too long. Overall it will help you understand how Google is viewing your content.

If the errors are occurring to your blog, reduce the size of the meta title or description. Keep around 160 characters for descriptions and around 60 characters for titles. Check whether you have missed writing the meta title and descriptions and don’t forget to Fetch as Google to see the changes.

4) AMP (Accelerated Mobile Pages) Report

AMP report helps you check the errors like page load time, mobile ranking, server performance etc.

You will find the AMP report in both the old and new version of Google Webmaster Tools. Below report is from the new version of Google Search Console.

AMP report in Google webmaster

 

 

 

 

 

5) Crawl Errors

Google Search Console will help you find out the pages which Google is unable to crawl. If there is an error in crawling of the pages, your search engine visibility may go down.

This section is divided into two parts

  1. Site errors
  2. URL errors

crawl errors report in Google Webmaster

Site errors will give the report all the errors from your website.

URL errors will give you errors from crawling pages on your desktop and Smartphones.

Some of the error names to be fixed are:

  1. 404 errors
  2. Soft 404 errors
  3. Server errors
  4. Domain Name System error etc

6) Fetch as Google (Old) or URL Inspection (New Version)

Fetch as Google/URL Inspection is used for test how Google renders your site, how indexing is happening.

fetch as google In Google Webmaster

In the Old version of Fetch as Google, if you click fetch and render you’ll see how indexing is done.

In the New version of the URL Inspection tool, you need to click on the URL Inspection bar and inspect your URL.

url inspection option in Google Webmaster

 

 

7) URL Parameters

Using URL Parameters you can manage the duplicate content and set preferences for Google on how you want each parameter types to be treated.

url parameters in Google Webmaster

 

8) Remove URLs

Remove URLs tool quickly help you to remove all the duplicate contents.

If you want to hide duplicate content from Google Searches, you can add the URL which is duplicate to Remove URLs tool and prior to 90 days it will automatically remove the content.

remove urls

 

 

 

9) Blocked Resources

If your website has some content which you don’t want Google to access or any other search engines, use a robots.txt file to see how search engines should crawl your content.

blocked resources

 

 

10) Links to Your Site

The Links to Your Site report in Google webmaster tools gives you the report of what websites are linking. You have to always choose a high quality of content with picky backlinks so that the link should not bring any negative SEO issues.

links to your site

11) Mobile Usability Report

Mobile Usability Report gives you the overview of design and development issues with mobile whether the mobile content is user-friendly or not?

If your mobile design is not compatible, it will increase the bounce rate and low traffic. Make sure that your content fits the screen size, good resolution and links and buttons are proper.

Mobile Usability Report

Conclusion

With the help of above information, now you can better understand your users within the site and organic search. You can easily analyze and understand, which pages or content is important, and will give conversion rate as well you can fix all the issues.

You can integrate both Google Analytics and Google Search Console, and view all the data side by side, how landing pages, conversion rates, SEO performance etc are doing to come up with better Digital Marketing Strategy.

 

Now, if you are looking for Google Analytics certification, then contact eMarket Education

 

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