How Artificial Intelligence Affects the Digital Marketing

artificial intelligence in digital marketing

Impact of Artificial Intelligence in Digital Marketing & Career in Digital Marketing in 2018

Impact of Artificial intelligence (AI) is conquering each sector one by one. AI has become an inevitable part of our daily lives as it is changing the phase of technology into the new revolutionized way. Digital marketing has also been added to this list. Leveraging Artificial Intelligence in digital marketing caused is shifting into the more advanced level of technology in 2018.

What is Artificial Intelligence aka AI?

Artificial intelligence (also called machine intelligence) is intelligence demonstrated by machines in contrast to the Natural Intelligence (NI) displayed by humans and other animals. A Computer can do tasks that normally require human intelligence such as visual perception, speech recognition, decision making, and translation between languages.

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Artificial Intelligence in Digital Marketing Career

Manual handling of the digital world becomes difficult in understanding, analyzing and analyzing data and sometimes even gives wrong results. The introduction of Artificial Intelligence in the digital advertising industry shifted made more reliable sector as it is capable to understand human behavior and vital part for marketers to engage with customers. Marketers are aware of the AI impact in the online marketing field. The entrance of machine intelligence helps online marketers to make the decision on posting advertisement as they can understand the market and audience reaction deeply.

A digital marketer can use computer intelligence to enhance sale growth, develop the engagement with customers and target the audience.


artificial intelligence in digital marketing


10 advantages of artificial intelligence and how it affects Digital Marketing.


  1. Application of Artificial Intelligence in Digital Marketing

AI helps to Understand Audience Requirement Easily. The major role of the marketing sector is realizing customer’s need and his attitude. If the organization can understand customer’s requirement, it is easy to advertise and segment the market accordingly, increase the sale volume and minimize the advertising expense if they could understand what customers require.

Artificial intelligence brings you customers’ behavior and how they react to the products and services.

  1. AI helps to Improve the Customer Satisfaction

AI implement connection with the audience. Knowing customer queries and solving the issues is the key factor of online marketing strategy that helps to engage with customers, understanding their requirement and develop products and services accordingly. On time conversation with consumers enhances reliability and builds customers loyalty. Chatbot is used to have a two-way real-time conversation that brings more engagement with customers.

This application support customers through chatting in real-time and collect relevant data from users which helps the brand targeting potential customers and marketing products.

  1.  Helps in Content Marketing

AI creates content. In Online Marketing, content strategy is very important. Using certain tools programs Artificial Intelligence can convert data into written content in the different format such as article, image, video and production descriptions.  AI can produce 2000 articles per second based on requirement.

Many of esteemed companies like Samsung, Yahoo are already started using automated content writing technology.

  1. AI helps in High Return on Investment (ROI) in Digital Marketing

A company can make huge ROI rate as they can target specific customers with AI-based tools. Artificial intelligence enabled software can recognize the human face and his characters. Image recognition by AI tool can be leveraged to know customers’ behavior, interest, and need.

This will help the digital marketer to focus on potential customers and minimize the advertising cost.

  1. Artificial Intelligence Makes Digital Advertising More Effective

Advertising is an inevitable part of promoting the brand.  But organization incur lose as audience receive the advertisement which is not related to his requirements.  The brand can avoid unnecessary advertisement targeting potential customers with the help of AI as it collects, analyze and predict the behavior of the user.  


how artificial intelligence affects digital marketing

  1. AI helps to create a personalized user experience

A business can achieve success when they can engage with customers personally. This will help them to understand what the user prefers and how a consumer satisfies with the products. Artificial intelligence would collect the users’ data such as customers’ searches, buying behavior, interest and other relevant information about the customers. This would help the organization to understand the customers properly. A chatbot is a tool which is used to make real-time conversation with consumers and it collects data from opposite such as his/ her requirement and it helps to improve the products and services.

  1. AI simplifies your decision and marketing prediction

AI collects the information from customers whenever he/ she browse the internet. This will help the marketers to optimize the area of focusing on artificial intelligence share relevant data such as users’ needs, behaviors, and prediction about future actions. A digital marketer can ease his decision-making process as he/ she receive important data about the customers.

AI tool brings relevant information about buyers that can guide the company to predict the marketing activities.

  1. Build strong business insight into Online Marketing

With the influence of AI, online marketers can collect the data beyond graphic representation. It helps to improve site quality as browsers can understand data thoroughly and represent them into good business insight.

  1. AI is Changing Web Development and Optimization

You don’t have to worry about designing your website, Artificial intelligence can do it. AI can create the website within a minute using given input like content, page layout, and other required information.  AI provides hypothesis helping software to optimize these inputs into actions within a fraction of a second where it takes days for a market expert to achieve the same results. Introduction of AI in digital world assisted the firm to earn more revenue with the highly targeted ad as the site only post ads to potential customers. This will bring the positive reaction from people with the relevant advertisement.

AI-based tool accelerates conversion rate as it ensures ads can be precisely targeted and this will help to reduce the cost of advertisement with higher CPMs.

  1. Artificial Intelligence in Sales Forecasting

A sale forecasting becomes more accurate if you can understand market well and sales growth. The artificial intelligent tool gives plenty of data about the customers and their attitude and it helps the firm to forecast sale. AI evaluates and analyzes the inbound communication, which gives past behaviors of consumers and this is the very useful weapon for business to forecast the sale. AI eases the prediction of fluctuating market trend and simplifies forecasting accurately.




As digital marketing industry works and revolves around important aspects like a customer, business, marketing strategies, sales, and ROI, so definitely Artificial Intelligence will be an additional boon for marketers to save both time and money to deliver fantastic results. Future of Artificial Intelligence in Digital Marketing is brilliant and in coming days it will take over the market with a storm thereby reducing the stress factor for a business. Well, chances are there that maybe it will affect the job scenarios for many as AI is all about machine learning based.

So if you are playing in the ever challenging field of marketing then ask yourself what is the biggest challenge that you face and we sure definitely Artificial Intelligence is now the best option for you to adapt.


Are you finding Artificial Intelligence and Digital Marketing Interesting? Would you like to learn more and want to apply it to boost your online business contact eMarket education the best Digital Marketing Courses in Bangalore now!!.


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