Mobile Internet Users in India 2022
Introduction to Internet Users in India:
It all starts with the Internet, also called the ‘Net’. It started in 1960, with a workable prototype existence called ARPANET, the acronym for Advanced Research Projects Agency Network. But later, as the researchers began to customize ARPANET, they started assembling ‘network to networks’ which later became the modern Internet.
The Internet has revolutionized the computer and other communications world like nothing before. The Internet represents one of the best and most successful examples of the benefits of sustained investment and development of Information Technology. We all know that the Internet today is a widespread information infrastructure. Each and everything is dependent upon the Internet nowadays.
Internet Usage in India – Statistics & Facts
According to a study, the average Internet users in India are 627 million, which is the second-largest online market after China. Despite this, being large Internet users, only 25% of the population accessed the Internet in 2015. There is always a significant increase in Internet usage every year. In India, the gender level is most dominating in Internet usage, where Men users comprise 71% and Women users comprise 29%.
Internet usage in the country has exceeded half a billion people for the first time, pegged at 566 million, driven by rural Internet growth and usage. It was projected for double-digit growth in 2019. Regarding active or regular users, 87% of Indians are active on the Internet or are defined as regular users who have accessed the Internet in the last 30 days. So total active Internet users in India are close to 493 million, where about 200 million users reside in rural areas, and about 293 billion users reside in urban India.
Mobile Internet Penetration In India
Even researchers have found that over 97% of the users use mobile phones as one of the devices to access the Internet. And it is true because nowadays mobile phones have become a real-life partner than an actual life partners. Our day starts by looking at the phone. Digital Penetration is not only driving urban India but also it is now driving rural India as well.
Why people have become Internet Savvy?
Because the increased availability of Bandwidth, cheap data plans, and increased awareness driven by many government and non-government programs, this has actually traversed the digital gap between urban and rural India. As a result, the perforation in rural India has increased from 9% to 25%.
When the Indian government initiated ‘Digital India,’ the perforation on the Internet increased. This resulted in the country’s digital population amounting to 560 million active users. But at some point, this was largely dominated by many active mobile users. Not only are the initiatives taken by the government, but many private companies have penetrated the market. We all know that the top player in the telecom industry in India, Reliance Jio, provided unexpected schemes and offers to the non-users of Reliance, which was not only attractive but also sold them at a very minimal price to make sure, all the income level people could afford it. And also, the arrival of Jio Internet made instant traffic, with over 60% of the mobile data traffic coming from Jio services.
Annual Digital Growth in ASIA PACIFIC:
From 3G to 4G User base increased:
2G user bases had a sharp fall in recent years as customers started to migrate to 3G and 4G. But, when Reliance Jio and other telecom operators such as Vodafone and Airtel started to provide 4G services to tap the market, the 4G user base in India rapidly gained market. According to a recent study, Indian mobile users to grow by 6% CAGR to 1 billion by 2026, which means that it is going to cover 70% of the country’s population by 2026. The 4G connections in India are expected to grow at a compound annual growth rate (CAGR) of 164 percent in 2026, accounting for 26% of the total mobile connections by 2026.
Average Time Spend on Mobile Internet by Indian Users:
According to a recent study, the average time spent on the Internet by Indian users in 2019 was about 2 to 3 hours, this was a rough calculation. It could be more than 4 hours a day, depending upon the necessity of the work. The best part about this, since we have a faster connection we’re able to achieve more in online time. In a report, it is also mentioned that the internet connection speed has been increased to 18%. Almost twelve countries and territories have a fixed-mobile connection speed of more than 100MBPS, while close to ten countries now enjoy an average mobile connection speed of 50MBPS.
With the increased speed of Internet facilities and new technology up-gradation, there have been both positive and negative effects. It is up to us as a society to decide if the positive outweighs the negatives. The Internet has greatly impacted education, making a fully accredited online degree possible. It not only impacted the education sector but also greatly impacted how people consume the Internet.
The Internet has been impacted by an individual social life, though it is not easy to quantify. Because for an extrovert, it always creates a boost to communication even if it is at an unhealthy level. But for an introvert, it can be a redeeming feature.
The people who are more anxious on social platforms, online communication could be a more powerful tool for them to explore themselves, develop communication skills, and also become more comfortable with social interactions.
Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in smartphones and easy internet access resulted in a huge scope of digital jobs in the market.