30 Oct How important is UTM Parameters for Digital Marketing Analysis?
Do you Track your Campaign with UTM parameters?
When you have so many marketing tools and analytics platforms, Sometimes you feel helpless to understand what is actually going on your tweet or facebook ad, sign up form, newsletters, sale etc.
But have you ever thought adding UTM Parameters to your links will help solve all your problems regarding tracking of Campaign, attributing, and solution for your marketing efforts?
Let discuss in more details about UTM Parameters and How to use them?
What are UTM Parameters?
UTM stands for Urchin Tracking Model. UTM Parameters are tags in your link which gives you the details about Campaign Source, Campaign Medium, Campaign Term, Campaign Content.
Why should you use UTM Parameters?
- You should use UTM Parameters to overview the traffic coming from newsletter, CPC, emails etc.
- When you want to track how your marketing campaign is doing.
- To see the customize traffic you send to your site versus the traffic other people send to your site.
- To find the differences, how other campaigns are doing.
- To check the traffic Source/medium.
- To make an effective report and do better analysis.
How to set up UTM parameters
We will learn how to set UTM Parameters quickly and easily:
Step 1: Go to Google’s URL Builder
Step 2: Open the link and fill all necessary details
Suppose the link is:
The above link has UTM Parameters
utm_source (Campaign source): This source is used to identify the search engine like google, yahoo etc.
utm_medium (Campaign Medium): This will help you to identify medium like CPC.
utm_campaign(Campaign Name): The Campaign name will help you to identify the campaign promotion.
utm_term(Campaign Term): Helps you to identify the keywords used for ads or paid search.
utm_content (Campaign Content): Campaign content will help you to differentiate ads or any links that point the same URL.
How important are UTM Parameters for Digital Marketing Success
1. Measure Marketing Campaign and its Effectiveness.
When you create a campaign and want to know its effectiveness. Create a UTM Parameters to measure the structuring.
2. Customize Your campaign
With UTM Parameters you can easily add give a name to your campaign so that you can easily identify who is bringing in what. It is very effective and helpful for better digital marketing strategy.
3. Segmenting Your Traffic
If you got a 100 views in your social media post doesn’t mean all the views came from the same source. Using UTM Parameters helps you to segment the traffic.
4. Using Google Analytics Track the traffic and the Conversion rate.
Step 1: Go to Google Analytics Account
Step 2: Go => Acquisition =>Campaigns
As per the above table, you can see the list of the campaigns (above table campaign is not created) you will be creating the trackable URLs using UTM Parameters and track the numbers of traffic and conversion rates.
5. Use to Compare your Report
You can use UTM Parameters to compare your reports over time. You can spot the reports that were most effective in driving traffic to your site and then do better digital marketing strategy.
Using UTM Parameters you can easily track the marketing campaigns and conversion rates. With this help, you can create a better digital marketing strategy with a good budget.
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