Best sources for Knowledge & Strategies in Digital Marketing
It is an undeniable truth that technology changes rapidly, parallel to technology, business strategies have to change. Digital Marketing is constantly updating and changing, a year old strategies show less impact on your business.
Only two ways to stay up-to-date with digital marketing:
- Follow top digital marketing experts and join groups on social media platforms.
- Read digital marketing news resources every day.
You can learn a lot by reading blogs of the right people in the industry. To catch up with the phase of evolving digital marketing trends and strategies, we came up with a list of must-follow Digital Marketing News resources, SEO experts, PPC experts, and Social Media experts.
Let’s start with,
Digital Marketing News Sources:
These websites are the few of the best website sources followed by most digital marketers, follow this website frequently to keep in phase with the industry.
Search Engine Land
Search Engine Land is one of the best sources to get updates on digital marketing trends. They publish the hottest news coming out from Google; they also organize a search marketing expo (SMX) conference every year. Daily news coverage includes industry trends, feature announcements, and product updates.
Search Engine Watch
Search engine Watch launched way back in 1996, another much-read source for industry trends; they provide tips and detailed analysis of developing trends. Its tight focus on the latest news makes one of the must-read sources.
Search Engine Journal
Search Engine Journal launched in 2003 as a small website and gradually enhanced its work on delivering the latest news on internet marketing. Helping many audiences within the industry through dedicated blogs, e-books, podcasts, and webinars.
Search Engine Roundtable
Search Engine Roundtable founded in 2003 by Barry Schwartz, is a news-generating website that discusses digital marketing trends. Their news posts cover all the major search engines such as Google, Bing, and Yahoo. One of the few news sources breaks hot news and gives analysis on how-tos of search engine updates.
MediaPost is a diverse media news publisher, their articles are not just targeted one corner of the people. They have a separate publication called Search Marketing, which focuses only on search engine-related topics and digital marketing trends.
Information gathering is one part of the work, what about the strategies and implementations? Follow top SEO experts in the industry to maximize your website traffic.
He is one of the renowned personalities in Digital marketing. He is the co-founder of MOZ (Left MOZ on FEB 2018) one of the most well-respected and authoritative publishers of SEO blogs. Rand Fishkin’s whiteboard Friday is one of the best video series to learn good SEO strategies. Now he co-founded “SPARKTORO”, building new tools for digital marketing platforms.
He is a technologist and the co-founder of Search Engine Land, Marketing Land, and Maximized Online. He retired as a Chief content officer from Third Door media. Now he is working with Google as an adviser on the search engine division. Earlier he was with Search Engine watch for 10 years, it was started by “Danny Sullivan” in 1996.
Don’t baffle by seeing an American psychologist in Google search results. This Barry Schwartz is a technologist a blogger and editor of the Search Engine Roundtable. Editor in Search engine land and owner of RustyBrick, a New York-based web consulting firm.
He is the founder and CEO of Over The Top SEO, an SEO service provider company. He is a senior executive with 14 years of experience in technology, marketing, and software development. He specializes in providing customized marketing solutions for Fortune 500 companies.
She is an SEO consultant, and blogger and worked on Google Webmaster Central. She founded a company called “Nine By Blue “. She wrote a book called “Marketing in the age of Google”. Now she is the CEO of Keylime Toolbox, it is an SEO analytical tool that measures and gives you actionable insights to improve organic search.
He is the co-author of “ The Art of SEO” the widely sold book in the industry. Enge was the founder of “stone temple” a digital marketing consulting firm, perficient a digitally acquired stone temple in 2018. Eric Enge was named “Search Personality of the year 2016” and “Stone temple “was awarded “ Best large SEO agency of the year 2016 “. He contributed so many SEO-related columns on Search Engine Land, Marketing Land, MOZ, Social Media today, Copyblogger and Forbes.
He is another guru of SEO platforms, and co-founder of Crazy Egg, KISSmetrics, Hello Bar and Quick Sprout. He has helped Fortune500 companies in the world. He has been named a top influencer on the web by the wall street journal, a top ten online marketer by forbs and even a top 100 entrepreneur under 30 years old by Barack Obama.
Read his blogs on Neilpatel.com to learn new SEO strategies.
He is the founder of Backlinko, is one of the leading SEO experts. His research on link building made him one of the notch, must-follow experts in SEO. If you type any keyword related to link building, his websites rank on top of SERP.
Above listed people are few of SEO experts, read the below information to know about PPC experts.
When comes to paid advertising, every penny we spend on products or services should give us warm results in the business. Here in the list are top trending PPC experts to follow.
Brad Geddes, @bgtheory
He is an internet marketing consultant especially an Adwords expert, the first and only advanced Adwords seminar leader that Google selected to conduct seminars for top businesses. He is the co-founder of AdAlysis, an automated PPC ad testing and quality score analysis platform. Author of the Advanced Google Adwords book.
Dan Gilbert, @dangilbertppc
He is the founder and CEO of Brainlabs, paid search, and analytics agency. He is a columnist for search engine land and marketing land. He is been voted as top PPC expert on a contest of ppchero conducted by Hanapin marketing.
Frederick Vallaeys, @siliconvallaeyes
He is one of the first 500 employees at Google, where he spent 10 years building Adwords. He is the co-founder of Optmyzr a tool designed to give data insights, One-click optimization, Enhanced scripts, and advanced reporting.
Ginny Marvin, @ginnymarvin
She is the one behind all the paid media articles of Search engine land, Marketing land, and Author at MarTech today. She provides details of upcoming changes and valuable insights behind the updates. Follow her on Twitter to get updates.
Larry Kim, @larrykim
He is the founder of Wordstream and CEO of MobileMonkey. His articles are concentrated on Adwords,
Facebook advertising, and general business. If you are planning to start an SEM agency, he is one of the best SEM experts to follow.
Kirk Williams, @PPCkrik
He is one of the top people to follow for SEM strategies. He is the owner of ZATO marketing, a PPC agency. He has written articles for many industries such as MOZ, PPC hero, Search engine land and Bing. You can follow his Twitter for mostly popular PPC – themed memes.
Don’t stop reading, drill down to look at the trending Social media experts
Social Media experts:
Social media platforms are big Golden Egg laying Gooses without a particular limit in production per day. But how can you get the no-limit profit results? By becoming a strong social media strategist. A social media strategist will come to know the whole picture of a business, from where they should start their work. They convert likes and views of a product into sales.
You might have a question, how can I learn social media strategies? You not have to worry about that, here we have a list of top social media experts, follow them and learn their strategies.
Here we go,
Mari Smith, @MariSmith
She is a social media expert, blogger (related to Facebook marketing) and consultant. She is a speaker and author of The New Relationship Marketing. She is often referred to as “The Queen of Facebook”. Forbes named Mari as “Top ten Social Media power influencers”. Through her training services, Mari teaches many brands to properly monetize their social media efforts.
Rebekah Radice, @RebekahRadice
She is the founder of Rebekah Radice Media and RadiantLA, premier training development companies and CMO of Post Planner. She is an author, international speaker, creator of “The Authority Matrix”, and host of the” Brand Authority Show”
She has written more than 2000 articles on Social media and digital marketing, including online courses, video training, webinars, and more.
Jon Loomer, @jonloomer
He is recognized as one of the social media examiner’s“ Top 10 Social Media of 2013,2014 and 2015”. He is a specialist in Facebook Marketing, Facebook insights and Metrics, content marketing and Blogging.
Kim Garst, @Kimgarst
She is internationally recognized as the thought leader in the social media space. Forbes was named as one of the “Top Social Media Power Influencers”. She has provided social and digital marketing advice to some of the Fortune 500 companies like Microsoft, IBM, and Mastercard.
She is the co-founder of Boom! social, a business strategy consulting firm that helps business owners create more sales using the power of digital and social media.
Andrea Vahl, @AndreaVahl
She is a speaker and social media consultant, co-author of “Facebook Marketing All-in-One for Dummies”, and co-founder of “Social media manager school”. Building relationships are one of the major tasks in social media, her strategies build your connections and guide to make the business out of those connections. She is in the list of” 50 Favorite Online Marketing influencers of 2014”
Gary Vaynerchuk, @garyvee
He is the CEO of VaynerMedia, a social media agency. A startup investor, invested in Twitter, Snapchat, Uber, and Venmo. He posts about a wide range of topics, but for startups, his most useful topics include how to use social media trends for business.
All the listed people are top experts in their space. All of these listed recommendations are taken from various top authority websites such as Forbes, Entrepreneur.com, Wordstream, Hubspot and more.