Guide to Improve Mobile Search Rankings for Google Local Business
Do you have a local business website and want to increase Mobile Local Search Ranking in Google search engines to grow your business.
When a user is searching for business or places near their location than local results appear on Google Searches. For example, someone is searching for SEO training in Koramangala than local results for SEO training in Koramangala appear similar on Google Local Searches. The Google will try to show you near SEO training institute that you would like to opt for;
But still, confuse what to do and how to learn, then don’t worry, this guide will help you to rank in Google organic search results to boost your local business.
First of all, know locations where your prospects hang out. Select mobile search engines and run the report. Benchmark the results and start optimizing your site.
Ask your developing team to improve the website loading speed for best user experience which will also help you to rank in the organic result or in SEO.
Google is giving more importance to mobile friendly or mobile-optimized websites. Nowadays mobile ranking is one of the most important factors, if you want to rank in the search engines. That is why Google realized the importance of Mobile-friendly website and they have brought many mobile ranking updates and still working on it.
How Accelerated Mobile Pages (AMP) Affects SEO to Improve mobile search ranking?
AMP is basically the new feature which helps in bringing the ranking of the website on mobile. If you are not aware of AMP than AMP stands for Accelerated Mobile Page. AMP is basically a joint venture between Tweeter and Google to make the website more mobile responsive. AMP is supported by Baidu, Bing Twitter, Pinterest and many others.
AM Pages are very light pages which allow content to be uploaded very fast that help in loading the website more quickly and also help in fast upload in search engines, so this one of the major factors to rank in Search Engine Optimization. When you are opting for AMP, it means that giving more importance to site speed and readability.
If your web page has AMP implemented than only you can get ranked in top searches on a mobile device. That is why most news and online shopping websites are having AMP. Simply AMP help in improving the better user experience which improves the website metrics and revenue.
8 Steps to improve the website speed on Mobile;
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content on the screen so users don’t have to scroll horizontally or zoom
- Places link far enough apart so that the correct one can be easily tapped
- Don’t use pop-ups
- Optimize website for local searches
- Keep regular track of analytics
- Avoid any technical error
Google provided the tool which helps in analyzing the Mobile Friendly website:
We also have one more feature in Google Webmaster that helps us to take the Report from Google;
The above tool will help you to know the common usability issues with your mobile site so that you can fix them and improve your mobile experience for your users.
This would help you to understand the issues with your mobile site. This contains the report about flash content, missing viewport meta-tag for mobile pages, tiny fonts that creates problem to the content on mobile, fixed-width viewports, content not sized to the viewport, and clickable links/buttons too close to each other.
To make your site mobile friendly Google has given some Guidelines which help you to fix them. For more read https://developers.google.com/search/mobile-sites/
How to boost Mobile Organic Search Ranking:
- Fix Mobile SEO issues found from your report in order to comply with the Google Mobile Friendliness guidelines.
- Target location keywords on your website.
If you are not describing your business location than, how would Search Engines understand about location? Target location keywords on Meta and Content to describe Google bots about your business location.
- Make presence on local business directories.
Local Business directories are very important. They help in build ranking and reputation and also help people to find your business location.
If you are not able to find your business for relevant searches in your areas than optimize your Local Business Page properly. To maximize the results provide accurate information about your business. Always give more information about your business so that it can help Google to provide information about your business like where your business is, contact number, what services or products you are providing. Make sure this information should be updated.
4. Always keep your working hours accurate so that it can help users to show when you are available and it would also help you to build customer confidence.
5. Keep your reviews updated. Respond the customers reviews and show them that their reviews matter a lot for your business so that it would help you to build a good business visibility.
AMP aka Accelerated Mobile Pages plays a very important role in improving the user experience and organic ranking in major search engines. Improve your website’s user experience and be the king of organic ranking in Search Engines.
If you are interested for a career in SEO, then do visit eMarket Education’s SEO Course page for more info on the course curriculum, duration, fees etc.,