Key Questions to Prepare for Google Ads PPC Job Interview

Prepare for Google Ads PPC Job Interview

How to Crack Google Ads PPC Job Interview

Google Ads PPC Job is one of the coolest jobs that you will get in your Digital Marketing Career. The Google Ads PPC Analyst/Executive is one who is accountable for managing the Google Ads PPC campaign and strategizing and implementing campaign goals for clients.

Now, the question is how to grab a job in PPC Google Ads?

Let’s say you need to have Google Ads Certification first.

But, is that enough?

Role of Google Ads Certification in PPC job interview is that it gives you extra value for your resume. With the Google Certification, you can consider it as an entry ticket for Google Ads PPC job interview.

But, what you need to get a job in the Google Ads PPC role?

Very simple, just crack the interview round.

Sounds easy?


How to pass Google Ads PPC Job

Well again, in order to crack the interview, you may need to prepare yourself for the job interview. PPC job interview will vary from level to level. i.e., Questions asked to a fresher will be different to one who is having one year experience. As your level of experience changes, the mode of questions from the interviewer also changes. But there are some important questions which are very must to know for all the candidates who want to get a PPC digital marketing career.

And here with this blog, I am going to tell you guys how to crack Google Ads PPC Job Interview!

Most Important Questions for your Google Ads PPC Interview Preparation

1) What do you know about Google Ads?

Google Ads is an advertising tool by Google where the companies can promote their product and services on Google’s search engine and their 3rd party network sites. Google Ads completely works on a pay per click or pay per view or system where advertisers need to spend for each click or impression they got for their ads.

2) What is the difference between PPC ads & SEO ads in Google?

The main difference between PPC & SEO ads is that PPC is paid advertisement and SEO is completely free. In PPC, we can show our ads on top of results (in top 4) and for each click, we need to pay Google.

PPC & SEO in Google

Whereas in SEO, we can show our ads below the PPC Ads. We can show ads quickly in top result with PPC Ads, but for a digital marketer to get his SEO Ads on first page results, it may take some time.

3) Different types of Campaign networks in Google Ads?

Based on our business goals, Google is providing different sort of campaign networks in Google Ads. It is Digital marketer’s duty to understand the business model, goal & strategy to achieve it.

Types of Campaign Networks in Google Ads

Search network campaign Display network campaign Search with display Video network campaign Shopping campaign Universal App Campaign


4) Different types of match types in Google Ads?

In Google Ads, you can use the same keyword in a different way based on the strategy you opts for the campaign goal.

Understanding Match types in Google Ads

Broad match

Phrase match

Exact match

Broad modifier

Keyword Match Types in Google Ads

5) Different types of keywords in Google Ads?

Keywords are segregated according to the understanding of user’s intention. We can categorize keywords into –   Generic  Specific Brand Competitor   Please check Keywords are the backbone of Digital Marketing so that you will get a much better idea about keywords in digital marketing campaigns.


6) What is CTR & How do you calculate it?

  CTR is the short form for Click through rate. It tells us that how many audiences are clicking on our ad copy when is shown in search engine results.

You can calculate CTR by –   Total number of Clicks/Total number of impressions = CTR

7) Why is the quality score so important in Google Ads?


Google evaluates the quality of your ads created in the campaign and gives a rating for your keywords. Quality score is so important in CPC based account because your ad rank depends upon max CPC bid and quality score of your keyword. A good quality score helps you cost reduction and if the quality score of your keyword is poor, you have to spend high to position your ad on top 4 page results.

8)  How to improve Quality score in Google Ads?

Quality score is determined on the basis of – Ad relevance Expected CTR Landing page experience Historical performance

Quality Score of PPC

To increase the quality score –

Keywords should be matching to the ad copy

If keywords are very relevant to ad copy, CTR will increase

Landing page optimization

Content in the landing page should be matching with what the audience searched for.

9) What is the character limit in PPC Google ad copies?

  Ad copies play a vital role in campaign performance. Google has given a syntax in which we have to create compelling ad copies to attract the audience to the website.

Final URL:
Headline 1: 30 characters
Headline 2: 30 characters
Headline 3: 30 characters
Path1: 15 characters
Path 2: 15 characters
Description 1: 90 characters
Description 2: 90 characters

Learn How to Write PPC Ad Copy in Google Ads

10) What are the important ad extensions in Google Ads?

There are 11 different type of ad extensions in Google Ads. The use of those ad extensions varies from each other as well.

Following are the list of ad extension options that are available in Google Ads-

  • Site link extensions
  • Callout extensions
  • Structured snippet
  • Call extension
  • Message extension
  • Location extension
  • Affiliate location
  • Price extension
  • App extension
  • Review extension
  • Promotion extension

11) What are some of the automatic bidding strategies in Google Ads?

Manual CPC Target CPA Target ROAS Maximize clicks Maximize conversion Target search page location Target outranking share Enhanced CPC


12) What is remarketing ads?


Remarketing in Google Ads is a way of Digital advertising that allows you to display ads only to those audiences who have previously come to your website. It is also known as retargeting. Here the chances of getting conversion are very high.

These are some of the basic and important questions which you need to know. And I am sure this will boost your confidence and you can perform better in Google Ads PPC job interview.

Note: These are not unquestionably the complete list of questions. Yet these are the common questions which all the level of candidates in digital marketing interview should know.


Best Google Ads Training Institute with 100% Job Placement

Ok, let me just give you bonus information,

As a Digital Marketing Training Institute in Bangalore, we have students opted for specialization in SEO training, PPC Google Ads, Social Media Marketing & of course, the complete Digital Marketing. We were placing all these students at various sectors with a sophisticated training program.

There is a huge scope for professionals who can work on Google Ads and other paid advertisement like Facebook, Linked In as well. But so far, the demand for  Google Ads specialist is way ahead comparing to any other in the industry.

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