Mobile Internet Users Funda! India Internet Users 2021

Posted on January 16, 2020 by Emarkt_Admin

Mobile Internet Users in India 2021

Introduction to Internet Users in India:

It all starts with the Internet, also called the ‘Net’. It started in 1960, with a workable prototype existence called ARPANET, the acronym for Advanced Research Projects Agency Network.  But later, as the researchers began to customize ARPANET, they started assembling ‘network to networks’ and later became the modern Internet.

The Internet has revolutionized the computer and other communications world like nothing before. The Internet represents one of the best and most successful examples of the benefits of sustained investment and development of Information Technology. We all know that the Internet today is widespread information infrastructure. Each and everything is dependent upon the Internet nowadays.

Internet Usage in India – Stats & Facts

According to a study, the average Internet users in India are 627 million, which is the second-largest online market after China. Despite this, being large Internet users, only 25% of the population have accessed the Internet in 2015. There is always a significant increase in Internet usage every year. In India, the gender level is most dominating in Internet usage, where Men users comprise 71% and Women users comprise 29%.

Internet usage in the country has exceeded half a billion people for the first time, pegged at 566 million, driven by rural Internet growth and usage. It was actually projected double-digit growth for 2019. When it comes to active or regular users, a total of 87% of the Indians are very active on the Internet or they are defined as regular users, who have accessed the Internet in the last 30 days. So total active Internet users in India are close to 493 million, where about 200 million users reside in rural areas and about 293 billion users reside in urban India.

Even the researchers have found that over 97% of the users use mobile phones as one of the devices to access the Internet. And it is true because nowadays mobile phones have become a real-life partner than an actual life partner. Our day starts by looking at the phone.  Digital adoption is not only driving urban India but also it is now being driving rural India as well.

Why people have become Internet Savvy?

Because of the increased availability of Bandwidth, cheap data plans, and increased awareness is driven by many government and non-government programs, this has actually traversed the digital gap between urban and rural India. As a result, the perforation in rural India has increased from 9% to 25%.

Digital Population in India 2020

When the Indian government initiated ‘Digital India’, the perforation on the Internet was increased. This resulted in the country’s digital population amounting to 560 million active users. But at some point in time, this was largely dominated by many active mobile users. Not only are the initiatives taken by the government, but there are also many private companies that had actually penetrated the market. We all know that the top player in the telecom industry in India, Reliance Jio, provided unexpected schemes and offers to the non-users of Reliance, which actually was not only attractive but also they were sold at a very minimal price just to make sure, all the income level people could afford it. And also the arrival of Jio Internet made instant traffic, with over 60% of the mobile data traffic was coming from Jio services.

Annual Digital Growth in ASIA PACIFIC:

Annual Digital Growth in ASIA – PACIFIC


Mobile Phone Internet Users Penetration in India

From 3G to 4G User base increased:

2G user bases had a sharp fall in recent years as customers started to migrate to 3G and 4G. But, when Reliance Jio and other telecom operators such as Vodafone and Airtel started to provide 4G services to tap the market, the 4G user base in India rapidly gained market. According to a recent study, Indian mobile users to grow at 4.4% CAGR to 990 million by 2020, which means that it is going to cover 70% of the country’s population by 2020. The 4G connections in India are expected to grow at a compound annual growth rate (CAGR) of 144 percent in 2020, accounting for 26% of the total mobile connections by 2020.

Average Time Spend on Mobile Internet by Indian Users:

Average Time Spend on Mobile Internet by Indian Users


According to a recent study, the average time spent on the Internet by Indian users in 2019 was about 2 to 3 hours, this was a rough calculation. It could be more than 4 hours a day, depends upon the necessity of the work. The best part about this, since we have a faster connection we’re able to achieve more in online time. In a report, it is also mentioned that the internet connection speed has been increased to 18%. Almost twelve countries and territories have a fixed-mobile connection speed of more than 100MBPS, while close to ten countries now enjoy an average mobile connection speed of 50MBPS.


With the increase of the high speed of Internet facilities and new technology up-gradation, there have been both positive and negative effects. It is up to us as a society to decide if the positive outweighs the negatives. The Internet has had many impacts on education, making the possibility of a fully accredited online degree possible. It is not only impacted the education sector but also has a huge impact on how people consume the internet.

The internet has been impacted by an individual social life though is not easy to quantify. Because for an extrovert it always creates a boost to communicate even it is an unhealthy level. But while for an introvert it can be a redeeming feature.

The people who are more anxious on social platforms, online communication could be a more powerful tool for them to explore themselves, develop communication skills, and also become more comfortable with social interactions.

Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices is resulting in a huge scope of digital jobs in the market.

Digital Marketing is a good career choice & booming sector for graduates and students who are looking to start a career. Learn the techniques, tools, and methods by learning digital marketing online.

Posted under: Blog, Internet

The Power of Internet: Internet Penetration in India

Posted on December 6, 2019 by Emarkt_Admin

Number of Internet Users in India 2020

The number of internet users in India is 560 million as of 2020. It is higher than the US total population. According to the IAMAI report, the number of Indian internet users will reach 666.4 million by 2023. The growth of the internet in India brought a new change in today’s era. Businesses and company’s started growing in e-commerce, social media marketing, digital advertising, e-payments, etc.

What is Internet Penetration?

The number of internet users in each country with its demographical data is known as internet penetration. According to the Kantar IMRB report in 2018, the total population of India is 132.42 crores (1.3 Billion) in which 43 crores live in cities or urban areas and rest 89.42 crores live in villages or rural area.

Data given by IAMAI on Internet Penetration in India

( Picture Courtesy:

Growth Rate:
In India, internet penetration was only 2% (40 million) in 2006. It increased to 4% (80 million) in 2009. In 2016, it was 27%(405 million) and at present in 2018, we are almost 35% including both rural-urban users its around 500 million.

Internet penetration will increase by around 829 million Indians by 2021 as per the CISCO report.

Yearly Growth of Internet Penetration in India by 2020

( Picture Courtesy:

Social Media Users: The number of Social Media Users has increased by 1 million new users every day in 1 year.

What is Social Media Marketing?

Social Media Marketing is a kind of Internet Marketing that helps you to share your content, post images, videos, etc via different platforms like Facebook, Twitter, Instagram, WhatsApp, LinkedIn, etc to increase engagement.

Before you plan for any social media strategy you need to plan the goals and objectives whom you are targeting, your budget if it is a paid campaign and a good understanding of statistics before you target your audiences. Check the data given below to know how social media users are growing.

According to We Are Social and Hootsuite report the number is 3.196 billion users in social media.

Annual growth of Social Media Users (Picture courtesy: we are social)

Urban-Rural Digital India

According to the New Indian Express report says in urban India internet penetration is about 64.85% and in rural villages its just 20.26%. According to the report, rural internet penetration in India seemed to be higher. It has grown from 18% to 20.26% in the same year. In urban India total population is 455 million and out of that 295 million use the internet.

Today the popularity of the internet is among youngsters and students in the field of entertainment, social networking, etc. of around 60% of users in India.

Cities like Delhi, Kolkata, and Mumbai are at the top 3 that have the highest penetration. and Imphal, Jagdalpur, and Fatehpur come in the bottom list over 170 cities from the survey.  Online transactions, e-commerce activities, digital payments, etc. are low in rural areas compared to urban areas because of poor network quality, not able to buy internet packs and lack of electricity. A total of 16% of financial transactions are done via rural areas whereas 44% of users use the internet for transactions in the urban area.

In rural areas, smartphones not laptops are becoming primary consumption for use. The users are mostly truck drivers, farmers, shopkeepers, etc. They mostly use a mobile phone for communication and entertainment.

Google AdWords Expert in India

The World has gone Mobile!

On a daily basis, users like, dislikes are constantly changing. Nowadays users generally search on a mobile phone for local restaurants or nearby or reading reviews. They opt for this because if they really want to go for this one or not. Smartphones have changed the world with a new evolution.

The age between 18-30 group hardly uses desktop computers anymore. Age under 18’s uses mobile phones compared to pc or laptops. Today’s era even kids under 10 are also using smartphones.

Hence, all are the statistics of Mobile user growth.

Mobile user growth statistic prediction by 2020

(source: statista)

The above data is a number of mobile phone users worldwide from 2015 to 2020 (in billions).  As per the report from statista the number of smartphone users is expected to cross the 5 billion by 2019.  By 2019 India was forecasted to reach over one billion or 1.1 billion. About 18% of each market share goes to Apple and Samsung.

Related: Career in Internet marketing, salary & growth 

What Indians are doing online?

Internet Users grew around 28%  till 2016. And there are about 450,000,000 internet users currently in India as per the socialbeat report.

Let us discuss in detail what Indians are doing online.

Facebook is one of the most popular social media platforms with 240 million Indian users using their phones. Similarly in YouTube currently, Indian users are 225 million. 50 million Indian users on Instagram, 50 million on LinkedIn and 240 million Indian users use WhatsApp daily to send messages around 50 million globally.

The sudden drastic change in the usage of mobile phones is because of low-cost mobile phones and the launch of Jio brought a big difference in development.

Different Industry in Online Preferences

Online Preferences by users(Source: statista)

As per the above table, given by statista the online and in-store selection preferences of product categories by consumers worldwide as of 2017. 60% of users said that they prefer purchasing books, movies, video games, etc online as per the survey.

According to Quartz India reports e-commerce companies like Flipkart and Snapdeal, 80% of online users make purchases via mobile phones or apps. In 2016 Indians were seen buying high-value products like premium phones, appliances, consumer electronics, etc.
Online Shopping Behavior of Indians


According to the Flipkart ” Sales on Branded products are more across the categories”.

Demographics of Online Consumers in India

( Source: FlipTrends)

As per the above table age between 25-34 were active shoppers on e-commerce portals, quite a surprising number of older people were also found shopping online.

As per the report by 2020, all age groups will grow exponentially, men under 35 will grow over 200 million users and women of the same group representing 47.8 million users.

The report was given by eshopworld were total e-commerce revenue is expected to grow around 17.5 billion USD in all the product categories by 2020.

Projected e-commerce revenue per year(Source: eshopworld)

The electronics product category is leading, Fashion is the second leading close to 4.8 billion USD.

A Pie-chart on Online Payments mode by Indian Users


As per the above data 34%, online payments are done via credit/debit card. 24% of online payment is made via COD or cheque. Payments like bank transfer, Paypal, prepaid cards, vouchers, etc are also becoming popular payment methods.

Digital Marketing Channels:

Why is digital marketing channels important?

When a client comes to you with a particular budget and tells you to run a campaign, will you run an individual campaign?

As a digital marketer, we all know the number of internet penetration.

Our first goal is to know where is the company today and where does it want to get into and their target audience.

1. Email Marketing

When you are aware of the areas where a number of internet users are more. Email marketing is the best way to make brand awareness, newsletters sign up, engaged them, etc.

2. Display Advertising

Display Advertising is used for lead generation, traffic and branding.

Nowadays internet penetration is growing fast in rural areas. Making use of digital marketing channels we can target such audiences with videos, ads, banners ads, etc.

3. Pay-Per-Click Advertising (PPC)

PPC Advertising is done in order to earn visibility and traffic. You know your customers and internet users then you can start bidding. Internet Advertising is one of the best ways to get the right audiences. This digital marketing channel will give the right users or consumers for your internet marketing.

4. Search Engine Optimization (SEO)

Getting a customer via keyword ranking, organic, etc.

This digital marketing channel will help to bring traffic, educate the customer, sales generation, etc.

5. Public Relations

The way the company portrays the image in front of the media to earn branding and traffic.

If your content is good you can make viral on the internet. When you know how to make use of internet marketing with digital marketing channels you can bring good conversion rates.

6. Social Media Marketing (SMM)

Social Media Marketing is one of the happening things in the digital world. Social media and internet marketing go hand in hand. If you are aware of trending and topmost happening thing, you can creatively target your audiences via this digital marketing channel.

As Internet penetration is growing with the number the expectation on SMM is high. Through social media, you can create brand awareness of your product and services in a different kind of network according to your preferences like Facebook, Instagram, Twitter, WhatsApp, Pinterest, LinkedIn, etc.

7. Content Marketing

Everything changes but the content are one major element that will remain constant despite the many changes that occur in the digital world. With the good content and relevant keywords that speaks about your product and services including some graphics, videos, etc you can send the branding message and earn traffic. Internet marketing is helping customers aware of the product and services.

8. Affiliate Marketing

You can sell your product by giving some commissions to reach a wider audience. According to the Forrester report the affiliate marketing reached the levels of up to $4.5 billion by the year 2016.

Above all most important thing is to know internet penetration and internet marketing, with the help of the figure you can target your audiences with different digital channels whether its location, gender, geography or languages and make better digital marketing strategies.




The Bottom Line:

If you’re fascinating, how internet users are growing rapidly and how it has been utilized, considering this fact, many industries now focus on promoting their products and services online. So they look for Digital Marketers experts who have extensive knowledge in Digital Marketing.

However, if you want to grow your career in digital marketing, you should make sure that you learn from the best digital marketing institute in the industry to gain hands-on experience in live projects.

Posted under: Digital Marketing