A Career in Digital Marketing for Freshers
There is a good saying “Choose a job you love, and you will never have to work a day in your life.” The best motivational quote for every individual to choose his/her right job so that they will never feel bored of work or give time to think about changing jobs.
The moment we step out of University, we always have one common goal. That is, to get a job in a most reputed company with a handsome salary. But how many of us stick to continue the career with the first company. It is just 1:2 ratios. Because, every student after college output, it takes time for him/her to understand the professional life and to adjust to the organization environment is one of the challenging tasks, the reason we all know that, College life and Professional life are totally different from each other. Suppose if they can get a right and proper guidance from their seniors, siblings who are actually entered into professional life, and doing extremely good in their work, then it is totally different part. So that they get the full opportunity to for them to understand the work culture in a company, how to select the company, which job role they have to choose, and many more.
We all can agree to one point that, if we have those people in our life who actually encourages us, supports us, and give suggestions how to start our career with then everything can go in a smooth way, but yes having said that, there will be many challenges will come during this process, but the only way to deal with this is to be patient and manage the things according to the advice given by your seniors. This actually works because ‘Experience speaks results’.
Now, let us try to understand How one should start a career in Pay Per Click as a Fresher. Honestly, an experienced person was also once a fresher. Every journey starts with a single step, similarly, every success in your career starts with a single step and your wise decision. As a fresher, an individual will always common questions in mind, i.e.
• Joining MNC company
• Handsome package
• High career growth
But, the most important thing that fresher should always look for is to get job experience, to upgrade one’s skill, to understand the professional life thoroughly, Should cultivate on how to manage multiple things and adapt to changing environments.
So now, if you really looking to kick start your career in PPC as a fresher, then you really have to learn this practice thoroughly. If you really have that hunger to make your career in a high-growth industry like Digital Marketing in which skilled professionals and dedicated individuals with a drive to learn, then you must know the important things in PPC. The only way to achieve this is to have that passion to learn, dedication, and determination towards the work, and most important is Time management. Without studying no one can pass in the exam, the same way no one can become expert and do well in the career until you learn about that. The best way to perform the best in PPC career is to take training from a reputed institute. Because taking training from such an institute is always best because they not only train you about PPC but also train you on how to handle multiple projects when you start working for a company.
You might have a question, why you have to take training in PPC to get a job? You have to know one thing that, when you go for an interview, the interviewer is more curious to know about what you did and not how you did! Doesn’t matter what strategies you used, how much effort you had put, they are only concerned about the results you achieved. To learn managing things you really have to join the course, where the trainer helps you to do these things in a very informative way so that it might help you in your career.
Some of the important things that you must learn before you start your career in PPC:
Communication: It is very simple and clear that one should understand that, you must know to communicate with your clients and peers. Without proper communication skills, it is very difficult to survive in the industry.
Some of the communication skills you should know:
• Verbal communication
• Written communication
• Willingness to ask questions
• The ability to listen
Attention to detail: As a Digital Marketer one should always have an ‘Attention to detail’. Whether you are an experienced person or a fresher, being attentive to detail is important. You must know what you are doing. Because while learning PPC you will come across many things which are actually difficult to remember, but if you fail to give attention then you are actually an inviting problem for yourself.
Some of the things that you must give Eye for detail:
• Match types
• Bidding options
• Audience lists
• All of the targeting options and
• Campaign settings.
Analytical Thinking: This is one of the important things that a fresher must learn. Analytical thinking, understanding data and campaign performance are the most important keys to run a PPC campaign. All you should need able to handle numbers, statistics to improve your PPC Campaigns. Possessing a sound analytical knowledge is one of the important duties of PPC Professional.
Learn Excel: Every work is depending upon this one tool. If you know excel, then you can manage anything. This is the most wonderful tool where life becomes easier. Honestly, we really have to think of this tool were not introduced we still would have depended upon paperwork using calculator.
In PPC, your setting up a campaign starts with Excel. Learn more about shortcut keys, functions, formulas, and tables. You have to gain full command in VLOOKUP, CONCANTENATE, SUM, AVERAGE, PIVOT TABLE.
A growth Mindset: Always try to have a growth mindset than a fixed mindset. Because an individual with a growth mindset is where he/she believes that ability can be developed through dedication and hard work. But a fixed mindset is one where a person believes that they are born with specific abilities, talents, and traits.
Ability to take risks: This is common in every filed you go to. Be brave, don’t give up easily. You should always keep trying and achieve unexpected results. Learning from mistakes is one of the best creative things you can ever learn. Part of the growth mindset is the ability to take risks and challenges. It is an important skill that being a fresher should learn because so much of what you do is an experimentation and testing of new ideas.
Continuous learning: Keep trying to learn and push yourself. PPC is constantly evolving so that there are always new things to learn. You should always have a passion to learn whether it is something old, that you already know or something new extension coming out, you should always keep your eye on things. You should never limit yourself, even though you are doing well. You should always have the courage to improve and it will definitely give you satisfaction to see an increase in revenue and conversions.
Digital Marketing FAQ:
Is Digital Marketing good for freshers?
Yes, of course, digital marketing is good for freshers and beginners. If you want to upgrade your skills and build a strong future then you must learn Digital Marketing.
How do I get a job in Digital Marketing?
• Join the Best digital marketing training institute
• Understand Digital marketing concepts
• Learn to manage ads and optimize campaigns
• Complete all Google Ads Certification
• Become expert in SEO, PPC, and SMM
• Become expert in Google Analytics
• Start working as a Freelancer or apply for a job
What is the starting salary of digital marketing?
The average salary for a Digital Marketing beginner level / fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. This will depend on various other factors like skills, organization, and city of work.
How do I get a job in digital marketing with no experience?
• Join for a Digital Marketing training center
• Look for internships
Is Digital Marketing difficult?
If you have basic technical skills, then it is not that difficult to learn. Yes, of course, regular practice is important to understand this better.
Which field is best in Digital Marketing?
It depends upon you which field you are expert in. If you are more creative then you can go for Social Media Marketing or Content writing. If you are more into technical and strategically oriented then, you should learn Google Ads.
Is Digital Marketing the future?
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all digital display ads will be presented via automation by 2020.
Conclusion: Remember, these are not only a few skills there are more essential skills that you must learn. The skills you need are more than just a mile deep understanding of all of the technical aspects of paid search. So, pull up your socks, follow the above tips, and get ready! Soon you will be on the right track to get a job.