How Knowledge of Website Coding Helps SEO?

Posted on October 12, 2018 by Emarkt_Admin

WHY WEBSITE CODING IS IMPORTANT FOR DIGITAL MARKETING CAREER

Website Coding? a big question mark arises on every SEO’s mind.  should SEO experts know to code? People sweetly say NO NEED. But there are so many benefits if SEO experts knew website coding. Let us discuss a few here.

Most of the people hate coding, not because of its dull graphical appearance, for its tangled structure. When people choose a digital marketing career, they think that coding is not a part of their work.

To attain the highest position in digital marketing career one should have knowledge on website coding.

Depending on others’ work to get success in our work-life will keep our progress slow.

An SEO expert no needs to know every bit of programming, but they need to have a little understanding of programming elements to succeed in an SEO career.

We can break SEO into two parts.

 

OFF-PAGE SEO:

When it comes to off-page SEO, it is totally about how well we optimize our content off the side of our website.

 

ON-PAGE SEO:

On-page SEO is totally about a web page optimization on our own website. Meta Tags plays a major role in building up a web page SEO centric.

Tags like

 

STRUCTURE DATA CODE:

Structured data is an organized format of providing data about a page, combine chunks of data: for example a recipe page what are the ingredients, who is the chef, at what time, and so on. The below image is the example of structured data given by Google. It is written on JSON-LD CODE.

These three types of schema markup formats:

 

JSON-LD CODE

With the help of CMS(Content Management System)like WordPress, Joomla and so on people are easily implementing On-page factors. When it comes to non-CMS websites, it is necessary to learn to code to perform optimization.

Why should you know coding to perform 301 redirects:

Performing redirect on a CMS based website is very easy, for a non-CMS website definitely needs to have knowledge of coding. From an SEO perspective we should inform the search engine that WWW and NON-WWW versions of our website URLs should be treated the same.

If we move content from one page to another within the site then definitely we should inform the search engine about the content shipment. Both these activities need to have knowledge of website coding when we don’t have CMS.

 

IMPROVE WEB PAGE SPEED BY CODING:

Google’s latest research result says that the chance of bounce rate increases when the page load time goes more than 3 seconds. If load time gets delayed more than 5 seconds it increases the bounce rate by 90%. Page speed more than 8 seconds affect websites’ SEO ranking.

Search engines give a better rank to a healthy website. A healthy website is a sign of great performance and better results.

There are some set of rules given by Google to increase page speed.

Minify Resources (HTML,CSS & JAVASCRIPT):

When it comes to page speed, Page size also comes into consideration. Unnecessary code leads slower page load.

Optimize CSS:

The browser has to process all the style and layout information of the current page before it project to the user. The browser will block projecting the content to the user until external style sheets are downloaded and processed, which required many round trips to do the process. It delays the time of the page loading speed. Learning CSS coding for SEO experts saves their time and they can optimize themselves instead of waiting for the developer.

Below is the example of Google page insights suggestion. 

CSS code suggestion

 

Optimize images:

Images took a lot of time to load, it will impact user experience badly. As a result bounce rate will become very high, for that image optimization will give a boost to the page speed. Cutting down some largest bytes of image saves time and improve performance.

Below is the example of Google page insights suggestion.

Image optimization suggestion of Google

AMP WITH HTML CODE:

Accelerated mobile pages are an open-source library project backed by Google to improve the page loading speed of mobile devices. It is an HTML page designed to load the page smoothly and instantly. AMP works in a similar way as a general webpage, but AMP consists of AMP HTML, AMP JS library, and the AMP cache. When a page is not optimized with mobile-friendliness, the risk of an increased bounce rate is high. As per research statics collected by Google concluded. They found that 70% of the pages they analyzed took nearly 7 seconds to display on the screen.

mobile page load speed

 

The end product of AMP drastically improves the performance of mobile websites on the internet. AMP is not a different technique it consists of normal HTML with few restrictions and specialized tags. AMP JS works to make sure that the required content should be load quickly. So that users can see their preferred content instantly without any delay.

Use of HTML for SEO:

HyperText Markup Language is a basic coding language to build a website page. When working on a website, one should be familiar with HTML basics. As mentioned above search engine will pick a few HTML elements as rank factors.

META TITLE:

Meta title tag is the most important element which signals the search engine about the page. Giving the same title so many pages make Google confuse and it will affect the SEO progress of our website. Be cautious when giving SEO titles to a web page.

META DESCRIPTION:

Meta description tag is not considered to be a rank factor technically, but a meta description containing meta keywords may catch users attention and help to get additional clicks to the website.

Meta description

META KEYWORD TAG:

The meta keyword tag is the focused keyword which our site to be shown on top of SERPs. Climbing to the top of the SERPs page is the ultimate goal of a digital marketing implementation on the website.

HEADER TAG:

The header tag is the main title of a post. It navigates to the content. Using of H1 tag is necessary for a webpage. Keyword usage in header tag help SEO ranking.

ALT TEXT (IMAGE ALT ATTRIBUTE):

Googlebot cannot read images, while you want to describe the image this tag makes the search engines understand what the image is about.

IMAGE TITLE:

This is an attribute that provides additional information about the image. When an image is not loaded due to the poor internet connection, image title helps the user to understand what image is about.

ROBOTS META TAG:

The robots meta tag is page-specific approach how an individual page should be indexed and served to users in search results. The robot tag should be placed on the section of the HTML code.

Example of Robot tag:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>

<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

 

Conclusion:

Digital Marketing is the Future. SEO is very important in today’s digital age. Sometimes, it is very difficult to control what Google does, but you can intensify your website traffic and achieve the best possible ranking in search results. This blog helps you in understanding how you should utilize SEO practice by spending proper time in creating codes and tags to achieve higher rankings in search results. Learn SEO Training Course to enhance your overall SEO skills and build a rewarding career in SEO

 

Posted under: Blog, SEO

7 Pro Tips to Enhance Your Career in Digital Marketing

Posted on November 17, 2017 by Emarkt_Admin

Tips to Improve Your Skill Set in Digital Marketing Career


How to learn Digital Marketing or How to enhance my techniques in Digital marketing?

These are the repeated questions asked by people who want to start a Digital Marketing career or to build a bright future in Digital Marketing. In this blog, I am going to tell you guys some of the simple steps which you need to take care of your digital marketing strategies.

This blog is for those guys who are desperate to have a Great Career in Digital Marketing.

Enjoy Reading!

Digital Marketing Era Forever

Digital Marketing made the online marketplace a more attractive mode of doing business & also made it more affordable & even playground for every playmaker. But with time very few companies have capitalized on the true potential of this powerful segment of Marketing effectively.

Digital Marketing Simplified

Everyone Trying to Get Something Out of the World Wide Web

Digital Marketing: In simple terms marketing your online assets in the Digital Marketplace and with the right targeting options & relevant keywords.

Types of Digital Marketing Courses

­

Digital Marketing is one & the same thing whether implemented in Congo or America the only thing that varies is, how you use different channels of online marketing, your Digital Marketing strategies & How you prioritize your different Digital Marketing Channels? In this blog, I would like to share our experience of 14+ years in the Digital Marketing Industry both in training & as a consultant on, How you should proceed with your live campaigns so as to make most of it?


7 Tips to Boost Your successful Digital Marketing Career (डिजिटल मार्केटिंग में करियर)

 

 

#1: T-shaped marketer:

It is way back started in the 1990s again came into limelight in recent days. So many experts like Rand Fishkin (Ex MOZ), Mike Tekula, Neil Patel talked about this concept some supported and some denied. Basically, a T-shaped marketer refers to having in-depth knowledge of one subject and knowing the basics of other related subjects.

For example: Take the example of digital marketing,

This platform contains so many fields, such as:

 

T-Shaped marketer can lead b good digital marketing career

Image cerdites:MOZ

As shown in the above picture having sound knowledge in SEO and having a light level knowledge in other digital marketing fields. This skill sets benefits you to get success in the digital marketing career. A T-shaped marketer can handle unbalanced situations in a company but there a few aspects to take care of becoming a T-shaped marketer. Digital marketing is a platform in which all the wheels of a car have to run smoothly.  Though you have knowledge in many areas you should respect the expert in their own fields. Build up relationships to sail the boat of digital marketing career smoothly with harmony.

 

#2: Make SEO & Social Media the Karan-Arjun

Karan-Arjun in Digital Marketing

As said above to supercharge your career in digital marketing take the help of related fields. Search engine optimization & Social Media Marketing the most in-demand Digital Marketing channels at the moment. Both are dependent on each other and can surely affect website performance in terms of traffic & ranking if not done properly.

Search Engine Optimisation helps you to rank organically for relevant keywords by adding the relevant keywords as content as well as optimizing the website. At the same time, social media sites are traffic bombs ready to explode with high traffic if implemented in the right way. A majority of internet users are most active on Social Media websites for a long time rather than in any 3rd party websites.

In the initial stage of a website where ranking organically is a bit difficult, marketers can leverage this opportunity to drive traffic to their website from social channels thereby making branding for the company as well helping in direct traffic in the Future.

Also if a website has a lot of pages & not all pages have been indexed & users type in the search query box the company name, the Social Media profiles of the company will always come on the top results rather than other pages of the website due to high domain authority of the Social Media Websites. Here is a clever marketer, one should share the links to the pages which have not been indexed and drive the traffic through Social Media.

Example: When I type eMarket education, the SERP shows the Home Page followed by few Social Media Profiles which also helps us to drive traffic to our website. So for us, it’s very important to share key information on our social media sites with equal importance as we share on our website.

Digital Marketing Training Course

Yellow Box: Home Page Link & Red Box Link: Social Media Profiles

 

#3: Live SEO, Breathe SEO, Sleep SEO

The only Online Marketing channel that will give you results for your company. Once your SEO strategy or your website becomes 100% SEO optimized than a majority of your work is done in terms of Digital Marketing to rank your pages in the top results and that too you don’t have to pay anything to search engines for the same. It also ensures your traffic is not affected even though your competitors are bidding for the same keywords to have a better ranking. During cash crunch situations SEO only helps you to get traffic & generate leads.

Based on a survey from Statistics a majority of people prefer organic results rather than PPC results. 

 

 

 

Google SEO training

Google Loves SEO Optimised Websites with Quality Content 

 

#4: Bombard Creativity in your Website & Social Channels

People in this fast-moving world have very limited time to pay attention to any information shared until it is presented in such a manner that draws their attention to have a look in detail. The content making industry has also evolved over time from long text to short text to images to video to short videos & finally at the moment GIFs.

The current scenario demands creative content with short crisp size, i.e in max 6 seconds a company has to deliver the entire message to its targeted audience that too in a manner which really outnumbers from its competitors.

We as a Digital Marketing Institute believe Social Media marketing courses is 60% creativity & 40% learning. In the duration of the digital marketing course, we encourage our students to focus on their creativity skills.

For example, Volkswagen came up with a very creative ad to share the teaser of its coming car on Facebook.

 

#5: The World is in Mobile, Where are You?

When PC was invented it was the luxury for many but now the same device even laptops have become redundant for many. With the invention of smartphones, phablets, tablets, etc the world is moving towards handier & on the go usable devices.

Based on our experience as a Digital Marketing Institute & Online Marketing Agency, we have seen over the years more clients focus more on mobile devices & a majority of the website traffic also comes from mobile or apps. Some companies have also moved their business to mobile apps only. Social Media sites that have a large number of active users at any time of the day for any particular location also are witnessing a major shift in traffic from the desktop version to mobile applications. Acknowledging the heavy demand, Social Media giant Facebook also introduced many mobiles only kind ad copy formats like Mobile Canvas, 360 Degree videos & photos, etc. Even Google Mobile searches have surpassed desktop searches.

Learn Mobile SEO

Mobile is the Present of the Online World

Such changes give a clear indication that it’s time to go Mobile else the line may become busy for you later. So if you are not having a mobile-friendly website & not following mobile SEO practices it’s high time to decide on your priorities. 

 

#6: Use the Beauty of PPC Remarketing

Just like Leh-Ladakh is one of the most beautiful parts of the Himalayas, similarly, Re-Marketing is the beauty of Digital Marketing. But most companies either don’t use this feature or are not aware of what remarketing actually is?

Learn Google Adwords or Facebook remarketing

Re-Marketing: Re-targeting your website visitors who have bounced from your website with a new ad copy in order to attract them back to your website and initiate an engagement or any kind of action. Re-marketing can be done through Google Adwords or Facebook. Dynamic remarketing can also be done and is mostly used by e-commerce or travel-based companies where the same ad copy related to their search follows them for a specific period of time.

While creating the remarketing list in Google Adwords or a custom audience on Facebook be clear with the type of audience you want to re-target. If you have a large database of email ids of people subscribed to your blog then you can also re-target them using these data specifically to them only.

 

#7: Integrating SEO, PPC, Social Media & Email to get the best of the Digital Marketing results

Learn Digital Marketing Strategies

Integrating all Digital Marketing Channels for Better Results

Starting with a website but not sure how to market it?

Adding up to the above-mentioned points To boost your career in digital marketing having a basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.

Enhance your networking with other digital professionals, make friends and contacts in the industry, and turn yourself into a potential candidate for new positions and jobs. This is a vital point brings you growth in the digital marketing career.

Strategies are something that the Best Digital Marketing Institute can teach and has to be completely decided and changed based on the product/service to be marketed, the target audience & and the location. However, the approach & subject remains the same. But there are certain things which can never be changed and these 7 ways are by default the strategies used by the maximum of companies doing Digital Marketing.

 

Learn Share & Inspire – That is eMarketEdu Success Mantra!

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course, Inspire yourself and others.

Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips

If you wish to start a Career in Digital Marketing, then check out our –

Digital Marketing Training Course | Google Ads PPC Training Course | Advanced SEO Training Course | Social Media Marketing Course | Real Time Project Work

 

 

 

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Posted under: Blog, Digital Marketing Course