Digital Marketing Course after BTech Engineering

Posted on September 17, 2020 by Emarkt_Admin

Digital marketing after BTech

According to a study by a New Delhi based company, only 7% of engineers are suitable for core engineering jobs. There is no doubt that India is one of the leading countries in the annual production of engineering minds in the world. If a mere 7% aspire for core engineering jobs, what then happens to the rest of them? Today, the engineers graduating from Universities in India are extremely dynamic and understand the importance of an interest-based lucrative career option. As more students are pursuing non-engineering fields, where are the majority of them headed toward? The answer lies in Digital Marketing.

As one of the most recently emergent fields, digital marketing has shown immense promise in a relatively small window of time. Combining the benefits of social media and usage of IT soft-skills, digital marketers have revolutionized the industrial trade and commerce. The broad base, direct interpersonal reach that digital marketing establishes with its prospective consumer makes it one of the most viable and successful marketing modes.

Is it worth doing Digital Marketing Course after Engineering?

This is the main reason that a majority of students from engineering backgrounds are opting for a Digital Marketing career. The popularity of amongst students from BE/BTECH/MTECH for Digital Marketing is due to the far-reaching benefits that digital marketing provides;

Most engineers tend to think rationally. They like to create, innovate, experiment and research their findings. Conventionally, BE/BTECH/MTECH for Digital Marketers acts as a perfect platform to widen their horizons and constantly challenge their critical, creative thinking process. Since the internet is filled with a lot of products, services and ideas, the competition is cut-throat. Therefore, not everyone can navigate through such fierce competition except those who are not afraid of being ingenious in their approaches. Since this ingenuity comes naturally, to engineers, it makes for an excellent career scope for them.

To put it bluntly, jobs are chosen by comparing monetary benefits. With this in hindsight, digital marketing promises the most lucrative salary packages in the industry. The reason why digital marketers get paid a lot is that the demand for good marketers far outweighs the number of digital marketers. Therefore, a prospective business or client does not shy away from paying big bucks to smart individuals who can assure quality digital marketing services. Apart from this, you can always become a blogger or freelancer and have a personal venture in digital marketing. The right individual with the requisite skill set can monopolize the profits and make a viable career path. On the other hand, by paying handsomely, the client seeks to gain a volume of revenue from business through efficient marketing strategies. This, therefore, is a win-win situation for all.

If you search Online Marketing Courses, you will understand that the course itself is an attempt to teach techniques to solve real-life marketing problems. By equipping students with the knowledge of technicalities, the course enables them to strategize and objectivize their client’s priorities rightly. Most engineering students harbor a knack for problem-solving abilities and have a critical differential thinking skill. However, in the course of ordinary job profiles, they are not satisfied as this ability does not harmonize with their core competencies. Whereas, in Digital marketing, they are challenged constantly to reinvent preset paradigms and innovate newer strategies to maximize their clients’ gains. Digital Marketing requires a keen insight into various marketing strategies and employing the right combination of techniques to maximize profits.

Every professional aspires for a fulfilling and stable job. However, an engineer is constantly battling automation and mechanization of work apart from the monotony of software development. A recent study by the AICTE reveals that more than 60% of engineering graduates are unemployed, and a staggering 95% are not right for software development. However, in stark contrast, the career opportunities in the digital marketing field are unparalleled. As a freelancer or professional, you are the master of your own skill. While there is significant ownership in the quality of work that you do, there is also the added fact that there is no hire/fire risk. This ensures greater job stability and much-needed job security to you.

Most professionals end up quitting their jobs because either it is too mundane, or it is not challenging enough. Scope of career growth is one of the foremost points on which a professional evaluates his satisfaction level. Therefore, only a job that challenges you and your set notions every time and forces you to think creatively can lead to job satisfaction. Digital marketing is one unique profession where every situation and every client will be unique. Since no two business concerns have the same objectives and function in the same way, hence, their needs are different also. As a digital marketing professional, this requires you to constantly think uniquely and strategize ingenious ways to meet your objectives. Thus, the scope of growth professionally is limitless.

Posted under: Digital Marketing Course

Pallabi’s Journey to Digital Marketing after BTech Engineering

Posted on August 23, 2019 by Emarkt_Admin

Digital Marketing after BTech/Engineering

eMarket Education team is happy to share Pallabi’s journey from the Engineering academy too, now pursuing her Digital Marketing course with us. Let’s read, how her journey from B.Tech to Digital Marketing has been.

Hi! This is  Pallabi Jena,

I just completed my bachelor’s degree in Engineering from Bhubaneswar, and like every other engineering student have aimed to get a core job with a handsome package without any objection with my job location as it wasn’t a concern for me to sustain in any place. But unfortunately got placed through my college in a non-technical night shift job as it was for the US clients. With time, I accepted the situation and was about to join after my semesters but due to some issues and interrupted connection made me turn my decision and quit the job.

After all, this was wandering & searching for some short-term course majorly in Bangalore, then I got to know about Digital Marketing from Facebook. I had no idea about the online marketing course as, how digital marketing works and its parameters. But later on, I have googled to know more details on Digital Marketing. Pretty basic understanding; Digital marketing gives a platform to advertise through digital marketing channels such as SEO, PPC, SMM, and Email Marketing. Digital marketing evolves around PPC, SEO, SMM, Email Marketing, Content Marketing, etc.

While researching, I ended up at eMarket education Digital Marketing Institute in Koramangala Bangalore, and currently pursuing my SEO, PPC Google Ads & SMM course. From the day I have started, it has been a great learning experience in Digital Marketing; every day exploring new things about the Digital Marketing world.

To share my experience, the digital marketing class started with Basics of Digital Marketing and different phases of the same; Blogging was of the creative part and how one can earn money online, but at the same time should be updated every time with some great content to catch the eyes. Social media strategies to run campaigns was the next part after the blogging section. Social media has a lot to offer for advertising in both paid and organic ways including Facebook, Instagram, LinkedIn & Twitter. The important part of social media marketing class was to understand that, it’s the Creative skills in Social Media that makes the strategies stronger than anything. Then jumped into the PPC Google Ads learning to know the reason for ads on the google search.

Currently PPC class is helping us to understand that paid ads work with two important specs – keyword and ad copies. PPC helps in getting instant results. SEO is the ad version that has a long term run in the market but needs to be worked organically to reach the audience whereas SMM (Social Media Marketing) allows creating and sharing content with different creative ideas for gathering more audiences and get more engagement to the work. This is the basic overview that I’ve understood, how Digital Marketing gets its handover in the marketing industry with online strategies.

Well, I can say that taking up a career in digital marketing is worth the value as the complete online marketing certification can land you up in your dream job or career which you always wanted to do in Marketing. Shortly, it is going to be a big change in the world of Marketing because Digital Marketing is taking over on the traditional forms, and I feel confident about the choice I made to start digital marketing as a career.

As many companies are hiring Digital marketers in the current scene & will have more digital marketing job openings in the near future because no one wants to be in the last of running in the business.

Stay Tuned for more catchups about Digital Marketing Certification and how it helped me get through it….. And you can also refer other Digital Marketing students alumni’s experience by referring the testimonial section.

Posted under: Digital Marketing