Benefits of Digital Marketing Career for Engineers

Posted on June 9, 2020 by Emarkt_Admin

Why Digital Marketing After Engineering

Why not? You can learn Digital Marketing after Engineering.  If you want your business to sustain the online presence and make a good revenue, this is the wonderful program you can do after your UG/PG courses.

Many of you usually stay in this dilemma, whether you should go ahead of doing M Tech soon after completing B Tech or do MBA or look for a job?  It depends upon your interest.

Let’s say, if you have a business or have a passion for becoming a Manager in a company where you want to lead the team, you can opt for MBA.

But,  if you are a technology person, where ‘Codes’ run into your veins than blood! Then, you can choose for M Tech. But having said,

Engineers can also be a great Digital Marketers if they have a passion to become one. The advantage for an Engineering candidate is that you already have the knowledge and the technicality skill; you just need a platform to understand the marketing concepts, like how to market or advertise your product.

Since, you have the background on technology, Digital Marketing or Online Marketing would be a great choice to do. In case, as an engineer, if you have one option left to pick among MBA or Digital Marketing, it would be the best choice if you do Digital Marketing Training because it adds to your core strength.

Top reasons that Digital Marketing is a good option for Engineers:

  1. Flavor Enhancer
  2. Salary Packages
  3. Work-Life Balance
  4. Advance your idea
  5. More Employment Opportunity


Flavor Enhancer:

It is nothing but add on skills. As an Engineer, you will definitely have a sound background on technology. But, one important thing you must understand that Digital Marketing is not only about selling your products/services or generate leads, but it is also more than that. You need research skills, analyzing skills, and creativity to drive traffic to your business.

Salary Packages:

The Digital Marketing Industry is Booming with lots of new opportunities right now as every company and individual willing to marks a strong digital presence over the web world. Digital Space is becoming popular for the effective, branding of the products and services, online advertising, and marketing platform, and at the same time, the demand for trained Digital Marketing professionals is on the rise.

There is one more way to understand it easily. Let’s have a look at both:

Now if you’ve gone through both the above resources mentioned, it’s self-explanatory as to why more and more engineer graduates are attracting toward digital marketing and willing to start their career as a digital marketing professional.

Digital Marketing Salary in India 2020 

Designation Years of Experience Salary Offered (Rs. Lacs PA)
Digital Marketing/SEO/PPC/SMM Freshers (0 to 1 Year Exp) 2.5 – 4.0
Digital Marketing/SEO/PPC/SMM Specialist (1 to 4 Years Exp) 4.0 – 6.0
Digital Marketing/SEO/PPC/SMM Team Lead (4 to 6 Years Exp) 6.0 – 8.0
Digital Marketing/SEO/PPC/SMM Manager (6 to 8 Years Exp) 8.0 – 10.0
Digital Marketing Manager (8 to 10 Years Exp) 10.0 – 12.0
Digital Marketing Manager (Based on Technical/Non-Technical Background) (10 to 12 Years Exp) 12.0 – 19.0
Digital Marketing Head (12 to 15 Years Exp) 30.0 – 40.0


Work-Life Balance:

One of the best advantages of this, you can work from anywhere. Since Digital Marketing is done online; you can do this stuff even while traveling to other locations without any difficulties.

Advance your idea:

Every business has become Digital. And every business has its own problems and issues. But, for every problem, there is a solution. This is the chance especially for the engineers who have planned to start a business of their own to learn Online Marketing skills since we all know that Marketing or Advertising is the heart of any business.

More Employment Opportunity:

digital marketing jobsNothing is Permanent in this life. Every business may get the effect after some time. But, as you can see, this course will have them back up for you even if you are doing it part-time. All I can say, this career can be a lifesaver at some point in time. It is just because the Internet is one which is again an untapped market.

Why Digital Marketing after Engineering?





As the world becoming globally Digitalized, Online Marketing or Digital Marketing is one of the best career options. Due to the high demand for online business, candidates having a technical background would be an added advantage to opt for Digital Marketing.

A business cannot run only by manufacturing good products or rendering service. You should also require a person who can sell this. As a salesperson, you should have detailed information about the product or service.

The 3 important parts of the sales process:

Digital Marketing required both Non Technical Skills and Technical Skills. Yes, Digital marketing is a related IT field since you will be working with various tools and applications.

Customers are becoming more internet savvy. Hence, companies are also adapting to meet customer needs.


An engineer soon after completing the degree will look forward to having a stable and sound career. It is not that difficult for an engineer to learn Digital Marketing online course, since being an engineer you already possess technical and basic knowledge of the internet.

If you are searching for a decent and affordable digital marketing training institute or online marketing training institute in Bangalore.

Posted under: Blog, Digital Marketing

Pallabi’s Journey to Digital Marketing after BTech Engineering

Posted on August 23, 2019 by Emarkt_Admin

Digital Marketing after BTech/Engineering

eMarket Education team is happy to share Pallabi’s journey from the Engineering academy too, now pursuing her Digital Marketing course with us. Let’s read, how her journey from B.Tech to Digital Marketing has been.

Hi! This is  Pallabi Jena,

I just completed my bachelor’s degree in Engineering from Bhubaneswar, and like every other engineering student have aimed to get a core job with a handsome package without any objection with my job location as it wasn’t a concern for me to sustain in any place. But unfortunately got placed through my college in a non-technical night shift job as it was for the US clients. With time, I accepted the situation and was about to join after my semesters but due to some issues and interrupted connection made me turn my decision and quit the job.

After all, this was wandering & searching for some short-term course majorly in Bangalore, then I got to know about Digital Marketing from Facebook. I had no idea about the online marketing course as, how digital marketing works and its parameters. But later on, I have googled to know more details on Digital Marketing. Pretty basic understanding; Digital marketing gives a platform to advertise through digital marketing channels such as SEO, PPC, SMM, and Email Marketing. Digital marketing evolves around PPC, SEO, SMM, Email Marketing, Content Marketing, etc.

While researching, I ended up at eMarket education Digital Marketing Institute in Koramangala Bangalore, and currently pursuing my SEO, PPC Google Ads & SMM course. From the day I have started, it has been a great learning experience in Digital Marketing; every day exploring new things about the Digital Marketing world.

To share my experience, the digital marketing class started with Basics of Digital Marketing and different phases of the same; Blogging was of the creative part and how one can earn money online, but at the same time should be updated every time with some great content to catch the eyes. Social media strategies to run campaigns was the next part after the blogging section. Social media has a lot to offer for advertising in both paid and organic ways including Facebook, Instagram, LinkedIn & Twitter. The important part of social media marketing class was to understand that, it’s the Creative skills in Social Media that makes the strategies stronger than anything. Then jumped into the PPC Google Ads learning to know the reason for ads on the google search.

Currently PPC class is helping us to understand that paid ads work with two important specs – keyword and ad copies. PPC helps in getting instant results. SEO is the ad version that has a long term run in the market but needs to be worked organically to reach the audience whereas SMM (Social Media Marketing) allows creating and sharing content with different creative ideas for gathering more audiences and get more engagement to the work. This is the basic overview that I’ve understood, how Digital Marketing gets its handover in the marketing industry with online strategies.

Well, I can say that taking up a career in digital marketing is worth the value as the complete online marketing certification can land you up in your dream job or career which you always wanted to do in Marketing. Shortly, it is going to be a big change in the world of Marketing because Digital Marketing is taking over on the traditional forms, and I feel confident about the choice I made to start digital marketing as a career.

As many companies are hiring Digital marketers in the current scene & will have more digital marketing job openings in the near future because no one wants to be in the last of running in the business.

Stay Tuned for more catchups about Digital Marketing Certification and how it helped me get through it….. And you can also refer other Digital Marketing students alumni’s experience by referring the testimonial section.

Posted under: Digital Marketing