11 Top Skills for Career in Digital Marketing

Posted on December 11, 2019 by Emarkt_Admin

Important Skills to start a Digital Marketing Career

 

Digital marketing is the new market trend and going to open up more opportunities for the people soon with its increasing demand for promotion of products/services online.

Some important skills to begin a career in Digital Marketing for an easier beginning:

 

Social Media –

Social platforms are common nowadays with its usage without any discrimination, every second person is active in social media and promoting business over the social media platforms to connect with the target audience to build your brand presence, increase in the sales, and drive more traffic to the website. This whole process involves publishing interactive content on social media profiles, listening and engaging with your followers, analyzing the results, and running social media ads. The popular social media marketing platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snap-chat.

 

Data analysis –

Today’s era is all about the collection of data, its interpretation, and making very strong business decisions based on it. Data analytics help the marketers to get information that they need to understand customers and target them with the proper details. Data analytics refers to the use of modern techniques and software to collect and process the data from various online interactions of your target market. Digital marketers need numbers to understand whether their campaigns are working to their plan or not but more importantly, they need the skills to interpret those numbers to adjust their strategies and launch new campaigns. These data are collected from different sources as online usages, targeted content, search queries, and other online links relevant to your business. It is important to analyze the data properly and study the data and strategize how to target and grow your business. A digital marketer should check the data periodically and revise the strategies to get updated and move with the time.

 

Strategy & Planning –

This is the foremost important thing to start or grow any business. On the basic level, digital marketers need to understand how to “attract, engage, and delight” the consumers to hold them from the “I don’t know anything about this” stage to “I’m all in.” This process includes using procedures to better understand your customer personas, user study, etc.) And maneuvering for optimizing the sales process through re-targeting with their preference.

 

Communication –

It is the foremost important thing in marketing as communication is the base for every conversation to efficiently speak out their goals and strategies. It includes understanding the business sector contrasts the world over and overseeing different customers. There is constantly a need to learn and upgrade your abilities.

 

Content Marketing –

Content strategists specialize in using compelling storytelling to reach new audiences with their way of putting the words into a story. This writing is shown up through blog posts, email campaigns, guides, and eBooks. Contents play a vital role in every form of Marketing as it attracts and converts customers to buyers.

 

Team Work –

Teamwork is generally termed as a group of people who work together to achieve a common aim. It’s fundamental for the teams in every organization to work in a group, that’s when the teamwork effectively shares their ideas and focuses on collective performance and these lead the team to achieve their goal.

 

Proficiency in Excel –

Excel helps you the most in Digital Marketing as it helps in analyzing the data and monitor with every condition. It helps to keep track of the records of data to get a better picture and take a decision respectively. This data can be shown up as an insight chart for the data representation.

 

Networking Skills –

As a Digital Marketer or as an Entrepreneur the very modern way of corporate networking is informal meet-ups and online engagement communities that suits the modern age. But still today exchanging business cards also have networking popularity. But a new beckon of networking trend has been created popularity in the corporate world that helps in building business relationships that support in favor of sharing ideas and thoughts.

Actually, in today’s trend people have become so upgraded, the term ‘Networking’ isn’t any more networking, it is all about ‘hanging out’ with the people who have similar ideas, similar thoughts, similar goals, and similar stuff.

One of the most trending practices in networking today is attending Conferences and Workshops. This trend has been adopted by many industrialists, entrepreneurs and corporate who utilize such platforms not only to connect to each other but also to explore their business by sharing ideas and thoughts.

 

Learn the Terminology – 

Terminology plays an important role in the understanding of contexts and specialized texts in Digital Marketing. As a beginner, the first and foremost thing you have to do is to understand the different practices in Digital Marketing. Because Digital Marketing is the course which consists of different sets of practices such as PPC, SEO, and SMM.

Every practice in Digital Marketing has its own importance and benefits which helps us to understand how this practice impacts our Professional life. The only way to become successful in these practices is by showing determination and dedication that encourages the ability of an individual to understand the industry acronyms.

 

Build your Personal Brand –

The term ‘Brand’ talks about the identification of your business where an audience identifies your business products or services. Although the brand is associated with your business but these two terms are different. Because a brand is something you constantly building and business is something that you are looking forward to the expansion. Doesn’t matter whether you are a successful business person, freelancer, entrepreneur or a full-time employee your brand speaks before you.

Always keep these important things in mind to build your Personal Brand:

 

Certification – 

Certification tells employers and your professional peers that you’re well-qualified and that you take your career seriously. It can assist you to find an good job, advance in your career, and add stability to your long-term employment prospects. Certification provides a fast gateway to climbing up the company ladder. Completing a certification in digital marketing helps you to stand out from the crowd and also helps you to enter into a digital marketing industry without any issues.

Some of the benefits of Completing Certification:

 

The Bottom Line:

As you know that you require a variety of industry business, analytical and technical skills to succeed as a digital marketer. However, it’s impossible to learn all of them in a single day better make every day a learning experience. As time passes these skills come more naturally by experiments, testing, and expanding your knowledge.

 

Posted under: Digital Marketing

7 Pro Tips to Enhance Your Career in Digital Marketing

Posted on November 17, 2017 by Emarkt_Admin

How to Start a Digital Marketing Career


How to learn Digital Marketing or How to enhance my techniques in Digital marketing?

These are the repeated questions asked by people who want to start a Digital Marketing career or to build a bright future in Digital Marketing. In this blog, I am going to tell you guys some of the simple steps which you need to take care of your digital marketing strategies.

This blog is for those guys who are desperate to have a Great Career in Digital Marketing.

Enjoy Reading!

Digital Marketing Era Forever

Digital Marketing made the online marketplace a more attractive mode of doing business & also made it more affordable & even a playground for every playmaker. But with time very few companies have capitalized on the true potential of this powerful segment of Marketing effectively.

Digital Marketing Simplified

Everyone Trying to Get Something Out of the World Wide Web

Digital Marketing: In simple terms marketing your online assets in the Digital Marketplace and with the right targeting options & relevant keywords.

Types of Digital Marketing Courses

­

Digital Marketing is one & the same thing whether implemented in Congo or America the only thing that varies is, how you use different channels of online marketing, your Digital Marketing strategies & How you prioritize your different Digital Marketing Channels? In this blog, I would like to share our experience of 14+ years in the Digital Marketing Industry both in training & as a consultant on, How you should proceed with your live campaigns so as to make the most of it?


7 Tips to Boost Your successful Digital Marketing Career (डिजिटल मार्केटिंग में करियर)

 

  1. #1: T-shaped marketer:

It is way back started in the 1990s again came into limelight in recent days. So many experts like Rand Fishkin (Ex MOZ), Mike Tekula, Neil Patel talked about this concept some supported and some denied. Basically, a T-shaped marketer refers to having in-depth knowledge of one subject and knowing the basics of other related subjects.

For example: Take the example of digital marketing,

This platform contains so many fields, such as:

 

T-Shaped marketer can lead b good digital marketing career

Image credits:MOZ

As shown in the above picture having sound knowledge in SEO and having a light level of knowledge in other digital marketing fields. This skill sets benefits you to get success in the digital marketing career. A T-shaped marketer can handle unbalanced situations in a company but there a few aspects to take care of becoming a T-shaped marketer. Digital marketing is a platform in which all the wheels of a car have to run smoothly.  Though you have knowledge in many areas you should respect the expert in their own fields. Build up relationships to sail the boat of a digital marketing career smoothly with harmony.

 

#2: Make SEO & Social Media the Karan-Arjun

Karan-Arjun in Digital Marketing

As said above to supercharge your career in digital marketing take the help of related fields. Search engine optimization & Social Media Marketing the most in-demand Digital Marketing channels at the moment. Both are dependent on each other and can surely affect website performance in terms of traffic & ranking if not done properly.

Search Engine Optimisation helps you to rank organically for relevant keywords by adding the relevant keywords as content as well as optimizing the website. At the same time, social media sites are traffic bombs ready to explode with high traffic if implemented in the right way. A majority of internet users are most active on Social Media websites for a long time rather than in any 3rd party websites.

In the initial stage of a website where ranking organically is a bit difficult, marketers can leverage this opportunity to drive traffic to their website from social channels thereby making branding for the company as well helping in direct traffic in the Future.

Also if a website has a lot of pages & not all pages have been indexed & users type in the search query box the company name, the Social Media profiles of the company will always come on the top results rather than other pages of the website due to high domain authority of the Social Media Websites. Here is a clever marketer, one should share the links to the pages which have not been indexed and drive the traffic through Social Media.

Example: When I type eMarket education, the SERP shows the Home Page followed by few Social Media Profiles which also helps us to drive traffic to our website. So for us, it’s very important to share key information on our social media sites with equal importance as we share on our website.

Digital Marketing Training Course

Yellow Box: Home Page Link & Red Box Link: Social Media Profiles

 

#3: Live SEO, Breathe SEO, Sleep SEO

The only Online Marketing channel that will give you results for your company. Once your SEO strategy or your website becomes 100% SEO optimized then a majority of your work is done in terms of Digital Marketing to rank your pages in the top results and that too you don’t have to pay anything to search engines for the same. It also ensures your traffic is not affected even though your competitors are bidding for the same keywords to have a better ranking. During cash crunch situations SEO only helps you to get traffic & generate leads.

Based on a survey from Statistics a majority of people prefer organic results rather than PPC results. 

 

 

 

Google SEO training

Google Loves SEO Optimised Websites with Quality Content 

 

#4: Bombard Creativity in your Website & Social Channels

People in this fast-moving world have very limited time to pay attention to any information shared until it is presented in such a manner that draws their attention to have a look in detail. The content making industry has also evolved over time from long text to short text to images to video to short videos & finally at the moment GIFs.

The current scenario demands creative content with a short crisp size, i.e in max 6 seconds a company has to deliver the entire message to its targeted audience that too in a manner which really outnumbers from its competitors.

We as a Digital Marketing Institute believe Social Media marketing courses is 60% creativity & 40% learning. In the duration of the digital marketing course, we encourage our students to focus on their creativity skills.

For example, Volkswagen came up with a very creative ad to share the teaser of its coming car on Facebook.

 

#5: The World is in Mobile, Where are You?

When PC was invented it was a luxury for many but now the same device even laptops have become redundant for many. With the invention of smartphones, phablets, tablets, etc the world is moving towards handier & on the go usable devices.

Based on our experience as a Digital Marketing Institute & Online Marketing Agency, we have seen over the years more clients focus more on mobile devices & a majority of the website traffic also comes from mobile or apps. Some companies have also moved their business to mobile apps only. Social Media sites that have a large number of active users at any time of the day for any particular location also are witnessing a major shift in traffic from the desktop version to mobile applications. Acknowledging the heavy demand, Social Media giant Facebook also introduced many mobiles only kind ad copy formats like Mobile Canvas, 360 Degree videos & photos, etc. Even Google Mobile searches have surpassed desktop searches.

Learn Mobile SEO

Mobile is the Present of the Online World

Such changes give a clear indication that it’s time to go Mobile else the line may become busy for you later. So if you are not having a mobile-friendly website & not following mobile SEO practices it’s high time to decide on your priorities. 

 

#6: Use the Beauty of PPC Remarketing

Just like Leh-Ladakh is one of the most beautiful parts of the Himalayas, similarly, Re-Marketing is the beauty of Digital Marketing. But most companies either don’t use this feature or are not aware of what remarketing actually is?

Learn Google Adwords or Facebook remarketing

Re-Marketing: Re-targeting your website visitors who have bounced from your website with a new ad copy in order to attract them back to your website and initiate an engagement or any kind of action. Re-marketing can be done through Google Adwords or Facebook. Dynamic remarketing can also be done and is mostly used by e-commerce or travel-based companies where the same ad copy related to their search follows them for a specific period of time.

While creating the remarketing list in Google Adwords or a custom audience on Facebook be clear with the type of audience you want to re-target. If you have a large database of email ids of people subscribed to your blog then you can also re-target them using these data specifically to them only.

 

#7: Integrating SEO, PPC, Social Media & Email to get the best of the Digital Marketing results

Learn Digital Marketing Strategies

Integrating all Digital Marketing Channels for Better Results

Starting with a website but not sure how to market it?

Adding up to the above-mentioned points To boost your career in digital marketing having a basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.

Enhance your networking with other digital professionals, make friends and contacts in the industry, and turn yourself into a potential candidate for new positions and jobs. This is a vital point that brings you growth in the digital marketing career.

Strategies are something that the Best Digital Marketing Institute can teach and has to be completely decided and changed based on the product/service to be marketed, the target audience & and the location. However, the approach & subject remains the same. But there are certain things which can never be changed and these 7 ways are by default the strategies used by the maximum of companies doing Digital Marketing.

Subscribe to Newsletter

Posted under: Blog, Digital Marketing Course