Digital Marketing Course after MBA Marketing

Posted on September 17, 2020 by Emarkt_Admin

Courses after MBA Marketing

These days the struggle to find employment that suits your skillset is very important. Employment must carry within it, adequate opportunities to chart a career growth and challenges to demonstrate skills and talents. A vocation that can provide both are deemed as extremely rewarding and is bound to give you high job satisfaction. This is the reason that most people opt for an MBA degree in a specialization that matches their skills. However, modern trade and commerce are increasingly becoming digitized, and modern marketing techniques are becoming obsolete.

How then should an MBA tackle this issue?

The advent of social media has created newer opportunities to promote your business. Due to the direct interaction with the prospective customer, it is relatively easier to reach out to the maximum number of people to sell your product or service. However, targeting many people at once can be tough. This is where commonplace marketing techniques prove to be futile. If you aspire to learn digital marketing, you need to know how various channels work?

Furthermore, you need to understand the right utilization to intensify your reach to the target prospect cost-effectively. Sadly, this is easier said than done. This is because, for the uninitiated, the world of digital marketing can be confusing and chaotic. After all, it is extremely technical.

How to Edge Out Competition as An MBA?

MBA is a postgraduate course that specializes in an aspect of Business Administration such as finance, human resources, sales, and marketing, etc. MBA graduates are deemed to have an edge over the others due to the superiority of their knowledge and skill. However, with Digital Marketing revolutionizing the industry, the conventional tactics of an average MBA are becoming decadent. The only way to cope with obsolescence is to strive to update yourself constantly. Thus, most people want to pursue an MBA in Digital Marketing.

The problem does not manifest singularly and is affecting both sides. Many people argue that digital marketing is an intermediate step between technology and commerce. Therefore, it is posited that both are inter-dependent disciplines. Digital marketing channels though extremely effective work best when combined with other marketing techniques too. Therefore, to fill this wedge, there are many institutions that offer professionals a second chance by providing MBA for Digital Marketers.

In what ways can a Professional pursue Digital Marketing?

With the e-commerce culture slowly planting a firm foot in Indian markets, many institutes and expert freelancers are offering Digital Marketing Courses. These are preferred by some of the leading organizations, corporates, and individuals for skill training in this field. These courses help you to understand and learn complex concepts and strategically implement them to optimize returns for your clients.

The course can be pursued both in online as well as offline modes. Bangalore being the IT Hub, has many renowned institutions and universities that offer a certified course including eMarket Education Institute. Digital Marketing Courses in Bangalore is an advantage due to the amount of industrial exposure and practical training you will get. However, presently, many professionals who are pursuing full-time vocations want to learn digital marketing at their own pace. This flexibility is provided if you pursue any of the widely acclaimed Digital Marketing Courses Online

What are the Benefits of a Digital Marketer?

As a Digital Marketeer with a prior background in MBA, your client’s challenges manifest as your opportunities. It helps to cement your goodwill in the market and establish you as a leading figure that can cater to a wide variety of issues of a wide variety of clients. However, the following advantages are most noteworthy –

  1. Practical Problems

As a digital marketer, your clients come to you with some of the practical business challenges that they face. Your expertise and ultimately, reputation resides in how you tackle these efficiently. The finite resources that the client allocates to you as a budget further makes things complicated. Your skill is sharpened when you do the best with what is given to you. Optimum utilization of resources and effective resolution of practical problems are your guiding forces. As a professional digital marketer, you will be constantly challenged through such practical problems and will be able to grow through them.

  1. Customizing Solutions

The tenets of the MBA course are not lost in the world of digital marketing. Indeed, it is true that no two businesses are alike, whether it be in operations, goals, or any other aspect. Thus, your job is to think constantly and quickly to customize solutions as per the client’s business requirements. Since there is no set formulae and no perfect mold, you will constantly be striving. The struggle to strategize and keep all factors in check while ensuring deliverance of assured returns is what will sharpen your textbook conceptions. Digital Marketing will not only require you to delve from your existing knowledge pool, but it will also require strategizing solutions with experience. This is the only way to gain the requisite expertise.

  1. Garnering Goodwill

Traditional Marketing is not divorced from its digital counterpart. Thus, as a seasoned professional, the more holistically you meet the objectives of your client’s business, the faster you climb the ladder of success. The best advertising even today is word of mouth. Your deliverance and diligence are sure to garner fame and goodwill your way. This is because the greater number of satisfied clients you have, the more business volume you will get. This will augment and cement your position as a leading professional who is capable of handling any challenges in the industry.

  1. Professional Growth

The most important element in any professional’s career is the growth they can achieve. Many professionals who feel their work profile is mundane and are not able to grow professionally hunt for better opportunities. Every client and every assignment brings forth a new challenge and manifests newer opportunities for you to learn and grow.

Ultimately, as a professional who has a background in MBA, you need to understand an important aspect. That is, business and technology are slowly integrating into one finite process. Thus, the faster you are at sensing the opportunity and transitioning into Digital Marketing, the better it is for you, professionally!

Posted under: Digital Marketing Course

Digital Marketing Course is the Perfect Choice for MBA Graduates

Posted on June 5, 2017 by Emarkt_Admin

 A career in Digital Marketing after MBA: Perfect Success Combo

Should I opt for Digital Marketing Career after my MBA studies?

This is a million-dollar question, which everyone thinks of before making a shift into Digital Marketing for sure. Through this blog, we would like to take you through the combination of Digital Marketing & MBA. MBA: Masters in Business Administration is more than just a degree, it’s an update to the thought process of an individual. The updated thought process & knowledge in management subjects surely help an individual perform better and get accustomed to different vertical faster than a non-MBA graduate. Digital Marketing: In simple terms marketing through different channels of online medium like Search Engines, Social Media, Email Marketing & Pay per click. The biggest benefit of Digital Marketing which makes it stand out from offline marketing are:-

Why Digital Marketing in MBA Syllabus?

Digital Marketing has become a hot topic in recent times & with two of the biggest events in the world is completely controlled by Digital Marketing (US Election & Indian Election) the opportunities in the sector have just skyrocketed. Companies have also realized that the channel can be used to reach out audience more effectively & instantly. Customers nowadays want instant results & more interactive mediums of communication & user experience.

The current trend of the start-up bubble happening in India has further increased the opportunities in the sector. The trend shows that Digital marketing has more searches than MBA in Marketing (last 12 months data). More specifically if we see then Social media & SEO are clear winners followed by Google Ads. SEO Training Video Session for Your Reference;

It can be concluded that people are more interested in a career in Digital Marketing rather than MBA in Marketing. Given the volatility of IT jobs, people take Digital Marketing as a backup plan to safeguard their careers during difficult times. After being an expert in the field, an individual can surely earn a hefty amount online to make his expenses meet. If we add Jobs as the category in the Google trends, then not much difference is seen & as the previous graph Social media leads followed by SEO. We can see a clear-cut difference in the current job trend between Digital Marketing & MBA in Marketing. ( Last 12 Month Search Volume Worldwide where the Percentage of Search Volume is reflected) MBA along with Digital marketing is a deadly combination & with time can help you skyrocket your career easily. To become a successful digital marketer, more than the subject knows it’s the strategy that helps an individual grow in this sector.

Masters in Digital Marketing Programs

Learning digital marketing will not only help you to add a valued skill in your resume but also opens up the gate to new opportunities for your career & more specifically in the field of Digital Marketing. In the longer run, with relevant experience under their belt one can surely go on to become a Digital Marketing Manager in any company having a presence in the field.

However, when you opting for a Career in Digital Marketing you should keep these 10 points in mind:-

  1. Digital Marketing is not Rocket Science, however, a lot of analytical thinking along with a strategical mindset is required to get the desired results.

2. Understanding consumer behavior can be a great advantage for an individual as it can help him/her in specifically targeting a particular location in paid ads. This helps for better ROI in the case of paid ads.

Understand consumer behavior through digital marketing 3. Be internet savvy as you need to work only on Desktop, Mobile or tablets. Digital Marketing without gadgets is just like a road without any direction. Scope of Digital Marketing   4. Be open to work 24/7 as campaigns can be targeted to western countries & you need to optimize your Google AdWords campaigns accordingly. A online marketer working on his campaigns 5. Be an expert in Excel. Most of the keyword structuring, analysis & reporting are done in excel. One needs to be an expert in Pivot Table, V- lookup for sure. Analysis plays key role in Online Marketing 6. The demand & supply gap in the sector is huge & the opportunities in the sector keep on growing each passing day. Job opportunities in the Digital Marketing field are growing each day mostly in SEO & Social Media where growth is very much visible. future of online marketing 7. Own a blog on any topic of your choice & start experimenting with different options available to you. Play around the console of Google Adwords, Bing Adcenter, Google Webmaster for SEO, Check Google Analytics & Social Media Analytics. 8. Be an avid reader of blogs & keep yourself updated with all the changes happening in the field. For example, Google regularly updates its search algorithms to ensure quality content is always shown to searchers. growth of online marketing 9. Choose an Online Marketing Institute wisely, where more emphasis is given on live projects rather than theory. 10. Most importantly have the patience for your career growth. Initially, the growth can be a bit slow and the salary on the lower side but once you start delivering numbers then you will be the most sought-after person in the sector. Online Marketing growth is slow but strong In terms of MBA graduate opting for a career in Online Marketing, the ultimate aim should be to become a Digital Marketing Manager in the longer run. To achieve it one must master all channels of Digital Marketing equally (SEO, PPC, Social Media, Google Analytics). An Online Marketing Manager's most important works in Google Analytics to track the performance of all the channels of Digital Marketing for a particular website. As mentioned in the important points patience initially is the key to a successful Digital Marketing Career.

Posted under: Digital Marketing