Digital Marketing Overview
What does Digital Marketing enthusiast should know about Digital Marketing?
Right before diving into the ocean of Digital Marketing take this piece of information which helps you to understand the Digital Marketing platform.
- Search Engines Info
- How Search Engine Work
- Digital Marketing Channels
- Free platforms to create a Website and practice digital marketing
- What are the ways to make money online after learning digital marketing
Overview of Search Engines:
Hey, Do you know everything about search engines? Do you know how many search engines are in existence?
Let see the top 10 Search Engines in the market;
- Duck Duck Go
- Internet Archive
How Search Engine Works:
We all are familiar with Search Engines, we put every query in our mind on these platforms to get the related information.
So how much we know about search engines, how this search engine works?
Search engines majorly have two functions, one is to Crawl and Index, and the second one is to provide the related information to search users in rank wise.
- Crawl and Index:
World Wide Web is a big spider web, it has many links from one place to another just how the roads of a metropolitan city interconnected. Search engines will send their bots to crawl the entire WWW to know about the new information, and then it will index and bind the information.
All the information is stored in a giant storage base and uses thousands of machines to process this large quantity of information and deliver instantly whenever a user searches for any stored information.
- Providing Answers:
Search Engines provide answers for user’s queries. When a user performed the search on any search engine, it will send its robots to the data storage base and fetch the related information (WebPages, docs, images, video, etc.,) and display the information in rank wise according to the popularity of the content.
There are many metrics that come to consider to prioritize the relevance and popularity of the information.
In order to get the information on the top of the SERP (Search Engine Results Page), there will be a strong SEO (Search Engine Optimization) influence.
If you learn the SEO course, you can lead a great SEO career or if you have a business, you can optimize your website instead of keeping in others’ hands.
Trending Digital Marketing Channels:
The traditional marketing methods which were driving the business are not effective at present. Below are the digital marketing channels wheeling on the market to drive the business. Digital Marketing enthusiast has to pick the channel they interested on.
- PPC Google Ads
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Video Marketing
PPC is a model of digital marketing, where advertisers are charged fees on the basis of clicks for their advertisements. It is a process of driving users to your websites by paying money to advertising platforms.
Search engine advertising is the most popular targeted area for PPC. Advertising platforms allow advertisers to bid for ad placement in a search engine, and they will give a place to each and every advertisement by considering many factors.
If you use this channel in the right way, definitely you see a massive ROI flooding to your business. All you have to know is structuring the campaigns, using the right keywords, very good Ad Copy, Attractive Landing Page, and well-structured optimization technique.
Google Ads is the most widely using and popular platform for PPC advertising. It will allow advertisers to show up their Ads on Google search engine and other Google partner websites.
We at eMarket education provides extensive PPC training in Bangalore, our trainer has 12+years of experience in the field of PPC. Our 70hr PPC training program covers every element of the subject and makes you experiment on every technique to make you an expert.
There are four top PPC platforms:
- Google Ads
- Social Media Advertising Platforms
- 3rd Party Platforms such as Amazon & Quora
Social Media Marketing (SMM):
Most people use social platforms just to connect to the world, but it is not just a medium to connect the people. For a business, Social Media is one of the right platforms to expand their business. Social Media helps to drive traffic to your website and help to build links to support SEO.
Let’s see the famous Social Media Marketing Platforms.
Search Engine Optimization (SEO):
SEO is a process to make a business visible to everyone in order to boost website traffic in an organic way. Why SEO is important?
In this competitive world, SEO plays a very crucial role to stand out of the competition. There will be thousands of businesses offering the same products or services as your company, to bypass all your competitors and stand on the top of the SERP (Search Engine Results Page) you need to have strong SEO strategies and Techniques.
SEO is all about building trust in the audience as well as the search engine. SEO builds a strong foundation for a website by improving website authority.
Most of the users click on the top 5 search results. To keep your website on the top of the search results you need to perform robust SEO.
- On-Page SEO
- Technical SEO
- Off-Page SEO
- Local SEO
There are many techniques indulged in the above-mentioned topics. We will teach you all the best practices of SEO and give you live projects to build your confidence. Our 60hr SEO training course definitely builds a concrete foundation for your SEO career.
The email has become part of daily business activities, marketer’s need to communicate with its customers in a personalized and professional manner. Email marketing allows business owners to reach a large number of consumers with very little budget.
Though Social Media and PPC are the dominating channels in advertising, Email marketing has a significant role to drive the audience. If you compare email marketing with the other two platforms the budget spending on this email channel is very less.
Still, all business is using this old fellow to market their businesses.
Affiliate marketing is a method of referring a product if a customer but the product you have referred you will get some commission out of the sale. The commission totally depends upon the product and the owner.
You can earn passive income through Affiliate marketing, it is one of the popular ways to make money online.
Content Marketing is about creating and sharing valuable content to attract the audience and turn them as customers to your business. Content can be in many formats like Blog, Image, video, Podcast, eBook and so on.
Video marketing is a trending and most effective marketing tool to engage and drive the customers to the business.
Free platforms to create a Website:
Building a website become so easy nowadays, here is the list of free Website builders:
- IM Creator
What are the ways to make money online after learning Digital Marketing
Once you are done with the course, you have all the possibilities to earn money without someone’s help.
People who don’t like to work for someone on 24/7, start working as a freelancer. Many businesses approach freelancers to get there work as soon as possible.
Here is the list of ways you can earn money after completing the online marketing course if you are not interested to work under someone.
- Affiliate marketing
- Content Writing
Here’s a basic outlook of digital marketing concept; if you are interested in a career in Internet Marketing, then please visit eMarket Education website to refer it’s various digital marketing training programs while providing the best of theory, assignments, and real-time project guidance to be 100% confidence to deliver results for any website business.