Digital Marketing after BTech
According to a study by a New Delhi based company, only 7% of engineers are suitable for core engineering jobs. There is no doubt that India is one of the leading countries in the annual production of engineering minds in the world. If a mere 7% aspire for core engineering jobs, what then happens to the rest of them? Today, the engineers graduating from Universities in India are extremely dynamic and understand the importance of an interest-based lucrative career option. As more students are pursuing non-engineering fields, where are the majority of them headed toward? The answer lies in Digital Marketing.
As one of the most recently emergent fields, digital marketing has shown immense promise in a relatively small window of time. Combining the benefits of social media and usage of IT soft-skills, digital marketers have revolutionized industrial trade and commerce. The broad base, direct interpersonal reach that digital marketing establishes with its prospective consumer makes it one of the most viable and successful marketing modes.
Is it worth doing Digital Marketing after Engineering?
This is the main reason that a majority of students from engineering backgrounds are opting for a Digital Marketing career. The popularity amongst students from BE/BTECH/MTECH for Digital Marketing is due to the far-reaching benefits that digital marketing provides;
- Room for Innovation
Most engineers tend to think rationally. They like to create, innovate, experiment, and research their findings. Conventionally, BE/BTECH/MTECH for Digital Marketers acts as a perfect platform to widen their horizons and constantly challenge their critical, creative thinking process. Since the internet is filled with a lot of products, services, and ideas, the competition is cut-throat. Therefore, not everyone can navigate through such fierce competition except those who are not afraid of being ingenious in their approaches. Since this ingenuity comes naturally, to engineers, it makes for an excellent career scope for them.
- Great Pay Scale
To put it bluntly, jobs are chosen by comparing monetary benefits. With this in hindsight, digital marketing promises the most lucrative salary packages in the industry. The reason why digital marketers get paid a lot is that the demand for good marketers far outweighs the number of digital marketers. Therefore, a prospective business or client does not shy away from paying big bucks to smart individuals who can assure quality digital marketing services. Apart from this, you can always become a blogger or freelancer and have a personal venture in digital marketing. The right individual with the requisite skill set can monopolize the profits and make a viable career path. On the other hand, by paying handsomely, the client seeks to gain a volume of revenue from business through efficient marketing strategies. This, therefore, is a win-win situation for all.
- Demonstrating Problem Solving Abilities
If you search Online Marketing Courses, you will understand that the course itself is an attempt to teach techniques to solve real-life marketing problems. By equipping students with the knowledge of technicalities, the course enables them to strategize and objectivize their client’s priorities rightly. Most engineering students harbor a knack for problem-solving abilities and have a critical differential thinking skill. However, in the course of ordinary job profiles, they are not satisfied as this ability does not harmonize with their core competencies. Whereas, in Digital marketing, they are challenged constantly to reinvent preset paradigms and innovate newer strategies to maximize their clients’ gains. Digital Marketing requires a keen insight into various marketing strategies and employing the right combination of techniques to maximize profits.
- Job Stability
Every professional aspires for a fulfilling and stable job. However, an engineer is constantly battling automation and mechanization of work apart from the monotony of software development. A recent study by the AICTE reveals that more than 60% of engineering graduates are unemployed, and a staggering 95% are not right for software development. However, in stark contrast, the career opportunities in the digital marketing field are unparalleled. As a freelancer or professional, you are the master of your own skill. While there is significant ownership in the quality of work that you do, there is also the added fact that there is no hire/fire risk. This ensures greater job stability and much-needed job security to you.
- Career Growth
Most professionals end up quitting their jobs because either it is too mundane, or it is not challenging enough. The scope of career growth is one of the foremost points on which a professional evaluates his satisfaction level. Therefore, only a job that challenges you and your set notions every time and forces you to think creatively can lead to job satisfaction. Digital marketing is one unique profession where every situation and every client will be unique. Since no two business concerns have the same objectives and function in the same way, hence, their needs are different also. As a digital marketing professional, this requires you to constantly think uniquely and strategize ingenious ways to meet your objectives. Thus, the scope of growth professionally is limitless.