Digital Marketing Course after BTech Engineering

Posted on September 17, 2020 by Emarkt_Admin

Digital Marketing after BTech

According to a study by a New Delhi based company, only 7% of engineers are suitable for core engineering jobs. There is no doubt that India is one of the leading countries in the annual production of engineering minds in the world. If a mere 7% aspire for core engineering jobs, what then happens to the rest of them? Today, the engineers graduating from Universities in India are extremely dynamic and understand the importance of an interest-based lucrative career option. As more students are pursuing non-engineering fields, where are the majority of them headed toward? The answer lies in Digital Marketing.

As one of the most recently emergent fields, digital marketing has shown immense promise in a relatively small window of time. Combining the benefits of social media and usage of IT soft-skills, digital marketers have revolutionized industrial trade and commerce. The broad base, direct interpersonal reach that digital marketing establishes with its prospective consumer makes it one of the most viable and successful marketing modes.

Is it worth doing Digital Marketing after Engineering?

This is the main reason that a majority of students from engineering backgrounds are opting for a Digital Marketing career. The popularity amongst students from BE/BTECH/MTECH for Digital Marketing is due to the far-reaching benefits that digital marketing provides;

Most engineers tend to think rationally. They like to create, innovate, experiment, and research their findings. Conventionally, BE/BTECH/MTECH for Digital Marketers acts as a perfect platform to widen their horizons and constantly challenge their critical, creative thinking process. Therefore, not everyone can navigate through such fierce competition except those who are not afraid of being ingenious in their approaches. Since this ingenuity comes naturally, to engineers, it makes for an excellent career scope for them.

Digital marketing promises the most lucrative salary packages in the industry. The reason why digital marketers get paid a lot is that the demand for good marketers far outweighs the number of digital marketers. Therefore, a prospective business or client does not shy away from paying big bucks to smart individuals who can assure quality digital marketing services. Apart from this, you can always become a blogger or freelancer and have a personal venture in digital marketing. On the other hand, by paying handsomely, the client seeks to gain a volume of revenue from business through efficient marketing strategies. This, therefore, is a win-win situation for all.

If you search Online Marketing Courses, you will understand that the course itself is an attempt to teach techniques to solve real-life marketing problems. By equipping students with the knowledge of technicalities, the course enables them to strategize and objectivize their client’s priorities rightly. Most engineering students harbor a knack for problem-solving abilities and have a critical differential thinking skill. However, in the course of ordinary job profiles, they are not satisfied as this ability does not harmonize with their core competencies. Whereas, in Digital marketing, they are challenged constantly to reinvent preset paradigms and innovate newer strategies to maximize their clients’ gains.

Every professional aspires for a fulfilling and stable job. However, an engineer is constantly battling automation and mechanization of work apart from the monotony of software development. A recent study by the AICTE reveals that more than 60% of engineering graduates are unemployed, and a staggering 95% are not right for software development. However, in stark contrast, the career opportunities in the digital marketing field are unparalleled. As a freelancer or professional, you are the master of your own skill. While there is significant ownership in the quality of work that you do, there is also the added fact that there is no hire/fire risk. This ensures greater job stability and much-needed job security for you.

Most professionals end up quitting their jobs because either it is too mundane, or it is not challenging enough. The scope of career growth is one of the foremost points on which a professional evaluates his satisfaction level. Therefore, a job that challenges your set notions every time and forces you to think creatively can lead to job satisfaction. Digital marketing is one unique profession where every situation and every client will be unique. As a digital marketing professional, this requires you to constantly think uniquely and strategize ingenious ways to meet your objectives. Thus, the scope of growth professionally is limitless.

Posted under: Digital Marketing Course

Is Digital Marketing a Good Career for Engineers?

Posted on June 9, 2020 by Emarkt_Admin

Why Digital Marketing after Engineering?

Why not? You can learn Digital Marketing after Engineering.  If you want your business to sustain the online presence and make a good revenue, this is the wonderful program you can do after your UG/PG courses.

Many of you usually stay in this dilemma, whether you should go ahead of doing M Tech soon after completing B Tech or do MBA or look for a job?  It depends upon your interest.

Let’s say, if you have a business or have a passion for becoming a Manager in a company where you want to lead the team, you can opt for MBA.

But,  if you are a technology person, where ‘Codes’ run into your veins then blood! Then, you can choose M Tech. But having said, Engineers can also be great Digital Marketers if they have a passion to become one. The advantage for an Engineering candidate is that you already have the knowledge and the technical skill; you just need a platform to understand the marketing concepts, like how to market or advertise your product.

Since, you have a background in technology, Digital Marketing or Online Marketing would be a great choice to do. In case, as an engineer, if you have one option left to pick among MBA or Digital Marketing, it would be the best choice if you do Digital Marketing Training because it adds to your core strength.

Top reasons that Digital Marketing is a good option for Engineers:

  1. Flavor Enhancer
  2. Salary Packages
  3. Work-Life Balance
  4. Advance your idea
  5. More Employment Opportunity


Flavor Enhancer:

It is nothing but add-on skills. As an Engineer, you will definitely have a sound background in technology. But, one important thing you must understand that Digital Marketing is not only about selling your products/services or generate leads, but it is also more than that. You need research skills, analyzing skills, and creativity to drive traffic to your business.

Salary Packages:

The Digital Marketing Industry is Booming with lots of new opportunities right now as every company and individual willing to marks a strong digital presence over the web world. Digital Space is becoming popular for the effective, branding of products and services, online advertising, and marketing platform, and at the same time, the demand for trained Digital Marketing professionals is on the rise.

There is one more way to understand it easily. Let’s have a look at both:

Now if you’ve gone through both the above resources mentioned, it’s self-explanatory as to why more and more engineer graduates are attracting toward digital marketing and willing to start their career as a digital marketing professional.

Work-Life Balance:

One of the best advantages of this, you can work from anywhere. Since Digital Marketing is done online; you can do this stuff even while traveling to other locations without any difficulties.

Advance your idea:

Every business has become Digital. And every business has its own problems and issues. But, for every problem, there is a solution. This is the chance especially for the engineers who have planned to start a business of their own to learn Online Marketing skills since we all know that Marketing or Advertising is the heart of any business.

More Employment Opportunity:

Nothing is Permanent in this life. Every business may get the effect after some time. But, as you can see, this course will have them back up for you even if you are doing it part-time. All I can say, this career can be a lifesaver at some point in time. It is just because the Internet is one which is again an untapped market.


Digital Marketing Salary in India 2021

Designation Years of Experience Salary Offered (Rs. Lacs PA)
Digital Marketing/SEO/PPC/SMM Freshers (0 to 1 Year Exp) 2.5 – 4.0
Digital Marketing/SEO/PPC/SMM Specialist (1 to 4 Years Exp) 4.0 – 6.0
Digital Marketing/SEO/PPC/SMM Team Lead (4 to 6 Years Exp) 6.0 – 8.0
Digital Marketing/SEO/PPC/SMM Manager (6 to 8 Years Exp) 8.0 – 10.0
Digital Marketing Manager (8 to 10 Years Exp) 10.0 – 12.0
Digital Marketing Manager (Based on Technical/Non-Technical Background) (10 to 12 Years Exp) 12.0 – 19.0
Digital Marketing Head (12 to 15 Years Exp) 30.0 – 40.0


Why Digital Marketing after Engineering?


Digital Marketing FAQs:

As the world becomes globally Digitalized, Online Marketing is one of the best career options. Due to the high demand for online business, candidates having a technical background would be an added advantage to opt for Digital Marketing.

A business cannot run only by manufacturing good products or rendering service. You should also require a person who can sell this. As a salesperson, you should have detailed information about the product or service.

The 3 important parts of the sales process:

  1. Generating the Lead
  2. Communicating with the Client
  3. Closing the Deal


Digital Marketing required both Non Technical Skills and Technical Skills. Yes, Digital marketing is a related IT field since you will be working with various tools and applications.

Customers are becoming more internet savvy. Hence, companies are also adapting to meet customer needs.


An engineer soon after completing the degree will look forward to having a stable and sound career. It is not that difficult for an engineer to learn Digital Marketing online course, since being an engineer you already possess technical and basic knowledge of the internet.

Posted under: Blog, Digital Marketing