Use of Adobe Analytics

Posted on October 12, 2018 by Emarkt_Admin

 Introduction to Adobe Analytics

 

“With Adobe Analytics, you don’t just get to know your customers, but you can almost read their minds.”

Most digital marketing analysts are aware of Google Web Analytics. Now, it’s time to dig more about Adobe Analytics!

Adobe Analytics answers queries, you don’t even need to ask? It gives you a complete understanding of the individual customer. Once calculation and analysis was only part of data scientist, mathematicians, etc but with the help of Adobe Analytics, it is accessible to everyday marketers and analyst.

 

What is Adobe Analytics?

Adobe Analytics was known as Omniture SiteCatalyst (On 15th Sept’09 Adobe acquired Omniture) now it’s part of Adobe marketing cloud. Adobe Analytics is a leading solution that helps to understand customer segments and deliver them better customer experiences. With the help of Adobe Analytics, you can give better personized digital channel experiences.

 

 

What is the difference between Google Analytics and Adobe Analytics?

Google Analytics:

1. Google Analytics is free to use (except Premium Version).

2. Implementation is easy compared to Adobe Analytics.

3. In Google Analytics you can see real-time data.

4. In Google free services you can define only 5 custom variables, whereas paid has 50 variables.

5. Google Analytics does not provide good customer support if required.

6. Google Analytics will keep the data for up to 25 months.

7. Google Analytics has a limit of 10 million hits per month.

8. In Google Analytics 4 Goals can be Tracked.

9. In Google Analytics you cannot capture personal data.

10. In Google Analytics CRM integration is not possible.

11. Google Analytics stores the cookies for 30 days.

12. Google AdWords integration is possible in Google Analytics.

13. The user’s pathing is horrible in Google Analytics.

14 Google Analytics is used by both small and big firms.

15. In Google Analytics Dashboard features are really good and useful. It is easy to create and keep track in different segments.

Adobe Analytics:

1. You don’t have a free login.

2. Adobe Analytics needs a little configuration at the page level (Need IT Skills).

3. In Adobe Analytics you will not find real-time data, there is a delay around 2 hours.

4. Adobe Analytics gives a limit of 75 Props (traffic properties), 100 Evars (conversion properties) premium 250 eVars and 1000 Events.

5. Adobe Analytics provide 24/7 support system.

6. Adobe Analytics will keep the data as long as you are a customer.

7. Adobe Analytics has unlimited hits per month.

8. In Adobe Analytics 100 goals can be tracked.

9. Adobe Analytics provides access to individual visitor data.

10. In Adobe Analytics CRM integration is possible.

11. Adobe Analytics stores the cookies for 15 years.

12. Google Adwords integration is not possible.

13. Users pathing is fantastic in Adobe Analytics.

14. Adobe Analytics is mostly used by big companies or firms.

15. Adobe Analytics helps in tracking the page and providing accurate analysis for data.

10 Best Use of Adobe Analytics for Online Marketing success

Today’s Companies and Brands are collecting data at unparalleled levels. They never think what real customers are experiencing with their brands in digital, social, computers, browsers, mobile apps, voice assistants, emails, online shopping and many more.
Experiences that makes a brand leader. Through your data, you can create the best digital experiences what your customer would love.
Adobe Analytics reveals data flow to your web properties, how it is helpful for every Digital Marketers.

1. Adobe Analytics gives the most in-depth behavioral pathing with strong segmentation.

2. Adobe Analytics delivers user- friendly experiences with an accurate analysis.

3. In Adobe Analytics a cohort report within workspace analysis helps to isolate a specific event and then see how often the same visitors are completing that event go on to complete a future event (helpful for lifetime value).

4. Adobe Analytics helps digital marketing analysts to integrate with CRM for better insights, better targeting and effective measure for the campaign.

5. Sampling helps in extracting the data and gives insights into the customers.

6. Workspace allows you to create a customized dashboard to view reports according to your business needs. You’ll be able to access real-time digital campaign data and quickly visualize.

7. By integrated tools or DTM debuggers like Omnibug, ObservePoint TagDebugger, wasp, Datalayer checker, Tagtician etc. you can analyze website data, online purchases, mobile activities and more. with all these data you will get an idea about customer’s interests, preferences, values, etc.

8. In Adobe Analytics you can pull the data from more than just hits. Quality of Experience metrics helps you to analyze the impact of video in sense of quality, engagement, time spent, impressions etc.

9. Adobe Analytics helps to understand how mobile web and mobile app customer behavior connects their journey like a download of apps, mobile retention rates, lifecycle metrics, avg. session length, comparison views etc.

10. Adobe Analytics report builders enable a high level of control over excel like what, how and when the data should be pulled.

 

How do I learn Adobe Analytics?

If you are really looking forward to learn Adobe Analytics. Adobe provides online training for Adobe Analytics, but they are not free and very costly. I’d suggest to take references for free materials given in the website.
Step 1: For free Adobe Analytics tutorials

Step 2: Adobe Analytics YouTube Channels

Step 3: Read more blogs online related to Adobe Analytics

Step 4: Get Connected to different forums related to Adobe Analytics like Facebook etc

If you really required training or course related to adobe analytics, many institutes provide training in Adobe Analytics. if you are in Bangalore and want to learn Adobe Analytics. Please get in touch for further information.
Call Us: +917760969452

Adobe Analytics Success Story

Meet one of our student Swati, how she got benefited by learning Adobe Analytics in eMarket Education. Swati came to our institute with no hope in her career. She was confused about whether Adobe Analytics will really boost her career. After learning Adobe Analytics, she is very confident and ambitious.
She says

“Adobe Analytics helps to learn about each and every user in a customized manner. After learning about each customer’s insights you can increase in engagement across all the digital channels and improve the digital marketing strategy”.

 

 

 

 

 

 

The Bottom Line:

Adobe Analytics is the future generation interface that enables digital markers to develop a full and notable view of their marketing campaign by concentrating on crucial character elements. Join Adobe Analytics course and learn how this tool helps digital marketing analysts to integrate with CRM for better insights, better targeting and effective measure for the campaign.

 

Posted under: Adobe Analytics

Simple Steps to Learn Google’s URL Builder and UTM Parameters

Posted on October 10, 2018 by Emarkt_Admin

 Did you track your Campaign in Google Analytics Today?

When you are ready with your campaign, and you don’t know how it is going to perform in sense of traffic, deals, leads etc. You don’t have an answer which campaign really perform well. Take it easy! use Google’s URL Builder and UTM Parameters to track all your campaigns for effective results.

 What is Google’s URL Builder?

Google’s URL Builder simply allows you to add a special tracking code or tagging to your URL.
When you create a particular email marketing campaign or any other campaigns:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Instead of above link you use:

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

Extra added links are tracking code or else known as UTM Parameters.

What are UTM Parameters?

UTM (Urchin Tracking Model)  parameters are tags or you can say parts of URL, which is used to track the performance of campaigns.

https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/?utm_source=oct1-newsletter&utm_medium=email&utm_campaign=Benefits_GA

As per the above link an overview of UTM parameters:

Campaign Source: This tells Google where the traffic is coming from like search engine, newsletter name, or other sources.
Example: utm_source=oct1-newsletter
Campaign Medium: This will help you to identify a Medium(which source it is coming from).
Example: utm_medium=email
Campaign Name: This simply describes your campaign( Blog is related to Benefits of Using Google Analytics)
Example: utm_campaign=Benefits_GA

How to use Google’s URL Builder with UTM Parameters?

With UTM parameters you can make very effective and attractive URL’s
Follow the simple steps:
Step 1. Go to Google’s URL Builder (for websites)
Google Play URL Builder (for Android-app ads)
iOS Campaign Tracking URL Builder ( for iOS- app ads)

Note: If ads are on Android app, use the Google Play URL Builder. If ads are on the iOS app, use the iOS Campaign Tracking URL Builder. Otherwise, use Google’s URL Builder.

Step 2: Enter the link where you want the traffic.
https://www.emarketeducation.in/benefits-using-google-analytics-digital-marketing/

Step 3: Enter 3 main UTM parameters (i.e what you want to track)

Google's url builder

The link will be automatically generated:

generated campaign url

Step 4: To convert URL to short link Google will automatically shorten the link via Bitly
=> You Should have bitly sign-in Account.

Step 5: Copy the link and paste it to your email newsletter or any other campaigns to track the users.

My Campaigns in Google Analytics

After you are done with your attractive campaign building, You’ll always want to know how many clicks, leads, converted reports etc.
Log-in into your Google Analytics. If you haven’t signed up into Google Account. Read more about THINGS TO KNOW FOR BEGINNERS IN GOOGLE ANALYTICS.
Once you are logged in to Google Account.

Go to Acquisition -> Campaigns

 google analytics campaigns result

 

campaign success measure

Here you will see how many people are visiting your campaign, what the bounce rate, how long they are staying, how many are getting converted etc.

Benefits of Google’s URL Builder

1. Helps to shorten the link.
2. Helps to identify from where your website traffic is coming from – social media videos, blogs, articles, images, etc
3. This helps to identify what kind of source it is coming from.

Conclusion

Google’s URL Builder with UTM Parameters provides valuable information about traffic. Help you track all your campaigns, boost your sales and overall marketing strategy. Being an excellent marketer sometimes the crucial aspect is to measure success. No matter what metrics you use, your boss is concerned with only results.

Learn digital marketing course in Bangalore with the placement for your career growth.

 

Posted under: Google Analytics