Complete Google Analytics User Guide
“No data is better than wrong data.”
As a beginner, you will know how to log-in and set-up Google analytics with other features related such as how to set up goals, data filters, reports, dashboards, and a main important thing you will know how to analyze data via google analytics audience, acquisition, and behavior reports.
What is Google Analytics?
Google Analytics is an absolutely free tool offered by Google that helps you understand your customer through which you can track traffic to the website apart from this it will provide a details about the customer behavior.
Signing Up with Google Analytics
- Go to www.google.com/analytics
- Login with your Gmail account
- Go to “Admin Panel” on the top menu and fill the information like
- Account Name
- Website Name
- Website URL Address
- Industry or Category
- Save your Google Analytics ID
Why Google Analytics?
If we have a personal/professional blog or websites. we have always a few questions in our minds.
- How many users are visiting my website and from where?
- How many users do visits from Desktop, Mobile Phone, and Tablet?
- Which are the most popular pages on my website?
- Which pages do people like the most when they visit my site?
- How many people are viewing my website right now?
- Where my Visitors live?
- What buttons do users click as they browse my website?
- What time do users visit the most?
Similarly, many questions can be answered by Google Analytics. But, this is the most important point a blog/website owner should know. Google Analytics will help you to achieve your goals and objectivesme. Using Google Analytics and understanding your audience is very important. If you want a sustainable business, you need to track your data and use that for digital marketing strategies.
How does Google Analytics work?
Create a google analytics accounts to track your website. When you add a tracking code on each page of your site. You collect data each time a customer or a user visits your site. A session ends after 30 mins of being inactive. If the visitor returns to your page after the session ends, a new session will begin. After the collection of data, it sends it to google analytics. Once the data is processed into a database, it cannot be changed.
How to login to Google Analytics?
When you create an account in Google Analytics you will automatically find three things: Account, Property, and View. You can create multiple accounts with multiple property and view according to your business need. If you are the admin of the account, you can set user permissions (i.e you can add or remove user access from the account).
Filters are basically used when you want to exclude and include data in your reports.
Next important thing is to set up goals. Goals let you track conversions and will help to find your business objectives.
You need to name each and every goal that you set. So that you can clearly understand the information which you get via Google Analytics reports.
If “contact us” is your goal type. Then you need to enter the page URL of a particular goal type. And this how you can track your conversion rates.
What does Google Analytics track?
Google Analytics Dashboards:
When you create a customized dashboard you can overview your google analytics reports according to your need. You can add anything like audience reports, social media reports, etc which is necessary for your website success.
Google Analytics Audience Report:
The audience report will give you an overview of what users are doing on your website in a particular time period. It will also help to understand the demographics, Geographic and Behaviour segment, Interests, Technology, custom, and benchmarking of the user.
In the above picture, we can see the number of sessions, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users will give you the accurate number of things happening on your website.
Google Analytics Acquisition Report:
The acquisition reports will give you an overview of digital traffic. Through this report, you will know where the traffic is coming from like is it organic, direct, paid, display, social, referral, google ads, or email.
The above graph tells how many session, Avg. session duration, bounce rate, page views, pages/session, number of sessions per page, and new users are coming from a different medium.
Google Analytics Behavior Report:
The behavior reports will give the overview of landing pages, exit pages, searched pages, site speed, how your page title is performing, and behavior flow.
According to the above graph, we will know how many page views, unique page views, Avg. time on page, bounce rate, and exit rate are happening in the page title, search term, and event category.
Benefits Of Google Analytics:
- It helps to analyze the performance.
- We will easily figure out, where the users are coming from.
- Google Analytics will help us to achieve the goals.
- Helps to make a decision on what to target next.
- We can analyze our social media performance.
- Google Analytics helps to understand users most visited pages.
- With the help of customized reports, we will get accurate data.
Hope now you can understand how users are coming to your website, what is bringing them to the website, even where they are located can help your digital marketing strategies.
If you are getting more traffic from the age group (25-30), from North America. Here’s where you can think of proper digital marketing strategies. Google Analytics helps you define your users and grow your business.
Once Google Analytics is set up, you will get all information or insights. With Google Analytics now you can see how your audience is performing and engaging. Now you can focus on how efficiently or strategically your website is performing.
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Also, learn how to make the best use of Google Analytics in Digital Marketing Strategy. Are you curious about Google Analytics & Reporting? To understand the complete manner in which Google Analytics can help you enhance your digital performance, enroll in our Google Analytics Course Training.