Funnel in Google Analytics for Digital Marketing Success

Posted on October 17, 2018 by Emarkt_Admin

Why Goals Funnel in Google Analytics?

Are you wondering why your users are not converting? Do you really count the path users are taking? If not, you are losing the conversion rates.

Goal funnels are an action or steps that user must go before getting converted (like purchasing any products). Goal funnel is important in Google Analytics for every website because you can easily identify your customers or users where they are dropping off, low converting users etc. For digital marketing success, every analyst needs to note down accurate view of the users.

For Example: If a user goes to an E-commerce site to buy Jacket and couldn’t complete the purchase, Goals funnel really helps to identify why the user drop-off, is there a problem in a page or any payment gateway.

What is a Google Analytics funnel?

A Google Analytics Funnel measure or analyze the path which users take from start to the end of the web pages. A funnel is set with a goal to achieve the conversion rates on specific user behaviors.

google analytics funnel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What are the types of Google Analytics Funnels?

There are 4 types os funnel in Google Analytics:

1) Goal Funnel

Goal Funnel is a path of the web pages where you want your users to complete the goal which is already set like form submission, downloads, sign up newsletter etc.

2) Sales Funnel

Sales Funnel is used in e-commerce web portals where you want your user to complete the goal which is set like check out process, payments etc.

3) Multi-Channel Goal Funnel

Goal Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

4) Multi-Channel Sales Funnel

Sales Funnel takes into an account of the role played by multiple marketing channels in the conversion path.

How to Set up Funnel in Google Analytics?

To Set-up a Funnel in Google Analytics:

Step 1: Go to the Google Analytics Reports

Step 2: Click Admin Button

Step 3: Go to Goals

goals

 

 

Admin-> View-> Goals-> New Goal

new goal

Step 4: Give a name to your Goal

Once the Goal is created you won’t be able to delete it. You can only choose ON/OFF icon to keep it active or inactive.

Let’s discuss in details:

a) Goal Setup

You can create your goal as a template or custom goal.  Let’s say like you want to track how many users went till the payment page of your website.

goal set up

b) Goal Description

Name the goal something you will remember and easily measure the metrics. Choose one name on the given box and choose “Destination”. You can only select goal funnels feature with the destination.

goal description

c) Goal Details

Once you are done with goal description, Go to the goal details.

goal details

As per the above picture, each step denotes the web page where your visitors must pass through to reach a goal.

a) URL Goals

You need to create a unique URL for each page so that the user can view and order. if it is an e-commerce site they can purchase. We can provide a name and add the URL.

You can go to Google Analytics Account and click:

Behavior->Site Content-> All Pages

Just to see how  URL name is assigned for users to view.

Example: Above “check out ” “check out” is assigned only to track who went till check out page in funnel report. Click “ON” button on required option (This button will affect only the funnel visualization report, not conversion reports or goal completion metrics).

At last click on “verify goals” button to track your goals and data properly.

You are done with your goals funnel!!

b) Funnel Visualization Report

After creating a goal funnel, Check your Goal metrics in Conversion Report.

Go to-> Conversions ->Goals->Funnel Visualization

funnel visualization report

The Funnel Visualization Report is one of the best way to understand the user flow of your website.

As you can see the screenshot Total 265 users are entering through the home page and 136 existed from the site. With the Funnel Visualization report, you will know the interest of the people if they are dropping off, you can take them to other page or show them some promotion.

How should a good Google Analytics Funnel Be?

A good Google Analytics Funnel Should able to measure and manage all the path that users take from entrances to the exits. This will help your website to improve its pages and view the loophole.

Google Analytics Funnel

 

 

 

 

 

 

 

 

 

 

 

(source: www.shootorder.com)

Above picture shows that if google analytics funnel is not set, you can attract the poor quality of traffic, poor content and bad visibility, poor calls to action and bad enquiry process for service industries.

Using Google Analytics Funnel you can rectify all the mistakes and match your objectives.

10 Benefits of using Google Analytics Funnel for Digital Marketing Success

1. Google Analytics Funnel will analyze funnel data for each unique segment. This is useful when you want to see different segments traffic or compare them like organic vs search.

user flow2. Shopping Behaviour Analysis

Shopping behavior analysis

 

Shopping Behaviour Analysis will help you to analyze how many users came to the website viewed the product and went to the checkout page.  Google Analytics will help you check percentage rate of Abandonment. You can also check New Visitors vs Returning Visitors and your Shopping progress.

3. Checkout Behaviour Analysis

Checkout Behaviour Analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Checkout Behaviour Analysis will help you know what type of users are coming to purchase (like from browser, keyword, campaign, device, source etc). It will help to know checkout progression and percentage of completion. With Checkout behavior analysis you will know at which step user drop off and you can target them again with digital marketing strategy.

4. Product Performance

Product Performance

 

 

Product performance analysis will help to know the product revenue, unique purchases, Quantity, Avg. price, Avg. Quantity,  Basket-to-details rate etc.

5. Sales Performance

Sales Performance

 

Sales performance analysis will help to know the revenue of the products. With this report, you will know whether you have achieved your sales target or not.

6. Product list Performance

Product list Performance

 

Product list performance will help you know who viewed and clicked your product list, product list CTR, Product Add to Basket, Product checkout etc.

7. Track Internal Promotion and Other coupons

 Internal Promotion and Other coupons

 

If you have added any internal promotion,  order coupons, product coupons or affiliate coupons. Google Analytics Funnel will help to track the internal promotion views, clicks, CTR, Transactions, Avg. Order Value, Unique purchases via Coupons and how much revenue did you get from every promotions and coupon that you run on your website.

8. Top conversion paths

Top conversion paths

 

 

Google Analytics Funnel will help to know the top conversion paths and conversion value. As per the above picture, As an analyst, you need to have a clear understanding of first touch, last touch, and conversion. If you are not able to do visually the path analysis, download the file in excel and divide it by first touch and last touch and see which traffic is bringing most conversion.

9. Time Lag

Time Lag

 

 

 

 

 

 

 

 

 

Google Analytics Funnel report will help you to do time lag analysis. With the above report, you will be able to find the time lag in days how many conversions and conversion value you are getting.

10. Path Length

Path Length

 

 

 

 

 

 

 

 

Google Analytics Funnel report will help you to give path length analysis. With the above report, you will be able to find the path length in interactions how many conversions and conversion value you are getting.

Conclusion

The Google Analytics Funnel report gives the visual view of overall conversions and conversion rate. After setting up the funnel be sure you are getting what you wanted to track and think of creating a few more goals if you haven’t done. The Funnel visualization report will help you to identify issues you are facing in digital marketing strategy and will identify the opportunities for website performance, conversion rate, grow your business and succeed.

Every business goal is to make a sale. If you really want to increase the sales, first and foremost thing you have to do is patching your pot holes on your searchers journey. To patch such pot holes you have to identify where they are. Now learn with eMarket Education how Google Analytics Funnel is going to be beneficial in Digital Marketing.

Read More Blogs On Google Analytics For Digital Marketing

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Posted under: Google Analytics

Use of Adobe Analytics

Posted on October 12, 2018 by Emarkt_Admin

 Introduction to Adobe Analytics

 

“With Adobe Analytics, you don’t just get to know your customers, but you can almost read their minds.”

Most digital marketing analysts are aware of Google Web Analytics. Now, it’s time to dig more about Adobe Analytics!

Adobe Analytics answers queries, you don’t even need to ask? It gives you a complete understanding of the individual customer. Once calculation and analysis was only part of data scientist, mathematicians, etc but with the help of Adobe Analytics, it is accessible to everyday marketers and analyst.

 

What is Adobe Analytics?

Adobe Analytics was known as Omniture SiteCatalyst (On 15th Sept’09 Adobe acquired Omniture) now it’s part of Adobe marketing cloud. Adobe Analytics is a leading solution that helps to understand customer segments and deliver them better customer experiences. With the help of Adobe Analytics, you can give better personized digital channel experiences.

 

 

What is the difference between Google Analytics and Adobe Analytics?

Google Analytics:

1. Google Analytics is free to use (except Premium Version).

2. Implementation is easy compared to Adobe Analytics.

3. In Google Analytics you can see real-time data.

4. In Google free services you can define only 5 custom variables, whereas paid has 50 variables.

5. Google Analytics does not provide good customer support if required.

6. Google Analytics will keep the data for up to 25 months.

7. Google Analytics has a limit of 10 million hits per month.

8. In Google Analytics 4 Goals can be Tracked.

9. In Google Analytics you cannot capture personal data.

10. In Google Analytics CRM integration is not possible.

11. Google Analytics stores the cookies for 30 days.

12. Google AdWords integration is possible in Google Analytics.

13. The user’s pathing is horrible in Google Analytics.

14 Google Analytics is used by both small and big firms.

15. In Google Analytics Dashboard features are really good and useful. It is easy to create and keep track in different segments.

Adobe Analytics:

1. You don’t have a free login.

2. Adobe Analytics needs a little configuration at the page level (Need IT Skills).

3. In Adobe Analytics you will not find real-time data, there is a delay around 2 hours.

4. Adobe Analytics gives a limit of 75 Props (traffic properties), 100 Evars (conversion properties) premium 250 eVars and 1000 Events.

5. Adobe Analytics provide 24/7 support system.

6. Adobe Analytics will keep the data as long as you are a customer.

7. Adobe Analytics has unlimited hits per month.

8. In Adobe Analytics 100 goals can be tracked.

9. Adobe Analytics provides access to individual visitor data.

10. In Adobe Analytics CRM integration is possible.

11. Adobe Analytics stores the cookies for 15 years.

12. Google Adwords integration is not possible.

13. Users pathing is fantastic in Adobe Analytics.

14. Adobe Analytics is mostly used by big companies or firms.

15. Adobe Analytics helps in tracking the page and providing accurate analysis for data.

10 Best Use of Adobe Analytics for Online Marketing success

Today’s Companies and Brands are collecting data at unparalleled levels. They never think what real customers are experiencing with their brands in digital, social, computers, browsers, mobile apps, voice assistants, emails, online shopping and many more.
Experiences that makes a brand leader. Through your data, you can create the best digital experiences what your customer would love.
Adobe Analytics reveals data flow to your web properties, how it is helpful for every Digital Marketers.

1. Adobe Analytics gives the most in-depth behavioral pathing with strong segmentation.

2. Adobe Analytics delivers user- friendly experiences with an accurate analysis.

3. In Adobe Analytics a cohort report within workspace analysis helps to isolate a specific event and then see how often the same visitors are completing that event go on to complete a future event (helpful for lifetime value).

4. Adobe Analytics helps digital marketing analysts to integrate with CRM for better insights, better targeting and effective measure for the campaign.

5. Sampling helps in extracting the data and gives insights into the customers.

6. Workspace allows you to create a customized dashboard to view reports according to your business needs. You’ll be able to access real-time digital campaign data and quickly visualize.

7. By integrated tools or DTM debuggers like Omnibug, ObservePoint TagDebugger, wasp, Datalayer checker, Tagtician etc. you can analyze website data, online purchases, mobile activities and more. with all these data you will get an idea about customer’s interests, preferences, values, etc.

8. In Adobe Analytics you can pull the data from more than just hits. Quality of Experience metrics helps you to analyze the impact of video in sense of quality, engagement, time spent, impressions etc.

9. Adobe Analytics helps to understand how mobile web and mobile app customer behavior connects their journey like a download of apps, mobile retention rates, lifecycle metrics, avg. session length, comparison views etc.

10. Adobe Analytics report builders enable a high level of control over excel like what, how and when the data should be pulled.

 

How do I learn Adobe Analytics?

If you are really looking forward to learn Adobe Analytics. Adobe provides online training for Adobe Analytics, but they are not free and very costly. I’d suggest to take references for free materials given in the website.
Step 1: For free Adobe Analytics tutorials

Step 2: Adobe Analytics YouTube Channels

Step 3: Read more blogs online related to Adobe Analytics

Step 4: Get Connected to different forums related to Adobe Analytics like Facebook etc

If you really required training or course related to adobe analytics, many institutes provide training in Adobe Analytics. if you are in Bangalore and want to learn Adobe Analytics. Please get in touch for further information.
Call Us: +917760969452

Adobe Analytics Success Story

Meet one of our student Swati, how she got benefited by learning Adobe Analytics in eMarket Education. Swati came to our institute with no hope in her career. She was confused about whether Adobe Analytics will really boost her career. After learning Adobe Analytics, she is very confident and ambitious.
She says

“Adobe Analytics helps to learn about each and every user in a customized manner. After learning about each customer’s insights you can increase in engagement across all the digital channels and improve the digital marketing strategy”.

 

 

 

 

 

 

The Bottom Line:

Adobe Analytics is the future generation interface that enables digital markers to develop a full and notable view of their marketing campaign by concentrating on crucial character elements. Join Adobe Analytics course and learn how this tool helps digital marketing analysts to integrate with CRM for better insights, better targeting and effective measure for the campaign.

 

Posted under: Adobe Analytics

How Knowledge of Website Coding Helps SEO?

Posted on by Emarkt_Admin

WHY WEBSITE CODING IS IMPORTANT FOR DIGITAL MARKETING CAREER

Website Coding? a big question mark arises on every SEO’s mind.  should SEO experts know to code? People sweetly say NO NEED. But there are so many benefits if SEO experts knew website coding. Let us discuss a few here.

Most of the people hate coding, not because of its dull graphical appearance, for its tangled structure. When people choose a digital marketing career, they think that coding is not a part of their work.

To attain the highest position in digital marketing career one should have knowledge on website coding.

Depending on others’ work to get success in our work-life will keep our progress slow.

An SEO expert no needs to know every bit of programming, but they need to have a little understanding of programming elements to succeed in an SEO career.

We can break SEO into two parts.

 

OFF-PAGE SEO:

When it comes to off-page SEO, it is totally about how well we optimize our content off the side of our website.

 

ON-PAGE SEO:

On-page SEO is totally about a web page optimization on our own website. Meta Tags plays a major role in building up a web page SEO centric.

Tags like

 

STRUCTURE DATA CODE:

Structured data is an organized format of providing data about a page, combine chunks of data: for example a recipe page what are the ingredients, who is the chef, at what time, and so on. The below image is the example of structured data given by Google. It is written on JSON-LD CODE.

These three types of schema markup formats:

 

JSON-LD CODE

With the help of CMS(Content Management System)like WordPress, Joomla and so on people are easily implementing On-page factors. When it comes to non-CMS websites, it is necessary to learn to code to perform optimization.

Why should you know coding to perform 301 redirects:

Performing redirect on a CMS based website is very easy, for a non-CMS website definitely needs to have knowledge of coding. From an SEO perspective we should inform the search engine that WWW and NON-WWW versions of our website URLs should be treated the same.

If we move content from one page to another within the site then definitely we should inform the search engine about the content shipment. Both these activities need to have knowledge of website coding when we don’t have CMS.

 

IMPROVE WEB PAGE SPEED BY CODING:

Google’s latest research result says that the chance of bounce rate increases when the page load time goes more than 3 seconds. If load time gets delayed more than 5 seconds it increases the bounce rate by 90%. Page speed more than 8 seconds affect websites’ SEO ranking.

Search engines give a better rank to a healthy website. A healthy website is a sign of great performance and better results.

There are some set of rules given by Google to increase page speed.

Minify Resources (HTML,CSS & JAVASCRIPT):

When it comes to page speed, Page size also comes into consideration. Unnecessary code leads slower page load.

Optimize CSS:

The browser has to process all the style and layout information of the current page before it project to the user. The browser will block projecting the content to the user until external style sheets are downloaded and processed, which required many round trips to do the process. It delays the time of the page loading speed. Learning CSS coding for SEO experts saves their time and they can optimize themselves instead of waiting for the developer.

Below is the example of Google page insights suggestion. 

CSS code suggestion

 

Optimize images:

Images took a lot of time to load, it will impact user experience badly. As a result bounce rate will become very high, for that image optimization will give a boost to the page speed. Cutting down some largest bytes of image saves time and improve performance.

Below is the example of Google page insights suggestion.

Image optimization suggestion of Google

AMP WITH HTML CODE:

Accelerated mobile pages are an open-source library project backed by Google to improve the page loading speed of mobile devices. It is an HTML page designed to load the page smoothly and instantly. AMP works in a similar way as a general webpage, but AMP consists of AMP HTML, AMP JS library, and the AMP cache. When a page is not optimized with mobile-friendliness, the risk of an increased bounce rate is high. As per research statics collected by Google concluded. They found that 70% of the pages they analyzed took nearly 7 seconds to display on the screen.

mobile page load speed

 

The end product of AMP drastically improves the performance of mobile websites on the internet. AMP is not a different technique it consists of normal HTML with few restrictions and specialized tags. AMP JS works to make sure that the required content should be load quickly. So that users can see their preferred content instantly without any delay.

Use of HTML for SEO:

HyperText Markup Language is a basic coding language to build a website page. When working on a website, one should be familiar with HTML basics. As mentioned above search engine will pick a few HTML elements as rank factors.

META TITLE:

Meta title tag is the most important element which signals the search engine about the page. Giving the same title so many pages make Google confuse and it will affect the SEO progress of our website. Be cautious when giving SEO titles to a web page.

META DESCRIPTION:

Meta description tag is not considered to be a rank factor technically, but a meta description containing meta keywords may catch users attention and help to get additional clicks to the website.

Meta description

META KEYWORD TAG:

The meta keyword tag is the focused keyword which our site to be shown on top of SERPs. Climbing to the top of the SERPs page is the ultimate goal of a digital marketing implementation on the website.

HEADER TAG:

The header tag is the main title of a post. It navigates to the content. Using of H1 tag is necessary for a webpage. Keyword usage in header tag help SEO ranking.

ALT TEXT (IMAGE ALT ATTRIBUTE):

Googlebot cannot read images, while you want to describe the image this tag makes the search engines understand what the image is about.

IMAGE TITLE:

This is an attribute that provides additional information about the image. When an image is not loaded due to the poor internet connection, image title helps the user to understand what image is about.

ROBOTS META TAG:

The robots meta tag is page-specific approach how an individual page should be indexed and served to users in search results. The robot tag should be placed on the section of the HTML code.

Example of Robot tag:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, FOLLOW”>

<META NAME=”ROBOTS” CONTENT=”INDEX, NOFOLLOW”>

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

 

Conclusion:

Digital Marketing is the Future. SEO is very important in today’s digital age. Sometimes, it is very difficult to control what Google does, but you can intensify your website traffic and achieve the best possible ranking in search results. This blog helps you in understanding how you should utilize SEO practice by spending proper time in creating codes and tags to achieve higher rankings in search results. Learn SEO Training Course to enhance your overall SEO skills and build a rewarding career in SEO

 

Posted under: Blog, SEO

10 Steps to Rank Reddit Article on First Page of Google?

Posted on October 10, 2018 by Emarkt_Admin

“The objective is not to make your links appear natural; the objective is that your links are natural.”

Reddit Guide on, How to Rank top in Google?

I will cover all the questions that will help you understand SEO Reddit or How to Rank Reddit Article?

reddit for seo

What is Reddit?

Reddit is an extremely powerful and most popular social site on the internet today. It allows you to share your content, images, links and much more. As Reddit is a famous site it is crawled by Google thousand times a day. So anything which is posted on Reddit is quickly crawled and indexed fast within seconds.

Can we submit a link on Reddit?

Yes, you can submit a link on Reddit. All you need is an account.

How is the Reddit Score determined?

Reddit Score is nothing but the number of upvotes minus number of downvotes.

I made a mistake in Reddit Title, how can I edit it?

Once a submission is made you cannot edit its title. You need to delete it or resubmit it.

What is Reddit Karma?

The number next to a username is called user’s Karma. It shows how much good a user has done for the Reddit Community. The best way to gain Karma points is to submit links on Reddit which other people like and vote.

What are Subreddits?

Reddit is made up of thousands of subreddits or sub-communities. Each community is focused on a precise topic.

seo ranking signals

Best Practices to Rank your Reddit Article on 1st Page of Google:-

  1. Create a profile – Creating a proper profile in link building sites is very much important. As it will reflect your business profile to the viewers and visitors.
  2. Subscribe to subreddits – Next thing is to subscribe and follow all the subreddits which are relevant to your business. So that you can post your article there.
  3. Unique Article – Your article should be unique and precise.
  4. Keywords in Title – Make use your top performing keywords in the title, so that it is easy for you to rank on Google.
  5. Description – In the description, you can write about your business in brief. It works like meta description, so be unique and creative.
  6. URL – Put your website’s URL in your post so that people click on it and it directs them to your website. Give external links in your post.
  7. Good Images – Use good images in your post which attracts people. Make us of infographics images.
  8. Share – Share your Reddit post in different social media sites. It helps you increase traffic and engagement to your website.
  9. Engage – Try to engage with others on Reddit and comment on other people’s post and help them.
  10. Competition – Create synonyms based articles to be unique and aiming for low competition.

 

So by following these steps, you can achieve your goal of Ranking your Reddit Article in the first page of Google and increasing website’s traffic.

google search engine

 

Conclusion

Link Building plays a major role in Google Ranking Factors. Reddit is used for SEO Ranking and increasing traffic to your sites. Links from other websites as well as links within your own sites are very much important to SEO because there is a direct relation between the quality and the number of links to your site. Link Building strategies should always be aimed to bring a new audience to your website.

More links to your website  = More search traffic to your site = More customers.

 

Keep on Reading our blogs; Learn new things from us; Share with Digital Marketing Aspirants, & of course; Inspire yourself and others. Follow us on Facebook   Instagram & Youtube  for Latest Digital Marketing Trends & Tips. If you wish to start a Digital Marketing Career, then check out our –

Google SEO Certification 

Learn Share & Inspire – This is eMarket Education Internet Marketing Institute Success Mantra!

 

Posted under: SEO